Digital Marketing Webinars

Social Media Marketing for SMBs

Apr 24, 11:00 AM (EDT) . 60 minutes
Webinar Leader: Evan Carmichael, Director
To have success with social media you need to stand for something important. You’re not just trying to sell your services, you’re trying to make a difference. This webinar will help you figure out what you stand for and then map out a social media strategy that will generate results for your business. You’ll learn the 5 important steps that every business needs to go through to build an online movement with practical examples along the way. This is the most important webinar on social media that you will ever have been to. You’ll come away completely rethinking your strategy and armed with specific next steps to go out and dominate online.

Key questions answered through this Webinar are:

  • The key to social media success: Getting off to a good start
  • Know what you hope to achieve before you begin
  • A handy toolkit for launching a winning social media campaign
  • How to accurately predict how much time you need to invest
  • Why the best social marketers know their target market inside and out
  • What can go wrong and how to prevent it

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Apps that help you grow and engage your customers

Apr 30, 2014 3:00 pm . 60 minutes
Webinar Leader: Rajat Garg, Founder, SocialAppsHQ
Have you spent hours in meetings to convince your product team to build a product that collects customer feedback? Have you ever skipped on launching a marketing campaign around an event just because it will take too much time to build and develop?

These are generic problems that we all have as marketers. Add to it, the complexity of mobile apps. If you have built a mobile app, you will know –

  • It takes almost 6 weeks for users to update to the latest version. Few never do!
  • A/B test few messages and figure out what works best to engage them? Best of luck
  • It sucks – says a reviewer. Not very helpful! Want to figure out why people are leaving bad reviews?
  • Have you wanted to give out a coupon just to people who have been on your website/app more than 5 times and have an item in cart?

And the list goes on and on.

With Apps (broad term to cover onsite widgets and in-app SDKs), you can make this a whole lot simpler. These apps provide well defined functionality and an intelligence layer on top of your website/apps. You can launch campaigns when you wish, but also get a deeper understanding of what is actually working. Add to it, these apps also provide behavioral and contextual targeting options, that makes your campaigns super targeted.

In the session, find out –

  • Apps that are available on market
  • What type of Goals you can achieve with them
  • Analytics – user interaction with app
  • Behavioral / Contextual targeting to increase CTR/Conversions
  • Case Studies and more …

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Deliver Relevant Experiences for Your Customers on Digital Media

Apr 16, 2014 3:00 pm . 60 minutes
Webinar Leader: Aniruddha Joshi, Sr Solution Consultant, Adobe
The digital marketing solutions help you to build owned digital properties that enables marketers to create, manage, and optimize online customer experiences to build brand, drive demand and extend reach. These solutions facilitates collaboration with IT by providing the unified tools and platform to enable them to rapidly develop, manage and deploy new templates, designs, and components for web, mobile and social channels to business users, to add on:

Build brand presence: Bring your brand to life. Connect with your target customers by creating engaging and relevant web and microsite experiences. Create targeted, relevant customer experiences while maintaining overall brand integrity. Manage brand assets from creation to multi-channel delivery.

Drive demand: Quickly create, launch, and optimize relevant, compelling online marketing campaigns with microsites and landing pages to drive conversion.

Extend reach: Maximize reach and engagement with consumers across web, mobile, and social channels; increase site traffic with SEO.

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The Social Enterprise of 2014

Apr 9, 2014 3:00 pm . 60 minutes
Webinar Leader: Bhupendra Khanal, CEO, Simplify360
The Social Enterprise of 2014 focuses on having Social Media as core of the Business Communication. The initiative is either headed by Chief Social Media Officer or Head of Social Media under the CMO. The Webinar will cover some of the difficulties companies face while moving from Corporate Communication and Public Relations to Community Management and Social Branding.

The webinar will cover the use of Social Media for different business scenarios Social Media Listening and ORM, Social Media Marketing, Branding and Customer Service around Social Media etc and take to the stage of Social Enterprise. You can expect some real life examples and case studies.

Key questions which will be answered are:

1. How can you build a brand using Social Media?
2. Listen first, campaign second. Or the other way round?
3. Is Social Media part of Digital Media or part of broader Marketing and Communications?
4. How to develop a Web Dominance Strategy around Social Media?
5. How much is a good spend?
6. What the KPIs for Social Enterprise and how to measure ROI on a regular basis

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Data Driven Digital Marketing

Apr 2, 2014 3:00 pm . 60 minutes
Webinar Leader: Manish Vij, Founder, Smile Vun Group
Data-driven digital marketing requires marketers and their teams to be able to collect, integrate, and analyze data from external and internal sources – competitive intelligence reports, global market research, on-site and off-site customer activities, social interactions, and more.

Data-driven marketing can increase returns and enhance marketing investment by turning customer information into valuable insights that help compete in the market through optimization and personalization across multiple touch-points.

This webinar can help you conceptualize and execute performance driven digital marketing campaigns.
Key Questions answered through this Webinar:-
1. What is data driven digital marketing?
2. How can an organization use 1st/3rd party data to fine-tune their digital marketing campaigns
3. How can data driven digital campaigns impact an organisation’s revenue goals?
4. What are the latest trends in data-driven marketing- navigating the complex world of Big Data
5. What are the best practices for targeting and retargeting ads and fine-tuning segmentation strategies?
6. How to be cognizant of the latest privacy regulations?

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Content Marketing: Your Key to Success in Digital Marketing

Mar 26, 2014 3:00 pm . 60 minutes
Webinar Leader: Aloke Bajpai, CEO & Co Founder,
Content Marketing has become one of the most valuable and effective growth hacking techniques for digital marketers in today’s world.

This interactive Webinar can help you understand the role of Content Marketing as a part of your Digital Marketing strategy.

Key Questions answered through this Webinar
• What is Content Marketing?
• How do you use content marketing / inbound marketing to grow organic reach ?
• How do you come up with viral content ?
• How do you distribute content in a way that maximizes reach and impact ?
• How can you make your content rank in social & search ?
• What are some tips and tricks for increasing likeability / shareability of content ?
• Examples from real companies

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The Discipline of Customer Acquisition via Social Media

Mar 19, 2014 3:00 pm . 60 minutes
Webinar Leader: Mohit Garg, Product Manager, Adobe
Social media has so far been a channel to engage & connect with audiences. However, as brands look to increase their investment in social channels, they are increasingly looking at social as a customer acquisition channel. In this webinar, we will discuss what it takes to successfully institutionalize customer acquisition via social media.

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The Third Wave of eCommerce: Global Insights

Mar 12, 2014 3:00 pm . 60 minutes
Webinar Leader: Alok Mittal, Managing Director at Canaan Partners
The session will focus on “The Third Wave of eCommerce: Global Insights”. In India we have gone through two waves of ecommerce, starting with establishment of inventory-led businesses and now managed marketplaces. Both models have been primarily focused on providing access to online inventory and satisfactory fulfillment. The next wave of ecommerce will require innovation around customer experiences, merchandising and marketing. In this session we will take specific innovations, business models and companies from the US market to illustrate value drivers, and where next set of ecommerce companies could innovate in India.

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The Secret to SEO Success in 2014

Mar 5, 2014 3:00 pm . 60 minutes
Webinar Leader: Navneet Kaushal, CEO at Pagetraffic
Why small companies can’t scale their SEO and why agencies have the
same problem? They lack the systems, processes and training. Get trained in all new
2014 processes.

In this Webinar you will learn:
1. How to do Technical SEO Audit?
2. Learn how to do Keyword-to-Page Mapping keeping in mind hummingbird update
3. Keyword Targeting
4. Link Building Strategy, why less is more and how to build links that stays
5. How to measure SEO effort results after Google “not provided” update

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Convert more customers online through Email Marketing

Feb 19, 2014 3:00 pm . 60 minutes
Webinar Leader: Punit Modhgil, Managing Director at
e-Marketers have routinely called out #EmailMarketing as one of the top 2 tools for customer engagement and converting into online business. It is in this context that this webinar shares insights and trends on what works in email marketing and what is the forecast for 2014. For example, best times of the day, week, devices and best practices on Mobile vs Desktop. The webinar builds on the recently launched INBOX 2014: State of Email Marketing Report by Octane Research, first of its kind annual study in India covering over 6bn promotional emails sent in India in 2013.

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Introduction to Affiliate Marketing

Feb 12, 2014 3:00 pm . 60 minutes
Webinar Leader: Benedict Hayes, Vice President – iProspect Communicate2
Affiliate marketing is a mainstay of any modern digital performance campaign, if managed properly affiliate programs can lead to very profitable revenue streams. This seminar will dive into the mechanisms of building an affiliate program, driving affiliates, incentivising and tracking them. We will look at whether you should use networks, run your own affiliate program or outsource to a third party. We will also look at what can be done to excite affiliates and ensure that you grow a healthy community, as well as the payment models and requirements a brand needs to start an affiliate program and drive it to success.

The key questions answered through this Webinar
1. What is affiliate marketing

2. Why is it good for your business

3. How to set up an affiliate program

4. Rule setting

5. Do’s and Don’ts

6. Finding affiliates

7. How to grow a network that collectively prospers

8. The tools and the technologies involved

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Turning Analytics Into Action To Win Over Competition

Jan 29, 2014 3:00 pm . 60 minutes
Webinar Leader: Vyshak Venugopalan, Sr. Solutions Consultant – Digital Marketing, Adobe Systems
Come and hear from Adobe experts as they reveal analytics principles, strategies, and techniques for optimizing the performance of your digital marketing campaigns by making online, social, mobile, and customer analytics data actionable. Web and business analysts, Product owners will learn how digital analytics can effectively identify the most profitable strategies to serve customers, engage audiences with compelling content and determine the critical inputs to achieve digital marketing success. Adobe’s top technologists will demonstrate innovative approaches to measurement, and ways of converting normal analytics data into actionable insights.

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Multiply Return on Facebook Investment – Think Beyond the Obvious Ways

Jan 8, 2014 3:00 pm . 60 minutes
Webinar Leader: Preetham Venkky, Digital Strategist & Business Head – KRDS
Description: With close to 1.2 Billion Monthly Active Users (MAUs), every business is trying to leverage Facebook reach. The easiest option that most of the businesses adopt is to create a page, acquire likes and continue to build engagement. But, in order to get great returns on your Facebook Investment is that all that is required? This session will dwell into key tips & suggestions of doing effective Facebook Marketing. We will also take a comprehensive view of all the latest updates on Facebook platform that will help you to create your Facebook strategy accordingly.

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How SEM will fit in your organization marketing strategy?

Jan 1, 2014 3:00 pm . 60 minutes
Webinar Leader: Himanshu Arora, Digital Marketing Fanatic
Description: With every new year, marketer faces a challenge to develop the yearly marketing plan and avoid the mistakes committed in last year and improvise on the positives.
Through this webinar we are trying to show how SEM should be integral part of your marketing strategy resulting in following:
- Lead generation

- Measurability

- Tracking

- Better ROI on your efforts

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Social CRM - What, Why and How?

Dec 24, 2013 3:00 pm . 60 minutes
Webinar Leader: Sweta Sharma, COO, Simplify360
Description: A lot has been talked about why social media is important and why it makes sense to invest in social media marketing but something that is of utmost relevance to organisations today is the need to have Social CRM integrated with their core business function. Social Media data when integrated with CRM analytics, unveils a completely new set of business intelligence which can not only help you understand your customers better but also help in making them your brand ambassadors. While traditional CRM systems enable the engagement via sophisticated workflow, Social CRM takes engagement to a whole new level allowing for multi channel interactions across business functions in real time.

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Content – the true maker or breaker of social media success

Dec 18, 2013 3:00 pm . 60 minutes
Webinar Leader: Sandhya Sadananda, Head Maven, Windchimes Communications
Description: Content, now more than ever, is defining how successful will a brand’s social media presence be. It is unfortunate, however, to see the inattention that the role of content is given in planning & execution of a brand’s social media strategy.
This interactive Webinar will give you insights into how you can effectively use content to build your brand on social media and the pointers you need to keep in mind to ensure social media success through content.

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Art & Business Of Web Designing

Dec 11, 2013 3:00 pm . 60 minutes
Webinar Leader: Chaaya Baradhwaaj, Managing Director, BC Web Wise
Description: Websites are the exclusive showrooms for any entity. The question is “how do you approach website creation?”, “What you need to know from the client and what you need to make them understand?”. There are businesses spending 100s of 1000s in creating website and there are businesses getting it done at few 100s of Rupees. In this session, we will explore the world of Web designing from business point of view. That will help you to create “right” web designing strategy for your company.

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Success Secrets of over 400 Marketing Pros

Dec 4, 2013 3:00 pm . 60 minutes
Webinar Leader: Advit Sahdev, CEO, ODigMa
Description: Marketing is one of the areas which is not measurable to an extent that other domains like finance / sales etc are. Also, there are so many marketing avenues available in today’s world that it takes a certain set of skills for a marketer to succeed in today’s highly competitive marketing world. Advit Sahdev shares the top essentials of a marketer’s mindset to succeed in each and every marketing campaign.

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Social Media - Reputation, Reviews and Revenue

Nov 27, 2013 3:00 pm . 60 minutes
Webinar Leader: Avijit Arya, CEO, Internet Moguls
Description: It’s obvious that negative reviews can lead to loss of business. What about the positive impact of great online reputation? There’s a strong and direct relationship between reputation, reviews and revenue. If managed well, reputation on Social Media will have direct and measurable impact in Business Growth. It requires clarity of objectives, consistency of execution and focused approach to measure progress.

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CRM, Insights and Sales through Social Media Listening

Oct 30, 2013 3:00 pm . 60 minutes
Webinar Leader: Mihir Karkare (VP, Social Wavelength)
A growing number of people are expressing their views on Social platforms. Listening to these conversations, understanding them and taking action can help you drive business…

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Importance of Social Sentiment Index for Marketers

Oct 16, 2013 3:00 pm . 60 minutes
Webinar Leader: Devdulal Das (Marketing & Strategy leader, IBM India/South Asia)
In this session Devdulal Das, Digital Marketing & Strategy leader, IBM India/South Asia will cover how organizations are leveraging Social Sentiment Analytics and Index and specific case studies from IBM. Identify and measure positive, negative and neutral sentiments shared in public forums such as Twitter, blogs….

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Digital Marketing Strategies for Small Medium Businesses

Oct 9, 2013 3:00 pm . 60 minutes
Webinar Leader: Mohit Maheshwari (CEO, New Media Guru (NMG))
This webinar will cover practical steps which SMBs can take for strategizing and executing Digital Marketing campaigns. The core techniques , tools which enable quick go-to market strategies will be discussed in detail in the webinar. We would also show some example or case studies….

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Digital Marketing Redefined by Big Data

Sep 25, 2013 3:00 pm . 60 minutes
Webinar Leader: Chirantan Ghosh (Head of Communications, SMB at Tata Consultancy Services)
Data Warehousing and Search is being redefined by Google BigQuery and Hadoop. In this one hour session, you will learn evolution of Data Warehousing for Marketers….

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Measure the success of your Email Marketing Campaign

Sep 11, 2013 3:00 pm . 60 minutes
Webinar Leader: Nithyanandan Ramakrishna (Asia Pacific Digital & Social Media Lead Strategist)
An email marketing campaign is only good as the stats that it produces, so any marketer not tracking their emails is missing an opportunity to gauge their effectiveness. In any area of business, it pays to always be improving and email marketing…..

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Opportunities and potential in Mobile media

Sep 4, 2013 3:00 pm . 60 minutes
Webinar Leader: Moneka Khurana (Strategic Consultant & Trainer)
The module will help seek a birds eyeview of the mobile landscape, bust myths and highlight prevailing opportunities for a mobile marketer. The same would also help understand what media mix…..

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The Era of Brands as Publishers: Insights from Intel Social Content Strategy

Aug 28, 2013 3:00 pm . 60 minutes
Webinar Leader: Jamshed Wadia (Asia Pacific Digital & Social Media Lead Strategist)
This Webinar will cover the following aspects:

- Changing landscape of Social Content and need for Brands to adapt.

-Understanding the psychology behind why people engage & share content…..

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How to run a Zero Budget campaign on Social Media

Aug 21, 2013 3:00 pm . 60 minutes
Webinar Leader: Prateek Shah (Lead Trainer, Digital Vidya)
Even though social media was coined a common man’s medium when it came around, it is the bigbrands which seem to be hogging all the limelight making organizations and individuals that are …

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Digital Strategy for Startups & SMEs to take on Marketing Goliaths

Aug 14, 2013 3:00 pm . 60 minutes
Webinar Leader: Bhaskar Thakur (Entrepreneur, Growth Hacker, Digital Evangelist)
Big Brand spend Millions of $ online to get their message across, connect with their target audience, generate leads and build brand. How can startups and SMEs win the game with their shoestring budgets? Introducing Growth Hacking – Punching above …

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Approach to Brand Building through Digital

Aug 7, 2013 3:00 pm . 60 minutes
Webinar Leader: Vivek Bhargava (CEO, iProspect Communicate 2)
It is not about Digital Marketing anymore, Digital is the age we are living in. Having said that Digital is unlike any other medium / platform known to mankind, thus requires a radically new thinking while approaching digital, the webinar will cover what …

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Hidden Secrets of Social Media

July 31, 2013 3:00 pm . 60 minutes
Webinar Leader: Faisal Farooqui (CEO, Mouth Shut)
It’s no secret that social media marketing is the most powerful business-building tool on the planet. Now any business can directly reach customers, anytime and anyplace. To take your social media marketing to the max, participate in this one hour …

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How to Create Social Media Strategies?

July 24, 2013 3:00 pm . 60 minutes
Webinar Leader: Sanjay Mehta (Business Owner and Jt CEO, Social Wavelength)
There’s a lot more to engaging in social media marketing than creating a few profiles and posting a few links. Without taking a measured approach to the situation, you’re not going to be able to make the most of what is a very powerful and influential …

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Case Study: How IBM leveraged Social Media to create Engagement

July 10, 2013 3:00 pm . 60 minutes
Webinar Leaders: Mohammad Danish (Head of Marketing & Strategy (Product), IBM)
A case-study driven Webinar from IBM leaders that focuses on various Social Media Strategies that IBM leveraged to create engagement and drive audience for their event.

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Email in a Social World: How to leverage email to grow your business!

June 28, 2013 3:00 pm . 60 minutes
Webinar Leader: Sree Vijaykumar (Business Owner and Jt CEO, Social Wavelength)
This Webinar will help you understand email’s role in today’s digital world and how businesses can learn from some of the biggest users of email, social media, on how to use email to grow their business. Email remains as relevant as ever in people’s …

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B2B Digital Marketing :: Best practices

June 21, 2013 3:00 pm . 60 minutes
Webinar Leader: Soumitra Ranjan Sen (Manager – Online Marketing, Genpact)
Digital marketing in B2B organization has become an essential mandate for Marketing organizations. A recent ITSMA report suggests: .The most significant marketing budget change is in digital marketing, with 76% of marketers planning to increase their …

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Social Media for Indian Businesses

June 14, 2013 3:00 pm . 60 minutes
Webinar Leader: Chirantan Ghosh (Head of Communications, SMB at Tata Consultancy Services)
In this Webinar, Chirantan Ghosh will be discussing the following aspects:
1. Social media is not a fad: Plan, Project and Reach
2. Social media: Agency vs In-House
3. Brand reputation management in social media
4. How to motivate CXOs and Employees …

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How to Build a Really Successful Viral Marketing App?

June 7, 2013 3:00 pm . 60 minutes
Webinar Leader: Rajat Garg (Founder and CEO, SocialAppsHQ)
Have you heard a lot about building a really cool viral marketing app that will take your brand to next level? Did you even try building that but results did not make you happy? Well, let us disambiguate virality as well as how you can achieve that …

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Social Media for SEO

May 31, 2013 3:00 pm . 60 minutes
Webinar Leader: Navneet Kaushal (Founder and CEO, Pagetraffic)
Social media has become an integral part of all marketing methods today. Whether you are a large corporation or a mom and pop store, social media can add to your bottom line and how. No wonder, it is seen as an intrinsic…

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Why Dell is Successful in Online Business Without Any Near Competitor?

May 24, 2013 3:00 pm . 60 minutes
Webinar Leader: Amit Tyagi (Sr. Marketing & Business Leader, e-Biz Pro, Entrepreneur, Guest Faculty, Business Coach)
Today Dell is a technology company that constantly gains competitive advantage with its effective e-commerce strategies. Advanced e-commerce strategies hold many benefits. Dell was able to benefit from opportunities as they consequently considered some …

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Why You Should ROFL When Asked for Social Media ROI

May 16, 2013 3:00 pm . 60 minutes
Webinar Leader: Lakshmanan Narayan (CEO and Co-Founder of Unmetric Inc)
Every social media manager faces the same problem. Management buy-in and determining social media ROI still remain obstacles for many brands that want to grow their social media presence. But where are we with social media ROI? Is anyone able to …

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How to Generate Leads on SlideShare?

May 2, 2013 3:00 pm . 60 minutes
Webinar Leader: Amit Ranjan (Co-founder, SlideShare)
SlideShare is the world’s largest content sharing community for professionals. Individuals & organizations upload presentations, documents and videos to SlideShare to share ideas, conduct research, connect with others and generate leads. Businesses are …

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How Did I Create World's Fifth Largest Career Focussed LinkedIn Group?

Apr 12, 2013 3:00 pm . 60 minutes
Webinar Leader: Subhashish Paul (GMU Campaign Planning Lead, IBM)
Nowadays, most of the marketing professionals understand that running a popular LinkedIn group can be a powerful asset for the business, which would help them to establish thought leadership along with enhanced visibility and reach. Setting up a LinkedIn …

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Importance Of Social Media Listening Tools

Mar 19, 2013 3:00 pm . 60 minutes
Webinar Leader: Nikhil Kumar Verma (Lead Trainer, Digital Vidya)
One of the most important roles of Social Media Management is staying tuned to the conversation around your brand and in your brand segment. This mainly constitutes the listening part of Online Reputation Management, and has a plethora of tools and …

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Digital Outreach for Business Impact

Feb 27, 2013 3:00 pm . 60 minutes
Webinar Leader: Jessie Paul (CEO, Paul Writer)
Much as the first websites were essentially brochureware, many firms put up a digital presence that is often just a crude reproduction of their PR program or customer helpdesk. But digital is a whole new channel, with as much potential to revolutionize …

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How to make a killer landing page: what I learned from 1000s of A/B tests

Feb 5, 2013 3:00 pm . 60 minutes
Webinar Leader: Paras Chopra (Founder and CEO, Wingify)
As a creator of specialized A/B testing tool (Visual Website Optimizer), Paras has been through 1000s of landing page designs and the results thereof. That’s why, it’s hard for anyone to match his intimate knowledge of landing page design. In this …

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How FusionCharts got to 21,000 customers and 450,000 users sitting in India itself

Jan 22, 2013 3:00 pm . 60 minutes
Webinar Leader: Sanket Nadhani (Previously headed Marketing and Sales at FusionCharts)
Starting out from a shared bedroom to a company that has 21,000 customers and 450,000 users in 118 countries, powers more than a billion charts per month, does $7M in revenue and has become one of the most talked-about product startups in India, …

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Brand Advocacy & Customer Loyalty

Jan 8, 2013 3:00 pm . 60 minutes
Webinar Leader: Srinivas Penumaka (Co-Founder & President at ReadyPulse)
Social Media is opening up new avenues to build customer loyalty and promote brand advocacy. It’s now possible to identify existing brand advocates, nurture new ones and leverage the social media tools to build loyalty into customers. To top it all, …

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Social Media Analytics

Dec 18, 2013 3:00 pm . 60 minutes
Webinar Leader: Anshul Jain (Founder & CTO, ThoughtBuzz)
Analytics is among the most critical components in any marketing campaign. While the website analytics have matured over a period of time, tracking of data over Social Media is a new domain. That leads to a lot of ignorance about what is possible, what …

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No webinar scheduled so far.