EMAIL MARKETING COURSE: EMAIL MARKETING CERTIFICATION TRAINING
SELF-STUDY AND 1-MONTH INSTRUCTOR-LED ONLINE COURSES
Asia’s No.1 Online Blended Program
Trained 38000+ Professionals (incl CXOs) Since 2009
Are you Ready to Learn EMAIL MARKETING CERTIFICATION COURSE?
Special Features – Master Certification Training
- Live Instructor-led Sessions
- Life time access to Latest Content (Presentations & Videos)
- Research Based Internship
- Hands-on Projects and Assignments
- 24X7 Trainer’s Support on Discussion Forum
Who Participates?
- SALES & MARKETING PROFESSIONALS 41%
- ENTREPRENEURS/BUSINESS OWNERS 23%
- DIGITAL MARKETING PROFESSIONALS 13%
- STUDENTS (BBA, MBA, B.E, COMMERCE…) 8%
- OTHER PROFESSIONALS (IT, HR..) 15%
Discuss the course relevance for you
Email Marketing Course Syllabus
- History of Search & Introduction to SEO
- On-Page Best Practices
- Keyword Research & Competitive Analysis
- SEO Friendly Design & Architecture
- Technical Website Optimization
- Link-Building
- Social,Local,Mobile (SoLoMo) SEO Strategies
- SEO Site Audit
- Algorithm Updates
- SEO Tracking
- The Future of SEO
- SEO Career Paths
- Evolution & Growth of Search Engines
- How Google Work’s – Basics of SEO
- Periodic Table of SEO success factors
- Basics of HTML
- URL, Meta Tags, Title, H1, Images
- Crawling: XML & HTML Sitemaps, Robots.txt
- Achor text, Internal linking
- Tools: Google Search Console, Bing Webmaster, Google Analytics setup
- Keyword Planner tool (Search volumes, Competition, Business priority)
- Mapping keywords to website pages
- Competition Analysis
- Thinking before designing a website (goals, strategies & measurement models)
- Mobile responsive / adaptive design
- Importance of HTTPs
- Site schema (rich snippets) & architecture
- URL Architecture
- Page Speed Analysis (GTMetrix / YSlow / Google Page Speed)
- Broken links
- Canonicalization
- 301 redirects
- Custom 404 Error pages
- URL Architecture
- Page Speed Analysis (GTMetrix / YSlow / Google Page Speed)
- Broken links
- Canonicalization
- 301 redirects
- Custom 404 Error pages
- Content marketing basics & its importance
- Directory submissions
- Local listings
- Niche backlinking via influencers & articles
- Social bookmarking
- Press Release optimization
- Content marketing basics & its importance
- Directory submissions
- Local listings
- Niche backlinking via influencers & articles
- Social bookmarking
- Press Release optimization
- On-page & Off-page audit strategy
- Tools: Screaming Frog, Moz (Fresh Web Explorer, Open Site Explorer etc.), SEOprofiler, domain tools
- Audit Report
- Search Algorithm overview
- Panda
- Penguin
- Hummingbird
- Keeping track of algorithm updates
- Tracking ranks (Webcam)
- Google Analytics Custom Reports
- Creating your custom dashboard
- Voice search
- Augmented & Virtual Reality
- Wearable devices & latest tech
- Semantic web
- SEO
- Backlink Builder ( Influencer Manager / Outreach)
Project & Assignments (only available in CEMM):
In this SEO course, there will be a project of 1 month & few take home assignments to give hands-on experience of Email Marketing.
Research Based Internship (only available in CEMM):
If you want to learn CEMM, you must get your hands dirty. We have designed research-based internship in which you will do research on one topic every week. For every good research submission, you will do a blog post on Digital Vidya’s blog with your credentials.
Upcoming Dates For Email Marketing Course (CEMM)
Dates
Oct 4, 2020 – Oct 18, 2020
Timings
Days
Sunday
Course Fee
Special Offer: Price includes Certification Exam fee.
Group Discount: 10% discount for 3 or more registrations
*18% GST Extra
Langauge & Tools
EMAIL MARKETING TOOLS WORTH RS 15000+ FREE
SEO Management Tool INR 11,500/-
Professional SEO Software INR 4,700/-
3 Certifications
Email Marketing Course Certifications
Govt. Certification
After your training, you can register and appear in Vskills (Govt. of India Initiative) Digital Marketing Certification exams. Separate fee will be applicable for Certification Exam. For further information, check Vskills Digital Marketing Certifications
Google Certifications
Google offers multiple certification exams in Digital Marketing Domain. Digital Vidya course will help you prepare (and pass) the following exams:
AdWords Fundamentals
Search Advertising
Display Advertising
Mobile Advertising
Video Advertising
Shopping Advertising
Google Analytics Individual Qualification (GAIQ)
Btw, these exams are conducted online by Google for FREE. Anyone can register & appear in these exams.
HubSpot Inbound Marketing Certification
HubSpot offers Inbound Marketing Certification which covers segments to digital marketing on how to attract visitors, convert customers and delighting customers to convert them into promoters of business. After your training with Digital Vidya you can clear the exam.
How to get CEMM (Certified Email Marketing Master) Certification?
On registration, you will receive participation details for 1 month live instructor-led online Email Marketing course sessions. You can attend these sessions from anywhere.
Days: Saturday or Sunday (Weekend Batch) / Tues & Thur (Weekday Batch)
Time: 10:00 AM to 1:30 PM (IST) / 8:00 PM to 9:30 PM (IST)
Venue: Online [You could be living anywhere in India (e.g. Delhi, Gurgaon, Bangalore, Mumbai, Chennai, Hyderabad, Noida, Pune) or outside India (e.g. Singapore, Malaysia, UAE/Dubai)]
Attendance: 60% attendance mandatory
Once you complete 1 month Email MArketing training program, you will become eligible to appear in the CSEOM Exam at your preferred testing center. Following are the exam details:
- CEMM Exam Duration: 60 minutes
- No. of Questions: 50
- Maximum Marks: 50, Passing Marks: 35 (70%)
- There is No negative marking in this exam
- 70+ Exam Centers in India
How to get CEMP (Certified Email Marketing Professional) Certification?
On registration, you will start receiving video sessions every week. You will have to develop understanding of various Email Marketing related concepts through all the material provided.
In case you have any question/doubt on the content, you can use our 24*7 Discussion Forum to ask your questions from the trainers.
Once you complete all the course material, you will become eligible to appear in the CEMP Exam at your preferred testing center. We have 70+ exam centers in India. Following are the exam details:
- CEMP Exam Duration: 60 minutes
- No. of Questions: 50
- Maximum Marks: 50, Passing Marks: 25 (50%)
- There is No negative marking in this exam
- 70+ Exam Centers in India
Why Search Engine Optimization (SEO) is important for Business?
- Reach of Search Engines: With more then 1 billion monthly unique visitors, Google is the most visited online platform. There is no way you can ignore Search Engines in your Digital Marketing Campaigns.
- Search Engine Generates Intent Oriented Traffic: Search Engine allows business to target intent of online users through keywords which makes it very relevant for business objectives like Lead Generation, Online Reputation Management etc.
- Organic Results Generate 15 times More Clicks: Whether you should care about organic results or paid results, actually it depends on the type of business. The research by GroupM UK and Nielsen suggests that on search engines, users click on organic results on Google and Bing by a margin of 94% to 6%.
- Long Term Returns for Content Investment: Unlike Social Media where content shelf life is few hours, Content is optimized for Search Engines which continues to generate search traffic for years.
“B2C Marketers report an average of 256% ROI from this channel – pulling in $2.56 for every $1 invested..”
Industry Recognition
“Digital Vidya’s certifications will not just be an add-on to your qualification, but will help you in getting better job opportunities. It is essential for marketing professionals to keep themselves updated about happenings and trends in online marketing & a digital marketing certification like CDMM is surely going to help them move forward in the right direction”.
– Navneet Kaushal, CEO, PageTraffic
“A person coming up with Digital Vidya’s certifications will have a good background, and can start quicker. We will surely give preference to candidates with CSMMP accreditation for entry level positions at Social Wavelength.”
– Sanjay Mehta, Joint CEO, Social Wavelength
“A great initiative by Digital Vidya, the need of the industry as it evolves is to have this as an integral part of their training initiatives. With the medium fast evolving, Digital Vidya’s certification programs provide not only a value add from HR point of view but also brings Huge operational efficiencies and betters the talent pool of the agency.”
– Avijit Arya, CEO, Internet Moguls
“We are looking forward to the trained and certified employees and gauge the impact it has made to the way they work as opposed to those who walk in untrained. I am pretty sure the certification is going to make a huge and positive impact to the way they work.”
– Chaaya Baradhwaaj, Founder & MD, BC Web Wise Pvt. Ltd.
“Digital Vidya is the pioneer in the industry of Digital Media education and has great contribution for the growth of the industry in India. We are very happy to be associated with Digital Vidya and compliment them in their good work.”
– Bhupendra, CEO @ Simplify360
Industry Experts as Trainers
Email Marketing Course Trainers
95% Succeeded!
What do our Customers say about Our Email Marketing Course?
%
After the training, we ask every customer,
“Are you able to achieve your Objective?”
95% of the user says “Yes”.
CDMM Course has very detail modules and the instructors are also very knowledgeable in the subject areas.
I had nice experience in DIgital Marketing Course. It has good content coverage and I got good support from DV team .
This course not only teaches the Digital Marketing Skills but covers the basic principles of marketing & Customer behaviour.
The course was amazing and way interactive. All the trainers were amazing. Digital Vidya is precisely the first and last stop for learning Digital Marketing.
I enjoyed learning a lot of new things in Digital Marketing. Thanks to all my Trainers & Digital Vidya’s team.
I have done and learnt things which were eye openers for me and I am sure it would help me in future. Thanks a lot Team Digital Vidya.
What do Industry Leaders say?
The work Digital Vidya does is very important to help traditional companies and marketers reinvent themselves to become digital.
Virginia Sharma, Director, India
Digital Vidya is doing a great job in making everyone digital ready!
Aparna Lal, Director Digital Marketing
Digital Vidya is leading by example and doing some great work in the field of digital marketing.
Sakhee Dheer, Head of Digital, Global Business Marketing – Asia Pacific
EMAIL MARKETING TRAINING FAQS
Who will award these certifications?
Digital Vidya will offer Certification on Email Marketing certification programs.
What will happen if I miss any live session?
We understand that. We will provide you recording of every session of CSEOM course for you to continue to learn Email Marketing Techniques.
Who is Vskills?
Vskills is a “skills testing” and certification exam conducted by – ICSIL, A Govt. of India Undertaking and Govt.of NCT Delhi Company. It is one of the largest manpower companies of the Government of NCT Delhi. Vskills certifications help candidates quantify and prove their skills in a particular domain – skills that are valued by the employer and are in great demand.
Why did you choose online medium for delivery?
There are a number of reasons for it. We’ve been successfully organizing instructor-led, online courses since more than 7 years. In addition to helping you save precious time & money, instructor-led online format offers far better learning as we are able to provide you separate Industry Expert as Lead Trainer for each of the training modules. Online medium allows far deeper and regular interaction among participants and lead trainers throughout the course duration. It also significantly reduces your chance of missing a session as you will be able to attend the session from any place.
For the same reasons, some of our corporate clients have opted to do online trainings for them. E.g., we are training Fidelity India’s team through an instructor-led, online course on Digital Marketing. Still not sure? Attend our upcoming orientation session and you will fall in love with Digital Marketing, Digital Vidya and Online Delivery format :). Also, convince yourself by going through the experience of our Digital Marketing course participants
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