EMAIL MARKETING COURSE
1-MONTH INSTRUCTOR-LED ONLINE COURSE
Asia’s No.1 Email Marketing Online Program
Trained 61000+ Professionals (incl CXOs) Since 2009
Are you Ready to Learn EMAIL MARKETING CERTIFICATION COURSE?
Special Features – Master Certification Training
- Live Instructor-led Sessions
- Life time access to Latest Content (Presentations & Videos)
- Hands-on Projects and Assignments
- 24X7 Trainer’s Support on Discussion Forum
Who Participates?
- SALES & MARKETING PROFESSIONALS 41%
- ENTREPRENEURS/BUSINESS OWNERS 23%
- DIGITAL MARKETING PROFESSIONALS 13%
- STUDENTS (BBA, MBA, B.E, COMMERCE…) 8%
- OTHER PROFESSIONALS (IT, HR..) 15%
Discuss the course relevance for you
Email Marketing Course Syllabus
- INTRODUCTION
- SETUP & DELIVERY
- EFFECTIVE EMAIL CONTENT
- EFFECTIVE EMAIL TEMPLATE
- CUSTOMER ACQUISITION STRATEGIES
- NURTURING & AUTOMATION
- Why Email Marketing?
- Email Marketing Vs Other Marketing Platforms
- Case Study Analysis
- Email Marketing Platform Setup
- Understanding IP/DNS
- Shared Vs Dedicated IP
- Whitelisting
- Response Handlers
- Hard Bounce Vs Soft Bounce
- Content Relevancy
- Incentivising Audience
- Limited Info Strategy
- Do’s & Don’ts for Email Content
- Best Practices for Email Templates
- Creative Selection
- NLP Demonstrations to Understand Customer Behavior
- Rented List Emails
- Co-branded Emails
- Newsletters
- Viral Emails
- Event Triggered Emails
- Tools to Enhance Lead Nurturing
- Analyze Behavior Patterns
- Automated Emails
- Setup Drip Emails
- Email Report Analysis
Project & Assignments (only available in CEMM):
In this Email Marketing course, there will be a project of 1 month & few take home assignments to give hands-on experience of Email Marketing.
Upcoming Dates For Email Marketing Course (CEMM)
Dates
August 30 – September 22, 2022
Timings
08:00 PM to 9:30 PM (IST)
Days
Weekday
Course Fee
Special Offer: Price includes Certification Exam fee.
Group Discount: 10% discount for 3 or more registrations
*18% GST Extra
3 Certifications
Email Marketing Course Certifications
Hubspot Email Marketing Certification
Hubspot offers Email Marketing Certification that makes you learn how to build an email marketing strategy that is human and helpful and builds trust with your contacts.
How to get CEMM (Certified Email Marketing Master) Certification?
On registration, you will receive participation details for 1 month live instructor-led online Email Marketing course sessions. You can attend these sessions from anywhere.
Days: Saturday or Sunday (Weekend Batch) / Tues & Thur (Weekday Batch)
Time: 10:00 AM to 1:30 PM (IST) / 8:00 PM to 9:30 PM (IST)
Venue: Online [You could be living anywhere in India (e.g. Delhi, Gurgaon, Bangalore, Mumbai, Chennai, Hyderabad, Noida, Pune) or outside India (e.g. Singapore, Malaysia, UAE/Dubai)]
Attendance: 60% attendance mandatory
Once you complete 1 month Email Marketing training program, you will become eligible to appear in the CEMM Exam at your preferred testing center. Following are the exam details:
- CEMM Exam Duration: 60 minutes
- No. of Questions: 50
- Maximum Marks: 50, Passing Marks: 35 (70%)
- There is No negative marking in this exam
Why Email Marketing (CEMM) is important for Business?
- Reach of Search Engines: With more then 1 billion monthly unique visitors, Google is the most visited online platform. There is no way you can ignore Search Engines in your Digital Marketing Campaigns.
- Search Engine Generates Intent Oriented Traffic: Search Engine allows business to target intent of online users through keywords which makes it very relevant for business objectives like Lead Generation, Online Reputation Management etc.
- Organic Results Generate 15 times More Clicks: Whether you should care about organic results or paid results, actually it depends on the type of business. The research by GroupM UK and Nielsen suggests that on search engines, users click on organic results on Google and Bing by a margin of 94% to 6%.
- Long Term Returns for Content Investment: Unlike Social Media where content shelf life is few hours, Content is optimized for Search Engines which continues to generate search traffic for years.
“B2C Marketers report an average of 256% ROI from this channel – pulling in $2.56 for every $1 invested..”
Industry Recognition
“Digital Vidya’s certifications will not just be an add-on to your qualification, but will help you in getting better job opportunities. It is essential for marketing professionals to keep themselves updated about happenings and trends in online marketing & a digital marketing certification like CDMM is surely going to help them move forward in the right direction”.
– Navneet Kaushal, CEO, PageTraffic
“A person coming up with Digital Vidya’s certifications will have a good background, and can start quicker. We will surely give preference to candidates with CSMMP accreditation for entry level positions at Social Wavelength.”
– Sanjay Mehta, Joint CEO, Social Wavelength
“A great initiative by Digital Vidya, the need of the industry as it evolves is to have this as an integral part of their training initiatives. With the medium fast evolving, Digital Vidya’s certification programs provide not only a value add from HR point of view but also brings Huge operational efficiencies and betters the talent pool of the agency.”
– Avijit Arya, CEO, Internet Moguls
“We are looking forward to the trained and certified employees and gauge the impact it has made to the way they work as opposed to those who walk in untrained. I am pretty sure the certification is going to make a huge and positive impact to the way they work.”
– Chaaya Baradhwaaj, Founder & MD, BC Web Wise Pvt. Ltd.
“Digital Vidya is the pioneer in the industry of Digital Media education and has great contribution for the growth of the industry in India. We are very happy to be associated with Digital Vidya and compliment them in their good work.”
– Bhupendra, CEO @ Simplify360
Industry Experts as Trainers
Email Marketing Course Trainers
95% Succeeded!
What do our Customers say about Our Email Marketing Course?
After the training, we ask every customer,
“Are you able to achieve your Objective?”
95% of the user says “Yes”.
CDMM Course has very detail modules and the instructors are also very knowledgeable in the subject areas.
I had nice experience in DIgital Marketing Course. It has good content coverage and I got good support from DV team .
This course not only teaches the Digital Marketing Skills but covers the basic principles of marketing & Customer behaviour.
The course was amazing and way interactive. All the trainers were amazing. Digital Vidya is precisely the first and last stop for learning Digital Marketing.
I enjoyed learning a lot of new things in Digital Marketing. Thanks to all my Trainers & Digital Vidya’s team.
I have done and learnt things which were eye openers for me and I am sure it would help me in future. Thanks a lot Team Digital Vidya.
What do Industry Leaders say?
The work Digital Vidya does is very important to help traditional companies and marketers reinvent themselves to become digital.
Virginia Sharma, EX - Director, LinkedIn Marketing Solutions
Digital Vidya is doing a great job in making everyone digital ready!
Aparna Lal, Marketing Lead, Global Demand Center
Digital Vidya is leading by example and doing some great work in the field of digital marketing.
Sakhee Dheer, EX - Digital Marketing Lead
EMAIL MARKETING TRAINING FAQS
Who will award these certifications?
Digital Vidya will offer Certification on Email Marketing certification programs.
What will happen if I miss any live session?
We understand that. We will provide you recording of every session of CEMM course for you to continue to learn Email Marketing Techniques.
Who is Vskills?
Vskills is a “skills testing” and certification exam conducted by – ICSIL, A Govt. of India Undertaking and Govt.of NCT Delhi Company. It is one of the largest manpower companies of the Government of NCT Delhi. Vskills certifications help candidates quantify and prove their skills in a particular domain – skills that are valued by the employer and are in great demand.
Why did you choose online medium for delivery?
There are a number of reasons for it. We’ve been successfully organizing instructor-led, online courses since more than 11 years. In addition to helping you save precious time & money, instructor-led online format offers far better learning as we are able to provide you separate Industry Expert as Lead Trainer for each of the training modules. Online medium allows far deeper and regular interaction among participants and lead trainers throughout the course duration. It also significantly reduces your chance of missing a session as you will be able to attend the session from any place.
For the same reasons, some of our corporate clients have opted to do online trainings for them. E.g., we are training Fidelity India’s team through an instructor-led, online course on Digital Marketing. Still not sure? Attend our upcoming orientation session and you will fall in love with Digital Marketing, Digital Vidya and Online Delivery format :). Also, convince yourself by going through the experience of our Digital Marketing course participants