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Digital Marketing & Data Analytics Blog

Digital Marketing & Data Analytics Case Studies, WhyTos, HowTos, Interviews, News, Events, Jobs and more...

How To Do A New Product Launch Like A Pro

So, are you on the verge of a new product launch and looking for the right way of doing this? The first thing first, you need to understand that launching a product is never easy and you have got to invest your time and efforts in order to make the launching a new product successfully. […]

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Top 10 Thank You Page Examples To Learn Lead Nurturing

Thank you is probably the first word that every child learns in the first place. It not only reflects the good manners inculcated but is also a sweet gesture for every help or a kind act towards a person. In the era of Internet Marketing, the concept of Thank you doesn’t lose its ground. Thank […]

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A Comprehensive Guide To Sales Funnel Optimization

Is your marketing campaign not delivering you the expected results? Are you looking for more effective ways to generate leads, boost conversions and jump up sales? Then probably it is time to optimize your sales funnel. You might have heard about this term sales funnel if you are into marketing for some time, but if […]

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Interview with Abhishek Sharma, Data Scientist, DeltaX

Shweta Gupta, VP – Technology at Digital Vidya: Data Scientists always have their learning modes on. This initiates them to upgrade their skills & helps them to stay updated with the trends and insights of the industry. Sometimes, it becomes quite cumbersome to read a lot of information present online like blogs, reports and case studies. […]

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Top 15 Affiliate Marketing Websites List for 2019

If you are into blogging, then knowledge of top performing Affiliate Marketing Websites will boost up your ROI with great margins. Actually, blogging has become common these days and the majority of the active internet users want to earn money through blogging. In addition, more than 80% of brands use Affiliate Marketing Programs to widen […]

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How Google Search Engine Works?

Today everybody is almost crazy about Google and its search engine. Most of them can’t actually figure out how Google Search Engine works. We often thought that there must be tons of calculations going on within seconds after which Google’s search engine decides a result. So if it is right then understanding the working of […]

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Beginner’s Guide To Run Bing Ads Like A Pro

Marketing is an essential aspect of every business. It is really important for every business to have an established appearance at the place where its customers are prevalent. Marketers also religiously believe in the aspect of paid ads. One of the locations can also be Bing Ads. AdWords, Facebook, LinkedIn have established mediums where one […]

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Interview with Rahul Mudgal, Global Marketing Director, DOCOMO Digital

Pradeep Chopra, CEO at Digital Vidya: The world has changed and the technological revolution is one of the major causes behind it. To keep pace with the latest technological changes, marketing transformed itself from traditional to digital. It’s 2019 and as a matter of fact, Digital Marketing has become a necessity for all online businesses today […]

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Interview with Pranav Kumar, Chief Experience Designer, Praakamya

Pradeep Chopra, CEO at Digital Vidya: Over the years, Customer experience has transformed from backstage customer support and brought itself to the limelight. With a highly competitive market that focusses on customer loyalty has further persuaded and focused many companies to develop their customer experience. With the emergence of digital technologies, customers have also been modifying […]

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An Introduction To Outlier Detection Techniques

“We should seek the greatest value of our action.”- Stephen Hawking Outlier detection from a collection of patterns is an active area for research in data set mining. There are several modelling techniques which are resistant to outliers or may bring down the impact of them. Outlier detection and understanding them can lead to interesting […]

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