Certified SEO Course Online: Master AI-Driven Search & Ranking

Learn to optimize for Google's AI Overviews and Generative Engine Optimization (GEO).

Audit and rank real websites — not dummy simulations. Learn by Doing

Technical SEO, Core Web Vitals and AI Search (GEO) What You'll Master

4 weeks · 30 hours live · morning or evening batch Morning & Evening Batches

Certification, placement support and a 1-month internship What You Leave With

Complete information including pricing

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Our Alumni Work in Top Companies

Industry Vouches for Digital Vidya

The work Digital Vidya does is very important to help traditional companies and marketers reinvent themselves to become digital.

Virginia Sharma

EX - Director, LinkedIn Marketing Solutions

Digital Vidya is doing a great job in making everyone digital ready!

Aparna Lal

Marketing Lead, Global Demand Center

Digital Vidya is leading by example and doing some great work in the field of digital marketing.

Sakhee Dheer

EX - Digital Marketing Lead

You are shaping the digital minds of the future. As India transforms into a digital economy, it will need more and more people who are well equipped to handle the immense possibilities the future holds and Digital Vidya will be playing a key role. You should be very proud of that! Not only are you a catalyst in this changing equation but you are also the fuel!...

Kanika Mittal

Reebok India, Director – Brand Marketing and Communications

4.5

4.4

4.1

4.9

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Our Training Participant Reviews

My overall experience has been great. I would like to thank all my trainers especially, Ms. Surbhi Jain, Ms.Anchal Chhajer & Ms.Megha Jain. Lastly, Varsha Kashyap the program co-ordinator. I guess without her co-ordination and help I would have not been able to complete this course and meet deadlines.She has been a professional person throughout and a wonderful human being.

Shayak Munshi

Overall an excellent journey with digital vidya. Contents covered are up to mark and understandable by the new learner. I liked the flexibility option of changing the time slot and shift as per my convenience & also as per DV available slots. DV also helped me in changing my coordinator who can better understand my concerns. Assignments and quizzes are valuable and easily doable as well. I think DV has delivered their best and is a great choice for the learners. Only thing pending is placement since my course is completed now.

Jayant Mahawar

It was a great learning experience at Digital Vidya. Trainers were like mentors, and assignments had practical application. Also, the support by coordinators and technical team was very good.

Baibhab Pandey

I thoroughly enjoyed the course. The content covered in all the modules was informative and helpful.

Kaneez Abbas

SEO is one of the best modules in Digital Marketing. Great experience so far and gather a-lot of information. Thanks to our trainer Gurpreet Sir for the insights.

Aida Lyngdoh

Before taking the Digital Marketing course, I had a limited understanding of the subject. I knew that it was important, but I didn't know where to start. The course provided me with a comprehensive overview of all the essential aspects of digital marketing, from search engine optimization (SEO) to social media marketing. The instructor was extremely knowledgeable and engaging. He made the material easy to understand and provided real-world examples to help me apply the concepts I was learning. I was also impressed with the course materials, which were well-organized and up-to-date. Since taking the course, I have been able to implement what I learned to improve my own online marketing efforts. I have seen a significant increase in website traffic and leads. I would highly recommend this course to anyone who is interested in learning about digital marketing.

Imtiyaz Salim Shaikh

Contents and explanation were great so that every candidate can understand the lecture.

Meenakshi Mahalwal

The course is as practical as they promised in the brochure, I think it was a really good journey, teachers are super humble and super cooperative.

Geet Yadav

What You'll Learn (Course Curriculum)

Nine modules across four weeks — 30 hours of live instruction plus 12+ hours of assignments and a capstone project. Every module is taught against a real website you audit, fix and rank, not a demo account.

Special Features – Advanced SEO Training

Live Instructor-led Sessions
5 years of access to Latest Content (Presentations & Session Videos)
Hands-on Projects and Assignments
Post Class, Doubt Clearing Sessions.

Week 1 — Foundations and Technical SEO

Module 1: How Search Works in 2026
- Crawling, rendering, indexing and ranking — what actually happens between a publish and a ranking
- Google’s ranking systems today: core updates, helpful-content signals, spam detection, RankBrain and neural matching
- Why Panda and Penguin no longer exist as separate systems, and what replaced them
- E-E-A-T: what Google’s Quality Rater Guidelines say and how it translates into page decisions
- Organic vs paid vs AI Overviews: reading a 2026 search results page
- You produce: a SERP anatomy breakdown for your own target keyword
Module 2: Technical SEO and Site Architecture
- Crawl budget, log files and how to see what Googlebot actually fetched
- robots.txt, XML sitemaps, canonical tags and pagination
- Index bloat, duplicate content and parameter handling
- Site architecture, internal linking and click depth
- JavaScript rendering and why some pages never get indexed
- Structured data: Article, Product, FAQ, Breadcrumb and Organization markup
- Migrations and redirects without losing rankings
- You produce: a full technical audit of a live site in Screaming Frog, with prioritised fixes
Module 3: Core Web Vitals and Page Experience
- LCP, INP and CLS — the three current Core Web Vitals and their thresholds
- Why INP replaced First Input Delay in 2024, and what that changed
- Diagnosing with PageSpeed Insights, Search Console and field vs lab data
- Practical fixes: images, render-blocking resources, layout shift, third-party scripts
- Mobile-first indexing and what it means in practice
- You produce: a before-and-after Core Web Vitals report on a page you fixed

Week 2 — Keywords and On-Page

Module 4: Keyword Research and Search Intent
- Search intent: informational, commercial, transactional and navigational — and why intent mismatch is the most common ranking failure
- Seed keywords, competitor gap analysis and topic clustering
- Tools in practice: Google Keyword Planner, Semrush, Ahrefs, Search Console query data
- Long-tail, question and zero-volume keywords — and why volume is the wrong first filter
- Semantic SEO: entities, topic coverage and building topical authority
- Using AI for clustering and intent classification, and where it gets it wrong
- You produce: a keyword map for your site, clustered by intent and mapped to URLs
Module 5: On-Page SEO and Content Optimisation
- Title tags, meta descriptions and heading structure that earn clicks, not just match keywords
- Content briefs: covering a topic completely rather than hitting a density target
- Internal linking, anchor text and content hubs
- Image optimisation, alt text and next-gen formats
- Content refresh: identifying decaying pages in Search Console and rewriting them
- Using AI for drafting and optimisation without producing content Google discounts
- You produce: an optimised page on your own site, with a documented before-and-after

Week 3 — Authority and Local

Module 6: Off-Page SEO and Digital PR
- How link analysis works, and what makes a link worth having
- Link prospecting, outreach and digital PR that earns coverage
- Anchor text distribution, toxic links and when disavow is the wrong answer
- Unlinked brand mentions and building entity authority
- What does not work: paid link networks, comment spam, and social signals — which Google has stated are not a ranking factor
- You produce: a backlink gap analysis against three competitors, plus a live outreach campaign
Module 7: Local, E-commerce and App SEO
- Google Business Profile: setup, categories, posts, Q&A and review management
- Local pack ranking factors, NAP consistency and citations
- Multi-location and service-area business structures
- E-commerce SEO: category architecture, faceted navigation, product schema
- YouTube and video SEO
- Mobile app store optimisation
- You produce: an optimised Google Business Profile and a local ranking audit

Week 4 — AI Search, Measurement and Strategy

Module 8: Generative Engine Optimization (GEO and AEO)
- How AI Overviews and AI Mode select and cite sources
- Optimising for ChatGPT, Perplexity and Gemini as discovery channels
- Answer Engine Optimization: structuring content so a model can quote it cleanly
- Structured data and content formats that improve citation likelihood
- Measuring AI visibility when AI referrals are largely invisible in analytics
- Where GEO overlaps with SEO and where it genuinely differs
- You produce: a GEO audit of your site — which AI engines cite it, for what, and what to change
Module 9: Measurement, Reporting and SEO Strategy
- Search Console: query analysis, index coverage, and finding cannibalisation
- GA4 for SEO: organic segments, conversions and attribution
- Looker Studio dashboards a client or manager will actually read
- Rank tracking: what to track, what to ignore, and why average position misleads
- Diagnosing a traffic drop: algorithm update, technical fault, or seasonality
- Building and pitching a 6-month SEO roadmap with forecasts
- You produce: a live Looker Studio dashboard and a written SEO strategy presented to the group

Capstone Project

Everything above applied end to end: you take one website, audit it, fix it, build its authority and report on what changed — then present the strategy and defend the numbers, the way you would to a client or a hiring manager.

SEO Course Certifications

Hands-on SEO Assignments

Five graded assignments across roughly 12 hours, each applied to a real website in the same week you learn the module. Every one is reviewed by your trainer and returned with written feedback — not auto-marked, not a quiz.

If you don’t have a site of your own, you’re assigned one to work on. The point is that everything in your portfolio is something you actually did.

Search Engine Optimization has evolved beyond simple keywords. In 2026, ranking requires a strategic blend of technical precision, authoritative content (E-E-A-T), and AI optimization. Whether you are a marketing professional aiming for a salary hike, a business owner wanting to cut ad spend, or a student starting a digital career, this course is engineered to bridge the gap between theory and execution.

Assignment 1 — Technical SEO Audit (Week 1 · 3 hours)

Crawl a live website in Screaming Frog and produce a prioritised technical audit: indexability, broken links, redirect chains, duplicate titles, canonical errors, sitemap and robots.txt problems.

You submit: a technical audit document listing every issue found, ranked by impact and effort, with the specific fix for each. Tools: Screaming Frog, Google Search Console

Assignment 2 — Core Web Vitals Fix (Week 1 · 2 hours)

Take a page failing Core Web Vitals, diagnose which of LCP, INP or CLS is at fault and why, implement the fixes, and measure the result.

You submit: before-and-after PageSpeed Insights reports with a written explanation of what caused the failure and what you changed. Tools: PageSpeed Insights, GTmetrix, Search Console

Assignment 3 — Keyword Map and Content Brief (Week 2 · 3 hours)

Build a keyword map for a real site — seed research, competitor gap analysis, clustering by search intent, mapping each cluster to a URL. Then write a full content brief for the highest-priority cluster.

You submit: a keyword map with intent classification and URL mapping, plus one publish-ready content brief. Tools: Semrush or Ahrefs, Google Keyword Planner, Search Console

Assignment 4 — On-Page Optimisation, Before and After (Week 3 · 2 hours)

Take an underperforming page, optimise it end to end — title, headings, internal links, content depth, schema markup — and document every change with the reasoning behind it.

You submit: the optimised live page plus a change log explaining each decision. Tools: SurferSEO, Yoast or RankMath, Search Console

Assignment 5 — Backlink Gap and Outreach Campaign (Week 3 · 2 hours)

Analyse the backlink profiles of three competitors, identify the gap, build a prospect list and run a real outreach campaign — not a template you never send.

You submit: a backlink gap analysis, a prospect list with qualification criteria, and your sent outreach emails with any replies. Tools: Ahrefs or Semrush, Moz

SEO Capstone Project

The SEO Capstone project involves the creation and execution of a strategic plan to optimize a website’s performance on search engines. Participants works on various aspects of SEO, including keyword research, content optimization, link building, and analytics. The project often demands a holistic approach, requiring individuals to analyze industry trends, understand target audiences, and adapt strategies to the ever-changing landscape of search engine algorithms. Successful completion of an SEO Capstone project demonstrates mastery of SEO techniques and showcases the ability to formulate and execute a comprehensive digital marketing strategy.

Capstone Project

Learning Outcomes

Learn to make end to end SEO Strategies
Detailed Research on Keywords and Brand Requirements
SEO Friendly Content Writing
Executing On-Page Optimization Techniques for Best Results
Learn Best Practices for Link Building Including Outreaching
SEO Audit and Competitor Research

Exclusive Search Engine Optimization Internship

Get 1 Months SEO Internship with Digital Vidya SEO Team

SEO Tools You Will Master

We believe in tool-agnostic training, but proficiency in industry standards is non-negotiable.

Google Ecosystem: Search Console, Analytics (GA4), Trends, Keyword Planner.
Competitive Intelligence: Semrush, Ahrefs, Moz, SpyFu.
Technical Audit: Screaming Frog, GTmetrix, PageSpeed Insights.
Content & AI: ChatGPT (for ideation), SurferSEO, Yoast/RankMath.

Search Engine Optimizaton Trainer's at Digital Vidya

Parik Seth

COO & Technical Manager - LeanPort Digital Technologies GmbH

15+ Years of Experience in SEO

Anchal Sharma

Digital Marketing Manager - Skillstek Pvt. Ltd

8+ Years of Experience in SEO

Shubham Dev

Digital Marketing & Analytics Consultant - Brillio (A Bain Capital Company)

13+ Experience in Digital Marketing

Surbhi Jain

Founder and Digital Marketing Lead - The Define Ink

9+ Years of Experience in Digital Marketing

Ketan Deorankar

Deputy Manager Brand - Royal Enfield

9+ Years of Experience in Digital Marketing

Why Learn SEO in 2026?

You have probably read that AI is killing SEO. Here is what the data actually shows. In early 2026, 68% of Google searches in the US ended without a single click — up from 60% in 2024. AI Overviews now appear on more than one in five searches and cut click-through rates by roughly 60%. Read that as "SEO is dead" and you'd be drawing the wrong conclusion. Search volume hasn't fallen. What has changed is that ranking first no longer automatically delivers the traffic it used to, and being the source an AI engine cites has become as valuable as being the blue link underneath it. That makes the skill harder, and people who have it scarcer. What Changed, and What Didn't The fundamentals still decide everything: a site Google can crawl and render, content that matches what someone actually meant, and enough authority that your page is trusted over someone else's. None of that has been automated away. What's been added on top is a second discipline — Generative Engine Optimization — getting cited by AI Overviews, ChatGPT, Perplexity and Gemini. Most of what exists online about SEO was written before any of that mattered, which is why a free tutorial from 2023 will teach you something that no longer works. Why This Is a Career, Not a Checkbox Indian job boards list SEO roles in the thousands — foundit shows over 4,800 SEO openings nationally, Naukri lists more under broader SEO titles, and LinkedIn more again. The numbers disagree because each board counts differently, but the direction is consistent, and every listing sits at a company that has decided organic search is worth paying a salary for. More to the point: SEO is one of the few marketing skills where you can prove what you did. A ranked page, a Core Web Vitals fix, a campaign that earned links — those are numbers you can show. That is why SEO people move into freelance and consulting faster than almost any other marketing discipline, and why the skill travels if you ever want to work remotely. Why a Live Course Rather Than Free Tutorials There is a great deal of free SEO content, and some of it is excellent. The three things it cannot give you: Feedback on your own work. You can watch someone audit a website. You cannot find out whether your audit was right without somebody experienced telling you. A curriculum that is current. AI Overviews, INP replacing First Input Delay, Google Business Profile, the end of Panda and Penguin as separate systems — free content ages silently, and you usually can't tell which parts have. Tool access while you learn. Screaming Frog, Semrush, Ahrefs and SurferSEO are how the job is actually done, and learning them on a live site is different from watching a screen recording. You are taught by practitioners doing this work now, in live sessions where you can interrupt and ask why. Who This Is For Marketing professionals who need organic to work and are tired of briefing an agency they can't evaluate Business owners whose paid acquisition costs keep climbing and who want a channel they own Freshers and career changers who want a marketing skill with a portfolio attached rather than a certificate Content writers, developers and founders who keep hitting SEO from the side and want to stop guessing Four weeks, live online, mornings or evenings. You finish with a website you audited and improved, campaign data you generated, and work you can put in front of an interviewer.

Best Industry Trainers

Get the chance to learn directly from 10 + Digital Marketing experts with experience of up to 18 + years.

Interactive & Practical

140+ hours of hands-on assignments plus 60 hours of brand case studies with AI Tools

Attend from Anywhere & Save Time

Learn from anywhere with just a laptop & save up-to 120+ hrs of precious time.

Updated Course Recordings

Missed a session live? No issue. Catch up your classes via registered class sessions which you can always access through Learning Portal.

Individual Attention & Collaborative Learning

Intensive classes, brainstorming & a vibrant Q&A community create a perfect environment for collaborative learning.

Master AI Skills

Learn AI skills Including Generative AI, Answer Engine Optimization, AI Marketing Automation with latest AI Tools

SEO Course Fee & Upcoming Batches

Preferred Live Session Days

Monday to Friday (11 AM - 1:00 PM) IST Monday to Friday (8 PM - 10:00 PM) IST

Open Batch

Start Date: Sep 21, 2026
Duration: 4 Weeks
Delivery: Instructor led Live Online Classes
Seats Available: 12

₹ 25,000

EMI and Finance Support Available

SEO Course FAQs

What does this SEO course cover?

Nine modules across four weeks: how search works in 2026, technical SEO and site architecture, Core Web Vitals, keyword research and search intent, on-page optimisation, off-page SEO and digital PR, local and e-commerce SEO, Generative Engine Optimization, and measurement in Search Console and GA4. Every module is taught against a real website you audit and improve, not a demo account.

How long is the course and how many hours a week does it take?

Four weeks — 30 hours of live instruction plus 12+ hours of assignments and a capstone project. Live sessions run Monday to Friday for two hours, in either an 11 AM–1 PM or 8–10 PM IST slot. Expect a few hours a week on top for assignment work.

Are the sessions live or pre-recorded?

Live and instructor-led, with a practitioner you can interrupt and question. Every session is also recorded and available through the learning portal, so a missed class can be caught up — but the class itself is live.

Is this a beginner course or an advanced SEO course?

Both, in sequence. The first week assumes no prior knowledge and starts from how search engines crawl and index. From week two it moves into territory most working marketers haven’t covered — log file analysis, Core Web Vitals diagnostics, schema markup, digital PR, and Generative Engine Optimization. If you already run SEO day to day, the second half is where your effort goes.

Are the certification exam fees included?

The Digital Vidya certificate is included in the course fee.

Are the tool licences included?

The course uses Screaming Frog, Semrush or Ahrefs, SurferSEO, Search Console, GA4 and PageSpeed Insights. State whether learners get licences during the course or work on free tiers — it matters, because Screaming Frog’s free tier caps at 500 URLs, which limits what a technical audit assignment can cover.

What jobs can I do after an SEO course?

SEO Executive and SEO Analyst roles are the usual entry points, moving into SEO Manager, Content Strategist or Technical SEO Specialist. Indian job boards list SEO roles in the thousands nationally. Two other routes are common: in-house at a company that has decided organic search deserves a salary, and freelance or consulting — SEO people move into independent work faster than most marketing disciplines, because the results are measurable and portable.

Do I get an internship?

Yes — a one-month SEO internship with the Digital Vidya SEO team, done remotely alongside or after the course.

Is SEO still worth learning now that AI answers most searches?

Yes, but the job has changed. In early 2026, 68% of Google searches in the US ended without a click, up from 60% in 2024, and AI Overviews now appear on more than one in five searches. Search volume hasn’t fallen — what has changed is that ranking first no longer automatically delivers the traffic it once did, and being the source an AI engine cites has become as valuable as being the link below it.

That makes the skill harder and the people who have it scarcer. It is also why a course matters more than it used to: most free SEO content online was written before any of this applied.

Do you cover Generative Engine Optimization (GEO) and AI search?

Yes, as a full module rather than a footnote. It covers how AI Overviews and AI Mode select and cite sources, optimising for ChatGPT, Perplexity and Gemini as discovery channels, structuring content so a model can quote it cleanly, and measuring AI visibility when those referrals barely register in analytics. You finish with a GEO audit of your own site.

Do you cover local SEO and e-commerce SEO?

Both. Local SEO covers Google Business Profile setup and optimisation, local pack ranking factors, NAP consistency and citations, and review management. E-commerce covers category architecture, faceted navigation and product schema. Video and app store optimisation sit in the same module.

Will this course help me with Google’s latest AI updates?

Yes. We have a dedicated module on Generative Engine Optimization (GEO) and adapting to AI-driven search (SGE). We teach you how to future-proof your strategy against volatility caused by AI advancements.

Do you provide placement assistance after course completion?

Yes, Digital Vidya has a dedicated placement cell. We assist with resume building, mock interviews, and connecting you with our network of hiring partners and agencies looking for certified SEO professionals.