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What Does The Shift To Digital PR Mean For Your Brand
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Digital Marketing - Wednesday - 3PM & Saturday - 11 AM
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Course: Digital Marketing Master Course
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About the Webinar
Duration
60 mins
Day
July 7, 2017
Time
3:00 pm
Who is the Speaker?
Vedanarayanan (aka ‘Veda’) is a business leadership professional who has helped grow multiple global digital brands across fashion, travel and online education.
Veda has the experience of owning and managing P&Ls. He brings to the table a varied mix of global experiences spanning Marketing, P&L Management, Sales “Hunting”, “Farming” through expanding wallet share and business consulting.
He is a decorated public speaker, his most popular speaking appearances on the global stage include - eTail Asia - March 2015 & 2016 (Singapore), Strategy Planning Innovation Summit - Dec 2014 (New York), Digital Marketing Innovation Summit - Sep 2014 (SFO),
Asian Strategic Leadership Institute's Tourism Summit - July 2015, Kuala Lumpur, Scandanavian eBusinesss Summit - May 2015 (Gothenburg, Sweden)
Veda also happens to be a graduate from INSEAD Singapore’s CMO Academy, a member of India’s CMO Council Advisory Board and a b-school graduate from one of India’s top 5 schools - SPJIMR, Mumbai.
Vedanarayanan Vedantham
Key Takeaways
- What is PR?
- Digital Vs Traditional PR
- The 4 Pillars of an engaging, robust PR strategy playbook
- Digital PR Execution 101
- Primary & Secondary Tools for enabling digital PR
- Starting up? – A Digital PR GTM plan
- How PR can be leveraged the right way: Airbnb Caselet
Session Agenda
PR is and always has been the unsung hero in the marketing mix. A lot of business, marketing & sales leaders do not get PR. They consider it to be an “add-on” to the list of things after pricing, promotion, and marketing mix has been covered. This is in stark contrast to the Amazon way of thinking championed by Jeff Bezos who has created a culture of starting every initiative by documenting a “Dream PR Story” that the business would wish for. They then work backward from that dream story and reverse engineer the nuts and bolts that go into the initiative.
Who Should Attend?
