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What Can Brands Do to Engage with India’s Next Billion Internet Users

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  • About the Webinar

    Duration

    60 mins

    Day

    May 4, 2018

    Time

    3:00 pm

    Who is the Speaker?

    Vikas Chawla is the Co-Founder of India’s leading digital marketing agency, Social Beat and India's Largest Influencer Marketing Network, Influencer.in. He is a member of the Facebook India SME Council, recognized as Top 100 Digital Marketers by Paul Writer/Pluralsight and awarded the Most Influential Digital Marketing Leader by CMO Asia. 

    His past experience ranges from marketing, product management, sales & HR. Vikas' last corporate role was as a Marketing Manager & Head of Digital Marketing at TI Cycles (Murugappa Group) handling the premium range of cycles.

    He specializes in digital marketing, marketing, brand management, product management, business development, relationship management, strategy, consulting, hospitality, e-learning, HR, training, CSR, business excellence, leadership development, performance management, process improvement, industrial relations. 

    Vikas Chawla

    Key Takeaways
    • Understanding how the digital penetration is growing in India and key trends around it
    • How Can Brands Engage With These new consumers
    • How mobile and video will be crucial for every digital strategy
    • Learning the importance of regional languages to reach a wider audience
    • Trends to watch out for – including voice search and personalized experiences

    Session Agenda

    India is at a crucial moment in its digital story where it is slowly emerging as the most important internet audience in the world. While the global growth of internet users has been stagnant, India’s internet users grew by an incredible 28 percent up until 2016. Currently, there are over 400 million internet users in India and going by current trends, 635.8 million Indians will be online by 2021. These developments offer both a unique opportunity and a challenge for brands. In order to make full use of the growing digital audience, brands need to find the best strategy to engage with the next billion internet users in India.

    Who Should Attend?



    Students

    Entrepreneurs

    Advertising & Marketing Professionals



    CXO's

    Professionals

    Digital Marketing Professionals

    Web Strategists