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23 Best Marketing Books That Every Marketer Must Read

Are you an aspiring Marketer and are looking for the best marketing books? Great! Digitization has broadly affected the way we understand and learn things. Today, we have social media, podcasts, and other digital platforms where everything is readily available with a single click. But, books have timeless charm! Nothing can replace their value. To […]

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All You Need to Know About Collaborative Filtering

Before we get into core concepts like collaborative filtering recommender systems and collaborative filtering algorithms, let’s understand recommender systems. A recommender system aims to predict a user’s preference, in order to ‘recommend’ an item, that could be a product like clothes, or could be movies, services, etc., recommender systems have become very important today because […]

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Online Lab Style of Teaching Was Amazing | Navtaj Singh, Analyst – Travelex

Navtej Singh is a B.tech(2018) graduate who is currently working as Junior Analyst in Travelex India in Mumbai. After his engineering, Navtej was working in a company that required him to be at the office 6 days a week. That left him with no scope of finding a way to pursue his passion to learn […]

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Top 21 Types of Blogs that You can Create Today

Blogging has a beautiful career for everyone who loves expressing ideas and delivering information. The last few years have observed tremendous growth in blogging as a profitable career. Once you are motivated to start your blog, the question that strikes your brain every now and then is “What are the types of blogs you can […]

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Complete Guide to Naive Bayes Classifier

A classifier, in machine learning, is a model or algorithm used to differentiate between objects based on specific features. Naive Bayes Classifiers come under this family of classifiers (probabilistic classifiers to be exact). The naive Bayes classifier is based on the application of Bayes’ theorem with strong (hence the word naive) independence assumptions between the […]

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A-Z Guide to Improve Your Lead Generation Abilities

The main domain of marketing is Lead Generation. Building marketing strategies is not an easy go-to task and even not in the capability of every business employee. This is the reason why a number of companies have to outsource marketing elements like SEO, SMM, PPC, inbound & email marketing, SEM, etc. Each of the mentioned […]

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Ultimate Principal Component Analysis Tutorial

Principal Component Analysis, or PCA, is a statistical procedure that essentially involves coordinate transformation. It involves the orthogonal transformation of possibly correlated variables into a set of linearly uncorrelated variables called principal components. If the original data is plotted on an X and Y axis, the principal component analysis will modify these axes so that […]

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What, Why & How of Becoming an SEO Analyst?

An SEO Analyst is the one who handles the website ranking in the SERP (Search Engine Result Page). He makes sure that all the webpages are SEO optimized and provide a potential gain to the business. Organic pages on SERP receive 70% of clicks. Data Analysts work on optimizing these pages. Being an important part […]

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Top 13 Machine Learning Courses in Bangalore

As human beings, we are constantly trying to better ourselves and our lives. Humans can take their surroundings into cognizance and decide on the best way forward. The greatest obstacle we face is teaching a machine to take decisions. In recent years, we have achieved some success in doing so through the field of computer […]

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The Perks of Being a UX Writer

A career as a UX writer is quite in trend these days as UX Writing has taken a huge breakthrough in the digital crowd with high UX writer salary. Learn about the profession the writers are extensively challenged for! Showcasing a product digitally requires a strong backbone of the UX team. Their major roleplay is […]

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