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Driving Growth Through Omni-Channel Marketing – Webinar Recording

89% of customers are retained by companies with omni-channel engagement strategies. Consumers interact with a brand in a physical store and through an online app now. Today marketers need to provide a seamless experience, regardless of channel or device. Omni-channel is multi-channel marketing done right.  To give us a clear view of the best strategies […]

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Advanced Guide to Use LinkedIn Pulse for Your Business

‘Content is king’ is an overused phrase in marketing. And this is for a reason, which is that it is true. Content (whether textual in the form of articles or visual as banners) is what helps a company take their business proposition and vision to their audience. It helps businesses promote services and products, and […]

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15 Types of Keywords: Everything You Need to Know

Every second, 40,000 searches are performed on Google. Knowing what people search for is essential for any business to feature in that coveted first page of search results. These terms that bring a page to the first page are known as “keywords”, and several types of keywords do the trick. For example, images play a […]

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How to Make YouTube Videos with Any Special Equipment

Lately, a lot of people have been engaged in social media, and many of them are even getting famous through it. YouTube is one such platform where a considerable number of people have been creating and posting their videos. It has indeed worked for a lot of them, and some of them are known bloggers […]

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Interview with Vaibhav Verdhan, Principal Data Scientist, Johnson & Johnson

Vaibhav Verdhan is a Data Science, Machine Learning, and Artificial Intel professional. He has in-depth experience of leading multiple engagements in Data Science, Machine Learning space, and Analytics Consulting. He is a hands-on technical expert with the acuity to assimilate and analyze data, drawing meaningful insights leading to strategic planning and decision making. His skill […]

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Complete Tutorial on Clustering in Data Mining for Beginners and Experts

There is a mind-boggling amount of data that is being generated every day. We generate over 295 billion emails, conduct 5 billion searches and send 65 billion Whatsapp messages every day. And, as a matter of fact, this number is rising steadily. Data mining, true to its name, digs through all this data to uncover […]

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The Ultimate Guide to YouTube Keyword Planning

YouTube needs no introduction and saying it is a popular social media channel would be an understatement. Before we give you a step-by-step guide to using a YouTube keyword planner, it is important to know why YouTube should be a channel your brand leverages for marketing. Did you know? A report by Statista states that […]

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How to Start a Career in Data Science – Webinar Recording

By 2025, the total amount of digital data created worldwide will rise to 175 zettabytes.  Almost every interaction that we have with technology involves data. A data scientist’s role includes analyzing complex datasets to derive insights for making viable business decisions. According to LinkedIn, there is a massive demand for professionals who can mine and interpret […]

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Top Digital Marketing Campaign Examples that You can Emulate in 2020

The world has become digitalized, and thus, the demand for top digital marketing examples is constantly increasing around the world to get inspiration from, so they can also appreciate optimized online presence. Digital marketing is a term used to shield a variety of tricks that go into drawing the attention of customers into products and […]

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How to Write a Script for Video Marketing in 10 Simple Steps

Do you want to know how to write a script for video marketing? If you do, then you have come to the right place for sure. There is nothing that can be considered as daunting to marketers as staring at a blank page for the script of a video. Tech conglomerate Cisco reports, By 2022, […]

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