+91-80100-33033 | info@digitalvidya.com

What Our Training Participants Talk About Us

Shambhavi Tiwari
Why did I opt for Digital Marketing after graduation?
Muskan Khurana CDMM Student
How did I secure my 1st job in Digital Marketing?
Shubham Dev
Why did I enhance my knowledge in Digital Marketing?
Varuna Anand
How has Digital Marketing boosted your career?
Cicily Kuruvila
How does Digital Marketing benefit my current profile?
Shivam Tripathi CDMM Student
How did I successfully transition my career to Digital Marketing?
Revant Vyas
In what ways does learning Digital Marketing assist me in my business?
Ritu Thapar CDMM Student
Why did I opt to learn Digital Marketing instead of outsourcing it?

Our Alumni Work in Top Companies

Industry Recommendations for Digital Vidya

The work Digital Vidya does is very important to help traditional companies and marketers reinvent themselves to become digital.
Virginia-Sharma-Director-Marketing-Solutions-LinkedIn-India
Virginia Sharma
EX - Director, LinkedIn Marketing Solutions
Digital Vidya is doing a great job in making everyone digital ready!
Aparna Lal
Aparna Lal
Marketing Lead, Global Demand Center
Digital Vidya is leading by example and doing some great work in the field of digital marketing.
Sakhee Dheer
Sakhee Dheer
EX - Digital Marketing Lead
You are shaping the digital minds of the future. As India transforms into a digital economy, it will need more and more people who are well equipped to handle the immense possibilities the future holds and Digital Vidya will be playing a key role. You should be very proud of that! Not only are you a catalyst in this changing equation but you are also the fuel!...
Kanika Mittal
Reebok India, Director – Brand Marketing​ and Communications
course-report
4.5
Trustpilot
4.4
mouthshut
4.1
ambitionbox
4.9
glassdoor
4.2

Our Digital Marketing Online Course Participant Reviews

I learned invaluable strategies, from content creation to audience engagement, that have transformed my online presence. The course is up-to-date and full of practical insights.
Saksham Chhabra Saksham Chhabra
Digital Vidya is doing a fantastic job in imparting Digital Marketing training. The major reason for choosing Digital Vidya’s course was that it was convenient and cost-effective. Moreover, the online mode of delivery was an additional factor that grabbed my attention as I did not want to attend an online classroom institute.
Nazmul Nazmul
Digital Vidya is a unique course as it’s practical and focused. I learn to make a brand identity using my skills while getting the support of the experts in Digital Vidya. I’ve been able to learn how to lead a successful life as a Digital Marketer through the practical focused way of teaching them.
Rishabh Rishabh
I am Sourabh Singh. I am an engineer by degree and a marketer by profession. I started my career as an engineer, but somehow knowledge about brands and business pulls me when I always think about the future. One day I was scrolling Facebook casually and saw Digital Vidya’s Ad for a digital marketing career with a start of 4.8 LPA.
sourabh Sourabh Singh
Digital Vidya offers a high-quality digital marketing course that I highly recommend to anyone seeking to enhance their skills in this field. Trustworthy and valuable learning experience.
Nisha Jitin Thekkiniyedath Nisha Jitin Thekkiniyedath
This course was really amazing, our trainer was very creative and passionate about all things social media, his energy really motivated me to put in the hours as well.
amol pratap Amol Pratap Singh
Great learning experience. Trainer is very interactive easily approachable. Even a basic and simple queries are also entertained by him.
arun babu Arun babu
The sessions were very good and very informative . Loved the teaching methodology and the trainers were extremely supportive.
Nitin Menon Nitin Menon
I really enjoyed the training program. The trainer and coordinator both of them helped me where ever i got struck. Thanks for the excellent training provided by the Digital Vidya
Rama Subramanian S Rama Subramanian
Rohit has been a great trainer, addressing every question we had. The course material is great and I can say that I now have a great foundation in Social Media Marketing. The tasks in the assignment helped in gaining hands on experience. The session was great and productive!
Jahnavi Anumukonda Jahnavi Anumukonda

CADMM Training: AI-Powered Digital Marketing Course Syllabus

Digital Marketing is a dynamic and rapidly evolving field. Today, success requires blending timeless creative strategy with the powerful analytical and generative capabilities of Artificial Intelligence.

To keep you ahead in this competitive landscape, our syllabus isn’t just “regularly updated”—it’s fundamentally infused with the latest AI advancements. We don’t just add a single ‘AI module’; we’ve integrated AI concepts, ethics, and practical tools across the entire curriculum. This sets our program apart, ensuring you learn how AI is practically applied in content creation, predictive analytics, ad optimization, and customer personalization.

Our Certified AI Digital Marketing Master Course (CADMM) remains the comprehensive, in-depth solution for aspiring professionals. With 44+ modules, this online course now covers every aspect of the field, enhanced with specialized training in:

  • Generative AI for high-speed content and creative development
  • Prompt Engineering for marketers to get high-quality outputs
  • AI-Driven SEO and predictive topic analysis
  • AI in Paid Advertising (e.g., automated bidding, predictive targeting)
  • Conversational AI and modern chatbot strategy
  • Hyper-Personalization using machine learning

With over a decade of training experience since 2009, Digital Vidya has crafted an industry-leading online course. To ensure you master all 44+ modules within the designated timeframe, we offer multiple live online classes each week. This structured, expert-led approach provides a solid framework for your success.

Digital Marketing innovation happens online. Our course is designed to immerse you fully in this digital platform, ensuring you get hands-on experience with the latest AI-driven tools in real-world scenarios.

Getting Started with the Course
  • Understand the course structure
  • Meet the team
  • Guidance on completing the course smoothly
Fundamentals to Digital Marketing & AI
  • How to think like a Marketer?
  • Marketing Strategies for Business
  • Introduction to AI in Marketing
AI-Powered Search Engine Optimization (SEO)
  • Introduction to SEO + Search Landscape 2026
  • AI-Enhanced Keyword Research + Topic Clustering
  • Content Strategy at Scale (Pillar + Cluster + Refresh)
  • On-Page SEO (Fundamentals + Advanced combined)
  • Schema Markup Mastery (10+ schema types)
  • Technical SEO Part 1 — Speed + Core Web Vitals 2026
  • Technical SEO Part 2 — Crawl, Migration, JS SEO, hreflang
  • AI Generative Search — GEO + AEO Deep Dive
  • Off-Page SEO + AI Link Building + Digital PR
  • Local SEO + E-commerce SEO
  • SEO Analytics & Reporting (GSC + GA4 + Looker Studio)
  • Competitor SEO + Algorithm Updates + Recovery
  • 30-Point SEO Account Audit + Optimization Framework
  • Capstone + Editor/CMO Pitch + Fresher Interview Prep + Certifications
AI-Powered Search Engine Marketing (SEM) [Google Ads]
  • SEM Foundations + Google Ads Setup
  • Search Campaigns + Ad Copy + RSAs
  • Search Query Analysis + Negative Keywords + Quality Score
  • Audience Targeting + Remarketing + Customer Match
  • Bidding Strategy Mastery + Drafts & Experiments
  • YouTube Ads + Video Advertising
  • Display + Discovery / Demand Gen
  • Performance Max + Shopping + Merchant Center
  • Universal App Campaigns + Mobile Marketing (NEW)
  • Conversion Tracking + GTM + Enhanced Conversions + Consent Mode v2
  • Lead Generation Campaigns + LSA + B2B Playbook
  • SEM Analytics + Attribution + Looker Studio
  • A/B Testing + Experiments + Statistical Significance
  • 30-Point Account Audit + Optimization Framework
  • Scripts + Automation + Competitive Analysis
  • Capstone + CMO Pitch + Fresher Interview Prep + Certifications
AI-Powered Social Media Marketing (SMM)
  • SMM Foundations & Social Media Landscape 2026
  • Content Strategy & AI-Powered Content Calendar
  • Facebook Organic Marketing
  • Instagram Organic Marketing
  • LinkedIn Organic Marketing
  • Twitter/X Organic Marketing
  • Meta Ads Level 1 — Foundations, Pixel & Conversions API
  • Meta Ads Level 2 — Audiences & Targeting
  • Meta Ads Level 3 — Ad Creative & Copy
  • Meta Ads Level 4 — Execution & Advantage+
  • Meta Ad Optimization, Brand Lift & Reporting
  • LinkedIn Ads
  • Twitter/X Ads
  • Pinterest Marketing — Organic & Paid
  • YouTube Organic & Shorts Strategy
  • YouTube Ads & Video Marketing
  • Influencer Marketing on Social Media
  • Social Media Analytics & ROI Measurement
  • Community Management & Crisis Communication
  • 30-Point SMM Account Audit + Optimization Framework
  • Capstone + CMO Pitch + Fresher Interview Prep + Certifications
AI-Powered Email Marketing & Inbound Strategy
  • Inbound Marketing Foundations
  • Email Marketing Fundamentals & Deliverability
  • Email Campaign Creation & AI Copy
  • Marketing Automation & Drip Sequences
  • Landing Pages, CRO & Lead Generation
  • CRM, Lead Scoring & Conversion Funnels
  • 30-Point Email + Inbound Audit + Optimization Framework
  • Capstone + CMO Pitch + Fresher Interview Prep + Certifications
AI-Powered Web Analytics & Google Analytics 4
  • Web Analytics & GA4 Fundamentals
  • GA4 Setup & Configuration
  • Metrics, Dimensions & Audience Reports
  • Advanced Reporting & Custom Dashboards
  • Campaign Tracking & Attribution
  • Event Tracking & Looker Studio Dashboards
  • 30-Point Analytics + Attribution Audit + Optimization Framework
  • Capstone + CMO Pitch + Fresher Interview Prep + Certifications
Advanced Facebook Marketing [in Association with Meta]

Facebook Marketing (in association with Meta)

  • Introduction to Marketing
    Start by understanding the importance of planning your business marketing strategy. This module covers finding your business’ USP, defining your audience and developing a strategy around marketing funnel.
  • Facebook Pages and Post Best Practices
    Learn how to connect with people by planning your Facebook Page and understanding how it is structured to make the maximum use of it.
  • Facebook Ads – Campaign Objectives
    For each Facebook Ad, you have multiple objectives to choose from. This module helps you build the right objectives based on each business objective.
  • Facebook Ads – Targeting Audiences
    Understanding your audience is a challenge for many businesses today. But developing a marketing plan without knowledge of your audience is a step to failure. Segment your audience and target the right audience with this module.
  • Facebook Ads – Impactful Creatives
    Make an impact with creatives and know the different ad formats which look good on all devices.
  • Facebook Ads – Optimization and Reporting
    With this module, measure you adverts and get business insights to optimize how you are connecting with your audience.
  • Facebook Ad Policies
    Get an in-depth understanding of Facebook Ad policies, ad disapproval, account status and Facebook support for a smoother journey.
  • Facebook Messenger
    Connect and engage with your new or long-term customers on Facebook to get results. Offer them suggestions, support, engage with them or encourage purchase from one messenger.
  • Facebook Shop
    Plan and structure your Facebook shop to manage and sell more products with Facebook.
  • Building Brand Awareness
    Build your brand with Facebook to connect with people where they are- Facebook and Instagram. Plan your targeting, creatives, placements for brand awareness.
  • Driving In-store Footfall
    Build Facebook campaigns to drive traffic to your offline store. Learn how to develop a local campaign and sell more with Facebook.
  • Facebook Pixel
    Measure conversions, optimize ad delivery, automate audience building and do more with Facebook Pixel. Learn and work on Pixels with this module and get more insights on how people are using your website.
  • Driving Online Sales
    Learn how to get more sales and drive traffic with remarketing campaigns, targeting, creatives and placements and ad formats.
  • Generating Leads
    This module guides you through creating a lead generation campaign to drive results for your business.
Beyond the Core: 18 Specialisation Workshops

Specialisation Track :  18 Digital Marketing Workshops

Go wide into the channels, tools and career paths that match where you want to
work. Every Workshop is live, hands-on, and ends with something you can put in a portfolio.

WORKSHOP 01: ChatGPT Ads & AI Answer-Engine Advertising

Advertising inside an AI assistant is a new channel, and it opened to Indian advertisers in August 2026. Go from first principles to a launch-ready, measured campaign.

Topics: ChatGPT Ads Foundations + Campaign Build · Product Feeds, Audiences, Measurement & Optimization

Tools: ChatGPT Ads Manager, OpenAI Pixel, OpenAI Conversions API, Google Tag Manager, Google Sheets, WordPress, ChatGPT

WORKSHOP 02: AI Agents + Automation Workflows

Move past one-prompt-one-answer. Build agents that carry their own instructions and knowledge, and automations that keep running when nobody has a browser open.

Topics: No-Code AI Agents & Automation Workflows for Marketers

Tools: ChatGPT, Claude Projects, Make.com, Zapier AI, n8n, Notion AI

WORKSHOP 03: Voice Search & Featured Snippets

People ask assistants full questions, and hear back a single answer. Learn how to be that answer — snippets, spoken-query structure and schema.

Topics: Voice Search Optimization + Featured Snippets

Tools: AlsoAsked, Answer The Public, Schema.org, Google Search Console, ChatGPT, Perplexity

WORKSHOP 04: Power BI for Marketing Dashboards

Looker Studio runs out of road once data lives in more than one place. Power BI is what enterprises and agencies use instead — and a recognisable line on a CV.

Topics: Power BI Fundamentals + Marketing Data Modelling

Tools: Power BI Desktop, Power BI Service, Power Query, Google Ads connector, GA4 connector

WORKSHOP 05: Predictive Marketing Analytics

Reporting tells you what happened. Learn what happens next — revenue forecasting, customer value against acquisition cost, and which channels really drive growth.

Topics: Forecasting + LTV/CAC + Marketing Mix Modelling

Tools: Excel, Google Sheets, Power BI, ChatGPT Code Interpreter

WORKSHOP 06: Media Buying, Planning & Programmatic Advertising

Deciding where the money goes before anyone opens an ads account is the skill that leads to strategy roles. Plan media end to end, then buy programmatically.

Topics: Media Buying & Planning Fundamentals · Programmatic Advertising — DSP, RTB & DV360

Tools: Google Sheets, Google Slides, ChatGPT, SimilarWeb, Statista, Google Trends, Display & Video 360 (DV360), The Trade Desk

WORKSHOP 07: Amazon, Flipkart, Myntra & Meesho Marketplace Ads

Much of Indian product discovery starts on a marketplace, not a search engine. Master the four platforms that matter here, each with its own auction and metrics.

Topics: Amazon & Flipkart Marketplace Ads · Myntra & Meesho — Fashion + Social Commerce

Tools: Amazon Ads, Amazon Brand Analytics, Amazon DSP, Flipkart Ads, Helium 10, Jungle Scout AI, DataFeedWatch, ChatGPT

WORKSHOP 08: D2C Store Setup — Shopify + WooCommerce

Marketers who can also build the store are worth more to a D2C brand — and it is the fastest route to running something of your own. Build one from an empty account.

Topics: Building an E-commerce Store End-to-End

Tools: Shopify, WooCommerce, Razorpay, Shiprocket, Klaviyo, Canva AI, ChatGPT

WORKSHOP 09: AI Video Creation for Marketers

The cost of producing video has collapsed. Learn what each AI video tool is genuinely good at, and how to get a usable asset out rather than an impressive demo.

Topics: AI Video — Runway, Synthesia, CapCut, InVideo

Tools: Runway, Synthesia, HeyGen, Pika, Sora, CapCut, InVideo AI, ElevenLabs

WORKSHOP 10: Affiliate Marketing in India

Works in both directions — an income stream you build for yourself, and a channel you run for a brand. Grounded in Indian networks, not US examples.

Topics: Indian Affiliate Networks + Program Building

Tools: Amazon Associates India, CueLinks, vCommission, Impact, INRDeals, WordPress

WORKSHOP 11: Freelancing Mastery for Digital Marketers

Sell your skills directly, on your own terms. The practical route from finished portfolio to first paid clients — positioning, pricing, proposals and getting paid.

Topics: From Portfolio to Paid Clients in 90 Days

Tools: Upwork, Fiverr, Toptal, Contra, LinkedIn, Notion AI, Loom, ChatGPT

WORKSHOP 12: Quora & Reddit Marketing for India

Answers here rank for years and increasingly feed AI assistants their sources — but both communities punish marketing that looks like marketing. Learn to earn attention.

Topics: Long-Tail Discovery + Community Marketing

Tools: Quora, Quora Ads, Reddit, Reddit Ads, Medium, ChatGPT

WORKSHOP 13: WhatsApp Marketing & Conversational Commerce

WhatsApp is where Indian customers actually reply. Learn the business platform properly — API, message rules, catalogues, ads and chatbot flows.

Topics: WhatsApp Business API + Click-to-WA Ads + Chatbots

Tools: WhatsApp Business, WhatsApp Cloud API, Meta Ads Manager, Wati, AiSensy, Interakt, ChatGPT

WORKSHOP 14: Online Reputation Management (ORM)

Every brand is being discussed somewhere it is not watching. Listening, review management, crisis response and search repair — a service brands pay for readily.

Topics: Social Listening + Crisis Response + Review Management

Tools: Google Alerts, Brand24, Mention, Meltwater, Talkwalker, Locobuzz, ReviewTrackers, ChatGPT

WORKSHOP 15: Content Marketing & Copywriting

Copy is the one skill that lifts every other channel. Professional frameworks, a brand voice that survives being handed to an AI tool, and distribution that gets content read.

Topics: AI-Powered Copywriting Frameworks & Brand Voice · Content Planning, Distribution & ROI Measurement

Tools: ChatGPT, Claude, Jasper, Copy.ai, Grammarly AI, Notion AI, Canva AI, Buffer, Looker Studio

WORKSHOP 16: Vibe Coding for Marketers

You no longer need to be a developer to ship software. Build real marketing tools — landing pages, dashboards, calculators, chatbots — by describing what you want.

Topics: Vibe Coding Fundamentals + AI Coding Tools · Building Marketing Tools — Landing Pages, Dashboards, Calculators, Chatbots

Tools: Cursor, Claude Code, v0 by Vercel, Bolt.new, Lovable, Replit Agent, Windsurf, GitHub Copilot

WORKSHOP 17: Video Editing for Marketers

AI can generate video, but cutting footage into something that holds attention is still a human skill — and consistently in demand. Learn it on tools you can access free.

Topics: Video Editing Fundamentals — CapCut Pro & DaVinci Resolve · Production-Quality Marketing Videos — Reels, YouTube, Ads

Tools: CapCut Pro, DaVinci Resolve, CapCut Online, Adobe Premiere Pro, Final Cut Pro, Audacity, Descript

WORKSHOP 18: Canva Pro Mastery for Marketers

Most marketers know Canva as a poster tool. Used properly it is a full design system that lets a small team produce on-brand assets at agency pace.

Topics: Canva Pro Deep Dive — Brand Kit, Magic Studio AI & Team Workflows · Production-Quality Marketing Assets — Ads, Decks, Videos, Print

Tools: Canva Pro, Canva for Teams, Magic Studio, Canva Brand Kit, Canva Content Planner, Canva Docs, Canva Apps

All 18 Workshops run in parallel with the 6 Core Modules and are attended by both batches. 100 hours across 50 Saturday sessions, on top of the 210-hour Core track.

Industry-Recognized Digital Marketing Certifications

Hubspot Inbound Marketing Certificate Google Ads Measurement Certificate Google Ads Display Certification Hubspot Email Marketing Certification Google Ads Video Certification Hubspot SEO Certification Hubspot Search Engine Marketing Certification Google Analytics Certification Hubspot Social Media Certification Google Ads Search Certification Google Ads Apps Certification Hubspot Content Marketing Certification Vskills Certification LinkedIn Certification Facebook Certification CDMM Certification

Hands-on Digital Marketing Course Assignments

The real value of this Digital Marketing Online Course at Digital Vidya lies in its hands-on assignments.

Successful completion of our Digital Marketing Course with these assignments makes your Digital Marketing Training all the more practical.

While you start your journey to learn online marketing by working on your own blog (newly created with our help/ existing), Digital Vidya ensures that you apply whatever you learn to develop and grow it.

All your learning materials, assignments, and session recordings are available through a dedicated LMS (Learning Management System) meaning you can revisit any module long after the course ends. And whenever you’re stuck, our live doubt-clearing sessions with mentors ensure you always have expert guidance at hand.

Every lesson is interactive and every doubt gets answered — making this India’s most practical online digital marketing course for participants who want real skills, not just a certificate.

BLOG DEVELOPMENT AND DESIGNING USING WORDPRESS

Just after the registration, the participants work on blog creation using WordPress. For those with an existing blog or business website, they can use the same as project during the course and implement their learning.

Build Your Blog

Duration: 6 Hours

Assignment Promises

  • Decide the topic of there blog
  • Buy domain name or take free sub-domain name from Digital Vidya
  • Host Blog on AWS and add $ 100 credit provided by Digital Vidya
  • Import 5 blog posts based on their blog topic from other websites
  • Update theme and Logo. Create an email for their domain.
  • Install all necessary plugin including Google Search Console, Google Analytics, Discus, Author Ta

Promote Your Blog

Duration: 5 Hours

Assignment Promises

  • Write your first blog post + SEO
  • Social Media Profiles and Content Sharing
  • Promoting the blog through E-Mails
  • Promotions via Facebook Ads
  • Traffic Analysis using Google Analytics
  • Creating a Content Strategy
SEARCH ENGINE OPTIMIZATION (SEO) ASSIGNMENT

Duration: 8 Hours

Assignment Promises

  1. Research the right keywords to get your website ranked better on Google.
  2. Analyse your website pages and implement on-page SEO techniques.
  3. Identify your competitors and analyse their websites to build competitive advantage.
  4. Learn local SEO and Mobile SEO to target users specifically.
  5. Identify the keywords and strategies implemented by your competitors.

Tools you will Learn

  1. RankWatch
  2. Google Keyword Planner
  3. Broken Link Checker
SEARCH ENGINE MARKETING (SEM) ASSIGNMENT

Duration: 15 hours

Assignment Promises

  1. Set up Google AdWords Account to run ads on Google.com and Google’s associated properties
  2. Understand how to create ad-groups, write catchy ad text and select keywords to run and optimise your ad campaign’s performance
  3. Create and run responsive ads on Google Display Network to show your ads on all devices
  4. Create in-stream and video discovery ad to target audience based on demographics and interest
  5. Sign up for Merchant Centre account and create an ad group to run Google Shopping campaign
  6. Connect your marketing objective to AdWords solutions to achieve a business’s objective

Tools you will Learn

  1. Google AdWords
  2. Merchant Centre

These assignments will require running live Google AdWords Campaigns by spending Rs 1000.

SOCIAL MEDIA MARKETING (SMM) ASSIGNMENT

Duration: 10 hours

Assignment Promises:

  1. Learn to create a profitable Facebook page that converts the viewers into customers.
  2. Build your network of existing customers and potential customers while making yourself reliable in the eyes of audience.
  3. Post impactful content on Social Media networks to target the audience and provoke them to make purchase.
  4. Create and run effective ad campaigns to target the relevant audience who are interested in your offering.
  5. Build your fan base on Twitter to create buzz about your business and products.

Tools you will Learn

  1. Canva
  2. HootSuite

These assignments will require running live Facebook Ad Campaigns by spending Rs 500.

EMAIL MARKETING ASSIGNMENT

Duration: 8 hrs

Assignment Promises

  1. Become hands-on on Legal Aspects involved in sending Emails in various countries
  2. Never let your emails land in Spam Folders – Be equipped with key techniques
  3. Start to manage your emails professionally using MailChimp

Tools you will Learn

  1. MailChimp
  2. Google Advanced Search
  3. Chrome Extensions: Clearbit Connect, Anymail finder, Email Extractor, VoilaNorbert, Email Generator
  4. SPF Validation Tools
INBOUND MARKETING ASSIGNMENT

Duration: 10 hrs

Assignment Promises

  1. Learn secret techniques to multiply your reach without increasing your Ad budget.
  2. Learn step-by-step approach to nurture your emails contacts automatically.
  3. Build an effective Landing Page
  4. Strategize Drip Marketing Campaign to nurture your leads.

Tools you will Learn

  1. Unbounce
  2. Customer.io
WEB ANALYTICS ASSIGNMENT

Duration:  8 hours

Assignment Promises

  1. Understand how data can be presented in a story telling format and share your observations
  2. Set up Google Analytics account to create a measurement model for business/blog
  3. Check and review business’s real time, audience, acquisition and behavior report
  4. Get yourself registered on Google Merchandise Store and understand the dashboard
  5. Draw your campaign lifecycle and design a campaign outreach plan based on analytics data

Tools you will Learn

  1. Google Analytics
  2. Google Merchandise Store

Digital Marketing Course Case Study Assignments & Capstone Projects

Digital Vidya has identified top Digital Marketing Campaigns. We have worked with the implementation team of each of these campaigns and designed 60 hours of Case Studies & Exercises.

All this information gathering has helped us to create profound & interesting assignments for our Digital Marketing course. This length & breadth of research is not usually seen in other digital marketing courses.

You will create a Business Case Solution in each individual exercise and work on it. A practical learning experience to reap benefits from a Digital Marketing training program can’t get better than this. The practicality of this program makes it one of the best Digital Marketing course with assignments.

SEO Case Study: ICICI Bank

Duration: 20 hours

Learning Outcomes

  1. Gain competency in improving search engine rankings of your website content and blogs.
  2. Implement Learn to get your content indexed in search engines frequently.
  3. Learn to analyze which web pages are working well and which need improvement.
  4. Research and shortlist best keywords to make your content searchable.

Tools you will Learn

  1. Google Analytics
  2. Google Keyword Planner
  3. Google Search Console
SEM Case Study: Carwale

Duration: 4 hours

Learning Outcomes

  1. Create an effective search engine marketing campaign to target relevant people.
  2. Learn to set appropriate budget to get the most out of your campaigns.
  3. Analyze the performance of your campaigns and keep track of the conversions.

Tools you will Learn

  1. Google Keyword Planner
  2. Google AdWords
Social Media Marketing: Cadbury Dairy Milk

Duration: 20 hours

Learning Outcomes:

  1. Generate a perfect idea to create a rewarding social media marketing campaign.
  2. Learn to connect your social media marketing campaign with a special event to ensure maximum attention from the audience.
  3. Identify the best ways to get user-generated content.
  4. Choose the most relevant social media channels for your campaign to ensure better results with minimal effort.
Email Marketing Case Study: Microsoft

Duration: 8 hours

Learning Outcomes

  1. Create appealing content for your promotional emails.
  2. Learn to properly segment users based on their demographics and interests.
  3. Create relevance of your product for the prospects to convert them into customers.

Tools you will Learn

  1. MailChimp
Inbound Marketing Case Study: Myntra

Duration: 8 Hours

Learning Outcomes

  1. Take the bird’s eye view of the Inbound Marketing strategies adopted by big brands.
  2. Create a next level Inbound Marketing strategy for your business.
  3. Create an appealing landing page to get targeted people landed on your website or product page.
  4. Design

Tools you will Learn

  1. Unbounce.com Landing Page Builder
Web Analytics Case Study: Puma

Duration: 4 hours

Learning Outcomes

  1. Discover ways to turn your website into a conversion tool that ensures sales.
  2. Identify the geographies from where your website traffic is coming from.
  3. Analyze the interaction of the visitors with your website.
  4. Assess the points of improvement and update your website to deliver a better experience.

Tools you will Learn

  1. Google Analytics
Capstone Project: Search Engine Marketing

Duration: 4 weeks

Learning Outcomes:

  1. Learn how to research and segment keywords based on the themes
  2. Use Google Keyword Planner for the forecast & prepare a final list of keywords based on data analysis
  3. Hands-on learning on keyword match types and segments based on matches
  4. Create and launch 1st live campaign on the Search network
  5. Create video and banner assets on Canva
  6. Conduct research & create 1st live campaign for your YouTube and Display network
  7. Analyze the search terms of the Google search campaign
  8. Learn to use filters in reports and create pivot tables
  9. Perform report analysis through data and quantitative tables
Capstone Project: Search Engine Optimization

Duration: 4 weeks

Learning Outcomes

  1. Learn to make end-to-end SEO strategies.
  2. Detailed research on keywords and brand requirements.
  3. SEO-friendly content writing.
  4. Executing On-Page Optimisation Techniques for best results.
  5. Learn best practices for Link building including Outreaching.
  6. SEO Audit and Competitor Research.
Capstone Project: Social Media Marketing

Duration: 5 weeks

Learning Outcomes

  1. Create a result-oriented social media Strategy for – Building awareness, increase in followers & engagement, manage website traffic and sales – for businesses at different Life cycle stages.
  2. Applying the macro & micro business objectives for creating optimal marketing mix for various SM platforms – LinkedIn, FB, Instagram, etc
  3. Understanding the user journey by tracking various metrics like – Reach – CTR – Traffic – Conversion by executing case studies in a structured manner Attempt to all the customer queries and create required FAQs.

Exclusive Digital Marketing Internships

After the successful completion of SEO, Social Media & Google Ads Subjects, every participant will get a chance to do the In-house Digital Marketing Internships. The internships will significantly enhance your skills and resume value.

1
SEO Internship
  • Company: Digital Vidya
  • Duration: Regular – 1.5 Months (Monday to Friday), Part-time –  1 Month (Saturday)
  • Time Commitment: 10 – 15 hrs/week (Work from Home)
  • Eligibility:
    1. Your website/blog should be ready and Indexed. 
    2. Minimum 5 Articles should be published and optimised. 
    3. GSC and GA4 should be configured.
    4. Proof of SEO Growth
Digital Vidya
2
Performance Marketing Internship
  • Company: Digital Vidya
  • Duration: 1 Month (Saturday)
  • Time Commitment: 10 – 15 hrs/week (Work from Home)
  • Entry Criteria:
    1. You should have a live Google Ads account.
    2. Familiarity with all the Google Ads Campaigns (Creation + Optimisation)
    3. There will be a qualifying interview for the candidates.
Digital Vidya
3
Social Media Marketing Internship
  • Company: Digital Vidya
  • Duration: Regular – 1.5 Months (Monday to Friday), Part-time –  1 Month (Saturday)
  • Time Commitment: 10 – 15 hrs/week (Work from Home)
  • Entry Criteria:
    1. You should have a social media (creator account)
    2. There should be a minimum of 10 posts published on your account. 
    3. Basic knowledge around Graphics and Video Creation. 
    4. Proof Of Account Growth
Digital Vidya

50+ Tools Bundled in Our Certified AI Digital Marketing Master Course

Hands-on mastery of the right tools is essential for success in digital marketing. The CADMM course covers a wide range of industry-standard tools, now fully updated to include the latest AI-powered platforms.

You won’t just learn about AI; you’ll get practical, hands-on experience. Our bundle is structured to give you mastery in every key area:

Generative AI Platforms: For high-speed content creation, copywriting, and ad creative.

AI-Powered SEO & Content: For predictive analysis, topic clustering, and content optimization.

AI-Driven Advertising: For automated ad bidding, audience generation, and dynamic creative optimization.

AI Analytics & Automation: For deep audience insights, sentiment analysis, and managing AI-powered chatbots.

Digital Vidya has partnered with the best-in-class digital marketing tool companies—from foundational platforms to cutting-edge AI startups—to offer you an exclusive set of paid Digital Marketing tools absolutely free of cost during your training.

You do not need to pay any extra fee to get access to this comprehensive toolkit. Using this blend of foundational and AI-powered tools will help you master the real-time challenges you’ll face in any modern digital marketing campaign.

Our Digital Marketing Course Instructors

Avik Nandy
Avik Nandy
AVP - Business Operations - Dentsu India
Merkle Sokrati
10+ years of experience in Digital Marketing
Ketan Deorankar
Ketan Deoranker
Deputy Manager Brand - Royal Enfield
Royal Enfield
9+ years of experience in Digital Marketing
Shubham Dev
Shubham Dev
Digital Marketing & Analytics Consultant - Brillio
Brillio
10+ years of experience in Digital Marketing
Zain Siddiqui
Zain Siddiqui
Co-founder, Wicked Broz
Wicked Broz
10+ years of experience in Digital Marketing
Ruchi Sinha Digital Vidya Trainer
Ruchi Sinha
Head - Bagggit.com
Baggit Logo
10+ years of experience in Digital Marketing
Parik Seth
Parik Seth
COO & Technical Manager - LeanPort Digital Technologies GmbH
LeanPort Digital Technologies GmbH
15+ Years of Experience in SEO
Anchal Sharma
Anchal Sharma
Digital Marketing Manager - Skillstek Pvt. Ltd
Skillstek
8+ Years of Experience in SEO
Praful Jain
Praful Jain
Digital Marketing Manager - Amazon Ads Operations
amazon-logo
12+ Years of Experience in Digital Marketing
Rahul Nair
Rahul Nair
VP - Marketing & Business - Fatakpay
fatakpay_logo
12+ Years of Experience in Digital Marketing

Who Should Enroll in This Digital Marketing Course?

This advanced digital marketing course is designed for anyone ready to build a future-proof career in the digital space — whether you're a working professional looking to upskill or transition into a digital role, a marketing manager aiming to lead data-driven campaigns, a business owner wanting to grow your brand online, a graduate seeking high-paying digital marketing careers, or a freelancer expanding your client base. Regardless of where you are in your journey, this comprehensive digital marketing online course offers a flexible, structured, and industry-aligned pathway to master modern marketing from the comfort of your home. The curriculum covers the full spectrum of in-demand skills, including Generative AI for marketers, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), Search Engine Optimization (SEO), Social Media Marketing, Inbound Marketing, Content Creation, Email Marketing, Google Ads and Pay-Per-Click (PPC) advertising, and Web Analytics — all integrated with the latest AI tools shaping the industry today. Whether you're starting from scratch or pursuing an advanced digital marketing certification to validate your expertise, this course meets you exactly where you are and takes you where you want to go.

Best Industry Trainers

Get the chance to learn directly from 10 + Digital Marketing experts with experience of up to 18 + years.

Interactive & Practical

140+ hours of hands-on assignments plus 60 hours of brand case studies with AI Tools

Attend from Anywhere & Save Time

Learn from anywhere with just a laptop & save up-to 120+ hrs of precious time.

Updated Course Recordings

Missed a session live? No issue. Catch up your classes via registered class sessions which you can always access through Learning Portal.

Individual Attention & Collaborative Learning

Intensive classes, brainstorming & a vibrant Q&A community create a perfect environment for collaborative learning.

Master AI Skills

Learn AI skills Including Generative AI, Answer Engine Optimization, AI Marketing Automation with latest AI Tools

CADMM Digital Marketing Course Fee & Schedule

Preferred Live Session Days
Open Batch
  • Start Date: Sep 21, 2026
  • Duration: 6 Months
  • Delivery: Live Online Classes
  • Seats Available: 10
Regular Fee: ₹65,000 | Scholarship Fee: ₹45,000
EMI and Finance Support Available

Get ₹20,000 Fee Waiver on the CADMM Program
Upgrade your digital marketing skills with AI, hands-on projects, industry certifications and career support. Enrol for just ₹45,000 for a limited time.

Post Training Support

Profiling

We'll strengthen your digital marketing profile offering support in crafting your resume, updating your LinkedIn profile, and obtaining relevant digital marketing certifications

Industry Experience

Gain industry experience through 5 months of internship with Digital Vidya and our partner companies

Interview Preparation

We will assist you with sample interview questions to prepare for your interviews

Job Opportunities

We will arrange Interviews with relevant Agencies/Brands

Learning Portal Access

You have the option to review class recordings to refresh your understanding even after the training completion in Digital Vidya learning portal with updated recordings as well for future.

Option to Review within 1 year

You have the opportunity to participate in specific training sessions again within one year of your training

Hands-on Industry Experience

Gain industry experience through multiple work from home internships with Digital Vidya and our partner companies

Learning Portal with Advanced Features

You have the option to review class recordings to refresh your understanding even after the training completion for your own batch and future batches

Option to Review within 1 year

You have the opportunity to participate in specific training sessions again within one year of your training

Hands-on Industry Experience

Gain industry experience through multiple work from home internships with Digital Vidya and our partner companies

Business Roadmap Creation

30-minute coaching call with a digital marketing expert to develop an implementation roadmap for your Business. This session will guide you in applying the acquired course knowledge directly to your business endeavors.

Digital Marketing Course FAQs

How true is the claim that the Digital Vidya CADMM course is the best Digital Marketing Course?

There are several facts that support this claim. These include:

  1. The curriculum for the CADMM course is designed by the renowned digital marketing experts and co-founders of Digital Vidya, who have over 20+ years of experience in the digital marketing industry individually.
  2. The course and course structure have been refined by the feedback and inputs gathered from 120,000+ training participants, 15,000+ brands across 55+ countries after conducting over 6,100+ online marketing training programs since 2009!
  3. The course is offered in exclusive association with Vskills.
  4. In association with Facebook, we offer Facebook Marketing certification to our participants.
  5. In association with LinkedIn, we offer Content Marketing certification to our participants.
  6. Our curriculum is highly comprehensive and practical-based, with over 300 learning hours averaging at 10 hours per week.
How is AI integrated into this course? Is it just one module?

AI is not just one module; it’s the new backbone of the entire CADMM curriculum. We have integrated Generative AI (GenAI) and predictive AI tools across all 44+ modules. You will learn how to use AI for:

Content & SEO: Crafting blogs and optimizing content with AI tools like ChatGPT and SurferSEO.

Paid Ads: Automating bidding and generating hyper-personalized ad creatives.

Social Media: Analyzing trends and scheduling content with AI-powered platforms.

Analytics: Using AI to pull deep, predictive insights from customer data.

What kind of job support will I get?

We provide comprehensive placement assistance. This starts with building your digital marketing profile (Resume & LinkedIn), conducting mock interviews, and providing access to our exclusive job portal. We also facilitate guaranteed paid internships in SEO, Social Media, and Performance Marketing to ensure you have real-world experience.

What happens if I miss or skip a live session?

We understand that certain contingencies may put you in a spot where you may be unable to attend our live session. In such a case, we offer the recording of the sessions that have been conducted so far. Even after completing the course, our participants can always access these recordings and even those of the future sessions so that you can stay updated on all the latest news and trends in the digital marketing industry.

How much does a Digital Marketing professional earn?

Entry-level digital marketing professionals with no prior experience can start their career as a Digital Marketing Executive. In India, they may earn anything between 1.5 to 4 lakhs per annum. The highest position is that of a Digital Marketing Head, who earns as much as INR 50 to 80 lakhs per year.

Those who are exceptionally talented and possess impressive educational qualifications and work experience would land a job in premiere companies like Amazon, Flipkart, Facebook, and LinkedIn, which might fetch them a salary of about Rs. 1 crore!

What is the duration of the Digital Vidya digital marketing course?

The Digital Vidya Certified AI Digital Marketing Master (CADMM) course is a 4 & 7 month program with 300+ hours of live training through Mornng and Evening batches, covering 40+ modules across SEO, PPC, Social Media, Email Marketing, Analytics, AEO, GEO and more.

How much does the Digital Vidya digital marketing course cost?

The course fee for CADMM Course is INR 65,000 and includes EMI options as well. Visit our enrollment page or contact our counselors for the latest fee structure and available scholarships.

Does this course come with a placement guarantee?

Yes. Digital Vidya provides 100% placement assistance with dedicated career support, mock interviews, and access to 500+ hiring partners across India.

Is Digital Vidya's digital marketing course good for beginners?

Yes. The course is structured for all levels — from complete beginners to experienced marketing professionals looking to upskill with advanced digital marketing certification.

Can you share more details of the partnership between Google and Digital Vidya?

Google India has partnered with 2500+ brands, agencies, and partners who satisfy their various criteria, for example, allocating a portion of their budget to Google AdWords. Google’s Premium Partners are those organizations that spend a large share of their budget on Google AdWords.
However, Digital Vidya has a different kind of partnership with Google India. Digital Vidya is the only Digital Marketing Institute that features as Digital Marketing Training Partner in the Google Partner Academy list of Indian institutes. Through our various digital marketing courses and programs, we train Google partners for different positions.
The 10 lead trainers of the CADMM course at Digital Vidya, who are members of the Google India Association, impart training for different modules. Hence, the certification offered by Digital Vidya carries a lot of weight.

Can you also shed light on Digital Vidya’s partnership with Facebook and LinkedIn?

Marketing and Advertising over Facebook have emerged as a viable form of reaching out to a large audience base. Identifying this opportunity to further people’s careers, Digital Vidya has partnered with Facebook to co-create the Facebook Marketing course, which is a module in the CADMM course. Upon completion of this course, you will be awarded certification from Digital Vidya and Facebook jointly.
We have also partnered with LinkedIn to co-create the Content Marketing course, which will grant you a certification offered by LinkedIn and Digital Vidya.

What certifications do I get after this digital marketing course?

You receive the CADMM certificate from Digital Vidya along with support to earn Google Ads, Google Analytics, Facebook Blueprint, and HubSpot certifications.

Who should enroll for the CADMM course?

Ideally, the CADMM course is for everyone and anyone who wishes to hone their skills or acquire new skills in Digital Marketing. From students and freshers to veteran Digital Marketers – everyone can learn the elements of Digital Marketing and use it for their personal and organizational goals.

I have been working in the Sales Department for over 5 years. How will this Digital Marketing course benefit me?

Given that sales and marketing go hand in hand, you will definitely benefit from our Digital Marketing course. Here’s why you must enroll for a digital marketing course:

  • It allows you to grow your existing profile and to set you apart from your peers by leveraging the skill for meeting your sales objectives like lead generation, lead closure, and relationship building.
  • It gives you the chance to join a digital marketing agency and contribute to business development.
  • You can diversify your profile and contribute to the digital marketing unit of your company
  • Build and develop a personal brand
  • Freelance as a digital marketer or affiliate marketer
  • If you aspire to float a startup, digital marketing can help you realize your dreams.
I am a Digital Marketer with prior experience in SEO/SEM/Social Media. Will I benefit from this course?

Of course! The CADMM course can help you accelerate your career and bag the top position in the digital marketing industry since digital marketing is closely linked with SEO, SEM, Social Media Marketing, Email Marketing, Inbound Marketing, and Web Analytics. You can use the knowledge gained through the CADMM course to bridge the current marketing gaps. About 8% of CADMM course participants are digital marketing professionals who are looking for ways to advance their careers and adopt new tricks and tips to implement effective marketing strategies.
You may read our article on “Should I learn only SEO, SEM, Social or everything in Digital?” for a better understanding of where you stand.

For a non-marketing professional with moderate work experience, would making a switch to Digital Marketing be a viable option?

Yes, of course! While you may experience a slight setback in your take-home salary during the initial phase of your career, you can always scale up and expand your career in the long-term.

As an HR Professional with over 5 years of experience, how will a Digital Marketing course help me?

Several organizations are making use of digital channels to meet their HR goals. So whether it is recruitment, employer branding, or employee engagement, you can make use of your Digital Marketing knowledge to appeal to a broader base. Learning digital marketing is investing in your future career prospects as the HR field is about to change!
Additionally, if you harbor entrepreneurial dreams, Digital Marketing shall help you in every possible way!

I am a student in the 2nd year of my graduate course. Is now a good time to learn Digital Marketing?

Given the prevalence of digital technologies, the sooner you learn the skills, the better would be your chances of landing a great career in your field. The same goes for Digital Marketing. Learning Digital Marketing on the side will give you sufficient skill and exposure by the time you graduate and seek employment.
Our experience with training IIM students has shown that companies have a stronger preference for students who have a digital marketing certification under their belt.

Can I consider a business in dropshipping after completing this course?

Yes, indeed! After completing our CADMM course, you will be equipped with the requisite knowledge required for kickstarting your dropshipping business. We have dedicated an entire module to eCommerce, and it can help you realize your goal of starting a career in the same.

Can I work as a freelance Digital Marketer after completing this course?

Yes, you can choose to work as a freelancer and offer your Digital Marketing services to clients. We have two dedicated modules on ‘How to Become a Freelancer in Digital Marketing’ that will help you understand the basics of freelancing as a Digital Marketer.
A number of our alumni offer digital marketing services on a freelance basis and have been doing rather well.

I do not have an Engineering background and do not have any knowledge of coding. Could I still sign up for the Digital Marketing course?

If you wish to start a career in digital media and marketing, it is not a prerequisite for you to have a degree in business, management, or engineering. All you need is a basic understanding of HTML, which we shall cover in a span of 2 hours in our CADMM course.

I am a Marketing Professional with over 5 years of experience. Why should I learn Digital Marketing?

Given the alarming rate at which traditional marketing techniques are switching over to the digital world, we highly recommend the CADMM course if you wish to stay relevant. In fact, we believe that you have no other option other than learning digital marketing if you want to continue working in this field. Irrespective of your profile as PR, Media, or Content marketer, as long as you are a marketing professional, you must learn digital marketing.

Should I choose a comprehensive marketing course like CDMM or opt for something more specific like SEO/SEM/SMM course?

Rather than acquiring a specific set of skills, we recommend holistic learning of Digital Marketing through the CADMM course due to the following reasons:

  • SEO, SEM, and SMM are all interconnected and learning Digital Marketing will help you understand the inter-dependencies and how they impact each other.
  • CDMM covers all the elements of digital marketing, which includes SEO, SEM, and SMM. Thus, you can learn these complementary skills and use them collectively for the best results.
  • If you occupy the position as a Digital Marketing Head, you will be expected to know all the aspects of Digital Marketing, which is not limited to SEO, SEM, and SMM.
  • In case you choose specific courses, you may be vulnerable to career stagnation if there is a change in the marketing trends. Having hands-on knowledge of all aspects of Digital Marketing gives you the opportunity to switch over in case the demand for a particular skillset ebb or flow.
As a Web Developer/Designer with 5+ years of experience, what does this Digital Marketing course hold for me?

As a web developer/designer, you may think that you may not have any role to play in marketing. However, we could change your mind. As a web developer/designer with prior knowledge of digital marketing, you can bring more to the table than your peers. Certain companies expect their web designers or developers to have an understanding of digital marketing. Thus, it is advisable to possess this skill to set yourself apart from the competition. Further, as we have stressed over and over again, Digital Marketing could help you sell yourself as a brand, make more money, and realize your entrepreneurial dream.

I am an IT Professional with more than 5 years of experience. Why should I learn Digital Marketing?

A significant portion of our CDMM participants comprises of IT professionals who are aware of the digital transformations and the proliferation of digital media. As an IT professional who possesses the knowledge and skill involved in digital marketing, you could emerge as an asset to your organization. You will not only outshine your peers but will also be updated on all the major transformations to come.
Knowledge in the field of Digital Marketing could help you with establishing a personal brand, realizing your entrepreneurial dreams, and making money.

I have no background in Digital Marketing. Would it come in the way of completing the CDMM course?

Yes! The CADMM course is a foundational course where we begin right from the basics. We start the course with the assumption that our participants know nothing about digital marketing. Once we have laid down the foundations, we build upon it through a step-wise module program that helps you make your journey through all the stages of learning digital marketing. Hence, regardless of your background and understanding of Digital Marketing, everyone learns something that can help them reach their career objectives.

Can I take on the position of Marketing Manager after successfully completing this course?

Yes. After the successful completion of this course, you can start directly working as a Marketing Manager. However, it may be tough to land such a position as companies prefer experienced individuals who have climbed up the corporate ladder. However, exceptional talent and a stroke of luck can make this happen!

Can I make money as an Affiliate Marketer after the completion of this course?

Learning digital marketing can open up opportunities for affiliate marketing apart from offering internships, full-time, part-time, or freelancing positions. An affiliate marketer promotes products and services through their own blog or website.

However, allow us to make one thing clear – affiliate marketers can earn handsomely only after dedicating a disproportionate amount of effort, hard work, time, and patience. Even then, a lot of it rests on luck. Hence, while it is possible, we wouldn’t say it is easy.

Does Digital Vidya offer tailored Digital Marketing training courses?

Yes! Since 2009, we have conducted over 550 customized digital marketing courses for well-known organizations like Sony, Accenture, SAP, Oracle, Cognizant, Wipro, GE, EY, Cisco, Philips, Reliance, Tata Motors, Citibank, Intuit, Dabur, Dr. Reddy’s, and more. We also have conduction training programs for esteemed institutions like IITs and IIMs.
To enquire about our customized training courses, please contact us on corporate @digitalvidya.com or call us at +91-9711614538 and get in touch with our team!

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