Facebook Partner Agencies Program

Knowledge Partner: Digital Vidya

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Facebook is built to bring the world closer together and as we do that, we connect people to businesses and businesses to opportunities. We believe that in order to keep pace with marketing in this mobile-first world and continue building value for clients, it’s important that we keep ourselves and our teams on a learning journey. With this context, we are launching a comprehensive classroom training program in partnership with Digital Vidya, with a view to help our community of key agency partners become better Facebook Marketers.

Date & Venue


02:00 PM - 06:00 PM
Facebook, Mumbai

Facebook Mumbai Office
One BKC, Bandra Kurla Complex,
Bandra (E) Mumbai,
Pin Code: 400051
Maharashtra, India

Program Details

FACEBOOK TRAINING PROGRAM FOR ONLINE MEDIA PLANNERS

 

ABOUT THE PROGRAM

The Facebook training program for Online Media Planning Teams will cover a detailed overview of Facebook ads and how they can used effectively to drive brand awareness, sales and lead generation. The program will also help you better understand ad reporting, measurement and optimization best practices and Instagram Marketing. The objective is to gain detailed knowledge of Facebook ad solutions in order to grow your client's business.

 

PROGRAM STRUCTURE

SESSION TOPICS DATE TIMING
1 Facebook Ads - Introduction, Objectives & Targeting 3rd November 02:00-06:00 PM
2 Ads for Branding, Sales and Lead Generation 10th November 02:00-06:00 PM
3 Facebook Ads Reporting & Measurement 17th November 02:00-06:00 PM
4 Facebook Ad Optimization, Facebook and TV, Instagram Marketing 24th November 02:00-06:00 PM

 

CURRICULUM

SESSION 1: FACEBOOK ADS - INRODUCTION, OBJECTIVES & TARGETING
  • Introduction to Facebook
  • Ads - Campaign Objectives
  • Facebook Ad Formats and Placement Options
  • Targeting -Core, Custom & Lookalike Audiences
  • Exercise
SESSION 2: ADS FOR BRANDING, SALES AND LEAD GENERATION
  • Building Brand Awareness, Driving In-store sales, generating leads and driving online sales
  • Reach and Frequency Buying on Facebook
  • Using Facebook Pixel to Measure, Optimize, and Build Audiences
  • Audience Insights
  • Exercise
SESSION 3: FACEBOOK ADS REPORTING & MEASUREMENT
  • Reporting and Measurement
  • Ad Reporting
  • Brand Measurement Solutions
  • Direct Response Measurement Solutions
SESSION 4: FACEBOOK AD OPTIMIZATION, FACEBOOK AND TV, INSTAGRAM MARKETING
  • Key Optimization Best Practices
  • Facebook and TV
  • Introduction to Instagram Marketing
  • Advertising and Reporting in Instagram Marketing

Register

The registration is closed. We will inform you about the next session date shortly!

Facebook Training Initiative for Partner Agencies

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