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Digital Marketing & Data Analytics Blog

Digital Marketing & Data Analytics Case Studies, WhyTos, HowTos, Interviews, News, Events, Jobs and more...

A Beginner’s Tutorial of Dimensionality Reduction

Dimensionality reduction is a process of simplifying available data, particularly useful in statistics, and hence in machine learning. That alone makes it very important, given that machine learning is probably the most rapidly growing area of computer science in recent times.  As evidence, let’s take this quote of Dave Waters (among hundreds of others) – […]

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Is the Ethical Hacker Salary About to Witness a Big Boom in 2019?

The term hacking dates back to the era of Alexandar Graham bell where the hack was intended to get the insider information about how the system operated. With the advent of computers in our lives, the meaning of “hacking” altered to a greater extent.  It is worthwhile to know that the first hack of the […]

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Discriminant Analysis: A Complete Guide

Discriminant analysis is a vital statistical tool that is used by researchers worldwide. Machine learning, pattern recognition, and statistics are some of the spheres where this practice is widely employed. So, what is discriminant analysis and what makes it so useful?  Discriminant analysis, just as the name suggests, is a way to discriminate or classify […]

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Interview with Nitya Rambhadran, Digital Marketing Participant

Nitya Rambhadran is from Pune. She started working in a BPO sector while pursuing her graduation in Commerce. After working in the BPO industry for 8 years and having worked with different organizations during that period, it started getting very monotonous for her. Hence, she decided to switch her career.  While doing the research for […]

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How to Use Analytics to Succeed as an Organisation-Webinar Recording

One of the hottest topics that are trending these days is the use of Data & Analytics in driving better business decisions. With the emerging popularity of analytics, some organisations have already started making a strategic plan for analytics and are achieving great benefits from analytics with the perfect blend of data & information. However, […]

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Applying the Markov Process to Data Science

Imagine that you’re trying to predict consumer demand for your product based on the present situation. How do you do this accurately so that you are able to build your strategy around a highly probable estimate? Enter the Markov Process. The traditional approach to predictive modelling has been to base probability on the complete history […]

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What is Cyber Security & What Does it Mean in 2019?

Even when we take a conservative approach, the global cybercrime has become a $1.5 trillion economy. The figure may not sound staggering unless we relate to its economic aspect. What cybercriminals across the globe earn aggregately today is equivalent to Russian GDP in 2017. Such stats make it even more important to know what is […]

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Interview with Udit Jain, Consultant, ESPN

Pradeep Chopra, Co-Founder at Digital Vidya: Digital Marketing has already become a key to any modern business approach. Since a majority of the customer base has shifted towards the digital platform, digital marketing is an immediate way to reach out to them and connect with them. In this interview, I spoke to Udit Jain to know […]

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Importance of Feature Engineering in Machine Learning

Machine learning is about teaching a computer to perform specific tasks based on inferences drawn from previous data. You do not need to provide explicit instructions. However, you do need to provide sufficient data to the algorithm to train it.  The data is initially in a raw form. You need to extract features from this […]

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An Ultimate Guide on How to Become a Data Analyst in 6 Months

Do you also want to know how to become a Data Analyst? Does Data Analytics excite you? If yes, keep reading. Data Analysts will be one of the highest paid jobs in demand in 2020, according to a recent report published by the World Economic Forum. The same tone is echoed in the LinkedIn Workforce […]

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