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Digital Marketing is an industry that changes rapidly. Solutions become stale quickly with changes in technology and tactics employed. To keep pace with the dynamics of Digital Marketing, you have to be informed about the latest tools, trends, and technologies.
So, taking an up-to-date digital marketing course is vital to learn Digital Marketing. But what is more important is to have a strong curriculum that includes each and every aspect of Digital Marketing. Not only that, it should be industry relevant and based on the use of cutting-edge technologies. Plus there should be a great emphasis on hands on learning.
We have precisely focused on all this while designing our digital marketing course curriculum for Gurgaon. We emphasize developing the skills of an aspiring Digital Marketing Consultant in a prolific manner. Our curriculum is self-reliant & makes sure that the learner has complete knowledge about various Digital Marketing Channels. In-depth strategy ideation of each channel is also taught to broaden the learner’s horizons.
We have 44 different Digital Marketing Modules that guarantee to provide you with a complete & thorough understanding of Digital Marketing. The average completion time frame of each module is one week.
Our Digital Marketing Online Course gives you a strong founding theoretical knowledge in Digital Marketing, while the assignments and tasks ensure that you execute everything that you learn practically.
How do Search Engines work?
Organic Search vs. Paid Search Results
Keyword Research
HTML Basics
On-page SEO Elements
Technical SEO
Mobile SEO
Schema Markup
Link Building
Social SEO
Local SEO
Backlink Audits using SEMrush.com
SEO Audits
Algorithm Updates
Measurement with Google Analytics
SEO Resources, Careers in SEO
Introduction to SEM – Fundamentals & Case Studies
Creation of Google Display Network
Mobile Ad Campaigns
Shopping Campaigns – Introduction
YouTube Marketing – Introduction & Ad Formats
Getting Started with Social Media Marketing
Introduction to Social Media
Facebook Marketing
Creating Content for Facebook & Social Media
Tools for Content Creation
Facebook Marketing
What is Facebook Marketing
How does Facebook Advertising Work?
Instagram & LinkedIn Marketing
Marketing on Instagram
LinkedIn as a Marketing Platform
Twitter and Snapchat Marketing
Twitter Marketing
Snapchat Marketing
Pinterest Marketing & Creating a Successful Digital Marketing Strategy
Pinterest Marketing
Social Media Marketing Tools
Crafting a Successful Social Media Strategy
Deliverability
Effective Email Content
Customer Acquisition Strategies
Effective Creative Introducing
Nurturing & Automation
Resources to do situational analysis and progressive updates
Email Automation
Introduction to Automation
Choosing an Automation Platform
Simple Automation Functions from MailChimp
Attracting your potential customers into conversion funnel
Converting your prospects into leads using emails
Landing Page
Conversion Optimization
Conversion Optimization Patterns for Engaging website Visitors
Lifecycle Emails
Build an Integrated Digital Marketing Plan by understanding how to work on the concepts of conversions, define objectives, measure, evaluate and tweak your plan. You will also learn how to execute the strategy, what is the skill set required, how you can outsource your marketing activities.
1. Introduction
2. The Customer
3. Marketing Principles: AIDA, Purchase Cycle, Moments of Truth
4. Recap of Various Digital Channels: Digital POEM
5. Creating Digital Moments of Truth – AHA Moments
6. Digital Strategy: Branding v/s Acquisition. What would differ?
7. Analytics
8. Case Study: A look at the web presence of Starwood Hotels (more engagement less transactional)
9. Campaign Optimization – Test, Learn, Deploy what works. Repeat
10. Case Study: A look at the web presence of MakeMyTrip (acquisition focus, less engagement)
11. Trends
12. Tools for Measurement
You will be introduced to Affiliate Marketing, Models of Affiliate Marketing. Study how to generate and convert leads. In the session guidance to success with Affiliate marketing will be provided.
Learn how to sell digital marketing services by assessing the brand’s necessity to reach out to the customers. You will generate customized reports, evaluate other digital marketing service providers and prepare metrics to track performance.
Explore how the billion dollar industry of online market is shaping up. How do we be a part of the new age e-tail? The pros and cons of listing online/marketplace model and brand’s own website. This module will help you understand the various Models that Exist and how to set up your own store and how to drive marketing campaigns for conversions and sale.
Familiarize yourself with Evolution & Growth of Programmatic Advertising. Know how real-time bidding works, its types, its advantages and challenges, and myths related to programmatic marketing.
Learn how to use Adobe Analytics to analyze data of your digital platform and strategies digital marketing plans for your business based on the results.
Gives yourself the ultimate advantage in a competitive job market by strategically designing your resume to convey specific information in a visually compelling manner. Create a brand new designer resume with our power packed Infographic resume module.
You will identify the myths about Content Marketing and know the tactics to create “Good” Content. You will learn to develop a Framework to begin a content marketing program, show ROI for content programs. Also, explore key resources and tools to create and curate content with this module.
Practical knowledge paves the way for learning concepts better. More so in Digital Marketing. That is exactly what we do at Digital Vidya. We ensure to take your Digital Marketing skills to the next level by offering comprehensive hands-on assignments so that you gain skills by execution.
Our Digital Marketing Course consists of four dimensional learning; the in person classroom sessions, the instructor-led online lessons, tasks on our Learning Management System, and hands-on assignments. There are comprehensive assignments and case studies related to each module that will give you wings to fly as a Digital Marketer.
The assignments and case studies are designed in a way so that you can apply all your Digital Marketing learnings.
Just after the registration, the participants are requested to register their already existing blogs/businesses. For those without an existing online property, it is mandatory that they build one. For this, we help them through our Build Your Blog course which is a 2-hours long course. We also have a self-paced course with 6 Pre-Recorded lessons on ways to Promote Your Blog.
Build Your Blog
Duration: 6 Hours
Assignment Promises
Promote Your Blog
Duration: 5 Hours
Assignment Promises
Duration: 8 Hours
Assignment Promises
Tools you will Learn
Duration: 15 hours
Assignment Promises
Tools you will Learn
These assignments will require running live Google AdWords Campaigns by spending Rs 1000.
Duration: 10 hours
Assignment Promises:
Tools you will Learn
These assignments will require running live Facebook Ad Campaigns by spending Rs 500.
Duration: 8 hrs
Assignment Promises
Tools you will Learn
Duration: 8 hours
Assignment Promises
Tools you will Learn
We have a dedicated research & development team that is laser-focused on researching top class Marketing Campaigns. Quality Case Studies that can be easily put to use into any brand’s promotional strategy are offered to our students with a vision to provide them a clear road-map to begin their journey.
We at Digital Vidya have dedicated a total of 60 hours to Case Studies and in-depth exercises. The assignments and tasks are essential features that create a proficient Digital Marketer. Our aptly relevant case studies and on point tasks are among the top features of this Digital Marketing Course in Gurgaon.
These Case Studies are the outcome of well-researched internet marketing campaigns. You will have to create Business aimed solutions by putting into effect your learnings and practical experience. You can learn all these essentials of Digital Marketing, here in Gurgaon.
Duration: 20 hours
Learning Outcomes
Tools you will Learn
Duration: 4 hours
Learning Outcomes
Tools you will Learn
Duration: 20 hours
Learning Outcomes:
Duration: 8 hours
Learning Outcomes
Tools you will Learn
Duration: 8 Hours
Learning Outcomes
Tools you will Learn
Duration: 4 hours
Learning Outcomes
Tools you will Learn
After the successful completion of this Digital Marketing course in Gurgaon, every participant will get a chance to do the Digital Marketing Internships. The internships will be with digital Vidya and other companies and it will significantly enhance your skills and resume value.
Through this Digital Marketing Course in Gurgaon, you will be offered access & training on a broad range of Digital Marketing tools, all for free. These paid Digital Marketing tools are of premium quality and do not include any additional fee/cost. The time duration to access these paid tools varies from a few weeks to a few months.
These Digital Marketing tools are important because they support you during the execution process of your Digital Marketing training. Optimal usage and implementation of these tools makes your Digital Marketing Course more valuable. This distinct feature makes us stand apart from all other Digital Marketing Institutes in Gurgaon.
More than 1500 participants from all over India (Delhi, Gurgaon, Bangalore, Mumbai, Chennai, Hyderabad, Noida, Pune, Kolkata), Dubai, Singapore, Malaysia, Asia, USA & Europe take part in 50 + batches each week!
Get the chance to learn directly from 10 + Digital Marketing experts with experience of up to 18 + years.
100 + hours of tasks to ensure hands-on Digital Marketing preparation.
Learn from anywhere with just a laptop & save up-to 120+ hrs of precious time.
Missed a session live? No issue. Catch up your classes via registered class sessions which you can always access.
Intensive classes, brainstorming & a vibrant Q&A community create a perfect environment for collaborative learning.
Access to the revised content for a lifetime lets you get opportunities to participate in competitions & continue to sharpen your skills.
Get Rs 8,000/- Incentive on Course Completion
DigitalVidya with FutureSkills Prime & the Government of India are proud to introduce the first-of-its-kind incentive program for digital upskilling. India’s First Digital Marketing Course Accredited by Nasscom and Approved by Government of India. The incentive of Rs 8,000 will be given to students after successfully completing CDMM and clearing assessment at FutureSkills Prime.
After attending 1st live session, if you think that this course is not valuable for you, you can ask for a full refund. We will refund your entire money without asking a question. Please note that this offer is only valid after you have attended 1st live session completely and requested a refund before the start of your 2nd live session.
We'll strengthen your digital marketing profile offering support in crafting your resume, updating your LinkedIn profile, and obtaining relevant digital marketing certifications
Gain industry experience through 5 months of internship with Digital Vidya and our partner companies
We will assist you with sample interview questions to prepare for your interviews
We will arrange Interviews with relevant Agencies/Brands
You have the option to review class recordings to refresh your understanding even after the training completion
You have the opportunity to participate in specific training sessions again within one year of your training
Gain industry experience through multiple work from home internships with Digital Vidya and our partner companies
You have the option to review class recordings to refresh your understanding even after the training completion
You have the opportunity to participate in specific training sessions again within one year of your training
Gain industry experience through multiple work from home internships with Digital Vidya and our partner companies
30-minute coaching call with a digital marketing expert to develop an implementation roadmap for your Business. This session will guide you in applying the acquired course knowledge directly to your business endeavors.
Digital marketing involves promoting products or services through digital channels. Gurgaon is a hub for technology and business, making it an ideal location to learn digital marketing and tap into the thriving industry. CDMM Program by Digital Vidya is taught by Industry Practitioners who have more than 10+ Years of experience in digital marketing. You are also getting supporting during training and post training completion which makes an ideal choice for a learner to choose CDMM program.
CDMM training covers a range of topics, including search engine optimization (SEO), social media marketing, email marketing, content creation, web analytics, and more. The goal is to provide a comprehensive understanding of the digital marketing landscape.
CDMM training is designed for individuals with varying levels of experience, including beginners. Prior marketing experience is not mandatory, but a basic understanding of business concepts can be beneficial.
Yes, CDMM digital marketing courses in Gurgaon offer flexible schedules, including weekend classes and online options. This allows working professionals to balance their studies with their job commitments.
Practical experience is crucial in digital marketing. Hands-on projects and real-world scenarios help students apply theoretical knowledge, develop practical skills, and build a portfolio that showcases their abilities to potential employers.
Yes, certifications from CDMM course is widely recognized in the industry. This validate your skills and knowledge, enhancing your credibility as a digital marketer. You will also appear for certifications from renowned organizations like Google, Facebook, or HubSpot and LinkedIn during the training program.
Digital Vidya offers post-course support, including alumni networks, job placement assistance, and access to updated course materials. This ensures that students remain connected and updated with industry trends even after completing the program.
The course is designed for individuals with varying levels of expertise. There are no strict prerequisites, making it suitable for beginners. Basic computer skills and a keen interest in digital marketing are beneficial.
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