SEARCH ENGINE MARKETING (SEM) ONLINE TRAINING COURSE
Asia’s No.1 Online Blended Program
Trained 61000+ Professionals (incl CXOs) Since 2009
Are you Ready to Learn SEM CERTIFICATION COURSE
Special Features – Master Certification Training
- Live Instructor-led Sessions
- Life time access to Latest Content (Presentations & Videos)
- Hands-on Projects and Assignments
- 24X7 Trainer’s Support on Discussion Forum
- SALES & MARKETING PROFESSIONALS 41% 41%
- ENTREPRENEURS/BUSINESS OWNERS 23% 23%
- DIGITAL MARKETING PROFESSIONALS 13% 13%
- STUDENTS (BBA, MBA, B.E, COMMERCE…) 8% 8%
- OTHER PROFESSIONALS (IT, HR..) 15% 15%
Discuss the course relevance for you
SEM Course Syllabus
- Overview on Search Engine Marketing
- SEARCH CAMPAIGNS (PPC)
- GOOGLE DISPLAY NETWORK
- SHOPPING & MOBILE ONLY ADS
- CAMPAIGN OPTIMISATION & PERFORMANCE TRACKING
- CUSTOM AUDIENCE & REMARKETING
- Understanding Consumer Journey
- SERP Overview
- Introduction to Google Ads
- Google Search Network (GSN)
- Google Display Network (GDN)
- Campaign Types and Objectives
- Keyword Research & Planning
- Understanding Match Types
- Campaign Creation
- Ad Extensions
- Bidding Strategies
- Budget & Scheduling
- Introduction to Google Display Network (GDN)
- Ad Formats
- Types of Targeting
- Dynamic Ad Creation
- Video Ads
- Ad Formats & Placements
- Campaign Creation
- Shopping PLA Campaigns
- Introduction to Google Merchant Center
- Campaign Creation & Optimisation
- Mobile Ads
- App Campaigns
- Call only Ads
- Discovery Ads
- Conversion Tracking
- Define Performance Metrics
- Understanding Quality Score
- Bid Management
- Monitor PPC activity with Google Analytics
- Understanding Customer Behavior
- Creating Custom Audience
- Remarketing Ads & Best Practices
Project & Assignments (only available in CSEMM):
In this Search Engine Marketing Training, there will be a project of 1 month & few take home assignments to give hands-on experience of Search Engine Marketing.
Upcoming Dates For Search Engine Marketing Certification (CSEMM)Course
Special Offer: Price includes Certification Exam fee.
Group Discount: 10% discount for 3 or more registrations
*18% GST Extra
SEM Course Certifications
Google offers multiple certification exams in Digital Marketing domain. Digital Vidya course will you prepare (and pass) for the following exams:
Google Ads Search
Google Ads App
Google Ads Display
Google Ads Video
Google Ads Measurement
Btw, these exams are conducted online by Google for Free. Anyone can register & appear in these exams.
How to get CSEMM (Certified Search Engine Marketing Master) Certification?
On registration, you will receive participation details for 1 month live instructor-led online Search Engine Marketing (SEM) course sessions. You can attend these sessions from anywhere.
Days: Saturday or Sunday (Weekend Batch) / Tues & Thur (Weekday Batch)
Time: 10:00 AM to 1:30 PM (IST) / 8:00 PM to 9:30 PM (IST)
Venue: Online [You could be living anywhere in India (e.g. Delhi, Gurgaon, Bangalore, Mumbai, Chennai, Hyderabad, Noida, Pune) or outside India (e.g. Singapore, Malaysia, UAE/Dubai)]
Attendance: 80% attendance mandatory
Once you complete 1 month SEM Training Program, you will have to appear for an online exam to attain the certificate. Following are the exam details:
- CSEMM Exam Duration: 60 minutes
- No. of Questions: 50
- Maximum Marks: 50, Passing Marks: 35 (70%)
- There is No negative marking in this exam
What are the benefits of SEM over other Online Marketing Techniques?
Search Engine Marketing (SEM) is a cost effective way of generating highly relevant leads for your business. The best thing about SEM is that it offers contextual targeting, which helps you to target audience based on their interests, location, demographics, time and so on. SEM campaign is based on CPC (Cost-per-click) advertisement model. You only need to pay when a user clicks on your ad. Also unlike SEO, it starts immediately and you will start getting results as soon as you start the campaign.
“Search Engine Marketing (SEM) and Search Engine Optimization (SEO) are critically important to online businesses. You can spend every penny you have on a website, but it will all be for nothing if nobody knows your site is there.”
Search Engine Marketing Training’s Scope
– Strategize PPC action plan.
– Increase ROI on PPC campaigns by optimizing CTR, Quality scores and other important parameters.
– Draft more relevant text ads and drive traffic to PPC landing page.
– Minimize cost by having an effective bid management strategy and organized account structure.
– Improve conversion rates by optimizing PPC landing pages.
– Define the key performance indicators for efficient reporting and analysis.
“Digital Vidya’s certifications will not just be an add-on to your qualification, but will help you in getting better job opportunities. It is essential for marketing professionals to keep themselves updated about happenings and trends in online marketing & a digital marketing certification like CDMM is surely going to help them move forward in the right direction”.
– Navneet Kaushal, CEO, PageTraffic
“A person coming up with Digital Vidya’s certifications will have a good background, and can start quicker. We will surely give preference to candidates with CSMMP accreditation for entry level positions at Social Wavelength.”
– Sanjay Mehta, Joint CEO, Social Wavelength
“A great initiative by Digital Vidya, the need of the industry as it evolves is to have this as an integral part of their training initiatives. With the medium fast evolving, Digital Vidya’s certification programs provide not only a value add from HR point of view but also brings Huge operational efficiencies and betters the talent pool of the agency.”
– Avijit Arya, CEO, Internet Moguls
“We are looking forward to the trained and certified employees and gauge the impact it has made to the way they work as opposed to those who walk in untrained. I am pretty sure the certification is going to make a huge and positive impact to the way they work.”
– Chaaya Baradhwaaj, Founder & MD, BC Web Wise Pvt. Ltd.
“Digital Vidya is the pioneer in the industry of Digital Media education and has great contribution for the growth of the industry in India. We are very happy to be associated with Digital Vidya and compliment them in their good work.”
– Bhupendra, CEO @ Simplify360
Industry Experts as Trainers
SEM Course Trainers
What do our Customers say about Our Internet Marketing Course?
After the training, we ask every customer,
“Are you able to achieve your Objective?”
95% of the user says “Yes”.
CDMM Course has very detail modules and the instructors are also very knowledgeable in the subject areas.
I had nice experience in DIgital Marketing Course. It has good content coverage and I got good support from DV team .
This course not only teaches the Digital Marketing Skills but covers the basic principles of marketing & Customer behaviour.
The course was amazing and way interactive. All the trainers were amazing. Digital Vidya is precisely the first and last stop for learning Digital Marketing.
I enjoyed learning a lot of new things in Digital Marketing. Thanks to all my Trainers & Digital Vidya’s team.
I have done and learnt things which were eye openers for me and I am sure it would help me in future. Thanks a lot Team Digital Vidya.
What do Industry Leaders say?
The work Digital Vidya does is very important to help traditional companies and marketers reinvent themselves to become digital.
Virginia Sharma, EX - Director, LinkedIn Marketing Solutions
Digital Vidya is doing a great job in making everyone digital ready!
Aparna Lal, Marketing Lead, Global Demand Center
Digital Vidya is leading by example and doing some great work in the field of digital marketing.
Sakhee Dheer, EX - Digital Marketing Lead
SEM TRAINING FAQS
Who will award these certifications?
Digital Vidya will offer Certification in Search Engine Marketing. You can also apply for Vskills Exam and Google Ads Certifications like Google Ads Search, Google Ads App, Google Ads Display, Google Ads Video, and Google Ads Measurement Certifications.
Why did you choose online medium for delivery?
There are number of reasons for it. We’ve been successfully organizing instructor-led, online courses for more than 12 years.
In addition to helping you save precious time & money, instructor-led online format offers far better learning as we are able to provide you separate Industry Expert as Lead Trainer for each of the training modules.
Online medium allows far deeper and regular interaction among participants and lead trainers throughout the course duration. It also significantly reduces your chance of missing a session as you will be able to attend the session from any place.
For the same reasons, some of our corporate clients have opted to do online trainings for them. E.g., we are training Fidelity India’s team through an instructor-led, online course on Digital Marketing.
Still not sure? Attend our upcoming orientation session and you will fall in love with Digital Marketing, Digital Vidya and Online Delivery format :). Also, convince yourself by going through the experience of our Digital Marketing course participants
What will happen if I miss any live session?
We understand that. We will provide you with the recording of every session of the SEM Course.