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The real value of learning Digital Marketing at Digital Vidya lies in the hands-on assignments & projects you do. A wide range of digital marketing tools is covered in the CDMM program. We’ve partnered with the best industry players to offer you an exclusive set of digital marketing tools.You will work on Free Versions of these softwares to get hands on experience and learn how to use it for results generation for your digital marketing campaigns.
Learn how to host and create websites using the content management system (CMS) known as WordPress. WordPress has a template system and a plugin architecture that allow you to personalize any website to meet your company, blog, portfolio, or online store.
A drag-and-drop page builder for WordPress is called Elementor. Using a visual editor, this plugin makes it easier to design stunning pages. It’s made to let you easily create dynamic websites.
Canva is a graphic design tool that lets you effortlessly create invitations, business cards, flyers, lesson plans, Zoom backgrounds, and more using professionally designed templates.
Google Search Console is a web service provided by Google that allows website owners, administrators, and webmasters to monitor and manage their site's presence in Google search results. It provides valuable insights into how Google's search engine views and indexes a website.
GTmetrix is a web-based tool that analyzes and provides performance reports for websites. It assesses the speed and optimization of a website by analyzing its loading time, page size, and other performance-related metrics.
Moz is a software company that provides a variety of tools and resources for search engine optimization (SEO) and online marketing
RankWatch is a software platform and tool designed for search engine optimization (SEO) purposes. It provides a suite of features and functionalities to help businesses and website owners monitor and improve their search engine rankings. RankWatch offers insights into various aspects of SEO, allowing users to track keyword performance, analyze backlinks, conduct site audits, and more.
SimilarWeb is a web analytics and competitive intelligence platform that provides insights into website traffic, audience demographics, and online performance metrics. It allows users to analyze and compare the digital presence of websites, including their traffic sources, engagement metrics, and audience characteristics.
Ahrefs is a widely used and comprehensive search engine optimization (SEO) toolset that provides a variety of features to help website owners, digital marketers, and SEO professionals improve their online visibility and performance. Ahrefs is known for its robust backlink analysis, keyword research, and site audit capabilities.
Screaming Frog SEO Spider is a desktop-based website crawling tool designed for search engine optimization (SEO) purposes. Developed by Screaming Frog Ltd., this software is used by SEO professionals, webmasters, and digital marketers to analyze websites and identify potential issues that may impact search engine rankings.
Tagify is a tool that help users find popular and trending hashtags for their posts. These tools analyze current trends and suggest relevant hashtags to improve the discoverability of content.
Hootsuite is a social media management platform that allows individuals and businesses to schedule and manage content across various social media networks. It provides a centralized dashboard where users can monitor, engage, and analyze their social media presence. Hootsuite supports a wide range of social media platforms, including Facebook, Twitter, Instagram, LinkedIn, YouTube, and others.
Dux-Soup is a browser extension and LinkedIn automation tool designed to assist users with lead generation and relationship building on the LinkedIn platform. It is often used by sales and marketing professionals to automate certain tasks and streamline their outreach efforts on LinkedIn.
BuzzSumo is an online tool that provides insights into content performance on social media platforms. It helps users discover popular and trending content related to specific topics, industries, or keywords. BuzzSumo is widely used by content creators, marketers, and businesses to inform their content strategy, identify influencers, and analyze social media trends.
Buffer is a social media management platform that allows individuals and businesses to schedule and publish content across various social media channels. It provides tools for managing social media accounts, analyzing performance, and engaging with audiences. Buffer is designed to streamline the social media management process, making it easier for users to maintain an active and consistent presence on platforms like Twitter, Facebook, LinkedIn, Instagram, and others.
Konnect Insights is a user experience management platform where you can manage and listen the experience the of your users on all social media platforms like Facebook, Quora, Instagram etc
RiteTag is a tool that provides hashtag suggestions for social media posts, particularly on platforms like Twitter and Instagram.
LinkedIn Sales Navigator is a premium subscription service offered by LinkedIn, a professional networking platform. It is specifically designed for sales professionals, marketers, and business development teams to help them find and connect with potential leads and prospects more effectively.
Google Keyword Planner is a tool provided by Google as part of its Google Ads platform. It is designed to help advertisers and website owners identify relevant keywords for their online advertising campaigns. The tool provides insights into the popularity and competitiveness of keywords, helping users make informed decisions about which keywords to target in their advertising efforts
AdSpyder is a software tool that helps businesses spy on their competitors' online advertising campaigns. It does this by crawling the web and collecting data on ads that are running on various platforms, such as Google Ads, Facebook Ads, and Bing Ads.
SEMrush is an all-in-one online marketing toolkit designed to help you improve your website's visibility and gain valuable marketing insights. It's like a Swiss army knife for digital marketers, offering a wide range of features across various facets of online marketing.
Mailchimp is an all-in-one marketing platform that helps businesses of all sizes manage and communicate with their customers and potential customers through email, social media, landing pages, and advertising. It's one of the most popular email marketing platforms in the world, with over 13 million users.
Zoho Corporation is an Indian multinational technology company that develops and provides a wide range of cloud-based business software applications. They are best known for their Zoho Office Suite, which competes with Microsoft Office and Google Workspace.
The Sender Score Tool is a free email reputation measurement service created by Validity. It's essentially like a credit score for your email sending practices, giving you a number between 0 and 100 that reflects how favorably email providers view your IP address and sending domain. A higher score indicates a better reputation, meaning your emails are more likely to land in inboxes rather than spam folders.
Sendinblue is an all-in-one email marketing and marketing automation platform that helps businesses reach their customers through email, SMS, and chat. It's a popular choice for small and medium-sized businesses (SMBs) because it's affordable, easy to use, and has a wide range of features.
MailerLite is an email marketing platform that helps businesses and individuals create, send, and manage email newsletters and campaigns. It's known for its user-friendly interface, affordable pricing, and range of features.
Subjectline.com is a tool designed to help you write better email subject lines. It boasts several key features: Large Database: Subjectline.com claims to have analyzed over 15 million subject lines, giving them a vast amount of data on what works and what doesn't. Free Rating Tool: Their main feature is a free subject line rating tool. You can paste your subject line in, and the tool will assign it a score based on various factors like word count, urgency, personalization, and spam trigger words.
Convertiful is an all-in-one marketing tool that helps businesses turn website visitors into leads and sales. It offers a variety of features to help you achieve this, including: Popups and modals: Create eye-catching popups and modals to capture leads, promote offers, or deliver targeted messages. Forms and surveys: Build beautiful and engaging forms to collect leads, conduct surveys, and gather customer feedback.
Page Speed Insights, often shortened to PSI, is a tool developed by Google to analyze the performance of web pages on both mobile and desktop devices. It provides valuable insights and suggestions for optimizing your pages to load faster and deliver a better user experience.
A Campaign URL Builder is a tool that helps you add tracking parameters to your website URLs. These parameters, known as UTM codes, provide valuable insights into your marketing campaigns' performance.
ConvertKit is an email marketing platform designed specifically for creators, such as bloggers, YouTubers, podcasters, and musicians. It helps creators build their audience, sell their products and services, and connect with their fans on a deeper level.
Hotjar is a product experience insights platform that helps businesses understand how their users interact with their websites and apps.
PushEngage is a web and app push notification software that helps businesses engage with their audience and drive results. I
Nelio Software primarily develops plugins for the WordPress platform. These plugins assist with various aspects of website management
GetResponse is an all-in-one online marketing platform that helps businesses of all sizes grow their audience and engage with their customers.
ActiveCampaign is a cloud-based marketing and sales automation platform designed to help businesses streamline their marketing and sales efforts.
ContentBot.ai is an AI-powered tool that helps content creators and marketers with various tasks related to content creation and marketing. It offers a range of features, including: AI Writing: Generate different types of content, including blog posts, product descriptions, social media captions, and even ad copy. Content Ideas and Inspiration: Overcome writer's block and get fresh ideas for your next content using various brainstorming tools. Marketing Copywriting: Create effective marketing copy for your website, ads, and email campaigns.
Adobe Firefly is a family of generative AI models currently in public beta as part of Adobe Creative Cloud. It's essentially a set of tools powered by machine learning that helps creatives with various tasks, like: Image and text effect generation: Imagine wanting to add a starry night sky to your photo or turn a simple sketch into a detailed illustration. Firefly can help you do that with just a few clicks. Design variations: Brainstorming different design ideas can be time-consuming. Firefly can generate variations of your existing designs, giving you a fresh perspective and saving you precious time.
AutoDraw is a free web-based drawing tool that uses machine learning to help you draw stuff fast. It was created by Google and launched in 2017. AutoDraw works by recognizing the shapes you are drawing and then suggesting similar, more refined images from a library of thousands of icons. This makes it easy to create professional-looking drawings, even if you're not a skilled artist.
Google Lens is a visual search tool developed by Google that allows you to use your phone's camera or photos to search for information about what you see. It's like having a search engine for the real world!
Supermeme AI is an AI-powered meme generator that can help you create custom memes in seconds. It's essentially a platform that uses artificial intelligence to understand your ideas and then generate memes that match them.
Lumen5 is an AI-powered video creation platform that helps people without prior video editing experience create professional-looking video content in minutes. It's a popular tool for marketers, publishers, and brands to tell their stories through engaging videos.
Optimo AI Tool is a free, multi-purpose marketing tool powered by artificial intelligence. It aims to help marketers save time and effort while getting instant results for various marketing tasks.
Describely is an AI-powered software specifically designed for eCommerce stores to help them create effective and engaging product descriptions, titles, and other content.
WordTune is a versatile AI writing tool that helps you improve your writing in several ways, acting as a writing assistant, paraphrasing tool, and summarizer all rolled into one.
Runway AI is a platform that harnesses the power of artificial intelligence (AI) to empower creative workflows across various domains like art, design, film, music, and even writing. It boasts a user-friendly interface that makes these powerful AI tools accessible to anyone, regardless of their technical expertise.
ChatGPT, or Chat Generative Pre-trained Transformer, is a chatbot developed by OpenAI and launched in November 2022. It's essentially a large language model, trained on a massive dataset of text and code, allowing it to engage in informative and engaging conversations with users.
Copy AI is an AI-powered content creation tool designed to help businesses with their marketing and copywriting needs. It acts as your virtual writing assistant.
Descript is an all-in-one audio and video editing tool powered by artificial intelligence. It streamlines the creative process by offering a variety of features, especially for those working with podcasts and videos.
Jasper AI, formerly known as Jarvis, is an AI-powered writing and marketing platform designed to help businesses and creators produce high-quality content more efficiently.