SEM COURSE: SEARCH ENGINE MARKETING CERTIFICATION
SELF-STUDY AND 1-MONTH INSTRUCTOR-LED ONLINE COURSES
Asia’s No.1 Online Blended Program
Trained 38000+ Professionals (incl CXOs) Since 2009
Are you Ready to Learn SEM CERTIFICATION COURSE
Special Features – Master Certification Training
- Live Instructor-led Sessions
- Life time access to Latest Content (Presentations & Videos)
- Research Based Internship
- Hands-on Projects and Assignments
- 24X7 Trainer’s Support on Discussion Forum
- SALES & MARKETING PROFESSIONALS 41% 41%
- ENTREPRENEURS/BUSINESS OWNERS 23% 23%
- DIGITAL MARKETING PROFESSIONALS 13% 13%
- STUDENTS (BBA, MBA, B.E, COMMERCE…) 8% 8%
- OTHER PROFESSIONALS (IT, HR..) 15% 15%
Discuss the course relevance for you
SEM Course Syllabus
- Search Engine Marketing Overview
- Pay-per-click overview
- Strategizing PPC campaigns
- Market Analysis
- Ad writing Techniques
- Campaign Management
- Bid Management Plan
- Effective Landing Pages
- Performance Tracking
- Decipher User Psychology
- Reporting & Analysis
- SEM Management (Other Opportunities)
– Understanding Google search
– Rule based personalization of marketing at internet scale
– Overview of Google Adwords, Microsoft AdCenter and Yahoo Search Marketing
– PPC definition & it’s functioning
– Important Terms – Quality Score, Conversion Rate etc.
– Quality Score Overview
– Setting objectives, goals & expectations
– Actionable metrics for performance measurements
– Formulating account structure
– Effective segmentation of keywords
– Usage of multiple match types
– Non-overlapping Ad Groups
– Understanding industry key-drivers
– Competitive Analysis
– Organizational positioning
– Compelling ads that increase click-through-rate’s (CTR) lower costs
– Understanding, Analyzing & Improving – Relevance & Quality score
– Improve conversion rates, targeted ads & relevant landing pages
– Ad preview tool
– Best practices like using features such as reviews, +1 button etc.
– Overview of the tools
– Understanding advance functionality
– Understand bidding strategy
– Manual vs. Automated bid management
– Different bid management features like CPA bidding, position preference etc.
– Importance of UI/UX design
– Set campaign objectives & goals
– Define Performance Metrics
– Monitor PPC activity with Google Analytics
– Understand & connect with the user
– Benefit from search behavior of prospective customer
– Integrate PPC account with Google Analytics
– Understanding reports and define the future plan of action
– Multivariate Testing
– A/B split Testing
– Mobile Advertising
– Display & Video Formats
– Optimize the display network campaigns
– Track & measure views through conversions
Project & Assignments (only available in CSEMM):
In this Search Engine Marketing Training, there will be a project of 1 month & few take home assignments to give hands-on experience of Search Engine Marketing.
Research Based Internship (only available in CSEMM):
We believe that the real learning does not happen in the training sessions. For real learning, you have to make your hands dirty. We have designed research based internship in which you will do research on one topic every week. For every good research submission, you will do blog post on Digital Vidya’s website with your credentials.
Upcoming Dates For Search Engine Marketing Certification (CSEMM)Course
Special Offer: Price includes Certification Exam fee.
Group Discount: 10% discount for 3 or more registrations
*18% GST Extra
SEM Course Certifications
After your training, you can register and appear in Vskills (Govt. of India Initiative) Digital Marketing Certification exams. Separate fee will be applicable for Certification Exam. For further information, check Vskills Digital Marketing Certifications
Google offers multiple certification exams in Digital Marketing Domain. Digital Vidya course will help you prepare (and pass) the following exams:
Google Analytics Individual Qualification (GAIQ)
Btw, these exams are conducted online by Google for FREE. Anyone can register & appear in these exams.
HubSpot Inbound Marketing Certification
HubSpot offers Inbound Marketing Certification which covers segments to digital marketing on how to attract visitors, convert customers and delighting customers to convert them into promoters of business. After your training with Digital Vidya you can clear the exam.
How to get CSEMM (Certified Search Engine Marketing Master) Certification?
On registration, you will receive participation details for 1 month live instructor-led online Search Engine Marketing (SEM) course sessions. You can attend these sessions from anywhere.
Days: Saturday or Sunday (Weekend Batch) / Tues & Thur (Weekday Batch)
Time: 10:00 AM to 1:30 PM (IST) / 8:00 PM to 9:30 PM (IST)
Venue: Online [You could be living anywhere in India (e.g. Delhi, Gurgaon, Bangalore, Mumbai, Chennai, Hyderabad, Noida, Pune) or outside India (e.g. Singapore, Malaysia, UAE/Dubai)]
Attendance: 60% attendance mandatory
Once you complete 1 month SEM training program, you will become eligible to appear in the CSEOM Exam at your preferred testing center. Following are the exam details:
- CSEMM Exam Duration: 60 minutes
- No. of Questions: 50
- Maximum Marks: 50, Passing Marks: 35 (70%)
- There is No negative marking in this exam
- 70+ Exam Centers in India
How to get CSEMP (Certified Search Engine Marketing Professional) Certification?
On registration, you will start receiving video sessions every week. You will have to develop understanding of various SEM related concepts through all the material provided.
In case you have any question/doubt on the content, you can use our 24*7 Discussion forum to ask your questions from the trainers.
Once you complete all the course material, you will become eligible to appear in the CSEMP Exam at your preferred testing center. We have 70+ exam centers in India. Following are the exam details:
- CSEMP Exam Duration: 60 minutes
- No. of Questions: 50
- Maximum Marks: 50, Passing Marks: 25 (50%)
- There is No negative marking in this exam
- 70+ Exam Centers in India
What are the benefits of SEM over other Online Marketing Techniques?
Search Engine Marketing (SEM) is a cost effective way of generating highly relevant leads for your business. The best thing about SEM is that it offers contextual targeting, which helps you to target audience based on their interests, location, demographics, time and so on. SEM campaign is based on CPC (Cost-per-click) advertisement model. You only need to pay when a user clicks on your ad. Also unlike SEO, it starts immediately and you will start getting results as soon as you start the campaign.
“Search Engine Marketing (SEM) and Search Engine Optimization (SEO) are critically important to online businesses. You can spend every penny you have on a website, but it will all be for nothing if nobody knows your site is there.”
Search Engine Marketing Training’s Scope
– Strategize PPC action plan.
– Increase ROI on PPC campaigns by optimizing CTR, Quality scores and other important parameters.
– Draft more relevant text ads and drive traffic to PPC landing page.
– Minimize cost by having an effective bid management strategy and organized account structure.
– Improve conversion rates by optimizing PPC landing pages.
– Define the key performance indicators for efficient reporting and analysis.
“Digital Vidya’s certifications will not just be an add-on to your qualification, but will help you in getting better job opportunities. It is essential for marketing professionals to keep themselves updated about happenings and trends in online marketing & a digital marketing certification like CDMM is surely going to help them move forward in the right direction”.
– Navneet Kaushal, CEO, PageTraffic
“A person coming up with Digital Vidya’s certifications will have a good background, and can start quicker. We will surely give preference to candidates with CSMMP accreditation for entry level positions at Social Wavelength.”
– Sanjay Mehta, Joint CEO, Social Wavelength
“A great initiative by Digital Vidya, the need of the industry as it evolves is to have this as an integral part of their training initiatives. With the medium fast evolving, Digital Vidya’s certification programs provide not only a value add from HR point of view but also brings Huge operational efficiencies and betters the talent pool of the agency.”
– Avijit Arya, CEO, Internet Moguls
“We are looking forward to the trained and certified employees and gauge the impact it has made to the way they work as opposed to those who walk in untrained. I am pretty sure the certification is going to make a huge and positive impact to the way they work.”
– Chaaya Baradhwaaj, Founder & MD, BC Web Wise Pvt. Ltd.
“Digital Vidya is the pioneer in the industry of Digital Media education and has great contribution for the growth of the industry in India. We are very happy to be associated with Digital Vidya and compliment them in their good work.”
– Bhupendra, CEO @ Simplify360
Industry Experts as Trainers
SEM Course Trainers
What do our Customers say about Our Internet Marketing Course?
After the training, we ask every customer,
“Are you able to achieve your Objective?”
95% of the user says “Yes”.
CDMM Course has very detail modules and the instructors are also very knowledgeable in the subject areas.
I had nice experience in DIgital Marketing Course. It has good content coverage and I got good support from DV team .
This course not only teaches the Digital Marketing Skills but covers the basic principles of marketing & Customer behaviour.
The course was amazing and way interactive. All the trainers were amazing. Digital Vidya is precisely the first and last stop for learning Digital Marketing.
I enjoyed learning a lot of new things in Digital Marketing. Thanks to all my Trainers & Digital Vidya’s team.
I have done and learnt things which were eye openers for me and I am sure it would help me in future. Thanks a lot Team Digital Vidya.
What do Industry Leaders say?
The work Digital Vidya does is very important to help traditional companies and marketers reinvent themselves to become digital.
Virginia Sharma, Director, India
Digital Vidya is doing a great job in making everyone digital ready!
Aparna Lal, Director Digital Marketing
Digital Vidya is leading by example and doing some great work in the field of digital marketing.
Sakhee Dheer, Head of Digital, Global Business Marketing – Asia Pacific
SEM TRAINING FAQS
Who will award these certifications?
Digital Vidya will offer Certification on Web Analytics.
Why did you choose online medium for delivery?
There are number of reasons for it. We’ve been successfully organizing instructor-led, online courses since more than 5 years. In addition to helping you save precious time & money, instructor-led online format offers far better learning as we are able to provide you separate Industry Expert as Lead Trainer for each of the training modules. Online medium allows far deeper and regular interaction among participants and lead trainers throughout the course duration. It also significantly reduces your chance of missing a session as you will be able to attend the session from any place. For the same reasons, some of our corporate clients have opted to do online trainings for them. E.g., we are training Fidelity India’s team through an instructor-led, online course on Digital Marketing. Still not sure? Attend our upcoming orientation session and you will fall in love with Digital Marketing, Digital Vidya and Online Delivery format :). Also, convince yourself by going through the experience of our Digital Marketing course participants
What will happen if I miss any live session?
We understand that. We will provide you recording of every session of CWAM course.