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Upgrade Your Digital Marketing Strategy Using Neuroscience
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About the Webinar
Duration
60 mins
Day
June 14, 2019
Time
3:00 pm
Who is the Speaker?
Ram is a recognized growth hacker and an incessant learner. He is inspired by new challenges and look for opportunities to experiment and innovate. He also formulates and executes strategies that lead to exponential growth. He specializes in Brand Management, Digital Marketing, Social Media, and Content Marketing, Marketing Automation, Web Analytics, SEO, SEM, PPC, Email marketing, Programmatic, Affiliate marketing.
Ram Jalan
Key Takeaways
- What is neuromarketing all about?
- Emotions, Feelings, Wanting and Liking – how does it impact buying behavior.
- What does Neuromarketing say about the difference in behavior – towards Print and Digital advertising?
- Few Case-Studies on neuromarketing implementations.
Session Agenda
Companies knew that building a brand is both an Art and a Science. They implement strategies that appeal to their audience on an emotional and logical level. Research into the world of Neuroscience Marketing has given brands insight into the way the brain responds to certain stimuli. Neuroscience focuses on the behavior of the brain, while Neuromarketing states how companies can adapt their marketing strategies to influence consumers on a psychological level.
All this makes sense when you consider how much work we (consumers) put on our brain during a buying decision.
- 90% of buying decisions are made subconsciously.
- Human brain process visuals 60,000 times faster than text – that’s why we include picture into our text and now videos.
- 70% of the ads struggle to get customer attention (both online and offline).
Who Should Attend?
