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Digital Marketing & Data Analytics Blog

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Regression Analysis: Everything You Need To Know

John Tukey once said, “An approximate answer to the right problem is worth a good deal more than an exact answer to an approximate problem.” That is exactly what regression analysis strives towards. It’s one of the most commonly used predictive modeling techniques that help make more informed decisions in important situations. In this article, […]

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How to Create a Killer Digital Marketing Strategy in 2019 [Stats & Tips]

Are you looking forward to creating a workable Digital Marketing Strategy to grow your business? You are on the right track, trust me! That’s where every digital marketing campaign starts: a well thought Digital Marketing Strategy. It is not only important for execution but is vital of measurement and rectification of campaigns as well. This […]

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Best Homepage Design Examples And Tips For 2019

The first impression is the last impression and this statement can’t be denied. This is probably the first thing that is taught to a kid and why not? With online marketing becoming the need of the hour, impression still needs to be great- Homepage Design of your website will play the key role here. The […]

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Here’s What You Should Know About Logistic Regression

Logistic regression is an invaluable regression analysis technique in situations where linear regression simply cannot work. To quote prominent statistician Andy Field, “Logistic Regression is based on this principle: it expresses the multiple linear regression equation in logarithmic terms(called the logit) and thus overcomes the problem of violating the assumption of Linearity.” In this article, […]

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A-Z Guide to Linear Regression: Everything You Need to Know

Linear regression is one of the most common data analysis techniques to help you make sense of Big Data and enable more informed decision-making. This quote from renowned data scientist Tom Redman gives us the best possible explanation of linear regression. “Suppose you’re a sales manager trying to predict next month’s numbers. You know that […]

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Structural Equation Modeling: Definition and Analysis

Structural equation modeling is a statistical technique for testing and estimating causal relations using a combination of statistical data and qualitative causal assumptions. This definition of SEM was articulated by the geneticist Sewall Wright, the economist Trygve Haavelmo and the cognitive scientist Herbert A. Simon, and formally defined by Judea Pearl using a calculus of […]

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Interview with Digital Vidyarthi: Deepak Magima, Senior Data Scientist, 4i Apps Solutions

Hailing from Chennai, Deepak has 3 years of experience in Oracle Fusion as Technical Consultant. He has worked on multiple modules such as Oracle Fusion Financial, Supply chain management and Human Capital Management. Moreover, he has developed multiple BI Publisher reports across different modules and OTBI Analysis and dashboards on many projects. He also has good knowledge […]

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How To Do A New Product Launch Like A Pro

So, are you on the verge of a new product launch and looking for the right way of doing this? The first thing first, you need to understand that launching a product is never easy and you have got to invest your time and efforts in order to make the launching a new product successfully. […]

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Top 10 Thank You Page Examples To Learn Lead Nurturing

Thank you is probably the first word that every child learns in the first place. It not only reflects the good manners inculcated but is also a sweet gesture for every help or a kind act towards a person. In the era of Internet Marketing, the concept of Thank you doesn’t lose its ground. Thank […]

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A Comprehensive Guide To Sales Funnel Optimization

Is your marketing campaign not delivering you the expected results? Are you looking for more effective ways to generate leads, boost conversions and jump up sales? Then probably it is time to optimize your sales funnel. You might have heard about this term sales funnel if you are into marketing for some time, but if […]

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