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Our Alumni Works in Top Companies

Industry Vouches for Digital Vidya

The work Digital Vidya does is very important to help traditional companies and marketers reinvent themselves to become digital.
Virginia-Sharma-Director-Marketing-Solutions-LinkedIn-India
Virginia Sharma
EX - Director, LinkedIn Marketing Solutions
Digital Vidya is doing a great job in making everyone digital ready!
Aparna Lal
Aparna Lal
Marketing Lead, Global Demand Center
Digital Vidya is leading by example and doing some great work in the field of digital marketing.
Sakhee Dheer
Sakhee Dheer
EX - Digital Marketing Lead
You are shaping the digital minds of the future. As India transforms into a digital economy, it will need more and more people who are well equipped to handle the immense possibilities the future holds and Digital Vidya will be playing a key role. You should be very proud of that! Not only are you a catalyst in this changing equation but you are also the fuel!...
Kanika Mittal
Reebok India, Director – Brand Marketing​ and Communications

Our Customer Reviews

The practical strategies and hands-on experience provided invaluable insights. Highly recommend for anyone wanting to excel in online advertising
Saksham Chhabra Saksham Chhabra
Having incredibly knowledgeable instructor and practical insights made the overall learning process engaging and insightful.
Komal More Komal More
Content Covered is very good and helping students to learn new skill where they can learn multiple aspects of Digital marketing.
Rakhee Sharma Rakhee Sharma
The SEM module course was very insightful and covered all the aspects one requires.
Vrushika Songhela Vrushika Songhela
The instructor delivered an array of knowledge and practical knowledge, making topics that were complex understandable and useful. The practical tasks and case studies enabled me to quickly apply what I had learned, providing me a competitive advantage in the field for digital marketing. It was a very smooth and amazing experience
Karan Devishankar Karan Devishankar
Its really a good session both our trainer and Coordinator are very supportive. Things has been discussed seems very tough but our trainer made it so easier, the best part is the recording of the session which help us to practice the class again and again.
Anuradha Mishra Anuradha Mishra
Contents and explanation were great so that every candidate can understand the lecture.
Meenakshi Mahalwal Meenakshi Mahalwal

Search Engine Marketing - Google Ads Course Syllabus

The Certified Search Engine Marketing (SEM) – Google Ads course is a comprehensive training program that equips learners with the skills and knowledge needed to navigate the dynamic landscape of online advertising. This structured curriculum begins with an introduction to the fundamentals of search engine marketing, Students work on key concepts such as keyword research, ad creation, and bid strategies, gaining a deep understanding of how to craft compelling and effective advertisements.

The syllabus covers campaign management, budget optimization, and performance analysis, providing practical insights into the day-to-day management of Google Ads accounts. Advanced topics, including re-marketing strategies, ad extensions, and Quality Score optimization, are usually explored to empower learners with a well-rounded skill set. Additionally, the course include hands-on exercises and real-world case studies, allowing participants to apply their knowledge on live google ads environment.

Introduction to SEM(Google Ads)
  • Overview of Search Engine Marketing
  • Distinction between SEO and SEM
  • Importance of SEM in Digital Marketing
  • Google Ads Fundamentals
  • Setting Up a Google Ads Account
  • Keyword Research and Match Types
  • Creating Effective Ad Copy
  • Bidding Strategies and Budgeting
Google Search Ads Features
  • Ad Extensions: Types and Implementation
  • Quality Score and Ad Rank
  • Targeting Options: Demographics, Locations, and Devices
  • Google Ads Editor: Bulk Editing and Optimization
Display Advertising
  • Introduction to Display Advertising
  • Creating Compelling Display Ads
  • Targeting Options in Display Campaigns
  • Display Ad Campaign Optimization
Video Advertising
  • YouTube Advertising Overview
  • Creating Video Ads and Campaigns
  • Video Ad Metrics and Optimization
Shopping Campaigns
  • Introduction to Google Shopping
  • Setting Up Product Listings
  • Merchant Center Integration
  • Optimizing Shopping Campaigns
SEM Analytics and Reporting
  • Google Analytics for SEM
  • Conversion Tracking and Goals
  • Performance Metrics and KPIs
  • Analyzing and Interpreting Reports

Search Engine Marketing - Google Ads Course Certifications

Google Ads Measurement Certificate Google Ads Display Certification Google Ads Video Certification Hubspot Search Engine Marketing Certification Google Ads Search Certification Google Ads Apps Certification vskill Certificate Search Engine Marketing Certificate

Search Engine Marketing - Google Ads Course Assignments

Search Engine Marketing (SEM) – Google Ads course assignments are designed to provide hands-on experience in applying the concepts learned throughout the course. Students typically engage in tasks such as creating and optimizing Google Ads campaigns, conducting keyword research, and developing targeted ad copy. Assignments  requires learners to set budgets, define target audiences, and analyze campaign performance metrics.

Furthermore, these assignments involve the interpretation of real-world data, allowing students to make informed decisions based on key performance indicators. The goal is to simulate the challenges and responsibilities that professionals face in managing live advertising campaigns.

Setup Google Ads Account to run Ads on Google and Google Associated Properties and Partners
Understand How to create Ad-Groups, Write Catchy Ad Text and Select Keywords to run and optimize your Ad Campaign's Performance
Create and Run Responsive Ads on Google Display Network to show your Ads on all Devices
Connect Your Marketing Objectives to Ad Solutions to Achieve a Business Objective

Google Ads Capstone Project

Google Ads Capstone Project – Learning Outcomes

  • Learn how to research and segment keywords based on the themes
  • Use Google Keyword Planner for the forecast & prepare a final list of keywords based on data analysis
  • Hands-on learning on keyword match types and segments based on matches
  • Create and launch 1st live campaign on the Search network
  • Create video and banner assets on Canva
  • Conduct research & create 1st live campaign for your YouTube and Display network
  • Analyze the search terms of the Google search campaign
  • Learn to use filters in reports and create pivot tables
  • Perform report analysis through data and quantitative tables

Search Engine Marketing Tools in Our Google Ads Course

Search Engine Marketing (SEM) tools are essential instruments in the digital marketer’s toolkit, designed to optimize online visibility and drive targeted traffic to websites. These tools encompass a wide array of functionalities, catering to different aspects of SEM campaigns. Keyword research tools, such as Google Keyword Planner, Ahrefs and SEMrush, assist marketers in identifying relevant search terms, assessing their competitiveness, and strategizing content creation. Google Ads facilitate the creation, monitoring, and optimization of paid advertising campaigns, allowing marketers to reach their target audience effectively.

Search Engine Marketing - Google Ads Trainers

Avik Nandy
Avik Nandy
AVP Business Operations - Dentsu Merkle Sokrati
Merkle Sokrati
9+ years of Professional Experience as a Performance Marketer
Gurpreet Singh
Gurpreet Singh
Digital Marketing Strategist & Trainer
Webtwix
8+ Years of Experience in Digital Marketing
Anchal Sharma
Anchal Sharma
Digital Marketing Manager
Skillstek
5+ years in Digital Marketing
Tanmoy Das
Tanmoy Das
Digital Marketing Strategist & Trainer
Digital Seekho
10+ Years of Experience in Digital Marketing

Why do You Need to Register for an Search Engine Marketing Live Online Course?

More than 1500 participants from all over India (Delhi, Gurgaon, Bangalore, Mumbai, Chennai, Hyderabad, Noida, Pune, Kolkata), Dubai, Singapore, Malaysia, Asia, USA & Europe take part in 50 + batches each week!

Best Industry Trainers

Get the chance to learn directly from 10 + Digital Marketing experts with experience of up to 18 + years.

Interactive & Practical

100 + hours of tasks to ensure hands-on Digital Marketing preparation.

Attend from Anywhere & Save Time

Learn from anywhere with just a laptop & save up-to 120+ hrs of precious time.

Updated Course Recordings

Missed a session live? No issue. Catch up your classes via registered class sessions which you can always access.

Individual Attention & Collaborative Learning

Intensive classes, brainstorming & a vibrant Q&A community create a perfect environment for collaborative learning.

Lifetime Updates

Access to the revised content for a lifetime lets you get opportunities to participate in competitions & continue to sharpen your skills.

Register for Upcoming Batches

Preferred Live Session Days
Open Batch
  • Start Date: Mar 9, 2024
  • Duration: 4 Weeks
  • Delivery: Online
  • Seats Available: 9
Rs. 11900 + 18% GST
EMI and Finance Support Available

100% Unconditional Money Back Guarantee

After attending 1st live session, if you think that this course is not valuable for you, you can ask for a full refund. We will refund your entire money without asking a question. Please note that this offer is only valid after you have attended 1st live session completely and requested a refund before the start of your 2nd live session.

Certified Search Engine Marketing Course FAQs

What is Search Engine Marketing?

Search Engine Marketing (SEM) is a digital marketing strategy that involves promoting websites by increasing their visibility in search engine results pages (SERPs) through paid advertising. The primary goal of SEM is to enhance a website’s visibility when users search for relevant keywords on search engines like Google, Bing, or Yahoo.

SEM encompasses a range of activities, with the most common being Pay-Per-Click (PPC) advertising. In PPC, advertisers bid on specific keywords, and their ads are displayed prominently on search engine results when users search for those keywords. Advertisers are charged only when users click on their ads.

The key components of SEM include keyword research, ad creation, bid management, and continuous monitoring and optimization of campaigns. SEM is a dynamic and data-driven field that requires ongoing analysis and adjustment to achieve optimal results and effectively reach the target audience.

What topics are typically covered in an Search Engine Marketing(Google Ads) Course?

SEM courses cover a range of topics, including keyword research, ad creation, bid strategies, campaign management, analytics, and the integration of SEM with overall digital marketing strategies.

Are there any prerequisites for enrolling in an SEM course?

While there are usually no strict prerequisites, having a basic understanding of digital marketing concepts can be helpful. Familiarity with online advertising and search engine basics may also enhance the learning experience.

How long does it take to complete an SEM course?

The Search Engine Marketing Course can be completed in 4 weeks.

What types of certifications can be obtained through an SEM course?

You can complete Google Ads, Hubspot,Vskills and Digital Vidya Search Engine Marketing certifications on successful completion of the course.

Can an SEM course help with career advancement in digital marketing?

Yes, completing an SEM course and obtaining relevant certifications can enhance your skills and make you more competitive in the digital marketing job market. The practical knowledge gained is valuable for roles in digital advertising, SEO, and related fields.

Is the course material updated to reflect current industry trends?

Digital Vidya Certified Search Engine Marketing course is regularly updated to incorporate the latest industry trends and changes in search engine algorithms. This ensures that participants receive up-to-date information relevant to the evolving landscape of search engine marketing.

What support options are available during an SEM course?

Certified Search Engine Marketing course include access to forums, direct interaction with instructors or mentors. Additional resources, such as webinars, case studies, and practical exercises will also be provided.

What will happen if I miss any live session?

We understand that. We will provide you with the recording of every session of the SEM Course.

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