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Posts Tagged "old spice"

Case Study on Successful Viral Marketing Of OldSpice

About Old Spice OLD SPICE – is a leading American brand of grooming products for males. Procter & Gamble acquired the brand in 1990 from Shulton, Inc., which was the original producer of Old Spice. After its acquisition, Proctor & Gamble constantly made efforts to change the brand’s earlier image of ‘a product your grandfather […]

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