What Does The Shift To Digital PR Mean For Your Brand

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    Duration : 60 mins

    PR is and always has been the unsung hero in the marketing mix. A lot of business, marketing & sales leaders do not get PR. They consider it to be an “add-on” to the list of things after pricing, promotion, and marketing mix has been covered. This is in stark contrast to the Amazon way of thinking championed by Jeff Bezos who has created a culture of starting every initiative by documenting a “Dream PR Story” that the business would wish for. They then work backward from that dream story and reverse engineer the nuts and bolts that go into the initiative.

    Key Takeaways:

    1. What is PR? 
    2. Digital Vs Traditional PR
    3. The 4 Pillars of an engaging, robust PR strategy playbook
    4. Digital PR Execution 101
    5. Primary & Secondary Tools for enabling digital PR 
    6. Starting up? – A Digital PR GTM plan
    7. How PR can be leveraged the right way: Airbnb Caselet

    Speaker

    Vedanarayanan Vedantham

    Digital Marketing Visiting Faculty, S.P. Jain Institute of Management & Research

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