Companies knew that building a brand is both an Art and a Science. They implement strategies that appeal to their audience on an emotional and logical level. Research into the world of Neuroscience Marketing has given brands insight into the way the brain responds to certain stimuli. Neuroscience focuses on the behavior of the brain, while Neuromarketing states how companies can adapt their marketing strategies to influence consumers on a psychological level.

All this makes sense when you consider how much work we (consumers) put on our brain during a buying decision.

• 90% of buying decisions are made subconsciously.
• Human brain process visuals 60,000 times faster than text – that’s why we include picture into our text and now videos.
• 70% of the ads struggle to get customer attention (both online and offline).