Step 8: Tweaking and Analysing Your Campaigns

Once the campaign is live, the big thing that comes to your list is improving the effectiveness and performance of the Drip Email campaigns. Following guidelines will help you with analysing the campaign performance:

  1. Make the complete process painless and easy to absorb for the user.
  2. There is no point in having a drip email campaign if the communications are not personalised enough to match the user requirement. The email content should be specific enough that the user feels glad and is amazed from such a personalised connect.
  3. Review campaign conversion rate and matrix like click rate, open rate, bounce rate etc.

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