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Silver Bullet Selling

This one comes with special recommendation – the author was hosted by Google in Mountainview to talk about winning new business. This is perhaps the Bible of modern day sales. Replete with hilarious stories, the authors’ own experiences and a powerful six step process that guarantees total understanding of how sales works. Highly recommended for people who are already in senior sales roles and want to renew how they look at their field of choice­­­­­­­­­­­­­­­­.

Little Red Book of Selling

A book for all aspiring entrepreneurs, and marketing professionals. This book talks about how today’s top companies like Uber, PayPal, Airbnb, Amazon, Apple disrupted the market and became industry leaders. Platform Revolution is an amazing fact-based book to understand the secret of success of these companies.­­­­­­­­­­­­­­­­

Sticky Branding

If you’re trying to brand an organization, this is the “how to” book you should read. Regardless of the size and type of your organization – small or midsized, for profit or nonprofit, or even family owned – or stage of branding you’re in, this book is chock full of concise, real world, step-by-step information, written in down to earth language. Although larger marketers could easily benefit from this book, it’s written with the understanding that most organizations do not possess a multi-million dollar war chest.

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