Pradeep Chopra (Co-Founder, Digital Vidya): Digital marketing has become a crucial component of any successful business strategy in the modern era.  With the rise of internet usage and social media platforms, businesses need to establish a strong online presence to...

Pradeep Chopra (Co-Founder, Digital Vidya): Along with digital marketing, influencer marketing is one of the most trending and cost-effective modes of marketing today.  According to Influencer Marketing Hub, 92% of marketers believe that influencer marketing is an...

Pradeep Chopra (Co-Founder, Digital Vidya): Digital marketing has seen massive growth as a marketing career path, with no signs of slowing down. And even if you aren’t looking to switch careers and become a marketing expert, this skill set is essential for business...

Pradeep Chopra (Co-Founder, Digital Vidya): The world of marketing has changed and transformed immensely over the past few years.  Nowadays, having an online presence is no more an option for any business. According to DataReportal 2022, there are 4.95 billion active...

Pradeep Chopra (Co-Founder, Digital Vidya): In today's modern age, everything can be found online. The use of the internet has urged every organization to promote themselves online.  An estimated 85.4% of internet users search for information online at least once per...

Pradeep Chopra (Co-Founder, Digital Vidya): The development of the Internet has given the idea of marketing a new dimension. Earlier, the main focus of marketing was to recommend something to the audience. Today, however, this idea has been reinterpreted by digital...

Pradeep Chopra (Co-Founder, Digital Vidya): There is no escaping the reality that digital marketing is currently experiencing an important moment. Millions of businesses around the world have recognized its significance, thus, it is here to not just stay but grow....