Facebook Partner Agencies Program

Knowledge Partner: Digital Vidya

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About the Program (Facebook Training Initiative for Partner Agencies)

Facebook is built to bring the world closer together and as we do that, we connect people to businesses and businesses to opportunities. We believe that in order to keep pace with marketing in this mobile-first world and continue building value for clients, it’s important that we keep ourselves and our teams on a learning journey. With this context, we are launching a comprehensive classroom training program in partnership with Digital Vidya, with a view to help our community of key agency partners become better Facebook Marketers.

Date & Venue


10:00 AM - 02:00 PM
Facebook, Gurugram

Training Content

Program Detail: ONLINE EXECUTION TEAMS

Duration: 16 Hours

SESSION 1: FACEBOOK AND MOBILE MARKETING (4 HOURS)
  • Introduction to Facebook
  • Facebook and Mobile Marketing
  • Facebook Campaigns
  • Audience Insights
  • Exercise
SESSION 2: MEDIA PLANNING (4 HOURS)
  • Introduction of Media Planning & Targeting
  • Targeting - Core Audiences
  • Targeting - Custom Audiences
  • Targeting - Lookalike Audiences
SESSION 3: ADS FOR SALES AND LEAD GENERATION (4 HOURS)
  • Reach and Frequency Buying on Facebook
  • Turn Shoppers Into Buyers With Dynamic Ads
  • Using Facebook Pixel to Measure, Optimize, and Build Audiences
  • Audience Network: Extend the Reach of Your Facebook Campaigns
  • A/B Testing
SESSION 4: FACEBOOK AND TV, INSTAGRAM, REPORTING AND MEASUREMENT (4 HOURS)
  • Facebook and TV
  • Introduction of Instagram Marketing
  • Advertising and Reporting in Instagram Marketing
  • Reporting and Measurement
  • Ad Reporting
  • Brand Measurement Solutions
  • Direct Response Measurement Solutions

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Facebook Training Initiative for Partner Agencies

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