Search Engine Marketing (SEM) Course - Digital Vidya

Search Engine Marketing (SEM) Course

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Social Media Marketing Course

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Digital Vidya is Asia's Leading Digital Marketing Training Company! We've trained over 11000 professionals (including CXO's) from 5000+ brands in our 600+ trainings across Asia & Middle East since Jan 2010.

Read Reviews of some of our past Participants


Upcoming Dates For Master Certification (CSEMM)

Dates Timings Days Duration Price Venue
Nov 04, 2017 - Nov 25, 2017 10:00 AM to 1:30 PM (IST) Saturday 4 sessions (12 hours) USD 219/- Online
Nov 21, 2017 - Dec 14, 2017 8:00 PM to 9:30 PM (IST) Tuesdays & Thursdays 8 sessions (12 hours) USD 219/- Online

Who should attend this course?

Search Engine Marketing (SEM) Course Agenda

  • Understanding Google search
  • Rule based personalization of marketing at internet scale
  • Overview of Google Adwords, Microsoft AdCenter and Yahoo Search Marketing
  • PPC definition & it's functioning
  • Important Terms - Quality Score, Conversion Rate etc.
  • Quality Score Overview
  • Setting objectives, goals & expectations
  • Actionable metrics for performance measurements
  • Formulating account structure
  • Effective segmentation of keywords
  • Usage of multiple match types
  • Non-overlapping Ad Groups
  • Understanding industry key-drivers
  • Competitive Analysis
  • Organizational positioning
  • Targeting
  • Compelling ads that increase click-through-rate's (CTR) lower costs
  • Understanding, Analyzing & Improving - Relevance & Quality score
  • Improve conversion rates, targeted ads & relevant landing pages
  • Ad preview tool
  • Best practices like using features such as reviews, +1 button etc.
  • Overview of the tools
  • Understanding advance functionality
  • Understand bidding strategy
  • Manual vs. Automated bid management
  • Different bid management features like CPA bidding, position preference etc.
  • Importance of UI/UX design
  • Call-to-action
  • Set campaign objectives & goals
  • Define Performance Metrics
  • Monitor PPC activity with Google Analytics
  • Understand & connect with the user
  • Benefit from search behavior of prospective customer
  • Integrate PPC account with Google Analytics
  • Understanding reports and define the future plan of action
  • Multivariate Testing
  • A/B split Testing
  • Re-marketing
  • Mobile Advertising
  • Display & Video Formats
  • Optimize the display network campaigns
  • Track & measure views through conversions

What's so Special about Digital Vidya's Trainings?


Frequently Asked Questions

A: Oh yes, Absolutely. We’ve been successfully organizing instructor-led, online courses since last 3 years. In addition to helping you save precious time & money, instructor-led online format offers far better learning to you by allowing us leverage the expertise of industry experts, who are based out of multiple locations. There is a separate lead trainer for each of the modules. Moreover, online medium allows far deeper and regular interaction among participants and lead trainers throughout the course duration.

A: All the interactive sessions are recorded and shared with all course participants. So, even if you miss one, you can watch the recording.

  • The course runs over a period of 4 weeks. During this period:
    We will conduct 4 online interactive sessions of 3.5 hours each. Timings would be 10:30AM to 1PM IST (GMT +5:30)
  • You will be connected with fellow participants and your course leader through a Learning Management System (LMS) throughout the course duration to help you solve your queries and fulfill your objectives behind this course.

Oh yes. On completion of the course, you'll get an online certification of participation.

A laptop/desktop/tablet with good internet connectivity is a must. Also, Good communication skills will help since you'd interact with the instructor & your peers extensively for your research & exercises. That's all.


What Our Clients Speak About Us

Enlightening, Enriching, Empowering

Nasr Ul Haidi (Chief Sub Editor, NDTV)

It was a great program -an eye opener

VAK (Head Marketing, Intuit)

Excellent. Very Insightful

George John (Director of Marketing, Warner Bros)

Opened up the world of social media for me

Sonia Mehta (Chief Customer Experience Officer, Yatra.com)

Three words - Fun + knowledge + perspective - define the two days spent with Digital Vidya.

Mansi Aneja (Head of Content, Shiksha at Infoedge India Ltd)

Very informative. Exposes you to a new world.­­­­­­­­­­­­­­

Manish Dewan (Vice President, SBI Card)

Shed light on the black box that was digital and helps me identify ways to ensure more value for every buck spend online.

Monisha Prasher (Group Product Manager, Dabur)

It was good understanding on basics of social media marketing,digital marketing & app marketing.

Somdip Das (Regional Manager, OnMobile)

It was a very engaging and useful training session. The beauty was that the trainer covered A-Z on the subject.

Aastha Juneja (Aastha Juneja, NASSCOM)

Excellent, honest-to-goodness Workshop brings some order to the chaos around SMM. Covers almost all aspects - creative, strategy, measurement, tools, ORM, etc.

Vikas Tondon (Director, Indigo)


Our Awesome Corporate Customers

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