20 Key Ecommerce Events Metrics To Track & Configure in Google Analytics

by Sivaram Reddy | Sep 9, 2016 | Search Engine Optimization (SEO), Web Analytics

Introduction: If you consider reading this article it seems like you are already into the Ecommerce business or probably you are willing to start your online store in future. You need to go beyond basic user performance metrics with Google Analytics to track...

Toy Universe Increased Their Organic Traffic By 116% -Case Study

by Sivaram Reddy | Sep 7, 2016 | Case Studies, Digital Marketing, Search Engine Optimization (SEO)

About Toy Universe : Toy Universe an online toy store specializing in the sale of big brands. Unique toys, games and puzzles for children from birth to teenage years. Born out of our passion to provide high play value toys at affordable prices to all families. We...

Keywords Analysis For An Effective Ecommerce SEO Campaign

by Sivaram Reddy | Sep 5, 2016 | Search Engine Optimization (SEO), Digital Marketing

What are these Keywords & Why they are important ? Keyword research one of the most valuable, and high return activities in the search marketing . Ranking for the unique keywords can make or break your website. Researching your market's keyword requirement, will...

Taco Bell Gets Half Million Tweets In 5 Days: Case Study

by Sivaram Reddy | Aug 31, 2016 | Case Studies, Social Media Marketing

About Taco Bell: Taco Bell an American Chain of Fast Food Restaurants located in Irvine, California in United States. Its a subsidiary of Yum. Serve a variety of Tex Mex foods includes tacos, burritos, quesadillas, nachos and a variety of Value Menu items. Acquired...

All You Need To Know About Retargeting Campaigns

by Sivaram Reddy | Aug 30, 2016 | Search Engine Marketing (SEM)

What do you mean by Retargeting? Retargeting, also called as remarketing. Retargeting a form of online advertising that can help you to keep your brand in front of the left audience. Mostly websites have 2% of web traffic converts on the initial visit. Its a...

Emerson Salon Generated Revenue via Social Media Strategy

by Sivaram Reddy | Aug 26, 2016 | Social Media Marketing, Case Studies

About Emerson Salon: 'Emerson Salon' a small hair dressers based in Washington. Matt Buchan and Alex Garcia decided to buy and make over a hair salon in Seattle in 2008. Started out with $10,000 and no hair salon experience as they are consultants earlier. After an...

Sprite’s Snapchat Campaign Got 2 Million Views in 2 Days: Case Study

by Sivaram Reddy | Aug 25, 2016 | Social Media Marketing, Case Studies

About Sprite : Sprite a lemon lime flavored, caffeine-free soda pop, created by the Coca-Cola Company developed in West Germany in 1959 as Fanta Klare Zitrone ("Fair Lemon Fanta"). Introduced in the United States as Sprite in 1961. This was Coke's reaction to the...

Avaya used Twitter to set up a six figure deal via Social Media Strategy : Case Study

by Sivaram Reddy | Aug 24, 2016 | Case Studies, Social Media Marketing

About Avaya: Avaya is one of the world's leaders in business collaboration and communication solutions which contributes unified communications, real-time video collaboration, contact center, networking and related services to companies of all sizes worldwide.1995,...