The E-commerce sector in China is an incredibly lucrative one. An internet penetration rate of just under 50% results in 600 million Chinese citizens having access to the internet. E- retailing is therefore a key opportunity for western brands who can establish a...
Benji Lamb has lived in Shanghai for five years and specializes in e-commerce, digital marketing, and social networking in China. He is passionate about finding solutions for western firms in the aptly named mysterious orient. For more information see his marketing website and blog.
The Chinese Social Media Landscape
The Chinese social media landscape is arguably the dynamic, unique and fascinating one in the world. Social media in China has grown phenomenally particularly with the rise of Weibo (China’s answer to Twitter) and WeChat. This is because of an increasingly high...