Web Analytics Course Certification Online - Digital Vidya


Asia’s No.1 Online Blended Program

Trained 61000+ Professionals (incl CXOs) Since 2009

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Hands-On Task


Recognized Certifications.


Industry Experts


Class hours


Special Features – Master Certification Training

  • Live Instructor-led Sessions
  • Life time access to Latest Content (Presentations & Videos)
  • Hands-on Projects and Assignments
  • 24X7 Trainer’s Support on Discussion Forum

Who Participates?


Discuss the course relevance for you

Web Analytics Course Syllabus 

  • What’s analysis?
  • Is analysis worth the effort?
    • Small Businesses
    • Medium and Large-Scale Businesses
  • Analysis vs Intuition
  • Introduction to Web Analytic
  • How Google Analytics works?
  • Accounts, Properties & User Navigation
  • Google Analytics: Basic Metrics/Terminologies
  • Audience Demographic Analysis
  • Acquisition Channels
  • Campaign Reports: Google Ads & More
  • Audience Behaviour Analysis
  • Site Page/Landing Page Analysis
  • Event Tracking
  • Site Search Tracking
  • New Vs Returning Users
  • Geographic & Language Reports
  • Technical Analysis
  • Benchmarking
  • Goals Setup & Reporting
  • Ecommerce Tracking & Analysis
  • Finding Actionable Insights
  • Creating Data Driven Culture
  • Common Mistakes Analysts Make
  • Additional Web Analytics Tools

Project & Assignments (only available in CWAM):

In this course, there will be a project of 1 month & few take home assignments to give hands-on experience of Web Analytics.

Upcoming Dates For Web Analytics Master Certification (CWAM) Course


Special Offer: Price includes Certification Exam fee.
Group Discount: 10% discount for 3 or more registrations
*18% GST Extra

3 Certifications

Web Analytics Course Certifications

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Google Certifications

Google offers multiple certification exams in Digital Marketing Domain. Digital Vidya course will help you prepare (and pass) the Google Analytics Individual Qualification (GAIQ) Btw, the exam is conducted online by Google for FREE. Anyone can register & appear in this exam.


How to get CWAM (Certified Web Analytics Master) Certification?

On registration, you will receive participation details for 1 month live instructor-led online Web Analytics course sessions. You can attend these sessions from anywhere.
Days: Saturday or Sunday (Weekend Batch) / Tues & Thur (Weekday Batch)
Time: 10:00 AM to 1:30 PM (IST) / 8:00 PM to 9:30 PM (IST)
Venue: Online [You could be living anywhere in India (e.g. Delhi, Gurgaon, Bangalore, Mumbai, Chennai, Hyderabad, Noida, Pune) or outside India (e.g. Singapore, Malaysia, UAE/Dubai)]
Attendance: 60% attendance mandatory
Once you complete 1 month Web Analytics course training program, you will become eligible to appear in the CWAM Exam at your preferred testing center. Following are the exam details:

  • CWAM Exam Duration: 60 minutes
  • No. of Questions: 50
  • Maximum Marks: 50, Passing Marks: 35 (70%)
  • There is No negative marking in this exam
  • 70+ Exam Centers in India

Why Web Analytics is important for business?

  • Analytics is everywhere: Analytics is everywhere and is used by a lot more businesses than we think for various objectives including customer profiling, demographic segmentation & competitor analysis to make strategic decisions.
  • Analytics is for everyone: Analytics is for everyone, from vegetable street hawker to online retailer like Amazon. One only difference is the complexity of data. Analytics can help businesses across various domains including banks, retailers, e-commerce companies, telecom & healthcare.
  • Analytics enables better business decisions: Analytics allow us to use sophisticated statistical algorithms & leverage computing power to explore, analyze and understand the data to generate insights, and answer questions to make better business decisions.

What is possible through Analytics?
Analytics allow us to use sophisticated statistical algorithms & leverage computing power to explore, analyze and understand the data to generate insights from it. It helps to answer questions we may have and discover any hidden patterns. All this to make better business decisions.

“I recently discovered that science is the art of cutting. As is analysis. Everything else is something else. Analysis is science is cutting things into pieces. Period.”

Walden Mathews

Industry Recognition


“Digital Vidya’s certifications will not just be an add-on to your qualification, but will help you in getting better job opportunities. It is essential for marketing professionals to keep themselves updated about happenings and trends in online marketing & a digital marketing certification like CDMM is surely going to help them move forward in the right direction”.

– Navneet Kaushal, CEO, PageTraffic

Social wavelength

“A person coming up with Digital Vidya’s certifications will have a good background, and can start quicker. We will surely give preference to candidates with CSMMP accreditation for entry level positions at Social Wavelength.”

– Sanjay Mehta, Joint CEO, Social Wavelength

Internet mogul 1

“A great initiative by Digital Vidya, the need of the industry as it evolves is to have this as an integral part of their training initiatives. With the medium fast evolving, Digital Vidya’s certification programs provide not only a value add from HR point of view but also brings Huge operational efficiencies and betters the talent pool of the agency.”

– Avijit Arya, CEO, Internet Moguls


“We are looking forward to the trained and certified employees and gauge the impact it has made to the way they work as opposed to those who walk in untrained. I am pretty sure the certification is going to make a huge and positive impact to the way they work.”

– Chaaya Baradhwaaj, Founder & MD, BC Web Wise Pvt. Ltd.


“Digital Vidya is the pioneer in the industry of Digital Media education and has great contribution for the growth of the industry in India. We are very happy to be associated with Digital Vidya and compliment them in their good work.”

– Bhupendra, CEO @ Simplify360

95% Succeeded!

What do our Customers say about Our Web Analytics Course?


95% of the user says “yes”.

After the training, we ask every customer, 

“Are you able to achieve your Objective?”

95% of the user says “Yes”. 

CDMM Course has very detail modules and the instructors are also very knowledgeable in the subject areas.

Edward Dzoboku

Territory sales manager, Vodafone

I had nice experience in DIgital Marketing Course. It has good content coverage and I got good support from DV team .


Senior Business Development Executive, Renaissance

This course not only teaches the Digital Marketing Skills but covers the basic principles of marketing & Customer behaviour.

Chandramohan S


The course was amazing and way interactive. All the trainers were amazing. Digital Vidya is precisely the first and last stop for learning Digital Marketing.

Shubham Gupta

Associate - Community, Hinduja Global Solutions (HGS)

I enjoyed learning a lot of new things in Digital Marketing. Thanks to all my Trainers & Digital Vidya’s team.

Abhinay Patil

Team leader, PayTM.

I have done and learnt things which were eye openers for me and I am sure it would help me in future. Thanks a lot Team Digital Vidya.


Business Leader (20+ yrs Experience)

What do Industry Leaders say?


Virginia sharma, linkedin marketing solutions, ex - director, linkedin marketing solutions

The work Digital Vidya does is very important to help traditional companies and marketers reinvent themselves to become digital.

Virginia Sharma, EX - Director, LinkedIn Marketing Solutions

Aparna lal, microsoft india, marketing lead, global demand center

Digital Vidya is doing a great job in making everyone digital ready!

Aparna Lal, Marketing Lead, Global Demand Center

Sakhee dheer, facebook, ex - digital marketing lead

Digital Vidya is leading by example and doing some great work in the field of digital marketing.

Sakhee Dheer, EX - Digital Marketing Lead



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Rating : star out of 4 | (3.5/4 based on 3336 reviews) | Read reviews


Who will award these certifications?

Digital Vidya will offer Certification on Web Analytics.

Why did you choose online medium for delivery?
There are number of reasons for it. We’ve been successfully organizing instructor-led, online courses since more than 11 years. In addition to helping you save precious time & money, instructor-led online format offers far better learning as we are able to provide you separate Industry Expert as Lead Trainer for each of the training modules. Online medium allows far deeper and regular interaction among participants and lead trainers throughout the course duration. It also significantly reduces your chance of missing a session as you will be able to attend the session from any place. For the same reasons, some of our corporate clients have opted to do online trainings for them. E.g., we are training Fidelity India’s team through an instructor-led, online course on Digital Marketing. Still not sure? Attend our upcoming orientation session and you will fall in love with Digital Marketing, Digital Vidya and Online Delivery format :). Also, convince yourself by going through the experience of our Digital Marketing course participants
What will happen if I miss any live session?

We understand that. We will provide you recording of every session of CWAM course.