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Shayak Munshi
Jayant Mahawar
Baibhab Pandey
Kaneez Abbas
Arun babu
Rajat Maheswari
Rama Subramanian
Meenakshi Mahalwal
The CADMM syllabus runs 44+ modules over six months, taught live and instructor-led — never pre-recorded. Generative AI is applied throughout rather than added as a single chapter: you’ll use ChatGPT for copywriting and ad variants, and AI-assisted analytics to read campaign data faster than manual reporting allows.
You start by building a real WordPress website, then work through SEO, Google Ads, social media marketing, email marketing, inbound marketing and web analytics on GA4, applying each module to the site you built rather than to a worked example. Advanced tracks cover Meta-partnered Facebook marketing, content marketing with LinkedIn, media planning and buying, programmatic advertising, marketing automation, WhatsApp, YouTube and Google Tag Manager.
The result is a marketer who can run a channel end to end and read the numbers afterwards — which is what the agencies along OMR, the SaaS teams in Guindy and Chennai’s D2C brands are actually hiring for.
Syllabus last updated: August 2026
How do Search Engines work?
Organic Search vs. Paid Search Results
Keyword Research
HTML Basics
On-page SEO Elements
Technical SEO
Mobile SEO
Schema Markup
Link Building
Social SEO
Local SEO
Backlink Audits using SEMrush.com
SEO Audits
Algorithm Updates
Measurement with Google Analytics
SEO Resources, Careers in SEO
Introduction to SEM – Fundamentals & Case Studies
Creation of Google Display Network
Mobile Ad Campaigns
Shopping Campaigns – Introduction
YouTube Marketing – Introduction & Ad Formats
Getting Started with Social Media Marketing
Introduction to Social Media
Facebook Marketing
Creating Content for Facebook & Social Media
Tools for Content Creation
Facebook Marketing
What is Facebook Marketing
How does Facebook Advertising Work?
Instagram & LinkedIn Marketing
Marketing on Instagram
LinkedIn as a Marketing Platform
Twitter and Snapchat Marketing
Twitter Marketing
Snapchat Marketing
Pinterest Marketing & Creating a Successful Digital Marketing Strategy
Pinterest Marketing
Social Media Marketing Tools
Crafting a Successful Social Media Strategy
Deliverability
Effective Email Content
Customer Acquisition Strategies
Effective Creative Introducing
Nurturing & Automation
Resources to do situational analysis and progressive updates
Email Automation
Introduction to Automation
Choosing an Automation Platform
Simple Automation Functions from MailChimp
Attracting your potential customers into conversion funnel
Converting your prospects into leads using emails
Landing Page
Conversion Optimization
Conversion Optimization Patterns for Engaging website Visitors
Lifecycle Emails
Hands-on Saturday workshops. 100 hours across 50 sessions, run in parallel with the Core track.
|
# |
Workshop |
Topics |
Sessions |
Hours |
|
1 |
ChatGPT Ads & AI Answer-Engine Advertising |
2 topics |
4 sessions |
8 hrs |
|
2 |
AI Agents + Automation Workflows |
1 topic |
2 sessions |
4 hrs |
|
3 |
Voice Search & Featured Snippets |
1 topic |
2 sessions |
4 hrs |
|
4 |
Power BI for Marketing Dashboards |
1 topic |
2 sessions |
4 hrs |
|
5 |
Predictive Marketing Analytics |
1 topic |
2 sessions |
4 hrs |
|
6 |
Media Buying, Planning & Programmatic Advertising |
2 topics |
4 sessions |
8 hrs |
|
7 |
Amazon, Flipkart, Myntra & Meesho Marketplace Ads |
2 topics |
4 sessions |
8 hrs |
|
8 |
D2C Store Setup — Shopify + WooCommerce |
1 topic |
2 sessions |
4 hrs |
|
9 |
AI Video Creation & Editing for Marketers |
1 topic |
2 sessions |
4 hrs |
|
10 |
Affiliate Marketing in India |
1 topic |
2 sessions |
4 hrs |
|
11 |
Freelancing Mastery for Digital Marketers |
1 topic |
2 sessions |
4 hrs |
|
12 |
Quora & Reddit Marketing for India |
1 topic |
2 sessions |
4 hrs |
|
13 |
WhatsApp Marketing & Conversational Commerce |
1 topic |
2 sessions |
4 hrs |
|
14 |
Online Reputation Management (ORM) |
1 topic |
2 sessions |
4 hrs |
|
15 |
Content Marketing & Copywriting |
2 topics |
4 sessions |
8 hrs |
|
16 |
Vibe Coding for Marketers |
2 topics |
4 sessions |
8 hrs |
|
17 |
Video Editing for Marketers |
2 topics |
4 sessions |
8 hrs |
|
18 |
Canva Pro Mastery for Marketers |
2 topics |
4 sessions |
8 hrs |
|
TOTAL — Workshops |
25 |
50 |
100 hrs |
Theory is where a digital marketing course starts. Assignments are where it turns into something you can show an employer.
Six assignments, 52 hours, each applied to your own live website in the week you learn the module. If you don’t have a site, you build one — we provide free hosting on AWS — and take it from empty to ranking, with traffic you generated and analytics you set up yourself.
Two assignments involve real money: ₹1,000 on live Google Ads and ₹500 on Meta, paid directly to the platforms. A campaign that has never spent a rupee teaches you nothing about what happens when it does.
By the end you hold a ranked website, live campaign data and a working analytics dashboard. That’s the portfolio you take to interview.
Just after the registration, the participants are requested to register their already existing blogs/businesses. For those without an existing online property, it is mandatory that they build one. For this, we help them through our Build Your Blog course which is a 2-hours long course. We also have a self-paced course with 6 Pre-Recorded lessons on ways to Promote Your Blog.
Build Your Blog
Duration: 6 Hours
Assignment Promises
Promote Your Blog
Duration: 5 Hours
Assignment Promises
Duration: 8 Hours
Assignment Promises
Tools you will Learn
Duration: 8 Hours
Assignment Promises
Tools you will Learn
Duration: 15 hours
Assignment Promises
Tools you will Learn
These assignments will require running live Google AdWords Campaigns by spending Rs 1000.
Duration: 10 hours
Assignment Promises:
Tools you will Learn
These assignments will require running live Facebook Ad Campaigns by spending Rs 500.
Duration: 8 hrs
Assignment Promises
Tools you will Learn
Duration: 8 hours
Assignment Promises
Tools you will Learn
Anyone can describe a campaign. Employers hire people who can take a real one apart and say what they’d do differently.
64 hours of brand case studies on campaigns from ICICI Bank, Carwale, Cadbury Dairy Milk, Microsoft, Myntra and Puma — Indian brands you’ll be expected to have a view on in a Chennai interview.
These aren’t reading exercises. For each one you get the brand’s situation and objective, then produce a written strategy recommendation with your reasoning, channel choices and projected numbers — the same deliverable an agency puts in front of a client. The SEO study runs 20 hours on ICICI Bank’s search visibility; the social study runs 20 hours on how Cadbury tied a campaign to a national moment.
By the end you hold six written strategy documents. That’s what you open when an interviewer asks what you’ve actually done.
Duration: 20 hours
Learning Outcomes
Tools you will Learn
Duration: 4 hours
Learning Outcomes
Tools you will Learn
Duration: 20 hours
Learning Outcomes:
Duration: 8 hours
Learning Outcomes
Tools you will Learn
Duration: 8 Hours
Learning Outcomes
Tools you will Learn
Duration: 4 hours
Learning Outcomes
Tools you will Learn
After the successful completion of this Digital Marketing course in Chennai, every participant will get a chance to do the Digital Marketing Internships. The internships will be with digital Vidya and other companies and it will significantly enhance your skills and resume value.
Every CADMM participant gets free access to the paid tools working marketers use daily — the same stack you’d otherwise pay for or inherit from an employer.
SEO and content: Ahrefs, Semrush, Moz, Screaming Frog, Ubersuggest, Google Search Console, RankMath, Yoast, BuzzSumo
Paid ads: Google Keyword Planner, AdSpyder, Google Tag Manager, Google Analytics
Social and creative: Canva, InVideo, Lumen5, Hootsuite, Buffer, LinkedIn Sales Navigator
Email and automation: Mailchimp, HubSpot, ActiveCampaign, GetResponse, SendGrid, PushEngage, Zoho
Conversion and analytics: Hotjar, Unbounce
AI: ChatGPT, Jasper, Copy.ai, WordTune, Tagify
Access runs from a few weeks to several months depending on the tool, at no extra fee. The only separate cost is the small live advertising budget for the Google Ads and Meta assignments, paid directly to the platforms.
Free access to a paid tool stack is what separates practical digital marketing training in Chennai from a course that teaches tools you can’t open.
Chennai's digital marketing market is quieter than Bengaluru's and considerably less crowded. Internshala lists 388 digital marketing vacancies and 230 fresher roles across the city, alongside more than 900 internships — a healthy ratio of entry-level openings to total demand. The hiring clusters in four places. OMR — the IT corridor through Perungudi, Thoraipakkam and Sholinganallur — holds the SaaS and IT services companies and their in-house marketing teams. Guindy and Anna Salai carry the established brands and agencies. Nungambakkam and Adyar are where the creative and media shops sit. And Chennai's D2C base, strong in apparel, jewellery and wellness, hires marketers who can run paid social and read the numbers. What makes Chennai worth staying in is the mix: manufacturing, healthcare, SaaS, fintech and one of India's largest e-commerce fulfilment bases all hire from the same pool, so a marketer who can run a channel end to end has several industries open rather than one. Classes are live online, so you study from Velachery, Anna Nagar or Tambaram without the OMR commute, and you interview across the whole city.
Get the chance to learn directly from 10 + Digital Marketing experts with experience of up to 18 + years.
140+ hours of hands-on assignments plus 60 hours of brand case studies with AI Tools
Learn from anywhere with just a laptop & save up-to 120+ hrs of precious time.
Missed a session live? No issue. Catch up your classes via registered class sessions which you can always access through Learning Portal.
Intensive classes, brainstorming & a vibrant Q&A community create a perfect environment for collaborative learning.
Learn AI skills Including Generative AI, Answer Engine Optimization, AI Marketing Automation with latest AI Tools
Get ₹20,000 Fee Waiver on the CADMM Program
Upgrade your digital marketing skills with AI, hands-on projects, industry certifications and career support. Enrol for just ₹45,000 for a limited time.
We'll strengthen your digital marketing profile offering support in crafting your resume, updating your LinkedIn profile, and obtaining relevant digital marketing certifications
Gain industry experience through 5 months of internship with Digital Vidya and our partner companies
We will assist you with sample interview questions to prepare for your interviews
We will arrange Interviews with relevant Agencies/Brands
You have the option to review class recordings to refresh your understanding even after the training completion
You have the opportunity to participate in specific training sessions again within one year of your training
Gain industry experience through multiple work from home internships with Digital Vidya and our partner companies
You have the option to review class recordings to refresh your understanding even after the training completion
You have the opportunity to participate in specific training sessions again within one year of your training
Gain industry experience through multiple work from home internships with Digital Vidya and our partner companies
30-minute coaching call with a digital marketing expert to develop an implementation roadmap for your Business. This session will guide you in applying the acquired course knowledge directly to your business endeavors.
Digital Vidya’s CADMM is a 6-month, AI-integrated digital marketing course covering 44+ modules, 15+ certifications from Google, Meta, HubSpot and LinkedIn, 52 hours of hands-on assignments, 64 hours of brand case studies and placement support. When comparing institutes in Chennai, look at curriculum recency, which certifications are included, how many hours of practical work you actually do, and whether interviews are arranged or only promised.
The CADMM course fee is ₹45,000 for the full 6-month programme, reduced from ₹65,000. EMI and finance options are available. The fee covers all 44+ modules, 15+ certifications, the 40-tool bundle, internship and placement support. Two assignments require a small live advertising budget — ₹1,000 on Google Ads and ₹500 on Meta — paid directly to the platforms.
Six months of live classes, Monday to Friday, two hours a day, in either a morning or an evening batch. Internships run alongside and after the modules.
Classes are live and instructor-led online, so there’s no commute along OMR or to Guindy and no classroom to attend. Trainer access, recordings, internships and placement support are all delivered remotely.
Every class is live and instructor-led online, not pre-recorded video. Sessions run Monday to Friday in a morning batch (11 AM–1 PM IST) or an evening batch (8–10 PM IST). You interact with the trainer and your cohort in real time, and every session is recorded, with lifetime access to the content and a Q&A forum.
Because classes are online, participants join from across Chennai — OMR, Perungudi, Sholinganallur, Guindy, Velachery, Adyar, Anna Nagar, T Nagar, Nungambakkam, Porur and Tambaram — as well as Coimbatore, Madurai and Trichy. There’s no catchment area. You need a laptop and a stable connection.
Yes — the evening batch (8–10 PM IST) is built for it. Because classes are online there’s no OMR commute to manage after work. Expect roughly two hours a day plus assignment time, and recordings cover you for late meetings or client deadlines. Note that classes run Monday to Friday; there is no weekend batch.
Yes. CADMM applies generative AI across the modules rather than as a bolt-on chapter — you’ll use ChatGPT and Jasper for copywriting and ad variants, Copy.ai and WordTune for content production, and AI-assisted analytics to read campaign data faster than manual reporting allows.
Entry-level digital marketing salaries in Chennai typically run ₹2.5–4 LPA. Specialists in performance marketing, SEO and analytics generally reach ₹6–11 LPA with three to five years of experience and a portfolio of measurable results. Chennai’s SaaS and IT services employers along OMR pay at the upper end for people who can show live campaign work.
Graduates move into roles including digital marketing executive, SEO specialist, performance marketing executive, social media manager, content marketer and analytics analyst. Hiring concentrates along the OMR IT corridor through Perungudi, Thoraipakkam and Sholinganallur, across the agencies in Guindy, Nungambakkam and Anna Salai, and among Chennai’s D2C brands in apparel, jewellery and wellness. Internshala alone lists 388 digital marketing vacancies in the city, 230 of them open to freshers.
No. There are no prerequisites. The course starts from marketing fundamentals and builds to advanced AI-driven strategy, so Class 12 pass-outs, graduates, working professionals from any field, career switchers and business owners can all join. Basic computer familiarity helps. You need a laptop and a reliable internet connection.
Yes. Most participants start with no digital marketing background. The early modules cover fundamentals and website creation before moving into SEO, paid ads, social media and analytics, and every concept is followed by supervised practical work on your own live website rather than a theoretical exercise.
44+ modules spanning SEO, search engine marketing with Google Ads, social media marketing, email marketing, inbound marketing, web analytics on Google Analytics 4 and Meta-partnered Facebook marketing — plus content marketing with LinkedIn, media planning and buying, programmatic advertising, marketing automation, WhatsApp, YouTube, Google Tag Manager and marketing analytics, with generative AI applied throughout.
CADMM covers all of them together, which is what most Chennai employers now hire for — a performance marketer who can’t read analytics has a short career. That said, Digital Vidya also runs standalone certification courses in SEO, Google Ads, social media, email and inbound marketing if you want a single specialisation.
Yes. You build your own website with free AWS hosting, then rank it, run funded Google Ads and Meta campaigns on it, and analyse the real data in Google Analytics. That’s 52 hours of assignments, plus 64 hours of brand case studies on campaigns from ICICI Bank, Carwale, Cadbury Dairy Milk, Microsoft, Myntra and Puma.
Through assignments and case studies rather than a single final exam. Each module is followed by practical work applied to your own website, and the six brand case studies each require a written strategy recommendation.
You earn 15+ certifications, including Google Ads (Search, Display, Video, Apps, Measurement), Google Analytics, Meta Blueprint, HubSpot (Inbound, Email, SEO, SEM, Social, Content), LinkedIn, Vskills and the CADMM certification from Digital Vidya. These are issued by the platforms themselves, which is what makes them recognised by employers.
Yes — placement support, which we distinguish from a guarantee. You get resume and LinkedIn profiling, mock interviews with feedback, and interviews arranged with agencies and brands from our hiring partner network. The internship gives you live client work to show before you interview.
EMI and finance options are available, and the current fee reflects an anniversary waiver. To enrol, click “Start Application”, download the brochure, or call +91-80100-33033 to book a free counselling session. You can also attend the free Digital Marketing Foundation MasterClass first.
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