WEB ANALYTICS COURSE CERTIFICATION ONLINE
SELF-STUDY AND 1-MONTH INSTRUCTOR-LED ONLINE COURSES
Asia’s No.1 Online Blended Program
Trained 38000+ Professionals (incl CXOs) Since 2009
Are you Ready to Learn WEB ANALYTICS CERTIFICATION COURSE?
Special Features – Master Certification Training
- Live Instructor-led Sessions
- Life time access to Latest Content (Presentations & Videos)
- Research Based Internship
- Hands-on Projects and Assignments
- 24X7 Trainer’s Support on Discussion Forum
- SALES & MARKETING PROFESSIONALS 41% 41%
- ENTREPRENEURS/BUSINESS OWNERS 23% 23%
- DIGITAL MARKETING PROFESSIONALS 13% 13%
- STUDENTS (BBA, MBA, B.E, COMMERCE…) 8% 8%
- OTHER PROFESSIONALS (IT, HR..) 15% 15%
Discuss the course relevance for you
Web Analytics Course Syllabus
- Navigating Google Analytics
- Traffic Sources
- Goals & Ecommerce
- Actionable Insights and the Big Picture
- Web analytics tools
- Making better decisions
- Summing up
- Common mistakes analysts make
- Social media analytics
- Social CRM & Analytics
- What’s analysis?
- Is analysis worth the effort?
• Small businesses
• Medium and large scale businesses
- Analysis vs intuition
- What is web analytics?
- Getting started with Google Analytics
• How Google Analytics works
• Accounts, profiles, and users
- Basic Metrics
- Main Sections of Google Analytics reports
- Direct, referring, and search traffic
- AdWords, Adsense
- Pages and Landing Pages
- Event Tracking and AdSense
- Site Search
- Unique visitors
- Geographic and language information
- Technical reports
- Setting-up goals
- Goal reports
- Ecommerce tracking
- Recap of Google Analytics reports and tools
- Finding actionable insights
- Getting the organization involved
- Creating a data-driven culture
- Facebook insights
- Twitter analytics
- Youtube analytics
- Social Ad analytics / ROI measurement
- Sentiment analysis
- Workflow management
- Text analytics
Project & Assignments (only available in CWAM):
In this course, there will be a project of 1 month & few take home assignments to give hands-on experience of Web Analytics.
Research-Based Internship (only available in CWAM):
We believe that the real learning does not happen in the training sessions. For real learning, you have to make your hands dirty. We have designed research based internship in which you will do research on one topic every week. For every good research submission, you will do blog post on Digital Vidya’s website with your credentials.
Upcoming Dates For Web Analytics Master Certification (CWAM) Course
Jan 24 – Feb 21
10:00 AM to 1:30 PM (IST)
Special Offer: Price includes Certification Exam fee.
Group Discount: 10% discount for 3 or more registrations
*18% GST Extra
Web Analytics Course Certifications
After your training, you can register and appear in Vskills (Govt. of India Initiative) Digital Marketing Certification exams. Separate fee will be applicable for Certification Exam. For further information, check Vskills Digital Marketing Certifications
Google offers multiple certification exams in Digital Marketing Domain. Digital Vidya course will help you prepare (and pass) the following exams:
Google Analytics Individual Qualification (GAIQ)
Btw, these exams are conducted online by Google for FREE. Anyone can register & appear in these exams.
HubSpot Inbound Marketing Certification
HubSpot offers Inbound Marketing Certification which covers segments to digital marketing on how to attract visitors, convert customers and delighting customers to convert them into promoters of business. After your training with Digital Vidya you can clear the exam.
How to get CWAM (Certified Web Analytics Master) Certification?
On registration, you will receive participation details for 1 month live instructor-led online Web Analytics course sessions. You can attend these sessions from anywhere.
Days: Saturday or Sunday (Weekend Batch) / Tues & Thur (Weekday Batch)
Time: 10:00 AM to 1:30 PM (IST) / 8:00 PM to 9:30 PM (IST)
Venue: Online [You could be living anywhere in India (e.g. Delhi, Gurgaon, Bangalore, Mumbai, Chennai, Hyderabad, Noida, Pune) or outside India (e.g. Singapore, Malaysia, UAE/Dubai)]
Attendance: 60% attendance mandatory
Once you complete 1 month Web Analytics course training program, you will become eligible to appear in the CWAM Exam at your preferred testing center. Following are the exam details:
- CWAM Exam Duration: 60 minutes
- No. of Questions: 50
- Maximum Marks: 50, Passing Marks: 35 (70%)
- There is No negative marking in this exam
- 70+ Exam Centers in India
How to get CWAP (Certified Web Analytics Professional) Certification?
On registration, you will start receiving video sessions every week. You will have to develop understanding of various Web Analytics related concepts through all the material provided.
In case you have any question/doubt on the content, you can use our 24*7 Discussion forum to ask your questions from the trainers.
Once you complete all the course material, you will become eligible to appear in the CWAP Exam at your preferred testing center. We have 70+ exam centers in India. Following are the exam details:
- CWAP Exam Duration: 60 minutes
- No. of Questions: 50
- Maximum Marks: 50, Passing Marks: 25 (50%)
- There is No negative marking in this exam
- 70+ Exam Centers in India
Why Web Analytics is important for business?
- Analytics is everywhere: Analytics is everywhere and is used by a lot more businesses than we think for various objectives including customer profiling, demographic segmentation & competitor analysis to make strategic decisions.
- Analytics is for everyone: Analytics is for everyone, from vegetable street hawker to online retailer like Amazon. One only difference is the complexity of data. Analytics can help businesses across various domains including banks, retailers, e-commerce companies, telecom & healthcare.
- Analytics enables better business decisions: Analytics allow us to use sophisticated statistical algorithms & leverage computing power to explore, analyze and understand the data to generate insights, and answer questions to make better business decisions.
What is possible through Analytics?
Analytics allow us to use sophisticated statistical algorithms & leverage computing power to explore, analyze and understand the data to generate insights from it. It helps to answer questions we may have and discover any hidden patterns. All this to make better business decisions.
“I recently discovered that science is the art of cutting. As is analysis. Everything else is something else. Analysis is science is cutting things into pieces. Period.”
“Digital Vidya’s certifications will not just be an add-on to your qualification, but will help you in getting better job opportunities. It is essential for marketing professionals to keep themselves updated about happenings and trends in online marketing & a digital marketing certification like CDMM is surely going to help them move forward in the right direction”.
– Navneet Kaushal, CEO, PageTraffic
“A person coming up with Digital Vidya’s certifications will have a good background, and can start quicker. We will surely give preference to candidates with CSMMP accreditation for entry level positions at Social Wavelength.”
– Sanjay Mehta, Joint CEO, Social Wavelength
“A great initiative by Digital Vidya, the need of the industry as it evolves is to have this as an integral part of their training initiatives. With the medium fast evolving, Digital Vidya’s certification programs provide not only a value add from HR point of view but also brings Huge operational efficiencies and betters the talent pool of the agency.”
– Avijit Arya, CEO, Internet Moguls
“We are looking forward to the trained and certified employees and gauge the impact it has made to the way they work as opposed to those who walk in untrained. I am pretty sure the certification is going to make a huge and positive impact to the way they work.”
– Chaaya Baradhwaaj, Founder & MD, BC Web Wise Pvt. Ltd.
“Digital Vidya is the pioneer in the industry of Digital Media education and has great contribution for the growth of the industry in India. We are very happy to be associated with Digital Vidya and compliment them in their good work.”
– Bhupendra, CEO @ Simplify360
Industry Experts as Trainers
Web Analytics Course Trainers
What do our Customers say about Our Web Analytics Course?
After the training, we ask every customer,
“Are you able to achieve your Objective?”
95% of the user says “Yes”.
CDMM Course has very detail modules and the instructors are also very knowledgeable in the subject areas.
I had nice experience in DIgital Marketing Course. It has good content coverage and I got good support from DV team .
This course not only teaches the Digital Marketing Skills but covers the basic principles of marketing & Customer behaviour.
The course was amazing and way interactive. All the trainers were amazing. Digital Vidya is precisely the first and last stop for learning Digital Marketing.
I enjoyed learning a lot of new things in Digital Marketing. Thanks to all my Trainers & Digital Vidya’s team.
I have done and learnt things which were eye openers for me and I am sure it would help me in future. Thanks a lot Team Digital Vidya.
What do Industry Leaders say?
The work Digital Vidya does is very important to help traditional companies and marketers reinvent themselves to become digital.
Virginia Sharma, Director, India
Digital Vidya is doing a great job in making everyone digital ready!
Aparna Lal, Director Digital Marketing
Digital Vidya is leading by example and doing some great work in the field of digital marketing.
Sakhee Dheer, Head of Digital, Global Business Marketing – Asia Pacific
WEB ANALYTICS Training FAQS
Who will award these certifications?
Digital Vidya will offer Certification on Web Analytics.
Why did you choose online medium for delivery?
There are number of reasons for it. We’ve been successfully organizing instructor-led, online courses since more than 5 years. In addition to helping you save precious time & money, instructor-led online format offers far better learning as we are able to provide you separate Industry Expert as Lead Trainer for each of the training modules. Online medium allows far deeper and regular interaction among participants and lead trainers throughout the course duration. It also significantly reduces your chance of missing a session as you will be able to attend the session from any place. For the same reasons, some of our corporate clients have opted to do online trainings for them. E.g., we are training Fidelity India’s team through an instructor-led, online course on Digital Marketing. Still not sure? Attend our upcoming orientation session and you will fall in love with Digital Marketing, Digital Vidya and Online Delivery format :). Also, convince yourself by going through the experience of our Digital Marketing course participants
What will happen if I miss any live session?
We understand that. We will provide you recording of every session of CWAM course.
Get all Details
Getting Started is Easy
Discuss with a Career Advisor
Not sure, what to learn and how it will help you?
Attend a Demo Session
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Check the available dates
Digital Marketing for Career & Business Growth
Attend a FREE Digital Marketing Orientation
Get details on Digital Marketing, its Channels, and Industry and Growth opportunities for Individuals and Businesses.
Wednesday : 3 – 4:30 PM
Saturday : 11:00AM to 12:30 PM