Why Attend?
Digital Marketing Courses in Lucknow are offered by a number of training institutions. Selecting the right course is important to have a great career in Digital Marketing.
In this blog post, we have listed the best digital marketing courses in Lucknow based on the institute’s reputation, trainers’ expertise, course duration, curriculum and certifications, fees, placement support, and many more factors.
Here are some of the important articles you should go through if you are new to the digital marketing domain:
Let us take a look at the best digital marketing courses in Lucknow and their fees for you to start your digital marketing learning.
| Institute | Course Name | Duration | Fees |
| Digital Vidya | Certified Digital Marketing Master Course | 4-6 Months | ₹ 58,882 |
| Max Digital Academy | Advanced Dual Certificate in Digital Marketing Course | 5 Months | ₹ 39,000 |
| National Digital Marketing Institute | AI-Driven Digital Marketing Course | 7 Months | ₹ 50,000 |
| Slidescope | Digital Marketing Course | 6 Months | ₹ 19,800 |
| Codingclave | Digital Marketing Course | 3 Months | ₹ 25000 |
Find below list of digital marketing salary in lucknow with job profiles
| Digital Marketing Profile | Average Salary (Per Annum) |
|---|---|
| Digital Marketing Manager | ₹6,00,000 – ₹10,00,000 |
| SEO Specialist | ₹3,50,000 – ₹6,00,000 |
| Social Media Manager | ₹3,00,000 – ₹5,00,000 |
| Content Marketing Manager | ₹4,00,000 – ₹7,00,000 |
| PPC Specialist | ₹3,50,000 – ₹6,00,000 |
| Email Marketing Specialist | ₹3,00,000 – ₹5,00,000 |
| Web Analytics Specialist | ₹4,50,000 – ₹7,50,000 |
| Graphic Designer (Digital) | ₹2,50,000 – ₹4,50,000 |
| E-commerce Manager | ₹5,00,000 – ₹8,00,000 |
| Affiliate Marketing Manager | ₹4,00,000 – ₹7,00,000 |
Download Detailed Brochure and Get Complimentary access to Live Online Demo Class with Industry Expert.
Digital Vidya has been offering the CDMM Course since 2013. Digital Vidya is Asia’s leading professional training company, focusing on imparting new-age skills to individuals and organizations.Since 2009, over 95,000+ professionals (including CXOs) from 16,000+ brands such as Nokia, Google, eBay, Reliance, Star TV, Cisco, MakeMyTrip, Naukri, SAP, Citibank, Toyota, Intel, ITC, CNBC, Madison & CII, and 55+ countries have participated in more than 6,100+ training batches conducted by Digital Vidya. Digital Vidya is the official training partner of Google & Microsoft India and has partnerships with Global Social Media giants such as Facebook, LinkedIn, NASSCOM, and Vskills.
CDMM Registration Process:
Freebies Offered:
The students will get access to Free Digital Marketing Tools Worth INR 72,000+. The access provides subscriptions based on Special Tools for a specific period.
Digital Vidya has 70+ Digital Marketing Experts. Here are some of the profiles of the trainers who provide training at Digital Vidya:
| Name | Years of Experience | Expertise |
|---|---|---|
| Raj Singh | 10+ | Search Engine Marketing |
| Rahul Nair | 9+ | Website Development, Chat GPT, Marketing, Social Media |
| Tanmoy Das | 10+ | Search Engine Marketing |
| Zain Siddiqui | 10+ | Social Media |
| Priyash Nigam | 9+ | Social Media, Email Marketing, Inbound Marketing |
| Surbhi Jain | 10+ | Search Engine Optimization |
| Megha Jain | 10+ | Social Media, Search Engine Marketing |
Course Topic Information
| Topic | Live Session (Hrs) | Assignment Duration (Hrs) | Depth of Coverage |
|---|---|---|---|
| Search Engine Optimization | 12 | 24 | Intermediate |
| Search Engine Marketing [Paid Ads] | 15 | 30 | Intermediate |
| Email Marketing | 12 | 24 | Intermediate |
| Web Analytics | 15 | 30 | Advanced |
| Inbound Marketing | 12 | 24 | Advanced |
| Social Media Marketing | 15 | 30 | Intermediate |
| Other Modules | 45 | 10 | Intermediate & Advanced |
Other Modules:
Digital Marketing Certifications you will be able to clear after completing this training program:
Digital Vidya Internal Certifications
CoBranded Certifications
Hubspot Certifications
Google Certifications
List of Digital Marketing Tools covered in the Digital Marketing Training
| Special Access as part of the course | Without Special Access |
| SEMRush | Page Speed Insights |
| Rankwatch | Screaming Frog, GTMetrix, SEO Optimizer, Yoast SEO, Elementor, and MOZ |
| Amazon Web Services | SendinBlue, Mailchimp, Zoho Mail |
| Konnect Insights | Hootsuite, Lumen5, Buffer, Canva, Duxsoup, Hashtagify, and Buzzsumo |
| PushEngage | ConvertKit, ActiveCampaign, and GetResponse |
| AHREF | UberSuggest, Keywordtool.io, and Google Analytics |
Whether they teach online or in class
Tools used for teaching
How are the assignments provided and evaluated?
Does the Institute provide Lifetime access to classes, class recordings, or training materials?
After Training Support
| Course Duration | 4 Months |
| Course Modules | 44+ Modules – SEO, SMM, Inbound Marketing, Google Ads & Meta Ads, etc. |
| Course Certificates | 15+ Certifications, Google, Linkedin, Govt of India & Meta Certifications |
| Training Mode | Instructor-led Online Training |
| Weekday Batch | [Mon, Wed, Fri Batch] – 3 PM to 6 PM & 6 PM to 9 PM, [Tue & Thu Batch] – 8 PM to 9:30 PM |
| Weekday Batch | [Sat Batch] – 10 am to 1:30 PM, [Sun Batch] – 10 am to 1:30 PM |
| Course Fee | ₹49,900 + 18% GST |
Max Digital Academy in Lucknow has been recognized as one of Silicon India’s Top 10 Most Promising Digital Marketing Training Brands for 2019 in India.
At Max Digital Academy, their focus is on delivering a comprehensive digital marketing course in Lucknow, accompanied by a reputable government certification. With experienced instructors who bring years of industry expertise, their academy offers a well-rounded training experience. Each instructor specializes in a specific topic, ensuring personalized attention and effective learning for our students.
They believe in equipping students with the skills they need to thrive in the digital marketing field. The curriculum covers essential aspects such as search engine optimization (SEO), social media marketing, pay-per-click (PPC) advertising, and content marketing.
Max Digital Academy is committed to supporting our students throughout their learning journey. The instructors are passionate about sharing their knowledge and strive to create an engaging and supportive learning environment.
Address
Contact Number and Email ID: info[@]maxdigitalacademy.com ( 9889311122 )
Registration Process:
Digital Max Academy received 3 stars for Reputation due to a lack of industry partnerships and a lower number of students trained, which may raise concerns about its credibility and popularity among prospective students.
Students trained so far: 590+ trained students
Freebies Offered
| Module 1: Introduction to Digital Marketing | Module 30: Advance Social Media Strategies |
| Module 2: Market Research using Google Forms | Module 31: Linkedin Advertising |
| Module 3: Introduction to Graphic Designing (Online Tools & Resources) | Module 32: Instagram Marketing |
| Module 4: Basic to Advance Video Editing | Module 33: Instagram Advertising |
| Module 5: Introduction to Website & Website Designing | Module 34: Pinterest Marketing |
| Module 6: Exercising Website Designing using different Builders | Module 35: Quora Marketing |
| Module 7: E-commerce Website Designing & Marketing | Module 36: Quora Advertising |
| Module 8: Introduction to Search Engine Optimization | Module 37: YouTube Marketing |
| Module 9: On-Page SEO | Module 38: Social Media Retargeting |
| Module 10: Off-Page SEO | Module 39: Advance Search Engine Strategies |
| Module 11: Local SEO | Module 40: Advance Google Ads Creation |
| Module 12: Technical SEO | Module 41: Google Remarketing |
| Module 13: Google Search Console | Module 42: Bing Ads |
| Module 14: Google Analytics | Module 43: Online Display Advertising |
| Module 15: Bing Webmaster Tool | Module 44: Google Tag Manager |
| Module 16: Mastering Landing Pages | Module 45: Google Data Studio |
| Module 17: Landing Page Creation | Module 46: Ecommerce Onboarding |
| Module 18: Email Marketing | Module 47: Introduction to Blogging |
| Module 19: Introduction to Email Marketing Channels | Module 48: Google Adsense |
| Module 20: Mobile Marketing | Module 49: Affiliate Marketing |
| Module 21: Introduction to Social Media Marketing | Module 50: Freelancing (Sourcing Projects) |
| Module 22: Facebook Marketing | Module 51: Content Writing |
| Module 23: Linkdin Marketing | Module 52: Content Marketing |
| Module 24: Twitter Marketing | Module 53: Online Reputation Management |
| Module 25: Facebook Advertising | Module 54: Growth Hack Fundamentals |
| Module 26: Introduction to Search Engine Marketing | Module 55: Entrepreneurship Development |
| Module 27: Google Search Ads Setup | Module 56: Personality Development Sessions |
| Module 28: Advance Graphic Designing using Coreldraw | Module 57: Communication Skill Sessions |
| Module 29: Advance Graphic Designing using Photoshop | Module 58: Interview Handling Sessions |
Trainer’s Expertise has been rated with 3 stars as the institute has a limited number of trainers, and their collective experience falls below the industry average. While the existing trainers might possess valuable knowledge, the relatively smaller team, and less industry experience could impact the breadth and depth of expertise available to students.
Trainers’ Profile below:
| Name | Years of Experience | Expertise |
| Aniket Shukla | 2+ | Search Engine Optimisation and Social Media Marketing |
| Sanjay Srivastava | 5+ | Graphic Designing and Programming |
| Avnish Goswami | 7+ | Search Engine Marketing and Web Design |
| Atul Vimal | 4+ | Search Engine Optimization |
Practical Assignments
Assignments are given by trainers during the lectures which need to be practically completed using tools and techniques.
Career Assistance has been assigned a rating of 2 stars, primarily due to the institute’s notably low average placement rate. The limited success in placing students into relevant job opportunities may raise concerns among potential learners who prioritize post-course employment prospects.
Placement Offerings:
Criteria for Placement Assistance:
Teaching Methodology has been granted 3 stars, primarily due to certain limitations in practical exposure, batch flexibility, and industry sessions.
The absence of industry projects for students hinders their ability to gain hands-on experience in real-world scenarios, potentially impacting the depth of their learning. Additionally, the lack of flexible batch timings might be inconvenient for some learners, limiting accessibility.
However, the inclusion of industry sessions provides an opportunity for extra learning, offering valuable insights into current industry practices.
Duration of Live Sessions
Whether they teach online or in class
Does the Institute provide Lifetime access to classes, class recordings, or training materials?
The institute does not provide class recordings or lifetime access to classes. Although if any student has any doubts they can consult the trainer in one-to-one to one session.
How are the assignments provided and evaluated?
The assignments are given by the trainers while teaching a particular module. Complete assignments assigned by expert trainers and showcase your skills. Receive hands-on training and get evaluated for your progress.
After Training Support
NDMIT (National Institute of Digital Marketing and Information Technology) is a reputable institute known for providing comprehensive digital marketing and IT training.
With a strong focus on practical learning, NDMIT offers industry-relevant courses and hands-on projects to equip students with valuable skills. Their experienced faculty and flexible batch timings ensure personalized attention and convenience for learners.
The institute’s commitment to excellence and career assistance programs make it an attractive choice for individuals seeking to thrive in the dynamic digital marketing and IT landscape.
Institute: NDMIT
Course Name: AI-Driven Digital Marketing Course (Asia’s Leading Digital Marketing Institute since 2016)
Course Duration and Flexibility: Minimum 45 days and Maximum 7 Months
Price: Starting from INR 20,000 up to INR 50,000
Address: Shivam Tower, Room No. SF02, 68, Maqbara Rd, Hazratganj, Lucknow, Uttar Pradesh 226001
Contact Number: 8187979855
Email ID: info[@]ndmit.com
Registration Process:
Rated with 3.5 Stars due to the absence of industry partnerships and the non-provision of free Digital Marketing Tools during training.
The lack of industry connections may impact networking opportunities and industry recognition. Moreover, the availability of free tools could enhance the learning experience, and potential students may consider these aspects while evaluating the institute’s overall reputation in the digital marketing training landscape.
NDMIT Masterclass
The masterclass is designed to help you understand the scope and benefits of digital marketing and how you can learn it from the experts at NDMIT.
NDMIT offers four different programs in digital marketing with different durations, modules, and fees. You can choose the one that suits your goals and budget. NDMIT also provides 100% placement support, internship opportunities, freelancing training, and internationally recognized certifications.
Freebies Offered
NDMIT Awards
Recognizes the best-performing students & teams, across the NDMIT network and is aimed at achieving excellence via. Internal competition.
| Topic | Overview |
| Module 01- Introduction to the Program | Introduction to the Program
– Understanding the Training Methodology – Your Goals, Our Expectations, and How we will help you to achieve your goals. – Discover different Career Options (With Framework) |
| Module 02- Introduction to Digital Marketing | Introduction to Digital Marketing
– Understand Digital marketing in the current context & Why it’s Booming – Discover what’s traditional marketing & understand why Digital Marketing is in need of time. – Constituent of Digital Marketing – Develop a framework for the digital marketing process |
| Module 03- Digital Marketing Objective | – Objectives of Digital Marketing. & discover
what it can achieve for business/brands – Solve Case Studies on Digital Marketing & see the patterns of how it’s applied in the real world – Discover the framework of Digital Strategy – Practical Exercise on Business objectives ( Business Point of View and User Point of View ) |
| Module 04 – Content Marketing Playbook | Discover content marketing, rules to consider, and its
advantages. – Understand different content types & develop an understanding of when to use which content type. – Build a promotional calendar that roadmaps your customer communication to keep it consistent across all channels and media. |
| Module 05 – Practical graphic Designing to design content (Designing images & Banners) | – Graphic Designing ( Image Design With Canva &
PiktoChart – Practical implementation of tools to design Banner and Logo Design ( Logo Maker + Use the Internet to find out types of banners) – Practical Exercise on Banner & logo Design (Worksheet) |
| Module 06 – E-book and PDF Publishing | – Discover the secret way of using E-Book in
digital marketing strategy – Discover various classifications of E-book – Practical Exercises in E-book Design – Discover How to promote E-books & make the same E-book, a lead-generating machine |
| Module 07 – Video Making Strategy/Creations | Video Marketing and its Importance
· Online Videos and their types · Video Scripts · Exercise & Activity |
| Module 08 – Youtuber Special (Youtube Marketing & Channel Creation) | Channel Customization
· Profile & Post best practices · Exercise & Activity- Customization and Upload |
| Module 09 – Lead Generation Online | · Discover the Lead Generation Framework
· Lead Generation tools and their Types · Exercise and Activity- Capturing of leads through Google forms |
| Module 10 – WOB Competition (Learn Website Creation through CMS) | · Buying Domain & Hosting(Go-daddy)
· Develop an understanding of C-panel & Various tools in that. · WordPress-Installation · Process of theme selection and customization · Building Home & internal pages · Blog, Warmup & Squeeze Pages · Menu Customization · Exercise & Activity |
| Module 11 – Virtual Store (Website E-commerce building) | – Setting up own e-commerce store
– E-Commerce tools – Customization & Essentials – Creating product Feed |
| Module 12 – Email Marketing (Implementation of Website & Automation Tools) | · Discover Email marketing importance & how
it always delivers hot prospects to business · Discover Various Email Marketing tools · Email Marketing Opt-in tools · Discover what to write in an email to attract your audience to us. · Learn How to Draft HTML Emails · Discover a Tool kit for effective Email Marketing · The roadmap that will take you through every place you need to build out in order to attract new leads and email subscribers. · Build an “Automated Selling Machine” that consistently converts cold leads into red-hot buyers… literally while you sleep. · Practical Exercise & Activity |
| Module 13: Inbound Marketing | · What is inbound Marketing
· How to develop Magnetic Content Ideas that will attract an audience · Content Calendar Building · How to develop content one time & Repurpose the same content various times & save tons of time in producing content. |
| Module 14 – Web Content Writing | · Discover different Elements of Effective blog
posts · How to create blog posts & utilize different tools · How to market blog posts to different audiences · Exercises and Activity |
| Module 15 – Google Web Analytics & Traffic Reporting | · Get introduced to Web analytics
· Setup Google Analytics · Google Analytics Reports – An Overview · Exercises & Activity |
| Module 16 – Advanced Google Analytics | · Tag Manager & Advanced Google Analytics
· Google Tag Manager · Event Tracking · Custom Metrics & Dimensions · Reports- Advanced · Conversion Attribution Model |
| Module 17 – Customer Persuasive Science | · Discover Neuro Marketing (Tag Rs99 Vs Tag
Rs100) · Secrets reveled-Emotional & Motivational Marketing · Discover the power of Prospects Empathy · User – Untold Pain| Unexpected Gain | Dream & Desires | Greed |
| Module 18 – Copywriting (Use words to sell more) | · Introduction – Copywriting
· Copywriting Mindset · Copywriting vs content writing · Learn what a customer avatar is and the steps to create it, so you can finally get clear on whom you’re selling to and craft a tailored message for your audience. · Secret questionnaire to get into the head of the dream buyer to find emotional hot buttons · Power of power words · Secret tools to find what’s your dream audience thinking. |
| Module 19 – Headlines – A secret weapon to drive conversion | · How to write Incredibly effective Headlines even if
you are not good at English · Fill in the blanks template to write headlines · Pareto principle significance in the headline · Secrets revealed regarding effective headlines for search & social Campaigns · Discover Effective headlines to write high performing emails · Ad copy secrets revealed |
| Module 20 – Essentials of Landing Page | – Discover how to write a landing page copy so
that it can become a selling machine – Secret ways revealed to write bullet points – Discover the true power of offers that sell automatically – Secret for writing a powerful Guarantee – Integrate Social proof to take your conversion to the moon – Discover ways to write Irresistible calls to action that drives clicks |
| Module 21 – Copywriting (Bite size fundamentals) | · Discover the WIIFM principle & make your content
convincing machine · Introduction to feature & benefit · How to flip features into benefits like a PRO · Show, don’t sell method for effective copy |
| Module 22 – Copywriting secrets | · Discover power words to make your copy selling
machine. · Full plan to write effective copy |
| Module 23 – AD Copy | · Discover various fill in the blank template to write
effective ads like a pro even if you failed an English exam · How to twist existing ad template with your core message -Write Down Content for the website (All internal Pages) Social Media Marketing (Organic) |
| Module 24 – Introduction to Social Media Marketing | · What is Social Media Marketing
· Power of Social Media for Business · Discover Organic Social Media Marketing that drives results |
| Module 25 – Social Media | · Discover Content Calendar Strategy for
social media · Build a promotional calendar that roadmaps your customer communication to keep it consistent across all channels and media. · Optimize and Build a Highly Engaging social media Page that attracts and keeps adoring fans with a highly engaging Facebook page that publishes the types of content audiences respond to best · Learn unique Hooks & Jabs Strategy · Develop profile through proper nurturing |
| Module 26 – Social Media Tools | · Secrets for Conversational Marketing
· How to Choose the Right Social Media tools · How to create a Brand Strategy to make powerful brands through social media |
| Module 27 – Decode Facebook Business Marketing Strategy | · Profile | Group | Pages
· Discover Secrets to attract and keep adoring fans with a highly engaging Facebook page that publishes the types of content audiences respond to best · Analyze page insights report to find which content performing & which is not performing · Customization of FB page according to the brand and audience type · Analysis of Case Studies of how Facebook’s organic strategy is making millions for brands & Model those patterns in your own Facebook page |
| Module 28 – Instagram Business Marketing Strategy | ·Want eye-catching and engaging
Instagram posts that convert passive “scrollers” into red-hot leads and buyers? Now’s your chance… · Discover best practices of Instagram posts · Creation of Instagram Business profiles for influencing prospects · Live examples and exercises to see how Instagram profiles convert prospects into buyers |
| Module 29 – Decode Twitter Business Strategy | · Discover Twitter platform from a marketing
perspective · Discover different abbreviations and terminology specific to Twitter · Discover Twitter strategy for brands ·Discover different content to which the audience is more receptive on Twitter · Live examples and exercises- Learn How to Model different business Twitter strategies in your own profile. |
| Module 30 – Decode Linked in Marketing | – Hot platform for B2B lead generation
· Craft an All-Star LinkedIn Profile Leverage Social Selling’s newest frontier to get back 80% of your leads · Create a powerful Linked In-Profile, Page and posting to attract leads organically for your freelance business · Discover a secret way to develop a Personal profile on LinkedIn in a way, that company HR will chase you to join their company · Live examples and exercises to understand Linkedin best practices |
| Module 31 – Decode Quora marketing (gateway to develop brand authority) | · Discover Why quora are the most underrated
powerful marketing weapon & Deserves a place in the marketing mix · Create Quora-Profile and Best practices for posting · Discover a secret strategy to create convincing content in the form of answers Powerful Traffic building strategies in quora |
| Module 32 – Online reputation management | · Discover the importance of ORM for
brand/person. · Discover the Process of ORMMonitoring| Prevention|Cleaning · Powerful social media tools for Monitoring|Prevention|Cleaning Case studies about how companies do ORM &how you can model it for your business. |
| Module 33 – Google My Business | · Discover Google my business platform & its
importance for business · Secrets of GMB profile optimization · Discover to use GMB as powerful Social media tools · Create Listings for local businesses in Gmb and drive leads · Case Studies |
| Module 34 – Buyer Persona | · Create Buyer Persona
· Anatomy of business and their Niche market · Create Platform segregation for segmented buyers with a Digital marketing framework · User Framework with Target Audience|Need|Demography| Background Goals |Challenges | Recommendation. · Case Studies |
| Module 35 – Secrets of Keyword Research | · Why Keyword research is everything in
search promotion · Discover Essential elements of good Keywords · Follow a proven secret process for deciding which keywords will make the biggest impact and drive tangible results for your organic efforts. · Secret Tactic for Keyword Selection process · Special Keyword Research tools · Special secret Criteria for Selection of the right Keyword which very few marketers know. · Keyword Mapping, Ranking process Implementation Practical work on Excel. |
| Module 36 – Search Engine Anatomy | · Discover How search engine works
· Unique search engine optimization framework · Process of crawling|Indexing|Retrival |Ranking · Anatomy of SERP · Analyse Case Studies for understanding what brands are following |
| Module 37 – Content Optimization & Writing SEO oriented content | · Discover how to develop Relevant content
& relevancy Score · Significance of Deep & Wide content in SEO · Importance of Content-Length & LSI keywords · Content Keyword essentials · Discover Content writing methods as an SEO professional · Things to do, to avoid Penalties from · Webpage SEO oriented content (Case study) |
| Module 38 – HTML Tags | · Define HTML tags
· Why HTML tags are important in SEO · HTML tags and their usage |
| Module 39 – Architecture Optimization | · Define Architecture in SEO
· Why Architecture optimization is important in the SEO Case study |
| Module 40 – Webmaster tool | Search Console | · What is Search Console
· Verifying Search Console · Search Console reports – Search console for website audit |
| Module 41 – Off-page Promotion | · Off-page and its definition
· Link Building · Local Citation · Social Signal – Google algorithm |
| Module 42 – Google Ads | · Google ads Framework
· Buying Intent platform (Search & Display) · Assessment terminology of ads · How to set up a Google Ads account and launch a new Search Campaign—budget, bidding, and all · Campaign|Adgroup|Adcopy · Types of ads · Case Study |
| Module 43 – Social Media Ads | · Social Media Ads Framework
· Buying Intent platform (Display) · Assessment terminology of ads · Campaign|Adset|Adcopy · Types of ads – Case Study |
| Module 44 – Online Media Buying | · Online Media Buying and Its Process
· Important Players · Online Ads type · Online Media Buying Models · Online Ad targeting & Placement Options · Managing Ad buying campaign · Online Media Buying Vendors Campaign co-ordination |
| Module 45 – Ad Sense Marketing & Monetization | · Framework of Ad-sense
· Sign up process · Monetize- Blogger| YouTube | Website ·Case study & Practical |
| Module 46 – Affiliate Marketing | · Framework of Affiliate Marketing
· Affiliates & their types · Key Affiliate program selection · Case study & Practical |
| Module 47 – Keyword Research | · Keyword Selection process (Excel | Word
| PDF) · Keyword Mapping, Ranking process (Client Reporting) |
| Module 48 – Content Optimization & writing | · Writing for SEO Content | Keyword
essentials | Length | LSI Keywords (Webpage SEO Oriented content) · How to Improve Relevancy score on keywords. – Blogs + Articles (SEO Optimized) |
| Module 49 – HTML Tags | · HTML Webpage Structure (Practical)
· HTML tags for All Pages (Practical) · HTML tags on files · Sitemap creation and update on c-panel | root files · Robots Tag creation and update on c-panel |root files · HTML tags best practices · Creation of HTML webpages & Upload on C-panel root files · Schema Coding · URL Structure · Improve Page loading · Robots HTML tags · Canonical HTML tags · HTML tags Client Reporting |
| Module 50 – On Page SEO | · Head Tags Optimization
· Body Tags Optimization · Website Structure Optimization · Optimized SEO page creation · Preparation of Sheet for client |
| Module 51 – Off page & promotion to other portals | · What is a Promotional Score & how does
it helps in the ranking? · Do-Follow link & No Follow link · What are Social Signals · Link building – Inbound links| Internal links | Outbound link · Link Building strategy · Submission Based link building · Client link type requirement ·- Submission based Guest blogging · Link outreach Guest blogging · Key tools · Link analysis · Competitor backlink analysis · High-value link building techniques · Client reporting |Excel| Word| PDF · Client report Analysis |
| Module 52 – On page & promotion to other | · Classified Submission
· NAP usage · Local SEO Optimization · International SEO · Mobile SEO · SEO Best practices – Client Reporting sheet |
| Module 53 – Pillars of online advertising | · Online Advertising- Definition| Importance
· Online AD platform Vs Ad Buying Models |
| Module 54 – Google Ads | · Budget| Bidding| Auctions| Ad copy
· Campaign Structure · Types: Search ads | Display Ads | Video Ads |Shopping Ads | App Ads · Google Assessment of Ads- CPI | CPM | CPC | CPV |CPA | CPE |CPL |CTR · Google Ads Objectives- Sales | Leads | Website traffic | Product Consideration | BA & reach |App-promotion · Types of Keywords in Google Ads · Tags- Conversion tags & Remarketing Tags · Billing & Account set up · Practical – Google Search Ads + Campaign running+ Data practices · Conversion Tracking set up · Practical – Google Display ads + Campaign running+ Data practices · Practical – Video ads + Campaign running+ Data practices – Project Campaign Assignment from Client |
| Module 55 – Facebook Ads | · Campaign Structure – best practices
· Social media role and its customer journey- Targeting customer · Role and Objectives of Facebook Ads · Discover Facebook ad policies · Billing and Account Set-Up · Practical and Live Exercise · Facebook Ads funnel strategy · Advanced Instagram creatives · Advanced FB ads optimization and strategy · Funnel creation – Case study and Practical |
| Module 56 – LinkedIn Ads | · Why LinkedIn ads and how this differs from FB
· LinkedIn Ads Objectives · LinkedIn Ad Format · Budget and scheduling process – LinkedIn · Account and Billing setup LinkedIn- Ad campaign creation |
| Module 57 – Twitter Ads | · Why Twitter Ads?
· Objectives and types of Twitter ads · Bidding| Budget | Creative · Twitter Ad campaign creating · Billing and Account Set up · Case Studies and Practical |
| Module 58 – Remarketing Ads | · Setting Remarketing Pixel- All social media
and Search Platforms · Customizing Google ads the remarketing list · Customizing FB ads customizing the list · Remarketing Campaign set up- FB · Remarketing Campaign set up- Google · Conversion ads Optimization · Practical and Case Study |
Awarded 3 stars due to the limited number of trainers compared to other institutes in Lucknow, and their relatively lower industry experience. The smaller trainer count might impact the breadth of expertise available to students. Considering the significance of experienced instructors in delivering high-quality training, prospective learners should take into account this aspect while evaluating the institute’s expertise in digital marketing education.
The trainers at NDMIT also provide freelancing training and business support for those who want to start their own venture or work independently
| Special Access as part of the course |
| Canva & PiktoChart |
| Google Forms |
| GoDaddy |
| WordPress |
| Google Analytics |
Awarded 3 Stars as the institute highlights the highest package achieved by a student post-training, indicating some success in placements. However, the absence of information about the average placement might leave potential learners seeking a more comprehensive understanding of the overall placement scenario.
Prospective students should consider this aspect while assessing the institute’s career assistance offerings and their potential to secure suitable job opportunities after completing the digital marketing training program.
Placement Success: Claimed 100%
The highest package offered: 12+ LPA
Placement Offerings:
Rules for Pre -Specialization:
Eligibility for Specialization:
Fee Structure:
Registration Fee – INR 10,000 At the time of enrollment
1st Installment –
2nd Installment –
Total –
Payment Methods:
Awarded 3 stars due to the lack of information about the trainer-to-student ratio in each batch and the absence of details regarding industry projects. Clarity on these aspects could help potential students assess the level of personalized attention they can expect and the practical exposure they will receive.
Duration of Live Sessions:
Batch Timings:
Practical Work:
Whether they teach online or in class:
How are the assignments provided and evaluated:
exercise, quizzes, and self-learning videos.
before he becomes eligible for specialization and examinations.
After Training Support:
SlideScope is the leading institute for comprehensive digital marketing training in Lucknow.
Their hands-on approach ensures you gain practical expertise in the latest industry trends, giving you a competitive edge.
With a team of seasoned experts guiding you every step of the way, you’ll receive personalized attention and valuable insights. Unleash your creativity and master SEO, social media marketing, Google Ads, and more, through our diverse and cutting-edge curriculum.
Registration Process:
Slidescope has been rated 1.5 Stars in this category. The lack of transparency regarding the number of students trained raises concerns about their track record and the level of experience they offer.
Moreover, the absence of industry tie-ups with reputable companies diminishes their credibility and networking opportunities for students.
Additionally, the absence of any freebies during training might be perceived as a missed opportunity to enhance the overall learning experience.
As reputation plays a pivotal role in choosing an institute, potential learners should carefully consider these factors before making their decision.
| Topic | Overview |
| On-Page Search Engine Optimization | Search Engine Optimization or SEO is one of the most important parts of Digital Marketing. It can bring regular visitors to your website. SEO can help you in achieving Sales and Leads related Goals. |
| Search Engine Marketing, PPC, Google Adwords, Bing, Search Ads | Search Engine Marketing can be done using Pay Per Click Search Ads. You analyze the business keywords and bid on those keywords to show ads on Google SERP and Bing SERP. |
| Social Media Optimization | Social Media Optimization needs all types of Meta Tags and Customization on websites that make website content more meaningful when it is shared on Social Media Sites such as Facebook, Twitter, Linked In, etc. |
| Social Media Marketing – Free and Paid Methods – Facebook Adverts, Pixels | Social Media Marketing is the process of Creating and Distributing information about the business on Social Media Platforms for Sales, Leads, Branding, and Awareness. Social Networking sites have potential customers. We have to deliver our content to targeted demographics. |
| Content Marketing – Inbound and Influencer Marketing | Content can be created in the form of Blogs, Articles, Creative Images, Creative Videos, and plain text as well. Content Marketing is the process of creating content on the basis of the likes and dislikes of the targeted audience. |
| Module 8: Data Analytics for Marketing – Google Analytics, Facebook Analytics | Data Analysis is done in Digital Marketing for 2 reasons:
With the help of Data Analytics, we can find our suitable customers and we can meet our campaign goals more efficiently. |
Other Modules
Certifications you will be able to clear after completing this training program:
Slidescope has been awarded 3 stars in the Expertise category due to the relatively smaller number of trainers compared to other institutes. While the existing trainers may possess valuable knowledge, the limited team size could potentially impact the depth and variety of expertise available to students.
| Name | Years of Experience | Expertise |
| Ankit Srivastava | 11+ | Ankit possesses over a decade of expertise in digital marketing, software development, and data analytics. |
| Rachit Srivastava | 9+ | Rachit brings with him valuable experience managing sales and marketing initiatives for multinational corporations and state government entities. |
| Amit Tyagi | 14+ | Amit possesses an extensive background in software development, web development, and digital marketing. |
| List of Digital Marketing Tools Covered in the Training |
| Web Analytics Tools: Google Tag Manager, Google Analytics, Facebook Analytics, Youtube Analytics, WP Statistics |
| Trend Analytics Tools: Google Trends |
| SEM Tools: Google Adwords |
| Keyword Suggestions Tools: UberSuggest |
| Market Intelligence: Hitwise, Similarweb |
| SEO Analytics Tool: Raven, Moz, Majestic Semrush, Spyfu |
| Conversion Optimization Tools: Crazyegg, Feng GUI |
Placement Success: 100% Placement Assistance Claimed
SlideScope has received a rating of 2 Stars in the Career Assistance category due to the lack of transparency regarding the number of students placed and the average package offered post-training. The absence of such crucial information makes it challenging for potential learners to assess the institute’s success in securing relevant job opportunities and the potential for a rewarding career after completing the digital marketing training.
Placement Offerings: Internship Letters
SlideScope has been assigned 3 stars in the Teaching Methodology category due to the absence of information regarding industry-related projects incorporated into the training.
Industry projects play a vital role in bridging the gap between theoretical concepts and real-world applications, offering students valuable practical exposure and enhancing their skills.
The inclusion of industry-related projects would significantly enrich the learning experience, providing aspiring digital marketers with a deeper understanding of how to tackle real challenges in the field.
Whether they teach online or in class
Tools used for teaching
They offer the following benefits to their students after completing the course –
At CodingClave Academy, the digital marketing program aims to provide you with the expertise and understanding required to thrive in the intricate landscape of online marketing. You will acquire a thorough grasp of diverse strategies and methods employed in digital marketing, empowering you to achieve success in the digital marketing domain.
CodingClave Academy stands out as a leading institute offering exceptional Digital Marketing Training in Lucknow, Uttar Pradesh. The comprehensive course is tailored to cater to various individuals, including Freshers, Job Seekers, Working Professionals, Business Owners, and Housewives.
Institute: ConClave Academy
Course Name: Digital Marketing Course
Course Duration : 3 months
Price: Rs.25,000 (Can be paid in 2-3 installments)
Address: Second Floor – Heera Plaza, Sector 8, Vikas Nagar Lucknow 226022
Contact Number and Email ID: +91-8765177499, [email protected]
Registration Process: To enroll in Codingclave Academy’s digital marketing course, you have two options: enrolling online or visiting the academy in person.
CodingClave has been given a rating of 2 Stars in the Reputation category due to two critical factors.
Firstly, the institute has trained a relatively low number of students, which may raise concerns about their experience and reach within the digital marketing training domain. Secondly, the absence of any industry tie-ups could impact networking opportunities and the institute’s credibility among potential employers
Freebies Offered
| Module 1: Overview Of Digital Marketing | Module 21: Search Engine Marketing |
| Module 2: Creating A Blog | Module 22: Internet Display Advertising |
| Module 3: Creation Of A Business Website | Module 23: Video Advertising |
| Module 4: E-Commerce Development | Module 24: Calendar For Social Media |
| Module 5: Graphical Design | Module 25: Discovery Ads |
| Module 6: Video Production | Module 26: Content Marketing |
| Module 7: Basics Of Search Engines | Module 27: Email Marketing |
| Module 8: SEO Introduction | Module 28: SMS Marketing |
| Module 9: SEO On-page | Module 29: Marketing For WhatsApp |
| Module 10: Off-Page SEO | Module 30: Search Console By Google |
| Module 11: Technical SEO | Module 31: Google Analytics |
| Module 12: Local SEO | Module 32: Blogging |
| Module 13: Keyword Analysis | Module 33:Adsense By Google |
| Module 14: Video Optimization | Module 34: Affiliate Promotion |
| Module 15: Auditing SEO | Module 35: Freelancing |
| Module 16: Social Media Marketing | Module 36: Resume Building |
| Module 17: The Social Network Automation | Module 37: Interview Preparation |
| Module 18: Lead & Traffic Generation | Module 38: Mock Test |
| Module 19: Marketing On Facebook And Instagram | Module 39: Client Pitch |
| Module 20: Re-Marketing | Module 40: Managing Online Reputation |
17+ Certifications after completing the course:
CodingClave has received a rating of 2.5 Stars in the Trainer’s Expertise category primarily due to the limited number of trainers compared to other Digital Marketing Institutes in Lucknow.
While the existing trainers may possess valuable knowledge, the smaller team size could potentially impact the breadth and depth of expertise available to students.
| Name | Years of Experience | Expertise |
| Mr. Shashank Srivasta | 8+ | Digital Marketing |
| Mr. Nikhil Singh | 2+ | Search Engine Marketing |
Assignments are provided to students after every module is taught. Students get to work on live projects conducted by Coding Clave Academy.
Students from the Online batch need to courier their completed assignments to Coding Clave Academy, Lucknow.
Gain the ability to simplify complex concepts or assess your competitors’ strategies by becoming proficient in over 50 digital marketing tools, both free and paid.
| Google Adwords | Google Analytics |
| Ahrefs | Yoast SEO |
| Sender | Mailgun |
| WordPress | Seo Quake |
| Appypie | YouTube Studio |
| Seoptimer | WooRank |
| Semrush | Facebook and LinkedIn Ads |
| Canva | GT Metrix |
Codingclave has been rated 3 Stars in the Career Assistance category, primarily because the average package offered to students after training falls below the industry standard. This discrepancy may raise concerns among prospective learners about the institute’s ability to secure lucrative job opportunities and meet market demands.
100% Placement assistance provided
Interview sessions are taken
Job offered in Lucknow
3 Months Internship provided in Coding Clave Marketing Agency
Placement Offerings
Job recommendation Letter
Mock Interviews
Job Interviews in Lucknow
Average Package: About 1.2lakhs p.a
Criteria for Internship and Placement Assistance
They offer internship opportunities through two methods at Codingclave Academy. Firstly, you can engage in real-world projects while you learn, gaining practical experience alongside your coursework. Alternatively, you have the option to intern within your own business. In either case, upon completion of the internship, Codingclave Academy will provide you with an Internship Certificate, acknowledging your valuable experience.
Moreover, after you complete the course, they will extend an internship offer to you at one of their partner companies, providing you with an opportunity to further enhance your skills and gain industry exposure.
An Internship at one of their Placement Companies after the student completes the course.
Codingclave has received a rating of 3 Stars in the Teaching Methodology category primarily due to the absence of capstone projects or case study assignments. These practical and immersive learning experiences are valuable for students as they provide real-world application of concepts and foster critical thinking and problem-solving skills.
| Batch | Timings | Duration |
| Mon-Fri | 10.00 AM To 12.00 AM | 3 Months |
| Mon-Fri | 12.00 AM To 2.00 PM | 3 Months |
| Mon-Fri | 3.00 PM To 5.00 PM | 3 Months |
Whether they teach online or in class
Tools used for teaching
If you have any doubts or questions, you can reach out to the institute for assistance. The institute is available for support from 10 a.m. to 7 p.m. and is always ready and willing to help students with their queries.
If you happen to miss any of their classes, you have the option to attend one of their rolling batches. These sessions are designed to cover any topics or material that you may have missed in your unattended class. The tutors are always available to address your questions personally and offer further support on the subject matter.
The scope of a digital marketing career in Lucknow is promising and rapidly expanding. With the city’s increasing digital transformation, opportunities in this field are abundant.
Several factors contribute to its growth:
Lucrative Demand: Lucknow’s thriving business sector fuels a strong need for digital marketers, promising a wealth of career openings.
Wide Specialization: The digital landscape offers diverse niches like SEO, social media, content creation, and analytics, enabling professionals to refine their expertise.
Online Business Surge: The city’s increasing online business ventures create an ideal platform for innovative digital campaigns, fostering a dynamic work environment.
Personal and Professional Growth: Joining the digital marketing sector in Lucknow not only offers professional success but also provides opportunities for personal development.
Endless Innovation: With the city’s evolving market, digital marketers can constantly explore innovative strategies, ensuring a rewarding journey for those aiming to establish a career in the field.
Overall, pursuing a digital marketing career in Lucknow can lead to a dynamic and rewarding professional journey.
According to our rankings, Digital Vidya is the best digital marketing course in Lucknow. They are really good at providing online training with instructors, and their course includes important certifications from top companies like Google, Facebook, and LinkedIn. If you join their course and finish it on time, you can also get a chance to do internships. Plus, Digital Vidya will help you find a job to make sure you succeed in your career.
The price of a digital marketing course can be different, ranging from Rs. 10,000 to Rs. 5,00,000. It depends on the course level and the institute you choose. One of the best courses provided by Digital Vidya is priced at Rs. 49,990.
Lucknow has many job options in digital marketing, such as digital marketing specialist, SEO analyst, social media manager, content strategist, and digital advertising executive.
Most digital marketing courses usually require you to have completed graduation from a government-recognized institution or university to enroll. However, there are also some specialized courses available for professionals and interns.
Not Sure, What to learn and how it will help you?
