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Digital Marketing & Data Analytics Blog

Digital Marketing & Data Analytics Case Studies, WhyTos, HowTos, Interviews, News, Events, Jobs and more...

Say Yes To NoSQL: Webinar Recording

Over the years, data virtualization has emerged rapidly and a majority of companies have started relying on data storage mechanisms like the NoSQL to extract valuable data. Generally, database technologies can be classified into two main categories which are SQL and NoSQL. These two types of databases can be differentiated on the basis of their […]

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Interview with Prof. Vijay Prakash Anand, Faculty-Marketing, Jaipuria Institute of Management, Lucknow

Dr. Vijay Prakash Anand is a seasoned academician in the area of Marketing. In the Marketing area, he is known as ‘Marketing By Vijay’TM. Interestingly, he has been ranked as India’s No.1 ‘Marketing by Vijay’ fame YouTuber-Professor with 2M views  He has written two books, edited one news magazine and three newsletters. He has also […]

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Top Hacks To Find Most Searched Keywords

When you wake up in the morning, what is the first thing that you search on any of the search engines? It may be news or a song or any other stuff but do you wonder how many similar searches would be occurring at the same time all over the world? For sure the most […]

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Interview with Digital Vidyarthi: Vedant Desai, Data Science & Machine Learning Enthusiast

Vedant is currently in his final year of B-Tech, pursuing Information Technology from Dharmsinh Desai University (DDU), Nadiad. He has completed his 10th and 12th from Atul Vidyalaya, Atul. He is a very enthusiastic person having interest in varied fields like quantum physics, stock market and economics, football tactics, psychology and a few others. But […]

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How To Get More Views On YouTube In 14 Steps

After Google, YouTube is the most popular search engine in the world. All over the world, YouTube is loved a lot. However, YouTube has evolved a lot and now, learning how to get more views on YouTube is not as simple as it was a few years back. There were times when you could get […]

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Data Blending in Tableau: Definition and Key Concepts

Data Blending in Tableau has gained immense popularity in the last few years. Being the undisputed leader in the BI space, Tableau has grown its customer base from 11,000 in 2012 to over 70,000 in 2017, a compounded annual rate of almost 45% over the last five years. A couple of years ago, Tableau had […]

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Content Marketing Trends to Watch Out for in 2019

“Content Marketing provides 4x the ROI of our traditional marketing spend.” – Julie Fleischer Content Marketing is not at all a new concept in the Digital Marketing Landscape. Rather it has become more important than ever. The phrase “Content is the King” is not a phrase anymore. It has become an emotion for a majority of […]

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Data Science Hiring Trends to Watch Out for in 2019

Data Science Hiring Trends 2019 “Learning from data is virtually universally useful. Master it and you’ll be welcomed nearly everywhere.” – John Elder The revolutionary growth of Digital Landscape not only requires professionals with strong digital skills and expertise but also looks forward towards hiring people with who are passionate about technology. Data Science is […]

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30 Awesome Facebook Cover Photos For Your Business Page

In this world of social media, your Facebook can actually define your personality and if you are using it for business purposes then it can play a major role in deciding the fate of your business. Your Facebook profile is majorly dominated by your Facebook Cover Photos, hence it should be given proper attention. If […]

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Interview with Aaron Karthik, Head of Digital, YourStory

Aaron has been in the Digital marketing field for 5 years now, 3+ years in digital media and 2 in B2B digital marketing. His current profile is a 90% digital role and a is a key factor in achieving monthly targets in the company.   According to you, what are the advantages of conventional marketing […]

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