Step 6: Creating Email Pipeline

Finally, its time to create the content unit!!! So far, you have only done 1% that is strategizing what you need to communicate, 99% of the work will be done in this step that is writing the actual content.

No matter how good you are in strategy. If you are not able to create good quality content, you cannot expect good results.

Guidelines:

  • You should try to avoid communicating 2 content units in one email. Try to focus the communication in one email on one call to action.  That will make the communication more impactful.
  • Try to write the shortest possible emails. You should not miss communicating the critical elements but you should not be communicating any thing else as well.

Note, if you do not have email delivery infrastructure to send these emails, you can complete following task to implement the strategy you will create in this task: http://www.digitalvidya.com/digital-marketing-tasks/manage-your-email-list-professionally-using-mailchimp/

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