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Digital Marketing & Data Analytics Blog

Digital Marketing & Data Analytics Case Studies, WhyTos, HowTos, Interviews, News, Events, Jobs and more...

Beginner’s Mobile SEO Guide to Make a Site Mobile Friendly

We are dependent on our cell phones. For most of the individuals nowadays, their Smartphones are the primary thing they look at when they wake up in the morning and also the last thing they look at before they go to sleep in the nights. We all use our phones for everything and they have […]

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Future of Data Science, Skills and Employment

As the title suggests, if I’ve to tell you about the scope of Data Science in India as well as around the globe in one sentence, I am 100% positive. But I am no Michael Burry (He is the one who predicted the 2008 recession) so why’d you believe me. That’s why let’s take a […]

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5-Step Guide to become an Inbound Marketing Consultant

Inbound marketing is considered the quickest and most powerful way to start generating more and better leads. An Inbound Marketing Consultant helps e-businesses in turning their sites into lead generating machines that let salespeople get more quality appointments. It will give more powers to salespeople because an Inbound Marketing Consultant does the integration of sales […]

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Interview with Jyoti Vaddi, Head of Marketing & Business Development, CropIn Technology

Shweta Gupta, VP – Technology at Digital Vidya: Data Science can be intimidating and complex to understand for a non-techie. But since its a hot cake right now, everyone wants to know a bit about this space. I get these queries very often, “How do I understand the work going on in the Data Science Industry?”. […]

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Role of Digital Marketing for effective Business Growth

With the unfurling of present day Digital advancements, organizations are doing all that they can to coordinate with the pace. They are either changing their channelization into the Digital one or intensifying existing Marketing procedures with Digital methods- And the main inquiry that may emerge here is- What is the Role of Digital Marketing for […]

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What is Data Science: Meaning and Scope

Today while I was going through some Data Science and machine blogs online, looking for user guides, case studies, and tutorials, I was amazed by some of the remarkable articles on Data Science. Written by eminent scholars and Data Science influencers in India and abroad, these online resources not only answer the basic premises of […]

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Interview with Akshay Sehgal, General Manager, Data Science, Reliance Industries

Shweta Gupta, VP – Technology at Digital Vidya: Only techies know the awful feeling when you can’t talk about the nuances of your work with general people. And that for me is a struggle! Being a hardcore techie, someone who has been a technologist for nearly two decades, I am really passionate about talking about […]

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All you need to know about Digital Sales Exam by Google

Google has redefined the way businesses do marketing with their revolutionary products such as Google AdWords, Google Analytics, Remarketing, Google Display AdWords etc. With the increase in demand for these products, there has been high demand in the market for experts to manage these accounts for businesses, hence many Digital Marketing Agencies mushroomed who became […]

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Interview on ‘Marketing in the Financial Sector’ with Deputy Head of Marketing at Franklin Templeton Investments

Pradeep Chopra, CEO at Digital Vidya: Marketing Financial Servies was pretty much limited to direct forms of Marketing in the past. But with the revolution that technology brought in Marketing, things have greatly changed. Mapping Content to Customer Journey and pushing personalised content at every stage of  Customer Journey has become very easy. Yet, this doesn’t […]

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How to Start Online Business in India

Thinking to start an online business in India? Wondering which type of online business should you venture in? You can rest all your queries and concerns because here we provide a wide variety of options to choose from as the scope of e-commerce is huge and lucrative. With numerous online business opportunities available in India, […]

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