Learnings Of A Viral Video Marketer – Finding The Method To The Madness

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    Duration : 60 mins

    By June of 2015 India will have 213 million mobile Internet users, and this number is projected to grow exponentially. With more eyeballs diverting to social media, the newsfeeds are getting chaotic, and getting your content the attention it deserves has become a tall order. ‘Viral’ has become a bigger buzz word, and cracking the viral code seems to be the holy grail of content marketing. In this webinar, Aashish Chopra will share the story of his experiments with viral videos resulting in award winning success. From defining ‘going viral’ as a happy accident, to discovering the method to the madness; from his videos getting featured in the news and blogs around the world, to hitting millions of views and winning awards.. This webinar packs behind the scenes strategies and how to approach content marketing for contagiousness.

    Key Takeaways:

  • Story of the first viral: From an idea to radio interview in 24 hours
  • Learnings from the award winning, 7 million views viral hit.
  • How to approach content for virality, including closing the ROI loop
  • Other half of the battle: Distribution
  • Newsjacking and the art of topical content
  • What doesn’t work; Don’t make an Ad
  • Future trends: How the game is changing
  • Speaker

    Aashish Chopra

    Head - Content Marketing at ixigo.com

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