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Shayak Munshi
Jayant Mahawar
Baibhab Pandey
Kaneez Abbas
Arun babu
Rajat Maheswari
Rama Subramanian
Meenakshi Mahalwal
Our curriculum is updated for 2026 to include the latest Search Engine Optimization algorithms and AI tools.
How do Search Engines work?
Organic Search vs. Paid Search Results
Keyword Research
HTML Basics
On-page SEO Elements
Technical SEO
Mobile SEO
Schema Markup
Link Building
Social SEO
Local SEO
Backlink Audits using SEMrush.com
SEO Audits
Algorithm Updates
Measurement with Google Analytics
SEO Resources, Careers in SEO
Introduction to SEM – Fundamentals & Case Studies
Creation of Google Display Network
Mobile Ad Campaigns
Shopping Campaigns – Introduction
YouTube Marketing – Introduction & Ad Formats
Getting Started with Social Media Marketing
Introduction to Social Media
Facebook Marketing
Creating Content for Facebook & Social Media
Tools for Content Creation
Facebook Marketing
What is Facebook Marketing
How does Facebook Advertising Work?
Instagram & LinkedIn Marketing
Marketing on Instagram
LinkedIn as a Marketing Platform
Twitter and Snapchat Marketing
Twitter Marketing
Snapchat Marketing
Pinterest Marketing & Creating a Successful Digital Marketing Strategy
Pinterest Marketing
Social Media Marketing Tools
Crafting a Successful Social Media Strategy
Deliverability
Effective Email Content
Customer Acquisition Strategies
Effective Creative Introducing
Nurturing & Automation
Resources to do situational analysis and progressive updates
Email Automation
Introduction to Automation
Choosing an Automation Platform
Simple Automation Functions from MailChimp
Attracting your potential customers into conversion funnel
Converting your prospects into leads using emails
Landing Page
Conversion Optimization
Conversion Optimization Patterns for Engaging website Visitors
Lifecycle Emails
Build an Integrated Digital Marketing Plan by understanding how to work on the concepts of conversions, define objectives, measure, evaluate and tweak your plan. You will also learn how to execute the strategy, what is the skill set required, how you can outsource your marketing activities.
1. Introduction
2. The Customer
3. Marketing Principles: AIDA, Purchase Cycle, Moments of Truth
4. Recap of Various Digital Channels: Digital POEM
5. Creating Digital Moments of Truth – AHA Moments
6. Digital Strategy: Branding v/s Acquisition. What would differ?
7. Analytics
8. Case Study: A look at the web presence of Starwood Hotels (more engagement less transactional)
9. Campaign Optimization – Test, Learn, Deploy what works. Repeat
10. Case Study: A look at the web presence of MakeMyTrip (acquisition focus, less engagement)
11. Trends
12. Tools for Measurement
You will be introduced to Affiliate Marketing, Models of Affiliate Marketing. Study how to generate and convert leads. In the session guidance to success with Affiliate marketing will be provided.
Learn how to sell digital marketing services by assessing the brand’s necessity to reach out to the customers. You will generate customized reports, evaluate other digital marketing service providers and prepare metrics to track performance.
Explore how the billion dollar industry of online market is shaping up. How do we be a part of the new age e-tail? The pros and cons of listing online/marketplace model and brand’s own website. This module will help you understand the various Models that Exist and how to set up your own store and how to drive marketing campaigns for conversions and sale.
Familiarize yourself with Evolution & Growth of Programmatic Advertising. Know how real-time bidding works, its types, its advantages and challenges, and myths related to programmatic marketing.
Learn how to use Adobe Analytics to analyze data of your digital platform and strategies digital marketing plans for your business based on the results.
Gives yourself the ultimate advantage in a competitive job market by strategically designing your resume to convey specific information in a visually compelling manner. Create a brand new designer resume with our power packed Infographic resume module.
You will identify the myths about Content Marketing and know the tactics to create “Good” Content. You will learn to develop a Framework to begin a content marketing program, show ROI for content programs. Also, explore key resources and tools to create and curate content with this module.
Digital Marketing Course gains value when practical elements are incorporated in it. That’s precisely what we do in Digital Vidya. Our comprehensive hands-on assignments are specially created to enhance your Digital Marketing Capacity.
Our Digital Marketing Course comprises of three components which are he Instructor-led online lessons, tasks, and hands-on assignments. Each of the modules has an independent set of assignment and case studies.
Successful application of Digital Marketing learnings on these assignments will ensure to give you practical experience.
Just after the registration, the participants are requested to register their already existing blogs/businesses. For those without an existing online property, it is mandatory that they build one. For this, we help them through our Build Your Blog course which is a 2-hours long course. We also have a self-paced course with 6 Pre-Recorded lessons on ways to Promote Your Blog.
Build Your Blog
Duration: 6 Hours
Assignment Promises
Promote Your Blog
Duration: 5 Hours
Assignment Promises
Duration: 8 Hours
Assignment Promises
Tools you will Learn
Duration: 15 hours
Assignment Promises
Tools you will Learn
These assignments will require running live Google AdWords Campaigns by spending Rs 1000.
Duration: 10 hours
Assignment Promises:
Tools you will Learn
These assignments will require running live Facebook Ad Campaigns by spending Rs 500.
Duration: 8 hrs
Assignment Promises
Tools you will Learn
Duration: 8 hours
Assignment Promises
Tools you will Learn
We at Digital Vidya have a strong research & development team that works constantly in researching interesting Marketing Campaigns. To provide the best practical experience to our students we have selected Case Studies that can be easily blended into any brand’s strategy.
A time frame of 60 hours is allocated to Case Studies and in-depth exercises. The basis of becoming a Digital Marketing expert lies in successfully attempting, understanding and applying these exercises. These in-depth case studies and tasks are the highlighted elements of this Digital Marketing Course.
For each of the Case Study, you are required to create a Business Class Solution by implementing your theoretical learnings and practical experience. All these aspects of Digital Marketing can be learnt, here in Bangalore.
Duration: 20 hours
Learning Outcomes
Tools you will Learn
Duration: 4 hours
Learning Outcomes
Tools you will Learn
Duration: 20 hours
Learning Outcomes:
Duration: 8 hours
Learning Outcomes
Tools you will Learn
Duration: 8 Hours
Learning Outcomes
Tools you will Learn
Duration: 4 hours
Learning Outcomes
Tools you will Learn
After the successful completion of this Digital Marketing course in Bangalore, every participant will get a chance to do the Digital Marketing Internships. The internships will be with digital Vidya and other companies and it will significantly enhance your skills and resume value.
In our Digital Marketing Course in Bangalore, a variety of Digital Marketing tools are covered. To offer you a premium set of free Digital Marketing Tools, we have associated with top industry players. There is no additional fee required to get access to these tools. The duration to access these paid tools ranges from a few weeks to a few months.
Application of these tools will make sure that you apply your learnings and understanding in real-life Digital Marketing scenario. These industry relevant tools will assist you in executing Digital Marketing Applications practically. This is a unique feature that makes us different from other Digital Marketing Institutes in Bangalore.
Bangalore is India's largest market for digital marketing hiring, and the numbers aren't close. Internshala alone lists 693 digital marketing vacancies across the city, of which 293 are open to freshers — more fresher roles than most Indian cities have total openings. The demand clusters in four places. Koramangala and Indiranagar hold the startup and agency density, where a portfolio of live campaign work matters more than a degree. Whitefield and Marathahalli carry the enterprise tech campuses and their in-house marketing teams. Electronic City adds the IT services majors. HSR Layout and BTM have become the default base for D2C brands and growth-stage companies hiring their first marketers. What makes Bengaluru different is that it's the only Indian city where a marketer can move between SaaS, consumer tech, D2C, fintech and agency work without leaving town. That breadth is why performance marketing and analytics salaries here run ahead of the national range — and why employers expect candidates to arrive with campaigns they've actually run. Classes are live online, so you study from Whitefield, Koramangala or Electronic City without commuting through Outer Ring Road traffic, and you interview across the whole city.
Get the chance to learn directly from 10 + Digital Marketing experts with experience of up to 18 + years.
140+ hours of hands-on assignments plus 60 hours of brand case studies with AI Tools
Learn from anywhere with just a laptop & save up-to 120+ hrs of precious time.
Missed a session live? No issue. Catch up your classes via registered class sessions which you can always access through Learning Portal.
Intensive classes, brainstorming & a vibrant Q&A community create a perfect environment for collaborative learning.
Learn AI skills Including Generative AI, Answer Engine Optimization, AI Marketing Automation with latest AI Tools
Get ₹20,000 Fee Waiver on the CADMM Program
Upgrade your digital marketing skills with AI, hands-on projects, industry certifications and career support.
Enrol for just ₹45,000 for a limited time.
We'll strengthen your digital marketing profile offering support in crafting your resume, updating your LinkedIn profile, and obtaining relevant digital marketing certifications
Gain industry experience through 5 months of internship with Digital Vidya and our partner companies
We will assist you with sample interview questions to prepare for your interviews
We will arrange Interviews with relevant Agencies/Brands
You have the option to review class recordings to refresh your understanding even after the training completion
You have the opportunity to participate in specific training sessions again within one year of your training
Gain industry experience through multiple work from home internships with Digital Vidya and our partner companies
You have the option to review class recordings to refresh your understanding even after the training completion
You have the opportunity to participate in specific training sessions again within one year of your training
Gain industry experience through multiple work from home internships with Digital Vidya and our partner companies
30-minute coaching call with a digital marketing expert to develop an implementation roadmap for your Business. This session will guide you in applying the acquired course knowledge directly to your business endeavors.
Digital Vidya’s CADMM is a 6-month, AI-integrated digital marketing course covering 44+ modules, 15+ certifications from Google, Meta, HubSpot and LinkedIn, hands-on assignments on your own live website, and placement support. It’s one of the few courses in Bangalore teaching Answer Engine Optimization alongside traditional SEO. When comparing institutes, look at curriculum recency, which certifications are included, how many hours of practical work you do, and whether interviews are arranged or only promised.
The CADMM course fee is ₹45,000 for the full 6-month programme, reduced from ₹65,000. EMI and credit card instalment options are available. The fee covers all 44+ modules, 15+ certifications, the 40+ tool bundle, your internship and placement support. Two assignments require a small live advertising budget paid directly to Google and Meta, which is separate.
No — and we’d rather say so plainly. Classes are live and instructor-led online, so there’s no commute and no Bangalore address to visit. Everything you need is delivered remotely, including trainer access, recordings and placement support.
Every class is live and instructor-led online, not pre-recorded video. Sessions run Monday to Friday in a morning batch (11 AM–1 PM IST) or an evening batch (8–10 PM IST). You interact with the trainer and your cohort in real time, and every session is recorded so you can revisit it later.
Because classes are online, participants join from across Bengaluru — Koramangala, Indiranagar, Whitefield, Marathahalli, HSR Layout, BTM Layout, JP Nagar, Jayanagar, Hebbal and Electronic City — as well as from Mysuru, Mangaluru and beyond. There’s no catchment area and no Outer Ring Road commute. You need a laptop and a stable connection.
Yes — the evening batch (8–10 PM IST) is built for it. Because classes are online there’s no travel from Whitefield or Electronic City to manage after work. Expect roughly two hours a day plus assignment time, and recordings cover you for late meetings, releases or client deadlines.
Yes. CADMM applies generative AI across the modules rather than as a bolt-on chapter — you’ll use ChatGPT, Midjourney and Jasper to produce content, ad copy and creative, and AI tools for keyword research and analytics reporting. The curriculum was updated for 2026 to reflect how marketing teams actually work now.
Yes. AEO is taught inside the SEO track alongside on-page and technical SEO. You’ll learn how AI assistants and answer engines select and cite sources, how schema markup and content structure affect whether your pages get quoted, and how this differs from ranking in traditional search. Very few courses in Bangalore currently teach it.
Entry-level digital marketing salaries in Bangalore typically range from ₹3–5 LPA, ahead of the national average. Specialists in performance marketing, SEO and analytics generally reach ₹8–14 LPA with three to five years of experience and a portfolio of measurable results. Bengaluru’s SaaS, D2C and startup employers pay at the upper end for people who can show live campaign work.
Graduates move into roles including digital marketing executive, SEO and AEO specialist, performance marketing executive, social media manager, content marketer and analytics analyst. Hiring concentrates in the Koramangala and Indiranagar startup and agency cluster, the Whitefield and Marathahalli enterprise campuses, Electronic City’s IT majors, and the D2C brands based around HSR Layout. Internshala alone lists close to 700 digital marketing vacancies across the city, with roughly 290 open to freshers.
No. There are no prerequisites. The course starts from marketing fundamentals and builds to advanced AI-driven strategy, so Class 12 pass-outs, graduates, working professionals from any field, career switchers and business owners can all join. Basic computer familiarity helps. You need a laptop and a reliable internet connection.
Yes. Most participants start with no digital marketing background. The early modules cover fundamentals and website creation before moving into SEO, paid ads, social media and analytics, and every concept is followed by supervised practical work on your own live website rather than a theoretical exercise.
44+ modules spanning SEO including Answer Engine Optimization, search engine marketing with Google Ads and Shopping, social media marketing across Meta, LinkedIn and Instagram, email marketing, inbound marketing, affiliate marketing, programmatic advertising, media planning and buying, and web analytics using Google Analytics 4 — with generative AI applied throughout. The curriculum is updated for 2026.
CADMM covers all of them together, which is what most Bangalore employers now hire for — a performance marketer who can’t read analytics has a short career. That said, Digital Vidya also runs standalone certification courses in SEO, Google Ads, social media, email and inbound marketing if you want a single specialisation.
Yes. You build your own website, then rank it, run funded Google Ads and social campaigns on it, and analyse the real data in Google Analytics 4. You also complete brand case studies on campaigns from ICICI Bank, Carwale, Cadbury Dairy Milk, Microsoft and Puma, producing written strategy recommendations of the kind an agency delivers to a client.
You earn 15+ certifications, including Google Ads (Search, Display, Video, Apps, Measurement), Google Analytics, Meta Blueprint, HubSpot (Inbound, Email, SEO, SEM, Social, Content), LinkedIn, Vskills and the CADMM certification from Digital Vidya. These are issued by the platforms themselves, which is what makes them recognised by employers.
Yes — placement support, which we distinguish from a guarantee. You get resume and LinkedIn profiling, mock interviews with feedback, and interviews arranged with agencies and brands from our hiring partner network. Your internship gives you live client work to show before you interview.
Click “Start Application” on this page, download the brochure, or call +91-80100-33033 to book a free counselling session. You can also attend the free Digital Marketing Foundation MasterClass first — it gives you a feel for the teaching before you commit.
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