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Online Orientation Session on

Using Content To Fuel Your Sales Funnel

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  • About the Webinar

    Duration

    60 mins

    Day

    April 8, 2016

    Time

    9:30 am

    Who is the Speaker?

    Ankit Oberoi leads the business and marketing efforts @ AdPushup along with his Inbound marketing team (Sujan and VJ). AdPushup is a SaaS company that helps web publishers increase their ad revenue by letting them test and optimize their website’s ad layout. Considering they’re an online business, nailing the digital strategy has been imperative for them. Their expertise has been content marketing, something which makes them stand out in the industry.

    Ankit Oberoi

    Key Takeaways
    • Understand your customer attributes and create their personas with the help of surveys and interviews.
    • Learn to drive the attention of your target audience and induce potential customers by generating appealing content.
    • Assimilate various techniques and leverage the right channels to distribute your content effectively.
    • And finally, learn to measure the performance of your content and distribution, find the shortcomings, and optimize/improve.

    Session Agenda

    Essentially, we look at content marketing from scratch and figure out how B2B business can use content marketing to not only create a thought leadership but also translate that into leads and conversion.

    Who Should Attend?



    Students

    Entrepreneurs

    Advertising & Marketing Professionals



    CXO's

    Professionals

    Digital Marketing Professionals

    Web Strategists