Digital Outreach for Business Impact

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    Duration : 60 Minutes

    Much as the first websites were essentially brochureware, many firms put up a digital presence that is often just a crude reproduction of their PR program or customer helpdesk. But digital is a whole new channel, with as much potential to revolutionize your market as say, TV ads for marketers in the 80s. How can we create a digital program that delivers business impact, not just likes? How do you choose the right channels? And what should one say on these channels? Should you outsource or do this inhouse? And how can we know that the program is working? And how do you decide whether you are ready to do this? This webinar focuses on the practical aspects of creating a digital marketing plan that aligns with the overall corporate goals.

    Speaker

    Jessie Paul

    CEO, Paul Writer

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