Inbound Marketing Training

Unlike old techniques of outbound marketing, Inbound Marketing refers to techniques & tools to generate pull towards your product and service. It’s one of the most sustainable channels for Lead Generation and Customers including for B2B businesses.

Let us empower and enable you to unleash the potential of Inbound Marketing for your organization. And, in the process, help you ensure that your people have acquired the right skills to take charge of your organizational growth on Digital Media.

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Training That Fits Your Business Needs

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Who Should Attend this Training?

  • CXO’s
  • Business Heads
  • Sales & Marketing Team
  • Digital Marketing Team
  • PR & Communication Team
  • CRM Team
  • Product Managers

Key Promises of this Training

  • Orientation to Inbound Marketing
  • Why should every brand care about Inbound Marketing?
  • How to identify and leverage Engagement Magnets to generate pull for your product or service?
  • How to convert your visitors into prospects through techniques such as Landing Page Optimization?
  • How to leverage Drip Email Marketing campaigns for Learn Nurturing?
  • How to measure and optimize conversions?

Training Duration

2 Days

Recommended Training Agenda

Module 1 Attracting your potential customers into conversion funnel

  • Various ways to build reach through Digital Marketing
  • What are Engagement Magnets?
  • How to identify right set of engagement magnets for your business?
  • Effectiveness of various Engagement Magnet
  • Digital Reach Building Strategy through Inbound Interest Generation

Module 2 Converting your prospects into leads using emails

  • What is Audience aggreation?
  • Benefits of Audience Aggreation
  • How to do Audience Aggreation through Emails

Module 3 Landing page

  • Conversion Oriented Landing Page Design
  • Investment in Landing Page
  • Is it for me?
  • What is it?
  • Critical concerns to address on landing page
  • What’s the next step

Module 1 Conversion Optimization

  • Role of Conversion
  • Understanding Customer Psyche
  • Conversion Optimization User Flow and Persuasion
  • Online Persuasion
  • True meaning of Landing Page
  • User Flow and Online Persuasion

Module 2 Conversion Optimization Patterns for Engaging website Visitors

  • Patterns for Engaging Website Visitors
  • Pattern#1 Pop-Ups
  • Pattern#2 Pop Under Call to Action
  • Pattern#3 – Inside Article CTA

Module 3 Life Cycle Emails

  • Life Cycle Emails: What and Why?
  • Lead Nurturing with Drip Email Marketing:How?

What will participants get at the end of the training?

Why Digital Vidya’s in-house Trainings?

Our Awesome Corporate Customers


What Our Clients Speak About Us

Enlightening, Enriching, Empowering

Nasr Ul Haidi (Chief Sub Editor, NDTV)

It was a great program -an eye opener

VAK (Head Marketing, Intuit)

Excellent. Very Insightful

George John (Director of Marketing, Warner Bros)

Opened up the world of social media for me

Sonia Mehta (Chief Customer Experience Officer,

Three words - Fun + knowledge + perspective - define the two days spent with Digital Vidya.

Mansi Aneja (Head of Content, Shiksha at Infoedge India Ltd)

Very informative. Exposes you to a new world.­­­­­­­­­­­­­­

Manish Dewan (Vice President, SBI Card)

Shed light on the black box that was digital and helps me identify ways to ensure more value for every buck spend online.

Monisha Prasher (Group Product Manager, Dabur)

It was good understanding on basics of social media marketing,digital marketing & app marketing.

Somdip Das (Regional Manager, OnMobile)

It was a very engaging and useful training session. The beauty was that the trainer covered A-Z on the subject.

Aastha Juneja (Aastha Juneja, NASSCOM)

Excellent, honest-to-goodness Workshop brings some order to the chaos around SMM. Covers almost all aspects - creative, strategy, measurement, tools, ORM, etc.

Vikas Tondon (Director, Indigo)

Training That Fits Your Business Needs

Let us customize training curriculum for you.