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Our Alumni Works in Top Companies

Industry Vouches for Digital Vidya

The work Digital Vidya does is very important to help traditional companies and marketers reinvent themselves to become digital.
Virginia Sharma
EX - Director, LinkedIn Marketing Solutions
Digital Vidya is doing a great job in making everyone digital ready!
Aparna Lal
Aparna Lal
Marketing Lead, Global Demand Center
Digital Vidya is leading by example and doing some great work in the field of digital marketing.
Sakhee Dheer
Sakhee Dheer
EX - Digital Marketing Lead
You are shaping the digital minds of the future. As India transforms into a digital economy, it will need more and more people who are well equipped to handle the immense possibilities the future holds and Digital Vidya will be playing a key role. You should be very proud of that! Not only are you a catalyst in this changing equation but you are also the fuel!...
Kanika Mittal
Reebok India, Director – Brand Marketing​ and Communications

Our Customer Reviews

I've gained a profound understanding of web analytics, and it has significantly enhanced my ability to make data-driven decisions, improving our online strategies and overall performance. The extensive knowledge of our trainer was truly exceptional, providing insights and practical skills that went far beyond my expectations.
Saksham Chhabra Saksham Chhabra
I had a great learning experience. The trainer possessed extensive knowledge in his field.
Vandana Sharma Vandana Sharma
I am glad to acquire great and good amount of knowledge. I am also glad with the support I have received from the trainer.
Shinjini Mazumdar Shinjini Mazumdar
It was good, assignments were very helpful for hand on learning, would have been great if we were told more about quizzes, certifications, deadlines etc.
Kaneez Abbas Kaneez Abbas
Before taking the Digital Marketing course, I had a limited understanding of the subject. I knew that it was important, but I didn't know where to start. The course provided me with a comprehensive overview of all the essential aspects of digital marketing, from search engine optimization (SEO) to social media marketing. The instructor was extremely knowledgeable and engaging. He made the material easy to understand and provided real-world examples to help me apply the concepts I was learning. I was also impressed with the course materials, which were well-organized and up-to-date. Since taking the course, I have been able to implement what I learned to improve my own online marketing efforts. I have seen a significant increase in website traffic and leads. I would highly recommend this course to anyone who is interested in learning about digital marketing.
Imtiyaz Shaikh Imtiyaz Salim Shaikh
The instructor delivered an array of knowledge and practical knowledge, making topics that were complex understandable and useful. The practical tasks and case studies enabled me to quickly apply what I had learned, providing me a competitive advantage in the field for digital marketing. It was a very smooth and amazing experience
Karan Devishankar Karan Devishankar
Contents and explanation were great so that every candidate can understand the lecture.
Meenakshi Mahalwal Meenakshi Mahalwal
The course is as practical as they promised in the brochure, I think it was a really good journey, teachers are super humble and super cooperative.
Geet Yadav Geet Yadav

Web Analytics Training Curriculum

Our Web Analytics Training Curriculum curriculum covers a range of topics, starting with the fundamentals of web analytics, understanding key metrics, and delving into the implementation of tools like Google Analytics or Adobe Analytics. Participants learn to interpret data related to website traffic, user behavior, and conversions. The curriculum includes modules on setting up goals and events, tracking e-commerce transactions, and utilizing advanced features for in-depth analysis. Practical applications of analytics in the context of marketing strategies, user experience optimization, and overall business performance.

Introduction to Web Analytics and Google Analytics
  • Understanding the Importance of Web Analytics
  • Introduction to Google Analytics
  • Creating a Google Analytics Account
  • Navigating the Google Analytics Interface
Setting Up Google Analytics
  • Installing Google Analytics Tracking Code
  • Setting Up Goals and Conversions
  • Configuring E-commerce Tracking
  • Integrating Google Analytics with Other Google Products
Understanding Basic Metrics
  • Exploring Key Metrics and Dimensions
  • Analyzing Audience Reports
  • Interpreting Acquisition Reports
  • Evaluating Behavior Reports
Advanced Reporting and Customization
  • Customizing Dashboards and Reports
  • Using Advanced Segments
  • Creating Custom Reports
  • Setting Up and Using Custom Dimensions and Metrics
Campaign Tracking and Attribution
  • Understanding UTM Parameters
  • Analyzing Campaign Reports
  • Analyzing Multi-Channel Funnels
Event Tracking and Enhanced E-commerce
  • Implementing Event Tracking
  • Analyzing Events in Google Analytics
  • Configuring Enhanced E-commerce Tracking
  • Interpreting E-commerce Reports
Data Visualization and Exporting
  • Creating Data Visualizations in Google Analytics
  • Exporting Data and Reports
  • Sharing Reports and Collaborating with Others

Web Analytics Course Certifications

Google Analytics Certification Vskills Certificate Web Analytics Certificate

Web Analytics Assignments & Case Study Exercise

Assignments Promises

  • Presenting data in a story telling format
  • Studying a live e-commerce website’s data
  • Understanding User behaviour
  • Understanding Traffic share your data analysis observations
  • Draw your campaign life cycle and outreach plan
  • Creating and implementing Measurement Model for any type of Business
  • A Simulation of real life project enables you to work deeper understanding and the best practices

Web Analytics Case Study Exercise: Puma

Learning Outcomes

  • Discover ways to turn your website into a conversion tool that ensures sales
  • Identify the geographies from where your website traffic is coming from
  • Analyse the interaction of the visitors with your certificate
  • Assess the points of improvement and update your website to deliver better experience

Tools Bundled in Our Web Analytics Course

Web analytics tools are crucial for understanding and improving the performance of websites.These tools provide valuable insights into how users interact with a website, offering data on visitor behavior, preferences, and engagement. By analyzing metrics such as page views, bounce rates, and conversion rates, marketers can gain a clear picture of online presence of their business. This information is essential for making informed decisions to enhance user experience, optimize content, and achieve business goals.

Web Analytics Course Trainer's

Rajeev Sharma
Rajeev Sharma
Online Business Growth Consultant | Digital Marketer | Web Analyst
Greybox Technologies
14+ Experience in Digital Marketing
Ketan Deorankar
Ketan Deorankar
Deputy Manager Brand In Royal Enfield
Royal Enfield
9+ Experience in Digital Marketing
Ena Bansal
Educator & Marketing Consultant
enz Marketing
15+ Experience in Digital Marketing
Megha Jain
Megha Jain
Senior Digital Marketing Specialist at Digital Freak
Digital Freak
5+ Experience in Digital Marketing

Why do You Need to Register for an Web Analytics Instructor led Live Online Course?

More than 1500 participants from all over India (Delhi, Gurgaon, Bangalore, Mumbai, Chennai, Hyderabad, Noida, Pune, Kolkata), Dubai, Singapore, Malaysia, Asia, USA & Europe take part in 50 + batches each week!

Best Industry Trainers

Get the chance to learn directly from 10 + Digital Marketing experts with experience of up to 18 + years.

Interactive & Practical

100 + hours of tasks to ensure hands-on Digital Marketing preparation.

Attend from Anywhere & Save Time

Learn from anywhere with just a laptop & save up-to 120+ hrs of precious time.

Updated Course Recordings

Missed a session live? No issue. Catch up your classes via registered class sessions which you can always access.

Individual Attention & Collaborative Learning

Intensive classes, brainstorming & a vibrant Q&A community create a perfect environment for collaborative learning.

Lifetime Updates

Access to the revised content for a lifetime lets you get opportunities to participate in competitions & continue to sharpen your skills.

Register for Upcoming Batches

Preferred Live Session Days
Open Batch
  • Start Date: Jun 15, 2024
  • Duration: 4 Weeks
  • Delivery: Instructor led Live Online Training
  • Seats Available: 14
Rs. 15000 + 18% GST
EMI and Finance Support Available

100% Unconditional Money Back Guarantee

After attending 1st live session, if you think that this course is not valuable for you, you can ask for a full refund. We will refund your entire money without asking a question. Please note that this offer is only valid after you have attended 1st live session completely and requested a refund before the start of your 2nd live session.

Web Analytics Course FAQs

What is Web Analytics?

Web Analytics is the process of collecting, analyzing, and interpreting data related to user interactions with a website. It involves measuring and optimizing web performance to understand user behavior and improve online strategies.

Who can join Web Analytics Course?

This course is designed for digital marketers, website owners, business analysts, and anyone keen on leveraging data to enhance online performance. It caters to both beginners and those looking to deepen their understanding of web analytics.

What topics will be covered in this course?

The course covers fundamental concepts such as data collection, key performance indicators (KPIs), tools like Google Analytics, data interpretation, and actionable insights for improving website performance and user experience.

Are there any prerequisites for enrollment?

While no specific prerequisites are required, a basic understanding of digital marketing and familiarity with websites will be beneficial for participants.

What is the course duration and format?

The course is structured to be completed in 4 weeks and is available with Instructor led Online Live Training format. It includes video tutorials, practical exercises, and real-world examples to facilitate hands-on experience with web analytics tools.

Will I receive a certificate upon completion?

Yes, participants who successfully complete the course will receive a certificate of achievement, recognizing their proficiency in web analytics.

Which web analytics tools will be covered?

The course focuses on widely used web analytics tools such as Google Analytics, but it may also introduce other tools and platforms to provide a well-rounded understanding of the analytics landscape.

How is the course content kept up-to-date?

The course content is regularly updated to reflect the latest developments in web analytics, ensuring that participants are equipped with current knowledge and best practices.

Is there support available during the course?

Yes, participants have access to a support system, including discussion forums and Q&A sessions, to get assistance and clarification on any concepts covered in the course.

Can this course help me improve my website's performance?

Absolutely! The course provides actionable insights and techniques to interpret data effectively, enabling participants to make informed decisions that can positively impact website performance and user engagement.

Discuss With A Career Advisor

Not Sure, What to learn and how it will help you?

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