Digital Vidya 11 years of excellence

Search Engine Optimization (SEO) Training

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Are you serious about building and promoting your brand online? Interested in expanding reach, generating leads and acquire customers using Search Engine Optimization (SEO)? Ultimately, scale up your revenues & profits and move ahead of your competition!

Let us empower and enable you to unleash the potential of Search Engine Optimization (SEO) for your organization. And, in the process, help you ensure that your people have acquired the right skills to take charge of your brand on Search Engines.
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Training Partner For Microsoft & Google Partners

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    • CXO’s
    • Business Heads
    • Sales & Marketing Team
    • Digital Marketing Team
    • PR & Communication Team
    • Web Design & Development Team

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    • Why should every brand care about Search Engine Optimization (SEO)?
    • Align your web presence based on future of Search
    • Leverage SEO for Visibility, Lead Generation & Customer Acquisition
    • Role of Content in SEO
    • Leverage Social Media for SEO
    • Leverage SEO Tools to improve performance and productivity
    • How to measure ROI of SEO?

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    Training Duration

    2 Days

    Recommended Training Agenda

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    Module 1 On Page Optimization

    • What is On-page Optimization
    • Keyword Research with Google Keyword Planner
    • How to select Domain Name?
    • Page Naming {URL Structuring} and Folder Naming
    • Image Naming, Image Title and ALT Tags Creation
    • What are Meta Tags – Description, Keywords, Author, Country, Robots
    • Redirection Tags
    • Headings Tags {H1 to H6}
    • What is Content Writing?
    • SEO Friendly Content Writing {Insert keywords in content}
    • Anchor Text, Link Title
    • Robots.txt file use and creation
    • HTML Sitemap creation
    • XML Site Map Creation
    • ROR text sitemap
    • Site Tracking Tools (Google Webmaster Tool, Google Analytics Tool)
    • Why is Alexa Rank important?
    • Alexa Integration

    Module 2 Off Page Optimization [Part 1]

    • What is Off-page Optimization?
    • What are Backlinks?
    • Why Backlinks are Important?
    • How to Get Backlinks?
    • Difference between Do-Follow and No-Follow Backlinks
    • What is Google Page Rank?
    • How to increase Page Rank?
    • Search Engine Submissions
    • What is Content Writing?
    • Directory Submissions
    • Article writing and submissions
    • Press Release writing and submissions

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    Module 1 Off Page Optimization [Part 2]

    • Blog posting and comment writing
    • Classifieds posting
    • Forum Posting
    • Business Listing
    • Social Bookmarking
    • Social Networking
    • RSS Feeds
    • Link Exchange (one way, two way and three way)

    Module 2 Search Engine Algorithms [Part 1]

    • Basics
    • What is Search Engine Algorithms?
    • How Algorithms Works?
    • Why Search Engine needs to update its Algorithm?
    • Search Engine Penalties and Recoveries.
    • Why Search Engine penalize a website?

    Module 3 Search Engine Algorithms [Part 2]

    • Advanced
    • What is Google Panda Algorithm?
    • What is Google Penguin?
    • What is Google EMD Update?
    • How to save your site from Google Panda, Penguin and EMD Update?
    • How to recover your site from Panda, Penguin and EMD?

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    What will participants get at the end of the training?

    • Digital Vidya’s Certificate to every participant
    • All presentations of the workshop (soft copies)
    • Soft Copies of various Worksheets (e.g. Social Media Strategy)
    • A comprehensive list of Digital Marketing Resources (including Tools) for continuous support
    • Digital Vidya Alumni Privileges: Access to Weekly Webinars, Exclusive offers on other training programs and more

    Why Digital Vidya’s in-house Trainings?

    • Curriculum developed by Digital Marketing thought Leaders with over 14 years of Digital Marketing Industry Experience
    • Customized to Your Business Objectives
    • Experiential Workshops with Live, Hands-on Exercises
    • Learning delivered through relevant Global & Local Case Studies



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