B2B Digital Marketing :: Best practices

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    Duration : 60 Minutes

    Digital marketing in B2B organization has become an essential mandate for Marketing organizations. A recent ITSMA report suggests:
    -The most significant marketing budget change is in digital marketing, with 76% of marketers planning to increase their digital marketing budgets

    -Marketers will continue to increase their content development and brand/communications budgets to support thought leadership marketing, while budget is flowing away from public trade shows, sponsorships, and traditional advertising

    In this webinar we will discuss best practices Digital Marketing in Owned, Earned and Paid media from a B2B marketing context to build Brand, drive better Brand affinity and Generate revenue.

    Speaker

    Soumitra Ranjan Sen

    Manager - Online Marketing, Genpact

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