Search Engine Marketing (SEM) Training

Are you serious about building and promoting your brand online? Interested in generating leads using Search Engine Marketing (SEM) including Display Advertising? Ultimately, scale up your revenues & profits and move ahead of your competition!

Let us empower and enable you to unleash the potential of Search Engine Marketing (SEM) for your organization. And, in the process, help you ensure that your people have acquired the right skills to take charge of your brand on Search Engines.

Training Partner For Microsoft & Google Partners

Training That Fits Your Business Needs

Let us customize training curriculum for you.

  • This field is for validation purposes and should be left unchanged.

We are good people. We don’t spam.

Who Should Attend this Training?

  • CXO’s
  • Business Heads
  • Sales & Marketing Team
  • Digital Marketing Team
  • PR & Communication Team

Key Promises of this Training

  • Why should every brand care about Search Engine Marketing (SEM)?
  • SEO (Search Engine Optimization) vs SEM
  • Leverage SEM (including Display Advertising) for Lead Generation
  • Advanced SEM Techqniues such as Remarketing
  • How to meaure ROI of SEM Campaigns through Google Analytics?

Training Duration

2 Days

Recommended Training Agenda

Module 1 Search Engine Marketing Overview

  • Understanding Google search
  • What is SEM (Search Engine Marketing)
  • Overview of Google AdWords, Microsoft AdCenter and Yahoo Search Marketing

Module 2 Pay Per Click Overview

  • PPC Definition & how it function
  • Important Terms – Quality Score, Conversion Rate etc.
  • Quality Score Overview – Understanding

Module 3 Strategizing PPC Campaigns

  • Setting objectives, goals & expectations
  • Actionable metrics for performance measurements
  • Formulating account structure
    • Effective segmentation of keywords
    • Usage of multiple match types
    • Non overlapping Ad Groups

Module 4 Keyword Targeting

  • Keyword Research
  • Choose appropriate keyword phase – Most Critical
  • Keyword Research – Tools & Techniques
    • Different Match types
    • Reduce costs – Using Negative Keywords
  • How to take benefit from high performing keywords

Module 5 AD Writing Techniques

  • Compelling ads that increase click through rates (CTR’s) lower costs
  • Understanding, Analyzing & Improving – Relevance & Quality score
  • Improve conversion rates – Targeted ads & relevant landing pages
  • Ad Preview tool
  • Best Practices like using features such as reviews, +1 button etc

Module 1 Campaign Management

  • Overview of the tools
  • Understanding advance functionality

Module 2 Bid Management Plan

  • Understand bidding strategy
  • Manual vs. Automated bid management
  • Different bid management features – CPA bidding, position preference etc.

Module 3 Performance Tracking

  • Define Performance metrics
  • Monitor PPC activity with Google Analytics

Module 4 reporting & analysis – google analytics

  • Integrate PPC account with Google Analytics
  • Understanding Google Analytics reports

Module 5 Remarketing

What will participants get at the end of the training?

Why Digital Vidya’s in-house Trainings?

Our Awesome Corporate Customers


What Our Clients Speak About Us

Enlightening, Enriching, Empowering

Nasr Ul Haidi (Chief Sub Editor, NDTV)

It was a great program -an eye opener

VAK (Head Marketing, Intuit)

Excellent. Very Insightful

George John (Director of Marketing, Warner Bros)

Opened up the world of social media for me

Sonia Mehta (Chief Customer Experience Officer,

Three words - Fun + knowledge + perspective - define the two days spent with Digital Vidya.

Mansi Aneja (Head of Content, Shiksha at Infoedge India Ltd)

Very informative. Exposes you to a new world.­­­­­­­­­­­­­­

Manish Dewan (Vice President, SBI Card)

Shed light on the black box that was digital and helps me identify ways to ensure more value for every buck spend online.

Monisha Prasher (Group Product Manager, Dabur)

It was good understanding on basics of social media marketing,digital marketing & app marketing.

Somdip Das (Regional Manager, OnMobile)

It was a very engaging and useful training session. The beauty was that the trainer covered A-Z on the subject.

Aastha Juneja (Aastha Juneja, NASSCOM)

Excellent, honest-to-goodness Workshop brings some order to the chaos around SMM. Covers almost all aspects - creative, strategy, measurement, tools, ORM, etc.

Vikas Tondon (Director, Indigo)

Training That Fits Your Business Needs

Let us customize training curriculum for you.