+91-80100-33033 | info@digitalvidya.com

Who Should Participate in This Course?

Shambhavi Tiwari
Muskan Khurana CDMM Student
Shubham Dev
Varuna Anand
Cicily Kuruvila
Shivam Tripathi
Revant Vyas
Ritu Thapar CDMM Student

Our Alumni Work in Top Companies

Industry Vouches for Digital Vidya

The work Digital Vidya does is very important to help traditional companies and marketers reinvent themselves to become digital.
Virginia-Sharma-Director-Marketing-Solutions-LinkedIn-India
Virginia Sharma
EX - Director, LinkedIn Marketing Solutions
Digital Vidya is doing a great job in making everyone digital ready!
Aparna Lal
Aparna Lal
Marketing Lead, Global Demand Center
Digital Vidya is leading by example and doing some great work in the field of digital marketing.
Sakhee Dheer
Sakhee Dheer
EX - Digital Marketing Lead
You are shaping the digital minds of the future. As India transforms into a digital economy, it will need more and more people who are well equipped to handle the immense possibilities the future holds and Digital Vidya will be playing a key role. You should be very proud of that! Not only are you a catalyst in this changing equation but you are also the fuel!...
Kanika Mittal
Reebok India, Director – Brand Marketing​ and Communications
course-report
4.5
Trustpilot
4.4
mouthshut
4.1
ambitionbox
4.9
glassdoor
4.2

Our Training Participants Reviews

The Email Marketing course exceeded my expectations. Despite covering some complex topics, the trainer's expertise and teaching style made everything easy to grasp. I now feel confident in crafting effective email campaigns.
Saksham Chhabra Saksham Chhabra
This course was amazing! The instructor explained everything clearly, and the material was easy to understand. I feel more confident in my knowledge and skills after taking this course
Vandana Sharma Vandana Sharma
Amazing trainer and last 2 weeks were phenomenally outstanding. Anchal Sharma is a great resource for DV.She explains theory with practicals and gives multiple options for various tools used for email marketing. I would highly and greatly recommend her for outstanding training abilties.
Shayak Munshi Shayak Munshi
Digital Vidya offers a high-quality digital marketing course that I highly recommend to anyone seeking to enhance their skills in this field. Trustworthy and valuable learning experience.
Nisha Jitin Thekkiniyedath Nisha Jitin Thekkiniyedath
Great learning experience. Trainer is very interactive easily approachable. Even a basic and simple queries are also entertained by him.
arun babu Arun babu
The sessions were very good and very informative . Loved the teaching methodology and the trainers were extremely supportive.
Nitin Menon Nitin Menon
I really enjoyed the training program. The trainer and coordinator both of them helped me where ever i got struck. Thanks for the excellent training provided by the Digital Vidya
Rama Subramanian S Rama Subramanian
Rohit has been a great trainer, addressing every question we had. The course material is great and I can say that I now have a great foundation in Social Media Marketing. The tasks in the assignment helped in gaining hands on experience. The session was great and productive!
Jahnavi Anumukonda Jahnavi Anumukonda

Digital Marketing Course Syllabus in Faridabad

The CADMM syllabus in Faridabad is the same national curriculum taught to every Digital Vidya batch: 44+ modules across 310 hours of live instruction, delivered online over
six months. It runs on two tracks — a 210-hour Core track Monday to Friday, and a 100-hour
Specialisation track across 50 Saturday sessions. Generative AI is taught inside every module
rather than as a separate chapter.

What the Syllabus Covers

Track Covers Hours When
Core SEO · Google Ads · Social Media & Meta Ads · Email & Inbound · Google Analytics 4 · Content Marketing 210 hrs Mon–Fri, 11 AM–1 PM or 8–10 PM IST
Specialisation 18 elective workshops — AI agents, marketplace ads, D2C store building, WhatsApp marketing, Power BI, freelancing and more 100 hrs 50 Saturday sessions
Applied work 6 assignment tracks, 6 brand case studies, 3 capstone projects, 3 internships 140 hrs + 60 hrs Throughout

Five of the six core subjects finish with the same structure: a 30-point account audit
framework, a capstone project, a CMO-level pitch, and interview preparation. You build and
rank your own website, run live Google and Meta campaigns, and read the results in GA4.

You learn the same curriculum, from the same practitioners, as learners in Delhi, Gurgaon and Bangalore. Classes are live and instructor-led online.

For Faridabad learners the practical benefit is the commute you don’t make. A live online
batch means no daily travel to Gurgaon or South Delhi for a 6 PM class — you join the 11 AM–1 PM or 8–10 PM session from home, and every session is recorded if you miss one.

 

AI-Integrated Search Engine Optimization [SEO]

Introduction to SEO


How do Search Engines work?

  •  Indexing & Crawling Basics
  • Optimizing Crawl Budget
  • Intro to SEO

Organic Search vs. Paid Search Results

  • Anatomy of a Search Result (Search Snippet)
  • What is On-page SEO (Content, Architecture, HTML)?
  • What is Off-page SEO/Link Building (Social, Content-based, PR)?

Keyword Research

  • Finding Seed Keywords: Mind Map for Keyword Research
  • Using Wikipedia, Forums for Keyword Research
  • Keyword Research Process – Identify Seed Keywords, Collect Metrics, Map Keywords
  • Google Keyword Planner Tool

On-page SEO


HTML Basics

  • Web Page Basics: What is HTML, JavaScript,CSS
  • Basic HTML Tags to create a web page
  • HTML Tags for SEO: Title, H1, META Tags, IMG, A

On-page SEO Elements

  • Crawling: XML, HTML Sitemaps, Robots.txt
  • Content Clusters (Creating SEO-based content)
  • Negative on-page to avoid

Technical SEO

  • URL Architecture
  • Page Speed Analysis (GTMetrix / YSlow / Google Page Speed Insights)
  • 301 Redirects

Mobile SEO

  • App Store Optimisation
  • Mobile Websites: Responsive, Adaptive, Dynamic
  • Optimizing for Voice Search

Schema Markup

  • What is Schema & Why is it relevant to SEO.
  • Schema Types – Micro, JSON-LD
  • Common JSON Schema Tags – Organisation, Website, Blog Posting LocalBusiness
  • How Schema shows up in SERPs

Off-page SEO


Link Building

  • What is Link Building
  • Link Building Tactics
  • Manual Link Building Process
  • Link Building Metrics

Social SEO

  • Quora
  • YouTube Video SEO
  • Slideshare, Scribd and other Social Channels for SEO

Local SEO

  • What is Local SEO, Pigeon Update
  • Google My Business, Bing Places
  • Local Pages on your website
  • Local Listings/Citations

Backlink Audits using SEMrush.com

  • Backlink audit of one website
  • How to audit backlinks of competitors and gain insights?

SEO Audit, Tools, Measurement


SEO Audits

  • What are SEO Audits?
  • Different Types of SEO Audits
  • Complete SEO Audit with Checklist – Screaming Frog SEO Spider, SEMRush Backlink Audit, Page
  • Speed Audit with GTMetrix / Google Page Speed Insights, Mobile Site Audit
  • Google Search Console

Algorithm Updates

  • History of Google Algorithms
  • Panda, Penguin, Pigeon, Caffeine updates
  • RankBrain and the Future of SEO

Measurement with Google Analytics

  • Basics of Google Analytics
  • SEO Metrics to Measure – On-page, Off-page, Technical
  • SEO Reporting

SEO Resources, Careers in SEO

  • Top Blogs to follow for SEO
  • Free Learning Resources – Moz, Google Analytics
  • A career in SEO
AI-Integrated Search Engine Marketing [Google Adwords]

Introduction to SEM – Fundamentals & Case Studies

  • Consumer Journey
  • What is SEM? Why SEM?
  • What is Google AdWords? Why Google AdWords?
  • Google Network
  • AdWords Terminologies
  • How Does the SEM Auction Work?
  • Structure of an AdWords Account
  • Campaign Types – Introduction to Search, Display (including Videos),
  • Shopping and Mobile-specific campaign types, and when/why to use them.
  • Creation of Search Network Campaign
    • Ad
    • Ad Formats
    • Ad Text Policies
    • Ad Text Best Practices
    • DKI
    • Ad Extensions
    • Keyword Research
    • Tools – Keyword Planner & Estimator
    • Keyword Match types
    • Keyword Strategies
    • Landing Page
    • Bidding and Budget
    • Optimizing the Search Network Campaign using the Keyword Planner, Match types, Ad Text best practices, etc

Creation of Google Display Network

  • GDN Targeting Options
  • Display Ad Formats
  • Ad Gallery Tool
  • Conversion Tracking
  • GDN Campaign Creation – Demo
  • Remarketing
  • Advanced Display: RLSA, Dynamic Remarketing, YouTube Remarketing
  • Advanced Display: Smart Display Campaigns

Mobile Ad Campaigns

  • Universal App Campaigns
  • Mobile-Specific Bidding and Targeting Strategies
  • Measuring Mobile Ad Performance and Conversions Report Editor
  • Optimization Strategies
  • Account Audit Demo

Shopping Campaigns – Introduction

  • What are Google Shopping Ads /Product Listing Ads?
  • Where do they appear on Google? What Shoppers on the internet do?
  • What retailers need? – New Advertising technologies
  • Google Shopping set retailers up for success
  • Features of Google Shopping Why PLA’s? And the path to creating PLA Ads
  • Merchant Centre Steps
  • Create Shopping Campaign on Google AdWords
  • Track Performance and Optimize the Campaigns

YouTube Marketing – Introduction & Ad Formats

  • YouTube Ad Formats
  • YouTube Campaign Creation
  • YouTube Analytics
  • Video Campaign Optimization Tips
AI-Integrated Social Media Marketing (SMM)

Getting Started with Social Media Marketing

Introduction to Social Media

Facebook Marketing

Creating Content for Facebook & Social Media

  • Why Content is the foundation of SMM
  • Psychology of Social Sharing
  • Building Content That is Inherently Shareable

Tools for Content Creation

Facebook Marketing

What is Facebook Marketing

  • Facebook Page Best Practices
  • KPIs to measure success
  • Facebook Insights
  • Facebook Business Manager

How does Facebook Advertising Work?

  • Facebook Ad Campaign Objectives
  • Facebook Ad Targeting

Instagram & LinkedIn Marketing

Marketing on Instagram

  • Optimizing your Instagram business profile
  • Crafting an Instagram content strategy
  • Best Practices
  • Influencer Marketing on Instagram
  • Analytics & Measurement
  • Instagram Ads

LinkedIn as a Marketing Platform

  • LinkedIn for Personal Branding
  • Brand Marketing on LinkedIn
  • LinkedIn Company Pages
  • LinkedIn Advanced Search
  • LinkedIn Premium
  • LinkedIn Ads

Twitter and Snapchat Marketing

Twitter Marketing

  • Twitter Marketing for Brand Awareness
  • Twitter Ads
  • Twitter Analytics
  • Twitter Tools – Crowdfire, Tweriod, Hashtagify, Ritetag, TweetReach & TweetArchivist

Snapchat Marketing

  • Snapchat for business
  • Building a following
  • Driving Engagement
  • Analytics & Measurement

Pinterest Marketing & Creating a Successful Digital Marketing Strategy

Pinterest Marketing

  • Pinterest for business
  • Marketing on Pinterest
  • Best Practices
  • Leveraging Rich Pins
  • Analytics & Measurement

Social Media Marketing Tools

  • Hootsuite
  • Buffer
  • TweetDeck
  • Sprout Social

Crafting a Successful Social Media Strategy

  • 10-step framework to crafting a successful Social Media strategy
  • Building Content That is Inherently Shareable
  • Creating Content for multiple platforms
  • Generating content ideas and building a plan
  • Effective Content Distribution
  • Evaluating Success

 

AI-Integrated Email Marketing

Deliverability

  • Setting-up an Email Marketing Machine
  • ISPs, Hosting Facility and MTA
  • IP/DNS and Shared vs. Dedicated IPs
  • MX Record, Whitelisting, Response Handlers and Bounces

Effective Email Content

  • Conversation
  • Relevance
  • Incentives
  • Timing
  • Creative & Copy
  • Attributes

Customer Acquisition Strategies

  • Rented List Emails
  • Co-branded Emails
  • Third Party Email Newsletters
  • Viral Emails
  • Event Triggered Emails
  • House E-newsletters

Effective Creative Introducing

  • CRABS- Does your Emails have Crabs?
  • Email Template Model
  • Best Practices
  • NLP Demonstrations (Neuro Linguistic Programming) to Understand Customers Better

Nurturing & Automation

  • Tools to Enhance Lead Nurturing
  • Enhance Better Reach
  • Analyze Behavior Patterns
  • Analytics
  • Automation and More

Resources to do situational analysis and progressive updates

  • Customer Personal Toolkit
  • Complete Email Marketing Worksheet
  • Content Editorial Calendar
  • Digital Marketing Strategy Toolkit
  • Email Contact Strategy Template
  • Email Campaign Calculator
  • Email Marketing Health Check
  • Structuring Digital Marketing Team
  • Web Resources to Improve Subject lines, HTML Codes, Spam Testers and Deliverability Issues

Email Automation
Introduction to Automation

  • What is Automation?
  • How does it Work?
  • What are the Benefits?

Choosing an Automation Platform

  • Features & Functions Available
  • What are Workflows? How to Create a Workflow?
  • Cost
  • Most Widely Used Platforms

Simple Automation Functions from MailChimp

  • Click to Reply Options – Demonstrated
  • Other Features Explained
  • Results – Demonstrated – Practical

 

AI-Integrated Inbound Marketing

Attracting your potential customers into conversion funnel

  • Various Ways to Build Reach Through Digital Marketing
  • What are Engagement Magnets?
  • How to Identify Right Set of Engagement Magnets for your Business?
  • Effectiveness of Various Engagement Magnets
  • Digital Reach Building Strategy Through Inbound Interest Generation

Converting your prospects into leads using emails

  • What is Audience Aggregation?
  • Benefits of Audience Aggregation
  • How to do Audience Aggregation Through Emails

Landing Page

  • Conversion Oriented Landing Page Design
  • Investment in Landing Page
  • Is it for me?
  • What is it?
  • Critical Concerns to Address on Landing Page
  • What’s the Next Step?

Conversion Optimization

  • Role of Conversion
  • Understanding Customer Psyche
  • Conversion Optimization
  • User Flow and Persuasion
  • Online Persuasion
  • True Meaning of Landing Page User Flow and Online Persuasion

Conversion Optimization Patterns for Engaging website Visitors

  • Patterns for Engaging Website Visitors
  • Pattern #1 – Pop-Ups
  • Pattern #2 – Pop Under Call-to-Action
  • Pattern #3 – Inside Article CTA

Lifecycle Emails

  • What are Lifecycle Emails?
  • Where do Lifecycle Emails fit in?
  • Tools used for Lifecycle Emails
  • Lifecycle Emails – Case Studies
  • Lead Nurturing with Drip Email Marketing: Implementation
AI-Integrated Web Analytics(Google Analytics 4)

Introduction

  • What’s analysis?
  • Is analysis worth the effort?
    • Small businesses
    • Medium and Large scale businesses
  • Analysis vs Intuition
  • Introduction to Web Analytics

Google Analytics

  • Getting Started With Google Analytics
  • How Google Analytics works?
  • Accounts, profiles and users navigation
  • Google Analytics
  • Basic Metrics
  • The main sections of Google Analytics reports
    • Traffic Sources
    • Direct, referring, and search traffic
    • Campaigns
    • AdWords, AdSense

Content Performance Analysis

  • Pages and Landing Pages
  • Event Tracking and AdSense
  • Site Search

Visitors Analysis

  • Unique visitors
  • Geographic and language information
  • Technical reports
  • Benchmarking

Social Media Analytics

  • Facebook Insights
  • Twitter Analytics
  • YouTube Analytics
  • Social Ad Analytics /ROI measurement

Actionable Insights and the Big Picture

  • Recap of Google Analytics reports and tools
  • Finding actionable insights
  • Getting the organization involved
  • Creating a data-driven culture
  • Resources
  • Common mistakes analysts make
  • Additional Web analytics tools

Social CRM & Analysis

  • Radian6
  • Sentiment Analysis
  • Workflow Management
  • Text Analytics

Digital Analytics

  • WebMasters
  • AdWords Reports, Custom Reports, Custom Dimensions
  • Dashboard and Segmentation
  • Multi-Channel Funnels Reports
  • Attribution modeling and reports

Platform Principles

  • The platform components
  • The data model
  • Measurement Protocol data collection
  • Importing data into Google Analytics
  • Reporting APIs and Report Sampling
Facebook Marketing [in Association with Meta]

Facebook Marketing (in association with Meta)

  • Introduction to Marketing
    Start by understanding the importance of planning your business marketing strategy. This module covers finding your business’ USP, defining your audience and developing a strategy around marketing funnel.
  • Facebook Pages and Post Best Practices
    Learn how to connect with people by planning your Facebook Page and understanding how it is structured to make the maximum use of it.
  • Facebook Ads – Campaign Objectives
    For each Facebook Ad, you have multiple objectives to choose from. This module helps you build the right objectives based on each business objective.
  • Facebook Ads – Targeting Audiences
    Understanding your audience is a challenge for many businesses today. But developing a marketing plan without knowledge of your audience is a step to failure. Segment your audience and target the right audience with this module.
  • Facebook Ads – Impactful Creatives
    Make an impact with creatives and know the different ad formats which look good on all devices.
  • Facebook Ads – Optimization and Reporting
    With this module, measure you adverts and get business insights to optimize how you are connecting with your audience.
  • Facebook Ad Policies
    Get an in-depth understanding of Facebook Ad policies, ad disapproval, account status and Facebook support for a smoother journey.
  • Facebook Messenger
    Connect and engage with your new or long-term customers on Facebook to get results. Offer them suggestions, support, engage with them or encourage purchase from one messenger.
  • Facebook Shop
    Plan and structure your Facebook shop to manage and sell more products with Facebook.
  • Building Brand Awareness
    Build your brand with Facebook to connect with people where they are- Facebook and Instagram. Plan your targeting, creatives, placements for brand awareness.
  • Driving In-store Footfall
    Build Facebook campaigns to drive traffic to your offline store. Learn how to develop a local campaign and sell more with Facebook.
  • Facebook Pixel
    Measure conversions, optimize ad delivery, automate audience building and do more with Facebook Pixel. Learn and work on Pixels with this module and get more insights on how people are using your website.
  • Driving Online Sales
    Learn how to get more sales and drive traffic with remarketing campaigns, targeting, creatives and placements and ad formats.
  • Generating Leads
    This module guides you through creating a lead generation campaign to drive results for your business.
18 Digital Marketing Workshops

Hands-on Saturday workshops. 100 hours across 50 sessions, run in parallel with the Core track.

#

Workshop

Topics

Sessions

Hours

1

ChatGPT Ads & AI Answer-Engine Advertising

2 topics

4 sessions

8 hrs

2

AI Agents + Automation Workflows

1 topic

2 sessions

4 hrs

3

Voice Search & Featured Snippets

1 topic

2 sessions

4 hrs

4

Power BI for Marketing Dashboards

1 topic

2 sessions

4 hrs

5

Predictive Marketing Analytics

1 topic

2 sessions

4 hrs

6

Media Buying, Planning & Programmatic Advertising

2 topics

4 sessions

8 hrs

7

Amazon, Flipkart, Myntra & Meesho Marketplace Ads

2 topics

4 sessions

8 hrs

8

D2C Store Setup — Shopify + WooCommerce

1 topic

2 sessions

4 hrs

9

AI Video Creation & Editing for Marketers

1 topic

2 sessions

4 hrs

10

Affiliate Marketing in India

1 topic

2 sessions

4 hrs

11

Freelancing Mastery for Digital Marketers

1 topic

2 sessions

4 hrs

12

Quora & Reddit Marketing for India

1 topic

2 sessions

4 hrs

13

WhatsApp Marketing & Conversational Commerce

1 topic

2 sessions

4 hrs

14

Online Reputation Management (ORM)

1 topic

2 sessions

4 hrs

15

Content Marketing & Copywriting

2 topics

4 sessions

8 hrs

16

Vibe Coding for Marketers

2 topics

4 sessions

8 hrs

17

Video Editing for Marketers

2 topics

4 sessions

8 hrs

18

Canva Pro Mastery for Marketers

2 topics

4 sessions

8 hrs

TOTAL — Workshops

25

50

100 hrs

Digital Marketing Course Certifications in Faridabad

Facebook Certification LinkedIn Certification CDMM Certification Hubspot Content Marketing Certification Hubspot Social Media Certification Hubspot Search Engine Marketing Certification Hubspot SEO Certification Hubspot Email Marketing Certification Hubspot Inbound Marketing Certificate Google Ads Apps Certification Google Ads Search Certification Google Analytics Certification Google Ads Video Certification Google Ads Display Certification Google Ads Measurement Certificate Vskills Certificate

Hands-on Digital Marketing Course Assignments

Theory is where a digital marketing course starts. Assignments are where it becomes something
you can show an employer. CADMM includes seven assignments across 60 hours, each
applied to your own live website in the same week you learn the module.

If you don’t already have a site, you build one — from an empty domain to a ranked page with
traffic you generated and analytics you configured yourself. Digital Vidya provides the
sub-domain and $100 of AWS hosting credit to get you started.

Two assignments involve real money: ₹1,000 on live Google Ads and ₹500 on Meta, paid
directly to the platforms.
That is deliberate. A campaign that has never spent a rupee
teaches you nothing about what happens when it does — and it is the difference between saying
you understand bid strategy and having managed one.

The seven assignments cover website build, blog promotion, SEO, Google Ads, social media and
Meta Ads, email and inbound marketing, and Google Analytics 4 — with AI used throughout for
keyword research, ad copy, creative and reporting, the way marketing teams across Delhi NCR
work now.

By the end you hold a ranked website, live Google Ads and Meta campaign data, and a working
analytics dashboard. That is the portfolio you take to an interview — and in our experience it
is what a hiring manager asks about, not the certificate.

WEBSITE DEVELOPMENT AND DESIGNING USING WORDPRESS

Just after the registration, the participants are requested to register their already existing blogs/businesses. For those without an existing online property, it is mandatory that they build one. For this, we help them through our Build Your Blog course which is a 2-hours long course. We also have a self-paced course with 6 Pre-Recorded lessons on ways to Promote Your Blog.

Build Your Blog

Duration: 6 Hours

Assignment Promises

  • Decide the topic of there blog
  • Buy domain name or take free sub-domain name from Digital Vidya
  • Host Blog on AWS and add $ 100 credit provided by Digital Vidya
  • Import 5 blog posts based on their blog topic from other websites
  • Update theme and Logo. Create an email for their domain.
  • Install all necessary plugin including Google Search Console, Google Analytics, Discus, Author Ta

Promote Your Blog

Duration: 5 Hours

Assignment Promises

  • Write your first blog post + SEO
  • Social Media Profiles and Content Sharing
  • Promoting the blog through E-Mails
  • Promotions via Facebook Ads
  • Traffic Analysis using Google Analytics
  • Creating a Content Strategy
SEARCH ENGINE OPTIMIZATION (SEO) ASSIGNMENT

Duration: 8 Hours

Assignment Promises

  1. Research the right keywords to get your website ranked better on Google.
  2. Analyse your website pages and implement on-page SEO techniques.
  3. Identify your competitors and analyse their websites to build competitive advantage.
  4. Learn local SEO and Mobile SEO to target users specifically.
  5. Identify the keywords and strategies implemented by your competitors.

Tools you will Learn

  1. RankWatch
  2. Google Keyword Planner
  3. Broken Link Checker
SEARCH ENGINE MARKETING (SEM) ASSIGNMENT

Duration: 15 hours

Assignment Promises

  1. Set up Google AdWords Account to run ads on Google.com and Google’s associated properties
  2. Understand how to create ad-groups, write catchy ad text and select keywords to run and optimise your ad campaign’s performance
  3. Create and run responsive ads on Google Display Network to show your ads on all devices
  4. Create in-stream and video discovery ad to target audience based on demographics and interest
  5. Sign up for Merchant Centre account and create an ad group to run Google Shopping campaign
  6. Connect your marketing objective to AdWords solutions to achieve a business’s objective

Tools you will Learn

  1. Google AdWords
  2. Merchant Centre

These assignments will require running live Google AdWords Campaigns by spending Rs 1000.

SOCIAL MEDIA MARKETING (SMM) ASSIGNMENT

Duration: 10 hours

Assignment Promises:

  1. Learn to create a profitable Facebook page that converts the viewers into customers.
  2. Build your network of existing customers and potential customers while making yourself reliable in the eyes of audience.
  3. Post impactful content on Social Media networks to target the audience and provoke them to make purchase.
  4. Create and run effective ad campaigns to target the relevant audience who are interested in your offering.
  5. Build your fan base on Twitter to create buzz about your business and products.

Tools you will Learn

  1. Canva
  2. HootSuite

These assignments will require running live Facebook Ad Campaigns by spending Rs 500.

EMAIL MARKETING ASSIGNMENT

Duration: 8 hrs

Assignment Promises

  1. Become hands-on on Legal Aspects involved in sending Emails in various countries
  2. Never let your emails land in Spam Folders – Be equipped with key techniques
  3. Start to manage your emails professionally using MailChimp

Tools you will Learn

  1. MailChimp
  2. Google Advanced Search
  3. Chrome Extensions: Clearbit Connect, Anymail finder, Email Extractor, VoilaNorbert, Email Generator
  4. SPF Validation Tools
INBOUND MARKETING ASSIGNMENT

Duration: 10 hrs

Assignment Promises

  1. Learn secret techniques to multiply your reach without increasing your Ad budget.
  2. Learn step-by-step approach to nurture your emails contacts automatically.
  3. Build an effective Landing Page
  4. Strategize Drip Marketing Campaign to nurture your leads.

Tools you will Learn

  1. Unbounce
  2. Customer.io
WEB ANALYTICS ASSIGNMENT

Duration:  8 hours

Assignment Promises

  1. Understand how data can be presented in a story telling format and share your observations
  2. Set up Google Analytics account to create a measurement model for business/blog
  3. Check and review business’s real time, audience, acquisition and behavior report
  4. Get yourself registered on Google Merchandise Store and understand the dashboard
  5. Draw your campaign lifecycle and design a campaign outreach plan based on analytics data

Tools you will Learn

  1. Google Analytics
  2. Google Merchandise Store

Digital Marketing Course Case Study Assignments

We at Digital Vidya have a robust research and development team that works regularly to pick the first-class & interesting Marketing Campaigns. These case studies are offered to our students with a vision to provide exceptional practical experience.

The case studies and in-depth exercises are allocated a total of 60 hours for completion. A strong foundation to becoming a proficient Digital Marketer involves successfully attempting, understanding and executing these case studies and exercises. These in-depth case studies and tasks are prominent features of this Digital Marketing Course in Faridabad.

By implementing your theoretical learnings and practical experience, you are required to create a Business Class Solution for each of the Case Study. You can learn all of this here is the Digital Marketing Course for Faridabad.

SEO Case Study: ICICI Bank

Duration: 20 hours

Learning Outcomes

  1. Gain competency in improving search engine rankings of your website content and blogs.
  2. Implement Learn to get your content indexed in search engines frequently.
  3. Learn to analyze which web pages are working well and which need improvement.
  4. Research and shortlist best keywords to make your content searchable.

Tools you will Learn

  1. Google Analytics
  2. Google Keyword Planner
  3. Google Search Console
SEM Case Study: Carwale

Duration: 4 hours

Learning Outcomes

  1. Create an effective search engine marketing campaign to target relevant people.
  2. Learn to set appropriate budget to get the most out of your campaigns.
  3. Analyze the performance of your campaigns and keep track of the conversions.

Tools you will Learn

  1. Google Keyword Planner
  2. Google AdWords
Social Media Marketing: Cadbury Dairy Milk

Duration: 20 hours

Learning Outcomes:

  1. Generate a perfect idea to create a rewarding social media marketing campaign.
  2. Learn to connect your social media marketing campaign with a special event to ensure maximum attention from the audience.
  3. Identify the best ways to get user-generated content.
  4. Choose the most relevant social media channels for your campaign to ensure better results with minimal effort.
Email Marketing Case Study: Microsoft

Duration: 8 hours

Learning Outcomes

  1. Create appealing content for your promotional emails.
  2. Learn to properly segment users based on their demographics and interests.
  3. Create relevance of your product for the prospects to convert them into customers.

Tools you will Learn

  1. MailChimp
Inbound Marketing Case Study: Myntra

Duration: 8 Hours

Learning Outcomes

  1. Take the bird’s eye view of the Inbound Marketing strategies adopted by big brands.
  2. Create a next level Inbound Marketing strategy for your business.
  3. Create an appealing landing page to get targeted people landed on your website or product page.
  4. Design

Tools you will Learn

  1. Unbounce.com Landing Page Builder
Web Analytics Case Study: Puma

Duration: 4 hours

Learning Outcomes

  1. Discover ways to turn your website into a conversion tool that ensures sales.
  2. Identify the geographies from where your website traffic is coming from.
  3. Analyze the interaction of the visitors with your website.
  4. Assess the points of improvement and update your website to deliver a better experience.

Tools you will Learn

  1. Google Analytics

Exclusive Digital Marketing Internship

After the successful completion of this Digital Marketing course in Faridabad, every participant will get a chance to do the Digital Marketing Internships. The internships will be with different companies and it will significantly enhance your skills and resume value.

1
SEO Internship
  • Company: Digital Vidya
  • Duration: 1 Month
  • Time Commitment: 10 hrs/week (Work from Home)
  • Eligibility: SEO Module Competition
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2
Performance Marketing Internship
  • Company: Digital Vidya
  • Duration: 1 Month
  • Time Commitment: 10 hrs/week (Work from Home)
  • Entry Criteria: SEM Module Competition
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3
Social Media Marketing Internship
  • Company: Digital Vidya
  • Duration: 1 Month
  • Time Commitment: 10 hrs/week (Work from Home)
  • Entry Criteria: SMM Module Competition
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40+ Tools Bundled in Our Digital Marketing Course

You don’t learn digital marketing by reading about tools — you learn it by having a licence and a task. CADMM includes access to 40+ industry tools at no extra cost, used inside the assignments rather than demonstrated in a slide.

What’s Included

  • SEO: SEMrush, Moz, Screaming Frog, SurferSEO, Google Search Console
  • Advertising: Google Ads, Meta Ads Manager, Google Tag Manager
  • Analytics: Google Analytics 4, Looker Studio
  • Email & automation: Mailchimp, HubSpot
  • Social media: Hootsuite, Buffer
  • Content, design & AI: ChatGPT, Canva, WordPress

How Tool Access Works

Access is provided free as part of the course, and it is time-limited — typically a few weeks to a few months per tool, which is the standard educational licensing these vendors offer. It’s enough to complete every assignment and build your portfolio while you’re on the programme. It is not a permanent subscription, and we’d rather say that plainly than have you discover it
later.

Our Digital Marketing Course Trainers

Avik Nandy
Avik Nandy
AVP - Business Operations - Dentsu India
Merkle Sokrati
10+ years of experience in Digital Marketing
Ketan Deorankar
Ketan Deoranker
Deputy Manager Brand - Royal Enfield
Royal Enfield
9+ years of experience in Digital Marketing
Shubham Dev
Shubham Dev
Digital Marketing & Analytics Consultant - Brillio
Brillio
10+ years of experience in Digital Marketing
Zain Siddiqui
Zain Siddiqui
Co-founder, Wicked Broz
Wicked Broz
10+ years of experience in Digital Marketing
Ruchi Sinha Digital Vidya Trainer
Ruchi Sinha
Head - Bagggit.com
Baggit Logo
10+ years of experience in Digital Marketing
Parik Seth
Parik Seth
COO & Technical Manager - LeanPort Digital Technologies GmbH
LeanPort Digital Technologies GmbH
15+ Years of Experience in SEO
Anchal Sharma
Anchal Sharma
Digital Marketing Manager - Skillstek Pvt. Ltd
Skillstek
8+ Years of Experience in SEO
Praful Jain
Praful Jain
Digital Marketing Manager - Amazon Ads Operations
amazon-logo
12+ Years of Experience in Digital Marketing
Rahul Nair
Rahul Nair
VP - Marketing & Business - Fatakpay
fatakpay_logo
12+ Years of Experience in Digital Marketing

Why Learn Digital Marketing in Faridabad?

Faridabad is one of India's largest industrial clusters — roughly 12,000 MSME units employing close to 8 lakh people, concentrated in auto components, sheet metal and fabrication. Almost all of them grew by selling through distributors and dealers. Increasingly, they are being asked to sell, market and generate leads online, and very few have anyone in-house who can do it.

That is a different opportunity from the one in Gurgaon. Gurgaon has the agencies; Faridabad has the businesses that need what agencies charge for. A marketer who can run B2B lead generation, build an e-commerce or D2C channel for a manufacturer, and prove the return is scarce here — and expensive to hire from outside. The Job Market As of 2026, Glassdoor lists around 2,285 digital marketing roles in Faridabad, Indeed lists 1,000+ digital marketing vacancies — including roughly 300 Digital Marketing Executive positions and 200 explicitly open to freshers. Faridabad also sits inside Delhi NCR, so a large share of these are commutable to Gurgaon, South Delhi and Noida, and many Faridabad-based marketers work for NCR employers without relocating.

Best Industry Trainers

Get the chance to learn directly from 10 + Digital Marketing experts with experience of up to 18 + years.

Interactive & Practical

140+ hours of hands-on assignments plus 60 hours of brand case studies with AI Tools

Attend from Anywhere & Save Time

Learn from anywhere with just a laptop & save up-to 120+ hrs of precious time.

Updated Course Recordings

Missed a session live? No issue. Catch up your classes via registered class sessions which you can always access through Learning Portal.

Individual Attention & Collaborative Learning

Intensive classes, brainstorming & a vibrant Q&A community create a perfect environment for collaborative learning.

Master AI Skills

Learn AI skills Including Generative AI, Answer Engine Optimization, AI Marketing Automation with latest AI Tools

Digital Marketing Course Fee & Upcoming Batches

Preferred Live Session Days
Open Batch
  • Start Date: Sep 21, 2026
  • Duration: 6 Months
  • Delivery: Instructor led Live Online Training
  • Seats Available: 10
Regular Fee: ₹65,000 | Scholarship Fee: ₹45,000
EMI and Finance Support Available

Get ₹20,000 Fee Waiver on the CADMM Program

Upgrade your digital marketing skills with AI, hands-on projects, industry certifications and career support. Enrol for just ₹45,000 for a limited time.

Post Training Support

Profiling

We'll strengthen your digital marketing profile offering support in crafting your resume, updating your LinkedIn profile, and obtaining relevant digital marketing certifications

Industry Experience

Gain industry experience through 5 months of internship with Digital Vidya and our partner companies

Interview Preparation

We will assist you with sample interview questions to prepare for your interviews

Job Opportunities

We will arrange Interviews with relevant Agencies/Brands

Lifelime Access

You have the option to review class recordings to refresh your understanding even after the training completion

Option to Review within 1 year

You have the opportunity to participate in specific training sessions again within one year of your training

Hands-on Industry Experience

Gain industry experience through multiple work from home internships with Digital Vidya and our partner companies

Lifelime Access

You have the option to review class recordings to refresh your understanding even after the training completion

Option to Review within 1 year

You have the opportunity to participate in specific training sessions again within one year of your training

Hands-on Industry Experience

Gain industry experience through multiple work from home internships with Digital Vidya and our partner companies

Business Roadmap Creation

30-minute coaching call with a digital marketing expert to develop an implementation roadmap for your Business. This session will guide you in applying the acquired course knowledge directly to your business endeavors.

Digital Marketing Course FAQs

Is the digital marketing course in Faridabad online or classroom-based?

It is fully live online — there is no Digital Vidya classroom in Faridabad. Classes are instructor-led over video, Monday to Friday, in either an 11 AM–1 PM or 8–10 PM IST batch, with specialisation workshops on Saturdays. Every session is recorded and available through the learning portal, so a missed class can be caught up. Learners across Faridabad, Ballabgarh, Greater Faridabad and the wider NCR attend without commuting.

How long is the course and how many hours a week does it take?

Six months, roughly 10–12 hours a week. That breaks down as two hours of live class Monday to Friday, Saturday specialisation workshops, and assignment work in your own time. In total the programme runs to around 310 hours of live instruction — a 210-hour core track plus 100 hours of elective workshops.

What does the syllabus cover?

44+ modules across six core subjects — SEO, Google Ads, social media and Meta Ads, email and inbound marketing, Google Analytics 4, and content marketing — plus 18 elective specialisation workshops. Generative AI is taught inside every module rather than as a separate chapter. Five of the six core subjects end with a 30-point account audit, a capstone project and interview preparation.

Do I need prior experience or a marketing background?

No. Roughly half of participants start with no digital marketing background at all, and no coding is required. What helps is comfort with spreadsheets and a willingness to do the assignments — the course assumes no prior knowledge but does assume you’ll do the work.

What is the digital marketing course fee in Faridabad?

The CADMM course fee is ₹45,000 for the full six-month programme, after a ₹20,000 scholarship waiver on the ₹65,000 standard fee. There is no separate registration or assessment charge. The fee is the same in Faridabad as everywhere else — it is a national programme delivered online.

Is EMI available, and what would I pay monthly?

Yes — no-cost EMI is available for  over 6 months, which totals the full ₹45,000 with no interest added. Finance support is also available through partner lenders for other tenures.

Are there any costs beyond the course fee?

One. Two assignments require a live advertising budget — ₹1,000 on Google Ads and ₹500 on Meta, paid directly to those platforms, not to Digital Vidya. That is deliberate: running a campaign that has actually spent money is what makes the assignment worth doing. Nothing else is charged. Tool access, certification preparation and the learning portal are all included.

What certification do I receive?

You receive the Certified AI Digital Marketing Master (CADMM) certificate from Digital Vidya. Alongside it, the course prepares and supports you to sit the industry certification exams employers screen for — Google Ads, Google Analytics 4, Meta Blueprint and HubSpot. Those are issued by Google, Meta and HubSpot themselves; no training provider can issue them on your behalf.

Are the certification exam fees included?

The CADMM certificate is included in the ₹45,000 fee with no separate assessment charge, and the Google and HubSpot exams are free to sit on the providers’ own platforms.

Does the course come with a placement guarantee?

Digital Vidya provides placement assistance, not a placement guarantee — and the distinction matters. What that means in practice: resume and LinkedIn profiling, mock interviews with feedback, and interviews arranged with agencies and brands from our hiring-partner network. Programmes that offer a refund-backed guarantee work differently and are worth comparing. We would rather be clear about this now than have you discover it in month six.

What jobs and salaries can I expect in Faridabad?

Glassdoor lists around 2,285 digital marketing roles in Faridabad, and Indeed lists 1,000+ vacancies including roughly 200 open to freshers. Faridabad sits inside Delhi NCR, so many of these are commutable to Gurgaon, South Delhi and Noida. Locally, Faridabad’s roughly 12,000 manufacturing and MSME units are an underserved market for anyone who can run B2B lead generation and e-commerce.

Do I get an internship?

Yes — internships in SEO, performance marketing and social media marketing, done from home alongside the course. Each has stated eligibility criteria: your website must be live and indexed, with at least five optimised articles published and Search Console and GA4 configured. That is intentional — the internship is real work, not a certificate.

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