Digital Marketing Course in Faridabad

Instructor-Led Online Certification Training in Faridabad

i

44

Modules

2

Internships

13

Certifications

100

Classes Hrs

250+

Placement Partners

₹ 72K

Worth Tools

140

Assignments Hrs

10+

Trainers/Batch

95%

Succeeded!

Why should you take a Digital Marketing Course in Faridabad?

Digital Marketing is a booming industry so Digital Marketing skills are in serious demand these days. Since 2009, we have trained 35,000+ entrepreneurs, professionals, and students through our online courses.

Here are the key reasons for which people take a Digital Marketing Course in Faridabad:

  • Marketing Professionals: Upskilling
  • Professionals in other Roles: Upskilling, Career Shift, Freelancing
  • Business Owners & Entrepreneurs: Promote Business, Manage Agency
  • Digital Marketing Professionals: Career Growth
  • Students & Freshers: Job, Freelancing
  • Upskilling 50% 50%
  • Getting a Job 75% 75%
  • Freelancing 25% 25%
  • Business Promotion 15% 15%
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44 Modules

Curriculum of our Digital Marketing Course in Faridabad

Digital Marketing is a dynamic domain that requires consistent, deep and thorough understanding. While trends and updates keep changing regularly, it becomes mandatory to keep pace with the changing digital landscape & learn concepts constantly.

This is the reason, having a complete and updated curriculum in Digital Marketing is essentially important. A curriculum is said to be perfect and complete if it includes all the recent updates along with having the ability to create strong foundations.

Digital Vidya is highly focused on creating an updated aspect while designing the curriculum for Faridabad. By centralizing our focus on delivering the perfect curriculum, we look forward to offering optimal skills to an aspiring Digital Marketer. The focal point of our curriculum is to ensure that the learner is aware of all the Digital Marketing Channels. These learnings are complimented with in-depth strategy creation process for each of the channels.

We have 44 Digital Marketing Modules that will help you to learn Digital Marketing right from strategy to execution. One week is dedicated to the completion of each module. To enhance your Digital Marketing execution and application, our instructor-led online sessions are supported by assignments and tasks. Through this, you can reap the benefits of a world-class Digital Marketing Curriculum in Faridabad.

Introduction to SEO

 

How do Search Engines work?
  •  Indexing & Crawling Basics
  • Optimizing Crawl Budget
  • Intro to SEO
Organic Search vs. Paid Search Results
  • Anatomy of a Search Result (Search Snippet)
  • What is On-page SEO (Content, Architecture, HTML)?
  • What is Off-page SEO/Link Building (Social, Content-based, PR)?
Keyword Research
  • Finding Seed Keywords: Mind Map for Keyword Research
  • Using Wikipedia, Forums for Keyword Research
  • Keyword Research Process – Identify Seed Keywords, Collect Metrics, Map Keywords
  • Google Keyword Planner Tool

On-page SEO

 

HTML Basics
  • Web Page Basics: What is HTML, JavaScript,CSS
  • Basic HTML Tags to create a web page
  • HTML Tags for SEO: Title, H1, META Tags, IMG, A
On-page SEO Elements
  • Crawling: XML, HTML Sitemaps, Robots.txt
  • Content Clusters (Creating SEO-based content)
  • Negative on-page to avoid
Technical SEO
  • URL Architecture
  • Page Speed Analysis (GTMetrix / YSlow / Google Page Speed Insights)
  • 301 Redirects
Mobile SEO
  • App Store Optimisation
  • Mobile Websites: Responsive, Adaptive, Dynamic
  • Optimising for Voice Search
Schema markup
  • What is Schema & Why is it relevant to SEO.
  • Schema Types – Micro, JSON-LD
  • Common JSON Schema Tags – Organisation, Website, Blog Posting LocalBusiness
  • How Schema shows up in SERPs

Off-page SEO

Link Building
  • What is Link Building
  • Link Building Tactics
  • Manual Link Building Process
  • Link Building Metrics
Social SEO
  • Quora
  • YouTube Video SEO
  • Slideshare, Scribd and other Social Channels for SEO
Local SEO
  • What is Local SEO, Pigeon Update
  • Google My Business, Bing Places
  • Local Pages on your website
  • Local Listings/Citations
Backlink Audits using SEMrush.com
  • Backlink audit of one website
  • How to audit backlinks of competitors and gain insights?

SEO Audit, Tools, Measurement

 

SEO Audits
  • What are SEO Audits?
  • Different Types of SEO Audits
  • Complete SEO Audit with Checklist – Screaming Frog SEO Spider, SEMRush Backlink Audit, Page
  • Speed Audit with GTMetrix / Google Page Speed Insights, Mobile Site Audit
  • Google Search Console
Algorithm Updates
  • History of Google Algorithms
  • Panda, Penguin, Pigeon, Caffeine updates
  • RankBrain and the Future of SEO
Measurement with Google Analytics
  • Basics of Google Analytics
  • SEO Metrics to Measure – On-page, Off-page, Technical
  • SEO Reporting
SEO Resources, Careers in SEO
  • Top Blogs to follow for SEO
  • Free Learning Resources – Moz, Google Analytics
  • A career in SEO

 

 

 

Introduction to SEM – Fundamentals & Case Studies

  • Consumer Journey
  • What is SEM? Why SEM?
  • What is Google AdWords? Why Google AdWords?
  • Google Network
  • AdWords Terminologies
  • How Does the SEM Auction Work?
  • Structure of an AdWords Account
  • Campaign Types – Introduction to Search, Display (including Videos),
  • Shopping and Mobile-specific campaign types, and when/why to use them.
  • Creation of Search Network Campaign
    • Ad
    • Ad Formats
    • Ad Text Policies
    • Ad Text Best Practices
    • DKI
    • Ad Extensions
    • Keyword Research
    • Tools – Keyword Planner & Estimator
    • Keyword Match types
    • Keyword Strategies
    • Landing Page
    • Bidding and Budget
    • Optimizing the Search Network Campaign using the Keyword Planner, Match types, Ad Text best practices, etc

Creation of Google Display Network

  • GDN Targeting Options
  • Display Ad Formats
  • Ad Gallery Tool
  • Conversion Tracking
  • GDN Campaign Creation – Demo
  • Remarketing
  • Advanced Display: RLSA, Dynamic Remarketing, YouTube Remarketing
  • Advanced Display: Smart Display Campaigns

Mobile Ad Campaigns

  • Universal App Campaigns
  • Mobile-Specific Bidding and Targeting Strategies
  • Measuring Mobile Ad Performance and Conversions Report Editor
  • Optimization Strategies
  • Account Audit Demo

Shopping Campaigns – Introduction

  • What are Google Shopping Ads /Product Listing Ads?
  • Where do they appear on Google? What Shoppers on the internet do?
  • What retailers need? – New Advertising technologies
  • Google Shopping set retailers up for success
  • Features of Google Shopping Why PLA’s? And the path to creating PLA Ads
  • Merchant Centre Steps
  • Create Shopping Campaign on Google AdWords
  • Track Performance and Optimize the Campaigns

YouTube Marketing – Introduction & Ad Formats

  • YouTube Ad Formats
  • YouTube Campaign Creation
  • YouTube Analytics
  • Video Campaign Optimization Tips

Getting Started with Social Media Marketing

Introduction to Social Media

Facebook Marketing

Creating Content for Facebook & Social Media

  • Why Content is the foundation of SMM
  • Psychology of Social Sharing
  • Building Content That is Inherently Shareable

Tools for Content Creation

Facebook Marketing

What is Facebook Marketing

  • Facebook Page Best Practices
  • KPIs to measure success
  • Facebook Insights
  • Facebook Business Manager

How does Facebook Advertising Work?

  • Facebook Ad Campaign Objectives
  • Facebook Ad Targeting

Instagram & LinkedIn Marketing

Marketing on Instagram

  • Optimizing your instagram business profile
  • Crafting an Instagram content strategy
  • Best Practices
  • Influencer Marketing on Instagram
  • Analytics & Measurement
  • Instagram Ads

LinkedIn as a Marketing Platform

  • LinkedIn for Personal Branding
  • Brand Marketing on LInkedIn
  • LinkedIn Company Pages
  • LinkedIn Advanced Search
  • LinkedIn Premium
  • LinkedIn Ads

Twitter and Snapchat Marketing

Twitter Marketing

  • Twitter Marketing for Brand Awareness
  • Twitter Ads
  • Twitter Analytics
  • Twitter Tools – Crowdfire, Tweriod, Hashtagify, Ritetag, TweetReach & TweetArchivist

Snapchat Marketing

  • Snapchat for business
  • Building a following
  • Driving Engagement
  • Analytics & Measurement

Pinterest Marketing & Creating a Successful Digital Marketing Strategy

Pinterest Marketing

  • Pinterest for business
  • Marketing on Pinterest
  • Best Practices
  • Leveraging Rich Pins
  • Analytics & Measurement

Social Media Marketing Tools

  • Hootsuite
  • Buffer
  • TweetDeck
  • Sprout Social

Crafting a Successful Social Media Strategy

  • 10-step framework to crafting a successful Social Media strategy
  • Building Content That is Inherently Shareable
  • Creating Content for multiple platforms
  • Generating content ideas and building a plan
  • Effective Content Distribution
  • Evaluating Success

Deliverability

  • Setting-up an Email Marketing Machine
  • ISPs, Hosting Facility and MTA
  • IP/DNS and Shared vs. Dedicated IPs
  • MX Record, Whitelisting, Response Handlers and Bounces

Effective Email Content

  • Conversation
  • Relevance
  • Incentives
  • Timing
  • Creative & Copy
  • Attributes

Customer Acquisition Strategies

  • Rented List Emails
  • Co-branded Emails
  • Third Party Email Newsletters
  • Viral Emails
  • Event Triggered Emails
  • House E-newsletters

Effective Creative Introducing

  • CRABS- Does your Emails have Crabs?
  • Email Template Model
  • Best Practices
  • NLP Demonstrations (Neuro Linguistic Programming) to Understand Customers Better

Nurturing & Automation

  • Tools to Enhance Lead Nurturing
  • Enhance Better Reach
  • Analyze Behavior Patterns
  • Analytics
  • Automation and More

Resources to do situational analysis and progressive updates

  • Customer Personal Toolkit
  • Complete Email Marketing Worksheet
  • Content Editorial Calendar
  • Digital Marketing Strategy Toolkit
  • Email Contact Strategy Template
  • Email Campaign Calculator
  • Email Marketing Health Check
  • Structuring Digital Marketing Team
  • Web Resources to Improve Subject lines, HTML Codes, Spam Testers and Deliverability Issues

Email Automation
Introduction to Automation

  • What is Automation?
  • How does it Work?
  • What are the Benefits?

Choosing an Automation Platform

  • Features & Functions Available
  • What are Workflows? How to Create a Workflow?
  • Cost
  • Most Widely Used Platforms

Simple Automation Functions from MailChimp

  • Click to Reply Options – Demonstrated
  • Other Features Explained
  • Results – Demonstrated – Practical

Attracting your potential customers into conversion funnel

  • Various Ways to Build Reach Through Digital Marketing
  • What are Engagement Magnets?
  • How to Identify Right Set of Engagement Magnets for your Business?
  • Effectiveness of Various Engagement Magnets
  • Digital Reach Building Strategy Through Inbound Interest Generation

Converting your prospects into leads using emails

  • What is Audience Aggregation?
  • Benefits of Audience Aggregation
  • How to do Audience Aggregation Through Emails

Landing Page

  • Conversion Oriented Landing Page Design
  • Investment in Landing Page
  • Is it for me?
  • What is it?
  • Critical Concerns to Address on Landing Page
  • What’s the Next Step?

Conversion Optimization

  • Role of Conversion
  • Understanding Customer Psyche
  • Conversion Optimization
  • User Flow and Persuasion
  • Online Persuasion
  • True Meaning of Landing Page User Flow and Online Persuasion

Conversion Optimization Patterns for Engaging website Visitors

  • Patterns for Engaging Website Visitors
  • Pattern #1 – Pop-Ups
  • Pattern #2 – Pop Under Call-to-Action
  • Pattern #3 – Inside Article CTA

Lifecycle Emails

  • What are Lifecycle Emails?
  • Where do Lifecycle Emails fit in?
  • Tools used for Lifecycle Emails
  • Lifecycle Emails – Case Studies
  • Lead Nurturing with Drip Email Marketing: Implementation

Introduction

  • What’s analysis?
  • Is analysis worth the effort?
    • Small businesses
    • Medium and Large scale businesses
  • Analysis vs Intuition
  • Introduction to Web Analytics

Google Analytics

  • Getting Started With Google Analytics
  • How Google Analytics works?
  • Accounts, profiles and users navigation
  • Google Analytics
  • Basic Metrics
  • The main sections of Google Analytics reports
    • Traffic Sources
    • Direct, referring, and search traffic
    • Campaigns
    • AdWords, AdSense

Content Performance Analysis

  • Pages and Landing Pages
  • Event Tracking and AdSense
  • Site Search

Visitors Analysis

  • Unique visitors
  • Geographic and language information
  • Technical reports
  • Benchmarking

Social Media Analytics

  • Facebook Insights
  • Twitter Analytics
  • YouTube Analytics
  • Social Ad Analytics /ROI measurement

Actionable Insights and the Big Picture

  • Recap of Google Analytics reports and tools
  • Finding actionable insights
  • Getting the organization involved
  • Creating a data-driven culture
  • Resources
  • Common mistakes analysts make
  • Additional Web analytics tools

Social CRM & Analysis

  • Radian6
  • Sentiment Analysis
  • Workflow Management
  • Text Analytics

Digital Analytics

  • WebMasters
  • AdWords Reports, Custom Reports, Custom Dimensions
  • Dashboard and Segmentation
  • Multi-Channel Funnels Reports
  • Attribution modeling and reports

Platform Principles

  • The platform components
  • The data model
  • Measurement Protocol data collection
  • Importing data into Google Analytics
  • Reporting APIs and Report Sampling

Facebook Marketing (in association with Facebook)

  • Introduction to Marketing
    Start by understanding the importance of planning your business marketing strategy. This module covers finding your business’ USP, defining your audience and developing a strategy around marketing funnel.
  • Facebook Pages and Post Best Practices
    Learn how to connect with people by planning your Facebook Page and understanding how it is structured to make the maximum use of it.
  • Facebook Ads – Campaign Objectives
    For each Facebook Ad, you have multiple objectives to choose from. This module helps you build the right objectives based on each business objective.
  • Facebook Ads – Targeting Audiences
    Understanding your audience is a challenge for many businesses today. But developing a marketing plan without knowledge of your audience is a step to failure. Segment your audience and target the right audience with this module.
  • Facebook Ads – Impactful Creatives
    Make an impact with creatives and know the different ad formats which look good on all devices.
  • Facebook Ads – Optimization and Reporting
    With this module, measure you adverts and get business insights to optimize how you are connecting with your audience.
  • Facebook Ad Policies
    Get an in-depth understanding of Facebook Ad policies, ad disapproval, account status and Facebook support for a smoother journey.
  • Facebook Messenger
    Connect and engage with your new or long-term customers on Facebook to get results. Offer them suggestions, support, engage with them or encourage purchase from one messenger.
  • Facebook Shop
    Plan and structure your Facebook shop to manage and sell more products with Facebook.
  • Building Brand Awareness
    Build your brand with Facebook to connect with people where they are- Facebook and Instagram. Plan your targeting, creatives, placements for brand awareness.
  • Driving In-store Footfall
    Build Facebook campaigns to drive traffic to your offline store. Learn how to develop a local campaign and sell more with Facebook.
  • Facebook Pixel
    Measure conversions, optimize ad delivery, automate audience building and do more with Facebook Pixel. Learn and work on Pixels with this module and get more insights on how people are using your website.
  • Driving Online Sales
    Learn how to get more sales and drive traffic with remarketing campaigns, targeting, creatives and placements and ad formats.
  • Generating Leads
    This module guides you through creating a lead generation campaign to drive results for your business.

Integrated Digital Marketing Strategy [2 Modules]

Build an Integrated Digital Marketing Plan by understanding how to work on the concepts of conversions, define objectives, measure, evaluate and tweak your plan. You will also learn how to execute the strategy, what is the skill set required, how you can outsource your marketing activities.

1. Introduction

2. The Customer

  • India demographics: overall market view
  • India on Digital – digital trends: internet users, male v/s female, age groups,
  • Devices, multi-screening,

3. Marketing Principles: AIDA, Purchase Cycle, Moments of Truth

4. Recap of Various Digital Channels: Digital POEM

5. Creating Digital Moments of Truth – AHA Moments

6. Digital Strategy: Branding v/s Acquisition. What would differ?

7. Analytics

  • Measurement: What do you measure? How can you measure (site analytics, cross-device) – sneak peek into the technology that powers this (cookies, user identity)?
  • Attribution: various models, cross-device

8. Case Study: A look at the web presence of Starwood Hotels (more engagement less transactional)

9. Campaign Optimization – Test, Learn, Deploy what works. Repeat

  • Kinds of tests

10. Case Study: A look at the web presence of MakeMyTrip (acquisition focus, less engagement)

11. Trends

  • What are people doing on the internet?
  • Power of the internet (Arab Spring, #MeToo, US Elections, branded: Jago Re, Internet brands – OnePlus)

12. Tools for Measurement

Affiliate Marketing [2 Modules]

You will be introduced to Affiliate Marketing, Models of Affiliate Marketing. Study how to generate and convert leads. In the session guidance to success with Affiliate marketing will be provided.

  • Definition
  • Purpose/Where and why is Affiliate Marketing used
  • Resources required to get started with Affiliate Marketing
  • Top Players in the market for Affiliate Marketing
  • Re-Brokering and Payout models
  • Segregation of Affiliate Marketing
  • Web
    • Display Inventories
    • Email inventories
    • Campaign types (CPM, CPC, CPV, CPA etc.)
    • Tracking methods
    • Fraud analysis and types of fraud
    • Key Optimization methods
    • Budget planning
    • Key Players
  •  Mobile
    • Attribution Tools
    • Incent vs Non-incent inventories
    • Tracking Methods
    • Campaign Types (CPI, CPS, CPA etc.)
    • Fraud Analysis and types of fraud
    • In-app events optimization
    • Budget Planning
    • Key Players
  • Overall Affiliate Marketing Budget and strategy planning
  • Facts and Current industry numbers for Affiliate Marketing industry
  • Global leads and affiliate marketing programs you can join today

Media Planning & Buying [2 Modules]

  • Setting up the objectives
  • Understand the key tasks to draft an “awesome” digital media plan
  • Segmentation & targeting of the audience
  • Best practice to execute the campaigns post the media plan
  • Understanding multiple formats & appropriate for our targeted digital platforms

How to become a Freelancer in Digital Marketing? [2 Modules]

Learn how to sell digital marketing services by assessing the brand’s necessity to reach out to the customers. You will generate customized reports, evaluate other digital marketing service providers and prepare metrics to track performance.

  • Assessing Brand’s Necessity To utilize Digital Marketing Services
  • Assessing How The Brand Is Currently Reaching Out To Customers?
  • Generating Custom Reports & Automated Reports
  • Evaluating Other Digital Marketing Services Providers
  • Creating Customized Presentations and Proposal
  • Setting Expectations and metrics to track performance

E-commerce Listing and Marketplace Selling [2 Modules]

Explore how the billion dollar industry of online market is shaping up. How do we be a part of the new age e-tail? The pros and cons of listing online/marketplace model and brand’s own website. This module will help you understand the various Models that Exist and how to set up your own store and how to drive marketing campaigns for conversions and sale.

  • Learn how the billion dollar industry of online market is shaping up. How do we be a part of the new age e-tail?
  • Understanding Different Models – Individual Brand Store and Marketplaces
  • Creating Your Own Store with Shopify
  • Solutions for Payment Gateway/Shipping/Order Fulfillment and other business Needs
  • Marketplace walkthrough
  • Marketplace Listing/Sign up Process
  • Live Demonstration of Marketplace Panels
  • Understanding Multi-Channel Retail and Solution Walkthrough
  • Understanding the concept of Dropshipping with Case Studies.
  • Advanced Facebook Ad Funnels for Driving E-commerce Sales and Conversions.
  • Going Global and Selling Cross Border with your products

Programmatic Marketing [1 Module]

Familiarize yourself with Evolution & Growth of Programmatic Advertising. Know how real-time bidding works, its types, its advantages and challenges, and myths related to programmatic marketing.

  • Evolution & Growth of Programmatic Advertising
  • Understanding Real-time Bidding
  • How Programmatic Advertising Works
  • Types of Programmatic Advertising
  • Advantages and Challenges
  • Myths of Programmatic Advertising

Adobe Analytics – SiteCatalyst [1 Module]

Learn how to use Adobe Analytics to analyze data of your digital platform and strategies digital marketing plans for your business based on the results.

  • Why do you need to analyze data of your digital platform?
  • Calibrate the digital marketing strategies on the basis of results
  • How to create a digital measurement strategy?
  • How to utilize the best of class tools to understand the needs of your audience and cater to them with the relevant products and services?
  • How to measure the ROI from different marketing channels?

How to create an Infographic Resume [1 Module]

Gives yourself the ultimate advantage in a competitive job market by strategically designing your resume to convey specific information in a visually compelling manner. Create a brand new designer resume with our power packed Infographic resume module.

  • Your outstanding Infographic Resume Toolkit
  • Learn basics of Infographic
  • Learn to convey information Quickly and Clearly
  • Learn to hold attention with bespoke text and design
  • Knowledge of open source design software

Content Marketing (in association with LinkedIn) [1 Module]

You will identify the myths about Content Marketing and know the tactics to create “Good” Content. You will learn to develop a Framework to begin a content marketing program, show ROI for content programs. Also, explore key resources and tools to create and curate content with this module.

  • Myths about Content Marketing
  • Identifying & creating “Good” Content
  • Framework to begin a content marketing program
  • How to show ROI for content programs
  • About key resources and tools to create and curate content

Lead Sourcing [1 Module]

  • How To Use Google To Source Information
  • How To Use Google To Ping Specific Domains For Information Such As Email Ids
  • How To Validate Email Ids
  • How To Source Segmented Database(however Possible)
  • Learn To Source Email Ids Of Anyone Who Represents A Corporation
  • Understand how to Source Information Directories
  • Learn About Known Sourcing Softwares/apps/plugins
  • Learn How To Use Sourced Databases

 

Learn everything about our Digital Marketing Course offering in Faridabad

Download curriculum (.pdf)

140 Hrs of Hands on Assignments

Hands-on Assignments

Practical application and execution of skills play a significant role when it comes to taking a Digital Marketing Course. This is what we exactly do in Digital Vidya. We specially create comprehensive hands-on assignments to enhance your Digital Marketing Potential.

Our Digital Marketing Course has three dimensions, the Instructor-led online lessons, tasks, and hands-on assignments. Each of the Digital Marketing Module consists of specific assignments and case studies.

Optimal application of Digital Marketing learnings on these assignments & case studies ensures to create a platform to showcase your practical expertise.

Module Assignments

Note: The following list is not comprehensive. We keep adding new assignments to our course regularly.

BUILD & PROMOTE YOUR BLOG

Registration of already existing online blog or business is mandatory after getting registered in the course. If any of the participants do not have an online property, they will have to create one. For this, we will guide our participants through our Build Your Blog course which is a 2-hour long course. They can also benefit from a self-paced course with 6 Pre-Recorded lessons to promote their blog.


Build Your Blog

Duration: 2 Hours

Assignment Promises

  • Select a blog topic.
  • Grab a free sub-domain name from Digital Vidya or make a purchase for the domain name.
  • Start your blog using AWS & add credit points worth $100 offered by Digital Vidya.
  • Select 5 blog posts from other websites of the same genre.
  • Make a domain email & ensure to update theme & logo.
  • In addition to Together with Google Search Console, Google Analytics, Disqus, Author Tag, set up all other important plugins.

 

Promote Your Blog

Duration: 5 Hours

 

Assignment Promises

  • Use SEO strategies while writing your first blog post.
  • Create profiles on social media platforms to share your content.
  • Ensure to share your blogs via emails.
  • Perform promotional activities via Facebook Ads.
  • Track the traffic using Google Analytics.
  • Develop a content strategy
SEARCH ENGINE OPTIMIZATION (SEO)

Duration: 8 Hours

Assignment Promises

  1. Make sure to get a good rank for your website by choosing the most relevant keywords.
  2. Implement on-page SEO techniques by examining the pages of your website.
  3. Find out your competitors and analyse their websites to build competitive advantage.
  4. Understand the concept of Local & Mobile SEO to reach out to the audience specifically.
  5. Study the keywords used & strategies implemented by your competitors.

Tools you will Learn

  1. RankWatch
  2. Google Keyword Planner
  3. Broken Link Checker
SEARCH ENGINE MARKETING (SEM)

Duration: 15 hours


Assignment Promises

  1. Easily run your ads on Google.com & associated properties of Google by creating a Google AdWords Account.
  2. Understand how to create Ad Groups, write crisp Ad Text, target the right keywords & optimize the performance of your ad campaigns.
  3. To expand your reach on all devices, set up & run responsive ads on Google Display Network.
  4. Designing video discovery & in-streams ads to target audience on the basis of demographics & interest.
  5. Create an account in Merchant Centre to create an ad group to run Google Shopping campaign.
  6. Combine your marketing objective to AdWords solutions to achieve the overall business objective.

Tools you will Learn

  1. Google AdWords
  2. Merchant Centre

These assignments will require running live Google AdWords Campaigns by spending Rs 1000.

SOCIAL MEDIA MARKETING (SMM)

Duration: 10 hours


Assignment Promises:

  1. Build a powerful Facebook that is conversion oriented.
  2. Design a strategy to build your network of existing customers and potential customers.
  3. To target the audience and initiate them to make the purchase, post your impactful content on Social Media networks.
  4. To target the most relevant audience who are ready to convert, create customized ad campaigns.
  5. To let the audience be aware of your business, products and services, take advantage of Twitter.

Tools you will Learn

  1. Canva
  2. HootSuite

These assignments will require running live Facebook Ad Campaigns by spending Rs 500.

EMAIL MARKETING

Duration: 8 hrs

 

Assignment Promises

  1. Make sure that you know all the Legal Aspects of sending Emails in various countries.
  2. Avoid your emails from entering into Spam Folders – Have a clear knowledge of the strategies.
  3. Start managing your emails on the professional forefront using MailChimp.

Tools you will Learn

  1. MailChimp
  2. Google Advanced Search
  3. Chrome Extensions: Clearbit Connect, Anymail finder, Email Extractor, VoilaNorbert, Email Generator
  4. SPF Validation Tools
INBOUND MARKETING

Duration: 10 hrs

 

Assignment Promises

  1. Implement secret techniques to broaden your target reach without increasing the Ad Budget.
  2. Know how to nurture emails automatically.
  3. Create a landing page that initiates the conversion.
  4. To nurture your leads, implement Drip Marketing Campaigns

Tools you will Learn

  1. Unbounce
  2. Customer.io
WEB ANALYTICS

Duration:  8 hours

 

Assignment Promises

  1. Display your data in the form of storytelling & show your learnings.
  2. To measure the performance of your business/blog, create a Google Analytics account.
  3. Understand & review the business report in regard to real-time, audience, acquisition and behaviour.
  4. Create an account on Google Merchandise Store & study the dashboard.
  5. Allot a timeframe to your campaign & design the outreach plan accordingly.

Tools you will Learn

  1. Google Analytics  
  2. Google Merchandise Store

Case Study Assignments

We at Digital Vidya have a robust research and development team that works regularly to pick the first-class & interesting Marketing Campaigns. These case studies are offered to our students with a vision to provide exceptional practical experience.

The case studies and in-depth exercises are allocated a total of 60 hours for completion. A strong foundation to becoming a proficient Digital Marketer involves successfully attempting, understanding and executing these case studies and exercises. These in-depth case studies and tasks are prominent features of this Digital Marketing Course in Faridabad.

By implementing your theoretical learnings and practical experience, you are required to create a Business Class Solution for each of the Case Study. You can learn all of this here is the Digital Marketing Course for Faridabad.

Note: The following list is not comprehensive. We keep adding new assignments to our course regularly.

SEO Case Study: ICICI Bank

Duration: 20 hours

Learning Outcomes

  1. Look for ways to improve the search engine rankings of your blogs and websites.
  2. Implement strategies to get your content indexed in search engines.
  3. Learn the ways to analyze the performance of your webpages and blogs.
  4. Carry out research to find the best keywords to increase the online visibility of your content.

Tools you will Learn

  1. Google Analytics
  2. Google Keyword Planner
  3. Google Search Console
SEM Case Study: Carwale

Duration: 4 hours

Learning Outcomes

  1. To connect with the target audience, develop an effective Search Engine Marketing campaign.
  2. Conduct proper budget allocation to get optimal results from the campaigns.
  3. Know how to measure campaign performance and track conversions.

Tools you will Learn

  1. Google Keyword Planner
  2. Google AdWords
Social Media Marketing: Cadbury Dairy Milk

Duration: 20 hours

Learning Outcomes:

  1. Perform research to find out better ways of making a viral social media marketing campaigns.
  2. To ensure maximum attention from the audience, connect your social media marketing campaigns with events.
  3. Conduct research to find the top ways to get user-generated content.
  4. To maximize the campaign results, choose the particularly suitable social media channels.
Email Marketing Case Study: Microsoft

Duration: 8 hours

Learning Outcomes

  1. Develop enticing content for your promotional emails.
  2. Discover the top ways to segment your users based on their demographics and interests.
  3. Be sure that your products are relevant & compliment the demand of the target audience

Tools you will Learn

  1. MailChimp
Inbound Marketing Case Study: Myntra

Duration: 8 Hours

Learning Outcomes

  1. Have a general idea about the Inbound Marketing strategies executed by big brands.
  2. Know how to create a top-level Inbound Marketing strategy for your business.
  3. Create a highly optimized website and product pages to enhance conversions.
  4. Design

 

Tools you will Learn

  1. Unbounce.com Landing Page Builder
Web Analytics Case Study: Puma

Duration: 4 hours

Learning Outcomes

  1. Make your website conversion oriented by identifying top ways to maximize conversions.
  2. Assess the key geographical areas that deliver more traffic to your website.
  3. Check the visitor interaction on your website.
  4. Regularly update your website & focus on areas to improve.

Tools you will Learn

  1. Google Analytics

Know the complete course content of our Online Digital Marketing Course in Faridabad

Download curriculum (.pdf)

Digital Marketing Training Schedule in Faridabad 

Upcoming batches of our Digital Marketing training in Faridabad are:

Dec 17, 2019 (Tue)

8:00 PM -9:30 PM (IST)

Dec 14, 2019 (Sat)

10 AM -1:30 PM (IST)

Dec 15, 2019 (Sun)

10 AM -1:30 PM (IST)

Specialisation Sessions will be conducted from 8:00 PM to 10:00 PM (IST) on some of the Mondays, Wednesdays and Fridays. We ensure to give participants multiple invites so that you can manage your schedule according to your availability.

Through this Digital Marketing Course in Faridabad, you will get premium training from top Digital Marketing instructors who will mentor you on every dimension of Digital Marketing. This lays a strong foundation for CDMM being the best Digital Marketing Course in Faridabad.

Course Fee

₹ 59,999/-  49,900/- (+18% GST)*

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Duration

4 or 7 months

If you do not like our Online Digital Marketing Course in Faridabad, take a 100% refund within 24 hrs after 1st session.

Free Digital Marketing Tools Worth INR 72,000+

Tools Bundled in Our Digital Marketing Course

We at Digital Vidya, offer a variety of Digital Marketing Tools through this Digital Marketing Course in Faridabad. We have with top-notch industry players to provide you with a premium set of free Digital Marketing Tools. These tools are offered absolutely free with no additional fee/cost. The access duration of these tools varies from a few weeks to a few months.

These tools play an important role in your journey to learn Digital Marketing by making you understand the real-time challenges in the Digital Marketing landscape. Optimal usage and implementation of these tools make your Digital Marketing training more practical. This additional feature makes us stand apart from other Digital Marketing Institutes in Faridabad.

Hosting: Server Space

Special Offer: ₹ 35,000 worth server space for startups joining this course

Server space will be provided on Industry leading cloud-based Web Hosting Provider.

Tool: SEO Software

Special offer: ₹ 11,500 worth tool subscription to all students

Tool to help you maximize your website SEO Traffic

Tool: Social Listening

Special offer: ₹ 40,000 worth tool subscription to all students

View and analyze all conversation about any brand on Social Media

Tool: SEM Software

Special offer: ₹ 6,500 worth tool subscription to all students

Manage, Analyse and improve the performance of SEM Campaigns.

Tool: Landing Page Creator

Special offer: ₹ 1,270 worth tool subscription to all students

DIY Landing Page Creator to create professional and appealing landing pages hassle-free

Tool: Push Notification

Special offer: ₹ 6,500 worth tool subscription to all students

Browser Push Notification tool to increase engagement and conversion rate

Theme: WordPress Mega Theme

Special offer: ₹ 6,000 worth Theme to all students

Get access to Mega Theme to create a WordPress based website.

Know the complete offering and course curriculum of our Digital Marketing Course in Faridabad

Download Brochure(.pdf)

Digital Marketing Industry Experts as Trainers

Digital Marketing Course Trainers

This Certified Digital Marketing Master Course (CDMM) is developed and delivered by Digital Marketing experts with up to 18+ years of industry experience. You will get an opportunity to get directly trained by 10+ trainers.

 

Years of Experience of each trainer

2 Internships

Exclusive Digital Marketing Internships in Faridabad

Internships are essential & are the building blocks of experience. The Digital Marketing Course is also backed by internships. You will be offered the following internships after you have successfully completed the course. These internships play an important role in enhancing your skills and resume value.

Research Based Blogging Internship

Duration: 3 Months

Prerequisite: Complete CDMM Course Successfully”

Eligibility: Good written communication skills

What you will do? You will work with Digital Vidya’s Content Marketing Team to do research, author & promote articles for a blog hosted by Digital Vidya. This will teach you how to leverage blogging for visibility and brand building.

On successful completion, you will get an internship certification from Digital Vidya.

    Social Media Internship

    Duration: 3 Months

    Prerequisite: Social Media Marketing Course

    Eligibility: Everyone is Eligible

    What you will do? You will work with NASSCOM Foundation Team to create content and engage on Social Media platforms. This will teach you to how to effectively leverage channels such as Facebook & Twitter for promoting social causes.

    On successful completion, you will get an internship certification from NASSCOM Foundation & Digital Vidya.

      This online marketing course in Faridabad comes with exciting internships. Our Advisor will tell you more.

      Talk To Our Advisor

      Visualization & Reporting

      Behavioral Training

      Financial Management

      13 Certifications

      Certifications by Internet Marketing Authorities

      3 Exclusive Internal Digital Marketing Certifications

      After successful completion of our Digital Marketing Courses in Faridabad, Digital Vidya offers special Digital Marketing certifications collaboratively with respective bodies. Certification Fee is included under the Digital Marketing Course Fee.

      Facebook Marketing Certification

      How to get this Certificate?

      On successful completion of Facebook Marketing modules, you will get a Certificate issued by Facebook & Digital Vidya

      Awarded by

      Content Marketing Certification

      How to get this Certificate?

      On successful completion of Content Marketing module, you will get a Certificate issued by LinkedIn & Digital Vidya

      Awarded by

      Digital Marketing Master Certification (CDMM)

      How to get this Certificate?

      On successful completion of the entire program, you will a get this Certificate issued directly by Digital Vidya

      Awarded by

      Our Digital Marketing training in Faridabad comes with reputed certifications. Enquire about them.

      Talk To Our Advisor

      10 External Internet Marketing Certifications

      Digital Vidya focusses on offering the right direction so that you can get these external Internet Marketing certifications right from Faridabad. Besides Vskills certification, all the other external certifications are free of cost. You can register for Vskills Certification when you enroll yourself for the CDMM course by depositing Rs 1770.

      By means of this Digital Marketing Course in Faridabad, you will be trained to get all the Indian & International Digital Marketing Certifications.

       8 Google Certifications

      These certification exams are conducted online and are free.

      Conducted By

      Google Ads Fundamentals

      Search Advertising

      Display Advertising

      Mobile Advertising

      Shopping Advertising

      Video Advertising

      Digital Sales Certification

      Google Analytics Individual Qualification (GAIQ)

       Inbound Marketing Certification

      It’s a free online exam conducted by HubSpot

      Conducted By

       Vskills Certification

      Vskills (an Indian Government Initiative) conducts this certification

      Conducted By

      Our Digital Marketing training in Faridabad comes with reputed certifications. Enquire about them.

      Talk To Our Advisor

      95% Succeeded!

      What do our Customers say about Our Internet Marketing Course?

       

      %

      After the training, we ask every customer, 

      “Are you able to achieve your Objective?”

      95% of the user says “Yes”. 

      CDMM Course has very detailed modules and the instructors are also very knowledgeable in the subject areas.

      Edward Dzoboku

      Territory sales manager, Vodafone

      This course not only teaches the Digital Marketing Skills but covers the basic principles of marketing & Customer behaviour.

      Chandramohan S

      Entrepreneur

      I enjoyed learning a lot of new things in Digital Marketing. Thanks to all my Trainers & Digital Vidya’s team.

      Abhinay Patil

      Team leader, PayTM.

      What do Industry Leaders say?

       

      The work Digital Vidya does is very important to help traditional companies and marketers reinvent themselves to become digital.

      Virginia Sharma, Director, India

      Digital Vidya is doing a great job in making everyone digital ready!

      Aparna Lal, Director Digital Marketing

      Digital Vidya is leading by example and doing some great work in the field of digital marketing.

      Sakhee Dheer, Head of Digital, Global Business Marketing – Asia Pacific

      Getting Started is Easy

      w

      Discuss with a Career Advisor

      Not sure, what to learn and how will it help you?

      Attend a Demo Session

      Not sure about online classes?

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      Check the available dates