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Why You Should ROFL When Asked for Social Media ROI

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  • About the Webinar


    60 Minutes


    May 16, 2013


    9:30 am

    Who is the Speaker?

    Lakshmanan (Lux) Narayan is the CEO and Co-Founder of Unmetric Inc, the Social Media Benchmarking company. The company's SaaS platform is is a pioneer in the social media competitive intelligence space, and is quickly carving & owning a niche for itself in providing unique analytics across social media platforms like Facebook, Twitter, YouTube & Pinterest.
    He is also a volunteer and co-founder at ShareMyCake Charitable Foundation, a non profit Section 25 company that focuses on raising a more 'giving' generation of kids. He continues to be a director at Vembu Technologies, a company he previously co-founded.
    A graduate of IIT Madras & IIM Calcutta, the greater part of his 17 years of work experience have been at the helm of startups. The remaining years encompassed various roles in advertising, media and entertainment - at Lintas and Initiative Media, Middle East, and a brief stint at the erstwhile Amitabh Bachchan Corporation.


    Why You Should ROFL When Asked for Social Media ROI

    Lakshmanan Narayan

    Session Agenda

    Every social media manager faces the same problem. Management buy-in and determining social media ROI still remain obstacles for many brands that want to grow their social media presence. But where are we with social media ROI? Is anyone able to definitively link Likes to Sales? Is ROI an increase in topline or decrease in costs? Is ROI a brand value or purely monetary metric? Social media goals can vary depending on your business, market, customers and company culture.

    In this webinar, Lux challenges the concepts of ROI (it is a project management term, after all!) and gives you new ways to think around this question. You will get convincing arguments to take to your management for your social media budgets.

    Who Should Attend?



    Advertising & Marketing Professionals



    Digital Marketing Professionals

    Web Strategists