Web Analytics Training

Are you interested in expanding reach, generating leads and acquire customers using Digital Marketing including Mobile? Struggling to produce high ROI or confused about the right framework and web analytics tools to measure your performance? Ultimately, scale up your revenues & profits and move ahead of your competition!

Let us empower and enable you to unleash the potential of Web Analytics for your organization. And, in the process, help you ensure that your people have acquired the right skills to maximize the ROI of your Digital Marketing campaigns.

Training Partner For
Microsoft & Google Partners

Training That Fits Your Business Needs

Let us customize training curriculum for you.


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Who Should Attend this Training?

  • CXO’s
  • Business Heads
  • Sales & Marketing Team
  • Digital Marketing Team
  • PR & Communication Team
  • Web Design & Development Team

Key Promises of this Training

  • Why is Web Analytics Critical for success of every Digital Marketing campaign?
  • Understand Web Analytics Framework
  • Setting up Web Analytics System
  • Advanced Measurement Techniques
  • Leverage various Web Analytics Tools including Social Media Analytics

Training Duration

2 Days

Recommended Training Agenda

Module 1 Introduction

  • What is Analysis?
  • Is analysis worth the effort?
    • Small businesses
    • Medium and large scale businesses
  • Analysis vs intuition
  • What is web analytics?
  • Getting started with Google Analytics
    • How Google Analytics works
    • Accounts, profiles, and users

Module 2 Navigating Google Analytics

  • Basic Metrics
  • Main Sections of Google Analytics reports

Module 3 Traffic Sources

  • Direct, referring, and search traffic
  • Campaigns
  • AdWords, Adsense

Module 4 Content

  • Pages and Landing Pages
  • Event Tracking and AdSense
  • Site Search
  • How to take benefit from high performing keywords

Module 5 Visitors

  • Unique visitors
  • Geographic and language information
  • Technical reports
  • Benchmarking

Module 1 Goals & Ecommerce

  • Setting-up goals
  • Goal reports
  • Ecommerce tracking

Module 2 Actionable Insights and the Big Picture

  • Recap of Google Analytics reports and tools
  • Finding actionable insights
  • Getting the organization involved
  • Creating a data-driven culture
  • Resources

Module 3 Social Media Analytics

  • Facebook insights
  • Twitter analytics
  • YouTube analytics
  • Social Ad analytics / ROI measurement

Module 4 Social CRM & Analytics

  • Radian6
  • Sentiment analysis
  • Workflow management
  • Text analytics

Module 5 Miscellaneous Topics

  • Common Mistakes Analysts Make
  • Making Better Decisions

What will participants get at the end of the training?

Why Digital Vidya’s in-house Trainings?


Our Awesome Corporate Customers

customers


What Our Clients Speak About Us

Enlightening, Enriching, Empowering

Nasr Ul Haidi (Chief Sub Editor, NDTV)

It was a great program -an eye opener

VAK (Head Marketing, Intuit)

Excellent. Very Insightful

George John (Director of Marketing, Warner Bros)

Opened up the world of social media for me

Sonia Mehta (Chief Customer Experience Officer, Yatra.com)

Three words - Fun + knowledge + perspective - define the two days spent with Digital Vidya.

Mansi Aneja (Head of Content, Shiksha at Infoedge India Ltd)

Very informative. Exposes you to a new world.­­­­­­­­­­­­­­

Manish Dewan (Vice President, SBI Card)

Shed light on the black box that was digital and helps me identify ways to ensure more value for every buck spend online.

Monisha Prasher (Group Product Manager, Dabur)

It was good understanding on basics of social media marketing,digital marketing & app marketing.

Somdip Das (Regional Manager, OnMobile)

It was a very engaging and useful training session. The beauty was that the trainer covered A-Z on the subject.

Aastha Juneja (Aastha Juneja, NASSCOM)

Excellent, honest-to-goodness Workshop brings some order to the chaos around SMM. Covers almost all aspects - creative, strategy, measurement, tools, ORM, etc.

Vikas Tondon (Director, Indigo)


Training That Fits Your Business Needs

Let us customize training curriculum for you.

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