+91-80100-33033 | info@digitalvidya.com

Who Should Participate in This Course?

Shambhavi Tiwari
Muskan Khurana CDMM Student
Shubham Dev
Varuna Anand
Cicily Kuruvila
Shivam Tripathi CDMM Student
Revant Vyas
Ritu Thapar CDMM Student

Our Alumni Works in Top Companies

Industry Vouches for Digital Vidya

The work Digital Vidya does is very important to help traditional companies and marketers reinvent themselves to become digital.
Virginia-Sharma-Director-Marketing-Solutions-LinkedIn-India
Virginia Sharma
EX - Director, LinkedIn Marketing Solutions
Digital Vidya is doing a great job in making everyone digital ready!
Aparna Lal
Aparna Lal
Marketing Lead, Global Demand Center
Digital Vidya is leading by example and doing some great work in the field of digital marketing.
Sakhee Dheer
Sakhee Dheer
EX - Digital Marketing Lead
You are shaping the digital minds of the future. As India transforms into a digital economy, it will need more and more people who are well equipped to handle the immense possibilities the future holds and Digital Vidya will be playing a key role. You should be very proud of that! Not only are you a catalyst in this changing equation but you are also the fuel!...
Kanika Mittal
Reebok India, Director – Brand Marketing​ and Communications
course-report
4.5
Trustpilot
4.4
mouthshut
4.1
ambitionbox
4.9
glassdoor
4.2

Our Training Participants Reviews

My overall experience has been great. I would like to thank all my trainers especially, Ms. Surbhi Jain, Ms.Anchal Chhajer & Ms.Megha Jain. Lastly, Varsha Kashyap the program co-ordinator. I guess without her co-ordination and help I would have not been able to complete this course and meet deadlines.She has been a professional person throughout and a wonderful human being.
Shayak Munshi Shayak Munshi
Overall an excellent journey with digital vidya. Contents covered are up to mark and understandable by the new learner. I liked the flexibility option of changing the time slot and shift as per my convenience & also as per DV available slots. DV also helped me in changing my coordinator who can better understand my concerns. Assignments and quizzes are valuable and easily doable as well. I think DV has delivered their best and is a great choice for the learners. Only thing pending is placement since my course is completed now.
Jayant Mahawar Jayant Mahawar
It was a great learning experience at Digital Vidya. Trainers were like mentors, and assignments had practical application. Also, the support by coordinators and technical team was very good.
Baibhab Pandey Baibhab Pandey
It was good, assignments were very helpful for hand on learning, would have been great if we were told more about quizzes, certifications, deadlines etc.
Kaneez Abbas Kaneez Abbas
Great learning experience. Trainer is very interactive easily approachable. Even a basic and simple queries are also entertained by him.
arun babu Arun babu
Digital Vidya has one of the best SMM course that i have come across, all the explanations and doubts are cleared very well .
Rajat Maheswari Rajat Maheswari
I really enjoyed the training program. The trainer and coordinator both of them helped me where ever i got struck. Thanks for the excellent training provided by the Digital Vidya
Rama Subramanian S Rama Subramanian
Contents and explanation were great so that every candidate can understand the lecture.
Meenakshi Mahalwal Meenakshi Mahalwal

Digital Marketing Course in Chennai Syllabus — 44+ Modules, 6 Months

The CADMM syllabus runs 44+ modules over six months, taught live and instructor-led — never pre-recorded. Generative AI is applied throughout rather than added as a single chapter: you’ll use ChatGPT for copywriting and ad variants, and AI-assisted analytics to read campaign data faster than manual reporting allows.

You start by building a real WordPress website, then work through SEO, Google Ads, social media marketing, email marketing, inbound marketing and web analytics on GA4, applying each module to the site you built rather than to a worked example. Advanced tracks cover Meta-partnered Facebook marketing, content marketing with LinkedIn, media planning and buying, programmatic advertising, marketing automation, WhatsApp, YouTube and Google Tag Manager.

The result is a marketer who can run a channel end to end and read the numbers afterwards — which is what the agencies along OMR, the SaaS teams in Guindy and Chennai’s D2C brands are actually hiring for.

Syllabus last updated: August 2026

Search Engine Optimization [SEO]

Introduction to SEO


How do Search Engines work?

  •  Indexing & Crawling Basics
  • Optimizing Crawl Budget
  • Intro to SEO

Organic Search vs. Paid Search Results

  • Anatomy of a Search Result (Search Snippet)
  • What is On-page SEO (Content, Architecture, HTML)?
  • What is Off-page SEO/Link Building (Social, Content-based, PR)?

Keyword Research

  • Finding Seed Keywords: Mind Map for Keyword Research
  • Using Wikipedia, Forums for Keyword Research
  • Keyword Research Process – Identify Seed Keywords, Collect Metrics, Map Keywords
  • Google Keyword Planner Tool

On-page SEO


HTML Basics

  • Web Page Basics: What is HTML, JavaScript,CSS
  • Basic HTML Tags to create a web page
  • HTML Tags for SEO: Title, H1, META Tags, IMG, A

On-page SEO Elements

  • Crawling: XML, HTML Sitemaps, Robots.txt
  • Content Clusters (Creating SEO-based content)
  • Negative on-page to avoid

Technical SEO

  • URL Architecture
  • Page Speed Analysis (GTMetrix / YSlow / Google Page Speed Insights)
  • 301 Redirects

Mobile SEO

  • App Store Optimisation
  • Mobile Websites: Responsive, Adaptive, Dynamic
  • Optimizing for Voice Search

Schema Markup

  • What is Schema & Why is it relevant to SEO.
  • Schema Types – Micro, JSON-LD
  • Common JSON Schema Tags – Organisation, Website, Blog Posting LocalBusiness
  • How Schema shows up in SERPs

Off-page SEO


Link Building

  • What is Link Building
  • Link Building Tactics
  • Manual Link Building Process
  • Link Building Metrics

Social SEO

  • Quora
  • YouTube Video SEO
  • Slideshare, Scribd and other Social Channels for SEO

Local SEO

  • What is Local SEO, Pigeon Update
  • Google My Business, Bing Places
  • Local Pages on your website
  • Local Listings/Citations

Backlink Audits using SEMrush.com

  • Backlink audit of one website
  • How to audit backlinks of competitors and gain insights?

SEO Audit, Tools, Measurement


SEO Audits

  • What are SEO Audits?
  • Different Types of SEO Audits
  • Complete SEO Audit with Checklist – Screaming Frog SEO Spider, SEMRush Backlink Audit, Page
  • Speed Audit with GTMetrix / Google Page Speed Insights, Mobile Site Audit
  • Google Search Console

Algorithm Updates

  • History of Google Algorithms
  • Panda, Penguin, Pigeon, Caffeine updates
  • RankBrain and the Future of SEO

Measurement with Google Analytics

  • Basics of Google Analytics
  • SEO Metrics to Measure – On-page, Off-page, Technical
  • SEO Reporting

SEO Resources, Careers in SEO

  • Top Blogs to follow for SEO
  • Free Learning Resources – Moz, Google Analytics
  • A career in SEO
Search Engine Marketing [Google Adwords]

Introduction to SEM – Fundamentals & Case Studies

  • Consumer Journey
  • What is SEM? Why SEM?
  • What is Google AdWords? Why Google AdWords?
  • Google Network
  • AdWords Terminologies
  • How Does the SEM Auction Work?
  • Structure of an AdWords Account
  • Campaign Types – Introduction to Search, Display (including Videos),
  • Shopping and Mobile-specific campaign types, and when/why to use them.
  • Creation of Search Network Campaign
    • Ad
    • Ad Formats
    • Ad Text Policies
    • Ad Text Best Practices
    • DKI
    • Ad Extensions
    • Keyword Research
    • Tools – Keyword Planner & Estimator
    • Keyword Match types
    • Keyword Strategies
    • Landing Page
    • Bidding and Budget
    • Optimizing the Search Network Campaign using the Keyword Planner, Match types, Ad Text best practices, etc

Creation of Google Display Network

  • GDN Targeting Options
  • Display Ad Formats
  • Ad Gallery Tool
  • Conversion Tracking
  • GDN Campaign Creation – Demo
  • Remarketing
  • Advanced Display: RLSA, Dynamic Remarketing, YouTube Remarketing
  • Advanced Display: Smart Display Campaigns

Mobile Ad Campaigns

  • Universal App Campaigns
  • Mobile-Specific Bidding and Targeting Strategies
  • Measuring Mobile Ad Performance and Conversions Report Editor
  • Optimization Strategies
  • Account Audit Demo

Shopping Campaigns – Introduction

  • What are Google Shopping Ads /Product Listing Ads?
  • Where do they appear on Google? What Shoppers on the internet do?
  • What retailers need? – New Advertising technologies
  • Google Shopping set retailers up for success
  • Features of Google Shopping Why PLA’s? And the path to creating PLA Ads
  • Merchant Centre Steps
  • Create Shopping Campaign on Google AdWords
  • Track Performance and Optimize the Campaigns

YouTube Marketing – Introduction & Ad Formats

  • YouTube Ad Formats
  • YouTube Campaign Creation
  • YouTube Analytics
  • Video Campaign Optimization Tips
Social Media Marketing (SMM)

Getting Started with Social Media Marketing

Introduction to Social Media

Facebook Marketing

Creating Content for Facebook & Social Media

  • Why Content is the foundation of SMM
  • Psychology of Social Sharing
  • Building Content That is Inherently Shareable

Tools for Content Creation

Facebook Marketing

What is Facebook Marketing

  • Facebook Page Best Practices
  • KPIs to measure success
  • Facebook Insights
  • Facebook Business Manager

How does Facebook Advertising Work?

  • Facebook Ad Campaign Objectives
  • Facebook Ad Targeting

Instagram & LinkedIn Marketing

Marketing on Instagram

  • Optimizing your Instagram business profile
  • Crafting an Instagram content strategy
  • Best Practices
  • Influencer Marketing on Instagram
  • Analytics & Measurement
  • Instagram Ads

LinkedIn as a Marketing Platform

  • LinkedIn for Personal Branding
  • Brand Marketing on LinkedIn
  • LinkedIn Company Pages
  • LinkedIn Advanced Search
  • LinkedIn Premium
  • LinkedIn Ads

Twitter and Snapchat Marketing

Twitter Marketing

  • Twitter Marketing for Brand Awareness
  • Twitter Ads
  • Twitter Analytics
  • Twitter Tools – Crowdfire, Tweriod, Hashtagify, Ritetag, TweetReach & TweetArchivist

Snapchat Marketing

  • Snapchat for business
  • Building a following
  • Driving Engagement
  • Analytics & Measurement

Pinterest Marketing & Creating a Successful Digital Marketing Strategy

Pinterest Marketing

  • Pinterest for business
  • Marketing on Pinterest
  • Best Practices
  • Leveraging Rich Pins
  • Analytics & Measurement

Social Media Marketing Tools

  • Hootsuite
  • Buffer
  • TweetDeck
  • Sprout Social

Crafting a Successful Social Media Strategy

  • 10-step framework to crafting a successful Social Media strategy
  • Building Content That is Inherently Shareable
  • Creating Content for multiple platforms
  • Generating content ideas and building a plan
  • Effective Content Distribution
  • Evaluating Success

 

Email Marketing

Deliverability

  • Setting-up an Email Marketing Machine
  • ISPs, Hosting Facility and MTA
  • IP/DNS and Shared vs. Dedicated IPs
  • MX Record, Whitelisting, Response Handlers and Bounces

Effective Email Content

  • Conversation
  • Relevance
  • Incentives
  • Timing
  • Creative & Copy
  • Attributes

Customer Acquisition Strategies

  • Rented List Emails
  • Co-branded Emails
  • Third Party Email Newsletters
  • Viral Emails
  • Event Triggered Emails
  • House E-newsletters

Effective Creative Introducing

  • CRABS- Does your Emails have Crabs?
  • Email Template Model
  • Best Practices
  • NLP Demonstrations (Neuro Linguistic Programming) to Understand Customers Better

Nurturing & Automation

  • Tools to Enhance Lead Nurturing
  • Enhance Better Reach
  • Analyze Behavior Patterns
  • Analytics
  • Automation and More

Resources to do situational analysis and progressive updates

  • Customer Personal Toolkit
  • Complete Email Marketing Worksheet
  • Content Editorial Calendar
  • Digital Marketing Strategy Toolkit
  • Email Contact Strategy Template
  • Email Campaign Calculator
  • Email Marketing Health Check
  • Structuring Digital Marketing Team
  • Web Resources to Improve Subject lines, HTML Codes, Spam Testers and Deliverability Issues

Email Automation
Introduction to Automation

  • What is Automation?
  • How does it Work?
  • What are the Benefits?

Choosing an Automation Platform

  • Features & Functions Available
  • What are Workflows? How to Create a Workflow?
  • Cost
  • Most Widely Used Platforms

Simple Automation Functions from MailChimp

  • Click to Reply Options – Demonstrated
  • Other Features Explained
  • Results – Demonstrated – Practical

 

Inbound Marketing

Attracting your potential customers into conversion funnel

  • Various Ways to Build Reach Through Digital Marketing
  • What are Engagement Magnets?
  • How to Identify Right Set of Engagement Magnets for your Business?
  • Effectiveness of Various Engagement Magnets
  • Digital Reach Building Strategy Through Inbound Interest Generation

Converting your prospects into leads using emails

  • What is Audience Aggregation?
  • Benefits of Audience Aggregation
  • How to do Audience Aggregation Through Emails

Landing Page

  • Conversion Oriented Landing Page Design
  • Investment in Landing Page
  • Is it for me?
  • What is it?
  • Critical Concerns to Address on Landing Page
  • What’s the Next Step?

Conversion Optimization

  • Role of Conversion
  • Understanding Customer Psyche
  • Conversion Optimization
  • User Flow and Persuasion
  • Online Persuasion
  • True Meaning of Landing Page User Flow and Online Persuasion

Conversion Optimization Patterns for Engaging website Visitors

  • Patterns for Engaging Website Visitors
  • Pattern #1 – Pop-Ups
  • Pattern #2 – Pop Under Call-to-Action
  • Pattern #3 – Inside Article CTA

Lifecycle Emails

  • What are Lifecycle Emails?
  • Where do Lifecycle Emails fit in?
  • Tools used for Lifecycle Emails
  • Lifecycle Emails – Case Studies
  • Lead Nurturing with Drip Email Marketing: Implementation
Web Analytics (Google Analytics)

Introduction

  • What’s analysis?
  • Is analysis worth the effort?
    • Small businesses
    • Medium and Large scale businesses
  • Analysis vs Intuition
  • Introduction to Web Analytics

Google Analytics

  • Getting Started With Google Analytics
  • How Google Analytics works?
  • Accounts, profiles and users navigation
  • Google Analytics
  • Basic Metrics
  • The main sections of Google Analytics reports
    • Traffic Sources
    • Direct, referring, and search traffic
    • Campaigns
    • AdWords, AdSense

Content Performance Analysis

  • Pages and Landing Pages
  • Event Tracking and AdSense
  • Site Search

Visitors Analysis

  • Unique visitors
  • Geographic and language information
  • Technical reports
  • Benchmarking

Social Media Analytics

  • Facebook Insights
  • Twitter Analytics
  • YouTube Analytics
  • Social Ad Analytics /ROI measurement

Actionable Insights and the Big Picture

  • Recap of Google Analytics reports and tools
  • Finding actionable insights
  • Getting the organization involved
  • Creating a data-driven culture
  • Resources
  • Common mistakes analysts make
  • Additional Web analytics tools

Social CRM & Analysis

  • Radian6
  • Sentiment Analysis
  • Workflow Management
  • Text Analytics

Digital Analytics

  • WebMasters
  • AdWords Reports, Custom Reports, Custom Dimensions
  • Dashboard and Segmentation
  • Multi-Channel Funnels Reports
  • Attribution modeling and reports

Platform Principles

  • The platform components
  • The data model
  • Measurement Protocol data collection
  • Importing data into Google Analytics
  • Reporting APIs and Report Sampling
Facebook Marketing [in Association with Meta]

Facebook Marketing (in association with Meta)

  • Introduction to Marketing
    Start by understanding the importance of planning your business marketing strategy. This module covers finding your business’ USP, defining your audience and developing a strategy around marketing funnel.
  • Facebook Pages and Post Best Practices
    Learn how to connect with people by planning your Facebook Page and understanding how it is structured to make the maximum use of it.
  • Facebook Ads – Campaign Objectives
    For each Facebook Ad, you have multiple objectives to choose from. This module helps you build the right objectives based on each business objective.
  • Facebook Ads – Targeting Audiences
    Understanding your audience is a challenge for many businesses today. But developing a marketing plan without knowledge of your audience is a step to failure. Segment your audience and target the right audience with this module.
  • Facebook Ads – Impactful Creatives
    Make an impact with creatives and know the different ad formats which look good on all devices.
  • Facebook Ads – Optimization and Reporting
    With this module, measure you adverts and get business insights to optimize how you are connecting with your audience.
  • Facebook Ad Policies
    Get an in-depth understanding of Facebook Ad policies, ad disapproval, account status and Facebook support for a smoother journey.
  • Facebook Messenger
    Connect and engage with your new or long-term customers on Facebook to get results. Offer them suggestions, support, engage with them or encourage purchase from one messenger.
  • Facebook Shop
    Plan and structure your Facebook shop to manage and sell more products with Facebook.
  • Building Brand Awareness
    Build your brand with Facebook to connect with people where they are- Facebook and Instagram. Plan your targeting, creatives, placements for brand awareness.
  • Driving In-store Footfall
    Build Facebook campaigns to drive traffic to your offline store. Learn how to develop a local campaign and sell more with Facebook.
  • Facebook Pixel
    Measure conversions, optimize ad delivery, automate audience building and do more with Facebook Pixel. Learn and work on Pixels with this module and get more insights on how people are using your website.
  • Driving Online Sales
    Learn how to get more sales and drive traffic with remarketing campaigns, targeting, creatives and placements and ad formats.
  • Generating Leads
    This module guides you through creating a lead generation campaign to drive results for your business.
18 Digital Marketing Workshops

Hands-on Saturday workshops. 100 hours across 50 sessions, run in parallel with the Core track.

#

Workshop

Topics

Sessions

Hours

1

ChatGPT Ads & AI Answer-Engine Advertising

2 topics

4 sessions

8 hrs

2

AI Agents + Automation Workflows

1 topic

2 sessions

4 hrs

3

Voice Search & Featured Snippets

1 topic

2 sessions

4 hrs

4

Power BI for Marketing Dashboards

1 topic

2 sessions

4 hrs

5

Predictive Marketing Analytics

1 topic

2 sessions

4 hrs

6

Media Buying, Planning & Programmatic Advertising

2 topics

4 sessions

8 hrs

7

Amazon, Flipkart, Myntra & Meesho Marketplace Ads

2 topics

4 sessions

8 hrs

8

D2C Store Setup — Shopify + WooCommerce

1 topic

2 sessions

4 hrs

9

AI Video Creation & Editing for Marketers

1 topic

2 sessions

4 hrs

10

Affiliate Marketing in India

1 topic

2 sessions

4 hrs

11

Freelancing Mastery for Digital Marketers

1 topic

2 sessions

4 hrs

12

Quora & Reddit Marketing for India

1 topic

2 sessions

4 hrs

13

WhatsApp Marketing & Conversational Commerce

1 topic

2 sessions

4 hrs

14

Online Reputation Management (ORM)

1 topic

2 sessions

4 hrs

15

Content Marketing & Copywriting

2 topics

4 sessions

8 hrs

16

Vibe Coding for Marketers

2 topics

4 sessions

8 hrs

17

Video Editing for Marketers

2 topics

4 sessions

8 hrs

18

Canva Pro Mastery for Marketers

2 topics

4 sessions

8 hrs

TOTAL — Workshops

25

50

100 hrs

Digital Marketing Course in Chennai Certifications

Facebook Certification LinkedIn Certification CDMM Certification Google Ads Apps Certification Google Ads Search Certification Google Analytics Certification Google Ads Video Certification Google Ads Display Certification Google Ads Measurement Certificate Hubspot Content Marketing Certification Hubspot Social Media Certification Hubspot Search Engine Marketing Certification Hubspot SEO Certification Hubspot Email Marketing Certification Hubspot Email Marketing Certification Hubspot Inbound Marketing Certificate vskill Certificate

52 Hours of Hands-on Course Assignments

Theory is where a digital marketing course starts. Assignments are where it turns into something you can show an employer.

Six assignments, 52 hours, each applied to your own live website in the week you learn the module. If you don’t have a site, you build one — we provide free hosting on AWS — and take it from empty to ranking, with traffic you generated and analytics you set up yourself.

Two assignments involve real money: ₹1,000 on live Google Ads and ₹500 on Meta, paid directly to the platforms. A campaign that has never spent a rupee teaches you nothing about what happens when it does.

By the end you hold a ranked website, live campaign data and a working analytics dashboard. That’s the portfolio you take to interview.

Website development and designing using Wordpress

Just after the registration, the participants are requested to register their already existing blogs/businesses. For those without an existing online property, it is mandatory that they build one. For this, we help them through our Build Your Blog course which is a 2-hours long course. We also have a self-paced course with 6 Pre-Recorded lessons on ways to Promote Your Blog.

Build Your Blog

Duration: 6 Hours

Assignment Promises

  • Decide the topic of there blog
  • Buy domain name or take free sub-domain name from Digital Vidya
  • Host Blog on AWS and add $ 100 credit provided by Digital Vidya
  • Import 5 blog posts based on their blog topic from other websites
  • Update theme and Logo. Create an email for their domain.
  • Install all necessary plugin including Google Search Console, Google Analytics, Discus, Author Ta

Promote Your Blog

Duration: 5 Hours

Assignment Promises

  • Write your first blog post + SEO
  • Social Media Profiles and Content Sharing
  • Promoting the blog through E-Mails
  • Promotions via Facebook Ads
  • Traffic Analysis using Google Analytics
  • Creating a Content Strategy
Search Engine Optimization (SEO) Assignment

Duration: 8 Hours

Assignment Promises

  1. Research the right keywords to get your website ranked better on Google.
  2. Analyse your website pages and implement on-page SEO techniques.
  3. Identify your competitors and analyse their websites to build competitive advantage.
  4. Learn local SEO and Mobile SEO to target users specifically.
  5. Identify the keywords and strategies implemented by your competitors.

Tools you will Learn

  1. RankWatch
  2. Google Keyword Planner
  3. Broken Link Checker
Search Engine Optimization (SEO) Assignment

Duration: 8 Hours

Assignment Promises

  1. Research the right keywords to get your website ranked better on Google.
  2. Analyse your website pages and implement on-page SEO techniques.
  3. Identify your competitors and analyse their websites to build competitive advantage.
  4. Learn local SEO and Mobile SEO to target users specifically.
  5. Identify the keywords and strategies implemented by your competitors.

Tools you will Learn

  1. RankWatch
  2. Google Keyword Planner
  3. Broken Link Checker
Search Engine Marketing (SEM) Assignment

Duration: 15 hours

Assignment Promises

  1. Set up Google AdWords Account to run ads on Google.com and Google’s associated properties
  2. Understand how to create ad-groups, write catchy ad text and select keywords to run and optimise your ad campaign’s performance
  3. Create and run responsive ads on Google Display Network to show your ads on all devices
  4. Create in-stream and video discovery ad to target audience based on demographics and interest
  5. Sign up for Merchant Centre account and create an ad group to run Google Shopping campaign
  6. Connect your marketing objective to AdWords solutions to achieve a business’s objective

Tools you will Learn

  1. Google AdWords
  2. Merchant Centre

These assignments will require running live Google AdWords Campaigns by spending Rs 1000.

Social Media Marketing (SMM) Assignment

Duration: 10 hours

Assignment Promises:

  1. Learn to create a profitable Facebook page that converts the viewers into customers.
  2. Build your network of existing customers and potential customers while making yourself reliable in the eyes of audience.
  3. Post impactful content on Social Media networks to target the audience and provoke them to make purchase.
  4. Create and run effective ad campaigns to target the relevant audience who are interested in your offering.
  5. Build your fan base on Twitter to create buzz about your business and products.

Tools you will Learn

  1. Canva
  2. HootSuite

These assignments will require running live Facebook Ad Campaigns by spending Rs 500.

Email Marketing Assignment

Duration: 8 hrs

Assignment Promises

  1. Become hands-on on Legal Aspects involved in sending Emails in various countries
  2. Never let your emails land in Spam Folders – Be equipped with key techniques
  3. Start to manage your emails professionally using MailChimp

Tools you will Learn

  1. MailChimp
  2. Google Advanced Search
  3. Chrome Extensions: Clearbit Connect, Anymail finder, Email Extractor, VoilaNorbert, Email Generator
  4. SPF Validation Tools
Web Analytics Assignment

Duration:  8 hours

Assignment Promises

  1. Understand how data can be presented in a story telling format and share your observations
  2. Set up Google Analytics account to create a measurement model for business/blog
  3. Check and review business’s real time, audience, acquisition and behavior report
  4. Get yourself registered on Google Merchandise Store and understand the dashboard
  5. Draw your campaign lifecycle and design a campaign outreach plan based on analytics data

Tools you will Learn

  1. Google Analytics
  2. Google Merchandise Store

64 Hours of Real Brand Case Studies

Anyone can describe a campaign. Employers hire people who can take a real one apart and say what they’d do differently.

64 hours of brand case studies on campaigns from ICICI Bank, Carwale, Cadbury Dairy Milk, Microsoft, Myntra and Puma — Indian brands you’ll be expected to have a view on in a Chennai interview.

These aren’t reading exercises. For each one you get the brand’s situation and objective, then produce a written strategy recommendation with your reasoning, channel choices and projected numbers — the same deliverable an agency puts in front of a client. The SEO study runs 20 hours on ICICI Bank’s search visibility; the social study runs 20 hours on how Cadbury tied a campaign to a national moment.

By the end you hold six written strategy documents. That’s what you open when an interviewer asks what you’ve actually done.

SEO Case Study: ICICI Bank

Duration: 20 hours

Learning Outcomes

  1. Gain competency in improving search engine rankings of your website content and blogs.
  2. Implement Learn to get your content indexed in search engines frequently.
  3. Learn to analyze which web pages are working well and which need improvement.
  4. Research and shortlist best keywords to make your content searchable.

Tools you will Learn

  1. Google Analytics
  2. Google Keyword Planner
  3. Google Search Console
SEM Case Study: Carwale

Duration: 4 hours

Learning Outcomes

  1. Create an effective search engine marketing campaign to target relevant people.
  2. Learn to set appropriate budget to get the most out of your campaigns.
  3. Analyze the performance of your campaigns and keep track of the conversions.

Tools you will Learn

  1. Google Keyword Planner
  2. Google AdWords
Social Media Marketing: Cadbury Dairy Milk

Duration: 20 hours

Learning Outcomes:

  1. Generate a perfect idea to create a rewarding social media marketing campaign.
  2. Learn to connect your social media marketing campaign with a special event to ensure maximum attention from the audience.
  3. Identify the best ways to get user-generated content.
  4. Choose the most relevant social media channels for your campaign to ensure better results with minimal effort.
Email Marketing Case Study: Microsoft

Duration: 8 hours

Learning Outcomes

  1. Create appealing content for your promotional emails.
  2. Learn to properly segment users based on their demographics and interests.
  3. Create relevance of your product for the prospects to convert them into customers.

Tools you will Learn

  1. MailChimp
Inbound Marketing Case Study: Myntra

Duration: 8 Hours

Learning Outcomes

  1. Take the bird’s eye view of the Inbound Marketing strategies adopted by big brands.
  2. Create a next level Inbound Marketing strategy for your business.
  3. Create an appealing landing page to get targeted people landed on your website or product page.
  4. Design

Tools you will Learn

  1. Unbounce.com Landing Page Builder
Web Analytics Case Study: Puma

Duration: 4 hours

Learning Outcomes

  1. Discover ways to turn your website into a conversion tool that ensures sales.
  2. Identify the geographies from where your website traffic is coming from.
  3. Analyze the interaction of the visitors with your website.
  4. Assess the points of improvement and update your website to deliver a better experience.

Tools you will Learn

  1. Google Analytics

Exclusive Digital Marketing Internship

After the successful completion of this Digital Marketing course in Chennai, every participant will get a chance to do the Digital Marketing Internships. The internships will be with digital Vidya and other companies and it will significantly enhance your skills and resume value.

1
SEO Internship
  • Company: Digital Vidya
  • Duration: 1.5 months
  • Time Commitment: 10 hrs/week (Work from Home)
  • Eligibility: SEO Module Competition
digital-vidya-logo
2
Performance Marketing Internship
  • Company: Digital Vidya
  • Duration: 1 Month
  • Time Commitment: 10 hrs/week (Work from Home)
  • Entry Criteria: SEM Module Competition
digital-vidya-logo
3
Social Media Marketing Internship
  • Company: Digital Vidya
  • Duration: 1 Month
  • Time Commitment: 10 hrs/week (Work from Home)
  • Entry Criteria: SMM Module Competition
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40+ Tools Bundled in Our Digital Marketing Course in Chennai

Every CADMM participant gets free access to the paid tools working marketers use daily — the same stack you’d otherwise pay for or inherit from an employer.

SEO and content: Ahrefs, Semrush, Moz, Screaming Frog, Ubersuggest, Google Search Console, RankMath, Yoast, BuzzSumo
Paid ads: Google Keyword Planner, AdSpyder, Google Tag Manager, Google Analytics
Social and creative: Canva, InVideo, Lumen5, Hootsuite, Buffer, LinkedIn Sales Navigator
Email and automation: Mailchimp, HubSpot, ActiveCampaign, GetResponse, SendGrid, PushEngage, Zoho
Conversion and analytics: Hotjar, Unbounce
AI: ChatGPT, Jasper, Copy.ai, WordTune, Tagify

Access runs from a few weeks to several months depending on the tool, at no extra fee. The only separate cost is the small live advertising budget for the Google Ads and Meta assignments, paid directly to the platforms.

Free access to a paid tool stack is what separates practical digital marketing training in Chennai from a course that teaches tools you can’t open.

Digital Marketing Course Trainer's

Avik Nandy
Avik Nandy
AVP - Business Operations - Merkle Sokrati, Dentsu India
Merkle Sokrati
10+ Years of Experience in Digital Marketing
Ketan Deorankar
Ketan Deoranker
Deputy Manager Brand - Royal Enfield
Royal Enfield
9+ Years of Experience in Digital Marketing
Shubham Dev
Shubham Dev
Digital Marketing & Analytics Consultant - Brillio
Brillio
10+ Years of Experience in Digital Marketing
Zain Siddiqui
Zain Siddiqui
Co-founder, Wicked Broz
Wicked Broz
10+ Years of Experience in Digital Marketing
Ruchi Sinha Digital Vidya Trainer
Ruchi Sinha
Head - Baggit.com
Baggit Logo
10+ Years of Experience in Digital Marketing
Parik Seth
Parik Seth
COO & Technical Manager - LeanPort Digital Technologies GmbH
LeanPort Digital Technologies GmbH
15+ Years of Experience in SEO
Anchal Sharma
Anchal Sharma
Digital Marketing Manager - Skillstek Pvt. Ltd
Skillstek
8+ Years of Experience in SEO
Surbhi Jain
Surbhi Jain
Founder and Digital Marketing Lead - The Define Ink
The Define Ink
9+ Years of Experience in Digital Marketing
Punam Madan Digital Vidya Trainer
Punam Madan
Online Digital Marketing Specialist | Web Analytics Expert
digital-vidya-logo
10+ Years of Experience in Digital Marketing
Rajeev Sharma
Rajeev Sharma
Online Business Growth Consultant - Greybox Technologies
Greybox Technologies
12+ Years of Experience in Digital Marketing
Rahul Nair
Rahul Nair
VP - Marketing & Business - Fatakpay
fatakpay_logo
12+ Years of Experience in Digital Marketing
Priyash Nigam
Priyash Nigam
Founder - Execube digital
Execube Digital
10+ Years of Experience in Digital Marketing

Why Learn Digital Marketing in Chennai

Chennai's digital marketing market is quieter than Bengaluru's and considerably less crowded. Internshala lists 388 digital marketing vacancies and 230 fresher roles across the city, alongside more than 900 internships — a healthy ratio of entry-level openings to total demand. The hiring clusters in four places. OMR — the IT corridor through Perungudi, Thoraipakkam and Sholinganallur — holds the SaaS and IT services companies and their in-house marketing teams. Guindy and Anna Salai carry the established brands and agencies. Nungambakkam and Adyar are where the creative and media shops sit. And Chennai's D2C base, strong in apparel, jewellery and wellness, hires marketers who can run paid social and read the numbers. What makes Chennai worth staying in is the mix: manufacturing, healthcare, SaaS, fintech and one of India's largest e-commerce fulfilment bases all hire from the same pool, so a marketer who can run a channel end to end has several industries open rather than one. Classes are live online, so you study from Velachery, Anna Nagar or Tambaram without the OMR commute, and you interview across the whole city.

Best Industry Trainers

Get the chance to learn directly from 10 + Digital Marketing experts with experience of up to 18 + years.

Interactive & Practical

140+ hours of hands-on assignments plus 60 hours of brand case studies with AI Tools

Attend from Anywhere & Save Time

Learn from anywhere with just a laptop & save up-to 120+ hrs of precious time.

Updated Course Recordings

Missed a session live? No issue. Catch up your classes via registered class sessions which you can always access through Learning Portal.

Individual Attention & Collaborative Learning

Intensive classes, brainstorming & a vibrant Q&A community create a perfect environment for collaborative learning.

Master AI Skills

Learn AI skills Including Generative AI, Answer Engine Optimization, AI Marketing Automation with latest AI Tools

Digital Marketing Course Fee & Upcoming Batches

Preferred Live Session Days
Open Batch
  • Start Date: Sep 21, 2026
  • Duration: 6 Months
  • Delivery: Instructor led Live Online Training
  • Seats Available: 12
Regular Fee: ₹65,000 | Scholarship Fee: ₹45,000
EMI and Finance Support Available

Get ₹20,000 Fee Waiver on the CADMM Program

Upgrade your digital marketing skills with AI, hands-on projects, industry certifications and career support. Enrol for just ₹45,000 for a limited time.

Post Training Support

Profiling

We'll strengthen your digital marketing profile offering support in crafting your resume, updating your LinkedIn profile, and obtaining relevant digital marketing certifications

Industry Experience

Gain industry experience through 5 months of internship with Digital Vidya and our partner companies

Interview Preparation

We will assist you with sample interview questions to prepare for your interviews

Job Opportunities

We will arrange Interviews with relevant Agencies/Brands

Lifetime Access

You have the option to review class recordings to refresh your understanding even after the training completion

Option to Review within 1 year

You have the opportunity to participate in specific training sessions again within one year of your training

Hands-on Industry Experience

Gain industry experience through multiple work from home internships with Digital Vidya and our partner companies

Lifetime Access

You have the option to review class recordings to refresh your understanding even after the training completion

Option to Review within 1 Year

You have the opportunity to participate in specific training sessions again within one year of your training

Hands-on Industry Experience

Gain industry experience through multiple work from home internships with Digital Vidya and our partner companies

Business Roadmap Creation

30-minute coaching call with a digital marketing expert to develop an implementation roadmap for your Business. This session will guide you in applying the acquired course knowledge directly to your business endeavors.

Digital Marketing Course in ChennaiFAQs

Which is the best digital marketing course in Chennai with placement support?

Digital Vidya’s CADMM is a 6-month, AI-integrated digital marketing course covering 44+ modules, 15+ certifications from Google, Meta, HubSpot and LinkedIn, 52 hours of hands-on assignments, 64 hours of brand case studies and placement support. When comparing institutes in Chennai, look at curriculum recency, which certifications are included, how many hours of practical work you actually do, and whether interviews are arranged or only promised.

What are the fees for a digital marketing course in Chennai?

The CADMM course fee is ₹45,000 for the full 6-month programme, reduced from ₹65,000. EMI and finance options are available. The fee covers all 44+ modules, 15+ certifications, the 40-tool bundle, internship and placement support. Two assignments require a small live advertising budget — ₹1,000 on Google Ads and ₹500 on Meta — paid directly to the platforms.

How long is the digital marketing course?

Six months of live classes, Monday to Friday, two hours a day, in either a morning or an evening batch. Internships run alongside and after the modules.

Do you have a training centre in Chennai?

Classes are live and instructor-led online, so there’s no commute along OMR or to Guindy and no classroom to attend. Trainer access, recordings, internships and placement support are all delivered remotely.

Is the digital marketing course online or classroom-based?

Every class is live and instructor-led online, not pre-recorded video. Sessions run Monday to Friday in a morning batch (11 AM–1 PM IST) or an evening batch (8–10 PM IST). You interact with the trainer and your cohort in real time, and every session is recorded, with lifetime access to the content and a Q&A forum.

Which areas of Chennai do you serve?

Because classes are online, participants join from across Chennai — OMR, Perungudi, Sholinganallur, Guindy, Velachery, Adyar, Anna Nagar, T Nagar, Nungambakkam, Porur and Tambaram — as well as Coimbatore, Madurai and Trichy. There’s no catchment area. You need a laptop and a stable connection.

Can I do this course while working full-time in Chennai?

Yes — the evening batch (8–10 PM IST) is built for it. Because classes are online there’s no OMR commute to manage after work. Expect roughly two hours a day plus assignment time, and recordings cover you for late meetings or client deadlines. Note that classes run Monday to Friday; there is no weekend batch.

Is this an AI-based digital marketing course?

Yes. CADMM applies generative AI across the modules rather than as a bolt-on chapter — you’ll use ChatGPT and Jasper for copywriting and ad variants, Copy.ai and WordTune for content production, and AI-assisted analytics to read campaign data faster than manual reporting allows.

How much do digital marketing professionals earn in Chennai?

Entry-level digital marketing salaries in Chennai typically run ₹2.5–4 LPA. Specialists in performance marketing, SEO and analytics generally reach ₹6–11 LPA with three to five years of experience and a portfolio of measurable results. Chennai’s SaaS and IT services employers along OMR pay at the upper end for people who can show live campaign work.

What career opportunities are there after the course in Chennai?

Graduates move into roles including digital marketing executive, SEO specialist, performance marketing executive, social media manager, content marketer and analytics analyst. Hiring concentrates along the OMR IT corridor through Perungudi, Thoraipakkam and Sholinganallur, across the agencies in Guindy, Nungambakkam and Anna Salai, and among Chennai’s D2C brands in apparel, jewellery and wellness. Internshala alone lists 388 digital marketing vacancies in the city, 230 of them open to freshers.

Is prior experience or a specific qualification required to enrol?

No. There are no prerequisites. The course starts from marketing fundamentals and builds to advanced AI-driven strategy, so Class 12 pass-outs, graduates, working professionals from any field, career switchers and business owners can all join. Basic computer familiarity helps. You need a laptop and a reliable internet connection.

Is the course suitable for complete beginners?

Yes. Most participants start with no digital marketing background. The early modules cover fundamentals and website creation before moving into SEO, paid ads, social media and analytics, and every concept is followed by supervised practical work on your own live website rather than a theoretical exercise.

What does the CADMM syllabus cover?

44+ modules spanning SEO, search engine marketing with Google Ads, social media marketing, email marketing, inbound marketing, web analytics on Google Analytics 4 and Meta-partnered Facebook marketing — plus content marketing with LinkedIn, media planning and buying, programmatic advertising, marketing automation, WhatsApp, YouTube, Google Tag Manager and marketing analytics, with generative AI applied throughout.

Can I learn only SEO, PPC or social media instead of the full course?

CADMM covers all of them together, which is what most Chennai employers now hire for — a performance marketer who can’t read analytics has a short career. That said, Digital Vidya also runs standalone certification courses in SEO, Google Ads, social media, email and inbound marketing if you want a single specialisation.

Will I get to work on live projects?

Yes. You build your own website with free AWS hosting, then rank it, run funded Google Ads and Meta campaigns on it, and analyse the real data in Google Analytics. That’s 52 hours of assignments, plus 64 hours of brand case studies on campaigns from ICICI Bank, Carwale, Cadbury Dairy Milk, Microsoft, Myntra and Puma.

How is the course assessed?

Through assignments and case studies rather than a single final exam. Each module is followed by practical work applied to your own website, and the six brand case studies each require a written strategy recommendation.

How many certifications will I receive?

You earn 15+ certifications, including Google Ads (Search, Display, Video, Apps, Measurement), Google Analytics, Meta Blueprint, HubSpot (Inbound, Email, SEO, SEM, Social, Content), LinkedIn, Vskills and the CADMM certification from Digital Vidya. These are issued by the platforms themselves, which is what makes them recognised by employers.

Will I get placement assistance and an internship?

Yes — placement support, which we distinguish from a guarantee. You get resume and LinkedIn profiling, mock interviews with feedback, and interviews arranged with agencies and brands from our hiring partner network. The internship gives you live client work to show before you interview.

Is there a scholarship or EMI option, and how do I enrol?

EMI and finance options are available, and the current fee reflects an anniversary waiver. To enrol, click “Start Application”, download the brochure, or call +91-80100-33033 to book a free counselling session. You can also attend the free Digital Marketing Foundation MasterClass first.

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