Digital Marketing Course In Chennai - Digital Vidya

Best Digital Marketing Course in Chennai

Instructor-Led Online Digital Marketing Course in Chennai

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44

Modules

2

Internships

13

Certifications

100

Classes Hrs

250+

Placement Partners

₹ 72K

Worth Tools

140

Assignments Hrs

8K

Incentive

95%

Succeeded!

Why should you take a Digital Marketing Course in Chennai?

Digital Marketing is the most lucrative industry in the modern world & so Digital Marketing skills are in serious demand these days. With the help of our courses, we have trained 35,000+ entrepreneurs, professionals, and students since 2009.

Here are the key reasons for which people take a Digital Marketing Course in Chennai:

  • Marketing Professionals: Upskilling
  • Professionals in other Roles: Upskilling, Career Shift, Freelancing
  • Business Owners & Entrepreneurs: Promote Business, Manage Agency
  • Digital Marketing Professionals: Career Growth
  • Students & Freshers: Job, Freelancing
  • Upskilling 50% 50%
  • Getting a Job 75% 75%
  • Freelancing 25% 25%
  • Business Promotion 15% 15%
Are you unsure about taking up a Digital Marketing Course?
Join Demo Class

Digital Marketing Course Fee & Training Schedule

Instructor-Led Online Training

Live Online Classes (Option to complete in 4 or 7 Months)

Dates

Timings (IST)

Batch Days

Dec 6, 202208:00 PM to 09:30 PMTue & Thu
Dec 5, 202203:00 PM to 06:00 PMMon-Wed-Fri
Dec 10, 202210:00 AM to 01:30 PMSat
Dec 4, 202210:00 AM to 01:30 PMSun

Course Fee


Rs 49,900 (+18% GST)


Register Now

Get Rs 8,000/- Incentive on Course Completion

DigitalVidya with FutureSkills Prime & the Government of India are proud to introduce the first-of-its-kind incentive program for digital upskilling. India’s First Digital Marketing Course Accredited by Nasscom and Approved by Government of India. The incentive of Rs 8,000 will be given to students after successfully completing CDMM and clearing assessment at FutureSkills Prime.

100% Satisfaction Guarantee

We are confident that this course delivers on its promises. However, we want you to experience the same. Accordingly, we are making a bold promise, not given by anyone else in the industry. 

  • 100% Unconditional Money Back Guarantee – After attending 1st live session, if you think that this course is not valuable for you, you can ask for a full refund. We will refund your entire money without asking a question. Please note that this offer is only valid after you have attended 1st live session completely and requested a refund before the start of your 2nd live session.

Guaranteed Job Interviews

Digital Vidya offers Interview support to eligible new graduates and working professionals on completion of Certified Digital Marketing Master’s Course.

We have a dedicated placement cell, which works closely with our participants for their placement needs. Here is a snapshot of our placement process.

Resume Creation

On successful completion of the course including assignments & certifications. we work with the candidate to create an effective resume.

Job Application

The updated Resume is then shared with relevant organizations. On shortlisting, we follow-up with an initial round of discussion.

Interview Readiness

Based on the organizations & the profiles for which the candidate is shortlisted, we help the candidate prepare for the complete interview process.

Selection & Joining

After a successful interview, we guide the candidate from accepting the offer to joining the organization for a successful career.

Incase a candidate is unable to pass the interview, He/She will have to work on specific inputs provided by our team before we schedule the next set of interviews with other companies.

Download Brochure (.pdf)

44 Modules

Curriculum of our Digital Marketing Course in Chennai

Digital Marketing is impulsive in nature with frequent updates and algorithm changes which further leads to fluctuations in the industry. Digital Marketing tips that were once too productive might not work now.

This is the reason why having a good & updated curriculum is important when you are looking forward to learning Digital Marketing. A perfect curriculum consists of two main qualities which are recent updates and capability of creating strong foundations.

This is exactly what we have focussed on while designing our curriculum for Chennai. We concentrate on nurturing the skills and expertise of a Digital Marketing Consultant in the most efficient manner. Through our curriculum, we ensure that the learner is aware of all the digital marketing channels and their optimal usage. Further, the learnings are strengthened by an in-depth strategy creation of each channel.

You will understand the concept of Digital Marketing right from the strategy point of view to the execution through our 44 different Digital Marketing Modules. Each of the modules will take one week to complete. Assignments and tasks are followed by the instructor-led sessions which make sure that you practically apply your learnings. Through this way, you can reap the benefits of an exceptional Digital Marketing Curriculum in Chennai.

Introduction to SEO

 

How do Search Engines work?
  •  Indexing & Crawling Basics
  • Optimizing Crawl Budget
  • Intro to SEO
Organic Search vs. Paid Search Results
  • Anatomy of a Search Result (Search Snippet)
  • What is On-page SEO (Content, Architecture, HTML)?
  • What is Off-page SEO/Link Building (Social, Content-based, PR)?
Keyword Research
  • Finding Seed Keywords: Mind Map for Keyword Research
  • Using Wikipedia, Forums for Keyword Research
  • Keyword Research Process – Identify Seed Keywords, Collect Metrics, Map Keywords
  • Google Keyword Planner Tool

On-page SEO

 

HTML Basics
  • Web Page Basics: What is HTML, JavaScript,CSS
  • Basic HTML Tags to create a web page
  • HTML Tags for SEO: Title, H1, META Tags, IMG, A
On-page SEO Elements
  • Crawling: XML, HTML Sitemaps, Robots.txt
  • Content Clusters (Creating SEO-based content)
  • Negative on-page to avoid
Technical SEO
  • URL Architecture
  • Page Speed Analysis (GTMetrix / YSlow / Google Page Speed Insights)
  • 301 Redirects
Mobile SEO
  • App Store Optimisation
  • Mobile Websites: Responsive, Adaptive, Dynamic
  • Optimising for Voice Search
Schema markup
  • What is Schema & Why is it relevant to SEO.
  • Schema Types – Micro, JSON-LD
  • Common JSON Schema Tags – Organisation, Website, Blog Posting LocalBusiness
  • How Schema shows up in SERPs

Off-page SEO

Link Building
  • What is Link Building
  • Link Building Tactics
  • Manual Link Building Process
  • Link Building Metrics
Social SEO
  • Quora
  • YouTube Video SEO
  • Slideshare, Scribd and other Social Channels for SEO
Local SEO
  • What is Local SEO, Pigeon Update
  • Google My Business, Bing Places
  • Local Pages on your website
  • Local Listings/Citations
Backlink Audits using SEMrush.com
  • Backlink audit of one website
  • How to audit backlinks of competitors and gain insights?

SEO Audit, Tools, Measurement

 

SEO Audits
  • What are SEO Audits?
  • Different Types of SEO Audits
  • Complete SEO Audit with Checklist – Screaming Frog SEO Spider, SEMRush Backlink Audit, Page
  • Speed Audit with GTMetrix / Google Page Speed Insights, Mobile Site Audit
  • Google Search Console
Algorithm Updates
  • History of Google Algorithms
  • Panda, Penguin, Pigeon, Caffeine updates
  • RankBrain and the Future of SEO
Measurement with Google Analytics
  • Basics of Google Analytics
  • SEO Metrics to Measure – On-page, Off-page, Technical
  • SEO Reporting
SEO Resources, Careers in SEO
  • Top Blogs to follow for SEO
  • Free Learning Resources – Moz, Google Analytics
  • A career in SEO

 

 

 

Introduction to SEM – Fundamentals & Case Studies

  • Consumer Journey
  • What is SEM? Why SEM?
  • What is Google AdWords? Why Google AdWords?
  • Google Network
  • AdWords Terminologies
  • How Does the SEM Auction Work?
  • Structure of an AdWords Account
  • Campaign Types – Introduction to Search, Display (including Videos),
  • Shopping and Mobile-specific campaign types, and when/why to use them.
  • Creation of Search Network Campaign
    • Ad
    • Ad Formats
    • Ad Text Policies
    • Ad Text Best Practices
    • DKI
    • Ad Extensions
    • Keyword Research
    • Tools – Keyword Planner & Estimator
    • Keyword Match types
    • Keyword Strategies
    • Landing Page
    • Bidding and Budget
    • Optimizing the Search Network Campaign using the Keyword Planner, Match types, Ad Text best practices, etc

Creation of Google Display Network

  • GDN Targeting Options
  • Display Ad Formats
  • Ad Gallery Tool
  • Conversion Tracking
  • GDN Campaign Creation – Demo
  • Remarketing
  • Advanced Display: RLSA, Dynamic Remarketing, YouTube Remarketing
  • Advanced Display: Smart Display Campaigns

Mobile Ad Campaigns

  • Universal App Campaigns
  • Mobile-Specific Bidding and Targeting Strategies
  • Measuring Mobile Ad Performance and Conversions Report Editor
  • Optimization Strategies
  • Account Audit Demo

Shopping Campaigns – Introduction

  • What are Google Shopping Ads /Product Listing Ads?
  • Where do they appear on Google? What Shoppers on the internet do?
  • What retailers need? – New Advertising technologies
  • Google Shopping set retailers up for success
  • Features of Google Shopping Why PLA’s? And the path to creating PLA Ads
  • Merchant Centre Steps
  • Create Shopping Campaign on Google AdWords
  • Track Performance and Optimize the Campaigns

YouTube Marketing – Introduction & Ad Formats

  • YouTube Ad Formats
  • YouTube Campaign Creation
  • YouTube Analytics
  • Video Campaign Optimization Tips
Getting Started with Social Media Marketing

Introduction to Social Media

Facebook Marketing

Creating Content for Facebook & Social Media

  • Why Content is the foundation of SMM
  • Psychology of Social Sharing
  • Building Content That is Inherently Shareable

Tools for Content Creation

Facebook Marketing

What is Facebook Marketing

  • Facebook Page Best Practices
  • KPIs to measure success
  • Facebook Insights
  • Facebook Business Manager

How does Facebook Advertising Work?

  • Facebook Ad Campaign Objectives
  • Facebook Ad Targeting

Instagram & LinkedIn Marketing

Marketing on Instagram

  • Optimizing your instagram business profile
  • Crafting an Instagram content strategy
  • Best Practices
  • Influencer Marketing on Instagram
  • Analytics & Measurement
  • Instagram Ads

LinkedIn as a Marketing Platform

  • LinkedIn for Personal Branding
  • Brand Marketing on LInkedIn
  • LinkedIn Company Pages
  • LinkedIn Advanced Search
  • LinkedIn Premium
  • LinkedIn Ads

Twitter and Snapchat Marketing

Twitter Marketing

  • Twitter Marketing for Brand Awareness
  • Twitter Ads
  • Twitter Analytics
  • Twitter Tools – Crowdfire, Tweriod, Hashtagify, Ritetag, TweetReach & TweetArchivist

Snapchat Marketing

  • Snapchat for business
  • Building a following
  • Driving Engagement
  • Analytics & Measurement

Pinterest Marketing & Creating a Successful Digital Marketing Strategy

Pinterest Marketing

  • Pinterest for business
  • Marketing on Pinterest
  • Best Practices
  • Leveraging Rich Pins
  • Analytics & Measurement

Social Media Marketing Tools

  • Hootsuite
  • Buffer
  • TweetDeck
  • Sprout Social

Crafting a Successful Social Media Strategy

  • 10-step framework to crafting a successful Social Media strategy
  • Building Content That is Inherently Shareable
  • Creating Content for multiple platforms
  • Generating content ideas and building a plan
  • Effective Content Distribution
  • Evaluating Success
Deliverability

  • Setting-up an Email Marketing Machine
  • ISPs, Hosting Facility and MTA
  • IP/DNS and Shared vs. Dedicated IPs
  • MX Record, Whitelisting, Response Handlers and Bounces

Effective Email Content

  • Conversation
  • Relevance
  • Incentives
  • Timing
  • Creative & Copy
  • Attributes

Customer Acquisition Strategies

  • Rented List Emails
  • Co-branded Emails
  • Third Party Email Newsletters
  • Viral Emails
  • Event Triggered Emails
  • House E-newsletters

Effective Creative Introducing

  • CRABS- Does your Emails have Crabs?
  • Email Template Model
  • Best Practices
  • NLP Demonstrations (Neuro Linguistic Programming) to Understand Customers Better

Nurturing & Automation

  • Tools to Enhance Lead Nurturing
  • Enhance Better Reach
  • Analyze Behavior Patterns
  • Analytics
  • Automation and More

Resources to do situational analysis and progressive updates

  • Customer Personal Toolkit
  • Complete Email Marketing Worksheet
  • Content Editorial Calendar
  • Digital Marketing Strategy Toolkit
  • Email Contact Strategy Template
  • Email Campaign Calculator
  • Email Marketing Health Check
  • Structuring Digital Marketing Team
  • Web Resources to Improve Subject lines, HTML Codes, Spam Testers and Deliverability Issues

Email Automation
Introduction to Automation

  • What is Automation?
  • How does it Work?
  • What are the Benefits?

Choosing an Automation Platform

  • Features & Functions Available
  • What are Workflows? How to Create a Workflow?
  • Cost
  • Most Widely Used Platforms

Simple Automation Functions from MailChimp

  • Click to Reply Options – Demonstrated
  • Other Features Explained
  • Results – Demonstrated – Practical
Attracting your potential customers into conversion funnel

  • Various Ways to Build Reach Through Digital Marketing
  • What are Engagement Magnets?
  • How to Identify Right Set of Engagement Magnets for your Business?
  • Effectiveness of Various Engagement Magnets
  • Digital Reach Building Strategy Through Inbound Interest Generation

Converting your prospects into leads using emails

  • What is Audience Aggregation?
  • Benefits of Audience Aggregation
  • How to do Audience Aggregation Through Emails

Landing Page

  • Conversion Oriented Landing Page Design
  • Investment in Landing Page
  • Is it for me?
  • What is it?
  • Critical Concerns to Address on Landing Page
  • What’s the Next Step?

Conversion Optimization

  • Role of Conversion
  • Understanding Customer Psyche
  • Conversion Optimization
  • User Flow and Persuasion
  • Online Persuasion
  • True Meaning of Landing Page User Flow and Online Persuasion

Conversion Optimization Patterns for Engaging website Visitors

  • Patterns for Engaging Website Visitors
  • Pattern #1 – Pop-Ups
  • Pattern #2 – Pop Under Call-to-Action
  • Pattern #3 – Inside Article CTA

Lifecycle Emails

  • What are Lifecycle Emails?
  • Where do Lifecycle Emails fit in?
  • Tools used for Lifecycle Emails
  • Lifecycle Emails – Case Studies
  • Lead Nurturing with Drip Email Marketing: Implementation

Introduction

  • What’s analysis?
  • Is analysis worth the effort?
    • Small businesses
    • Medium and Large scale businesses
  • Analysis vs Intuition
  • Introduction to Web Analytics

Google Analytics

  • Getting Started With Google Analytics
  • How Google Analytics works?
  • Accounts, profiles and users navigation
  • Google Analytics
  • Basic Metrics
  • The main sections of Google Analytics reports
    • Traffic Sources
    • Direct, referring, and search traffic
    • Campaigns
    • AdWords, AdSense

Content Performance Analysis

  • Pages and Landing Pages
  • Event Tracking and AdSense
  • Site Search

Visitors Analysis

  • Unique visitors
  • Geographic and language information
  • Technical reports
  • Benchmarking

Social Media Analytics

  • Facebook Insights
  • Twitter Analytics
  • YouTube Analytics
  • Social Ad Analytics /ROI measurement

Actionable Insights and the Big Picture

  • Recap of Google Analytics reports and tools
  • Finding actionable insights
  • Getting the organization involved
  • Creating a data-driven culture
  • Resources
  • Common mistakes analysts make
  • Additional Web analytics tools

Social CRM & Analysis

  • Radian6
  • Sentiment Analysis
  • Workflow Management
  • Text Analytics

Digital Analytics

  • WebMasters
  • AdWords Reports, Custom Reports, Custom Dimensions
  • Dashboard and Segmentation
  • Multi-Channel Funnels Reports
  • Attribution modeling and reports

Platform Principles

  • The platform components
  • The data model
  • Measurement Protocol data collection
  • Importing data into Google Analytics
  • Reporting APIs and Report Sampling

Facebook Marketing (in association with Facebook)

  • Introduction to Marketing
    Start by understanding the importance of planning your business marketing strategy. This module covers finding your business’ USP, defining your audience and developing a strategy around marketing funnel.
  • Facebook Pages and Post Best Practices
    Learn how to connect with people by planning your Facebook Page and understanding how it is structured to make the maximum use of it.
  • Facebook Ads – Campaign Objectives
    For each Facebook Ad, you have multiple objectives to choose from. This module helps you build the right objectives based on each business objective.
  • Facebook Ads – Targeting Audiences
    Understanding your audience is a challenge for many businesses today. But developing a marketing plan without knowledge of your audience is a step to failure. Segment your audience and target the right audience with this module.
  • Facebook Ads – Impactful Creatives
    Make an impact with creatives and know the different ad formats which look good on all devices.
  • Facebook Ads – Optimization and Reporting
    With this module, measure you adverts and get business insights to optimize how you are connecting with your audience.
  • Facebook Ad Policies
    Get an in-depth understanding of Facebook Ad policies, ad disapproval, account status and Facebook support for a smoother journey.
  • Facebook Messenger
    Connect and engage with your new or long-term customers on Facebook to get results. Offer them suggestions, support, engage with them or encourage purchase from one messenger.
  • Facebook Shop
    Plan and structure your Facebook shop to manage and sell more products with Facebook.
  • Building Brand Awareness
    Build your brand with Facebook to connect with people where they are- Facebook and Instagram. Plan your targeting, creatives, placements for brand awareness.
  • Driving In-store Footfall
    Build Facebook campaigns to drive traffic to your offline store. Learn how to develop a local campaign and sell more with Facebook.
  • Facebook Pixel
    Measure conversions, optimize ad delivery, automate audience building and do more with Facebook Pixel. Learn and work on Pixels with this module and get more insights on how people are using your website.
  • Driving Online Sales
    Learn how to get more sales and drive traffic with remarketing campaigns, targeting, creatives and placements and ad formats.
  • Generating Leads
    This module guides you through creating a lead generation campaign to drive results for your business.

Integrated Digital Marketing Strategy [2 Modules]

Build an Integrated Digital Marketing Plan by understanding how to work on the concepts of conversions, define objectives, measure, evaluate and tweak your plan. You will also learn how to execute the strategy, what is the skill set required, how you can outsource your marketing activities.

1. Introduction

2. The Customer

  • India demographics: overall market view
  • India on Digital – digital trends: internet users, male v/s female, age groups,
  • Devices, multi-screening,

3. Marketing Principles: AIDA, Purchase Cycle, Moments of Truth

4. Recap of Various Digital Channels: Digital POEM

5. Creating Digital Moments of Truth – AHA Moments

6. Digital Strategy: Branding v/s Acquisition. What would differ?

7. Analytics

  • Measurement: What do you measure? How can you measure (site analytics, cross-device) – sneak peek into the technology that powers this (cookies, user identity)?
  • Attribution: various models, cross-device

8. Case Study: A look at the web presence of Starwood Hotels (more engagement less transactional)

9. Campaign Optimization – Test, Learn, Deploy what works. Repeat

  • Kinds of tests

10. Case Study: A look at the web presence of MakeMyTrip (acquisition focus, less engagement)

11. Trends

  • What are people doing on the internet?
  • Power of the internet (Arab Spring, #MeToo, US Elections, branded: Jago Re, Internet brands – OnePlus)

12. Tools for Measurement

Affiliate Marketing [2 Modules]

You will be introduced to Affiliate Marketing, Models of Affiliate Marketing. Study how to generate and convert leads. In the session guidance to success with Affiliate marketing will be provided.

  • Definition
  • Purpose/Where and why is Affiliate Marketing used
  • Resources required to get started with Affiliate Marketing
  • Top Players in the market for Affiliate Marketing
  • Re-Brokering and Payout models
  • Segregation of Affiliate Marketing
  • Web
    • Display Inventories
    • Email inventories
    • Campaign types (CPM, CPC, CPV, CPA etc.)
    • Tracking methods
    • Fraud analysis and types of fraud
    • Key Optimization methods
    • Budget planning
    • Key Players
  •  Mobile
    • Attribution Tools
    • Incent vs Non-incent inventories
    • Tracking Methods
    • Campaign Types (CPI, CPS, CPA etc.)
    • Fraud Analysis and types of fraud
    • In-app events optimization
    • Budget Planning
    • Key Players
  • Overall Affiliate Marketing Budget and strategy planning
  • Facts and Current industry numbers for Affiliate Marketing industry
  • Global leads and affiliate marketing programs you can join today

Media Planning & Buying [2 Modules]

  • Setting up the objectives
  • Understand the key tasks to draft an “awesome” digital media plan
  • Segmentation & targeting of the audience
  • Best practice to execute the campaigns post the media plan
  • Understanding multiple formats & appropriate for our targeted digital platforms

How to become a Freelancer in Digital Marketing? [2 Modules]

Learn how to sell digital marketing services by assessing the brand’s necessity to reach out to the customers. You will generate customized reports, evaluate other digital marketing service providers and prepare metrics to track performance.

  • Assessing Brand’s Necessity To utilize Digital Marketing Services
  • Assessing How The Brand Is Currently Reaching Out To Customers?
  • Generating Custom Reports & Automated Reports
  • Evaluating Other Digital Marketing Services Providers
  • Creating Customized Presentations and Proposal
  • Setting Expectations and metrics to track performance

E-commerce Listing and Marketplace Selling [2 Modules]

Explore how the billion dollar industry of online market is shaping up. How do we be a part of the new age e-tail? The pros and cons of listing online/marketplace model and brand’s own website. This module will help you understand the various Models that Exist and how to set up your own store and how to drive marketing campaigns for conversions and sale.

  • Learn how the billion dollar industry of online market is shaping up. How do we be a part of the new age e-tail?
  • Understanding Different Models – Individual Brand Store and Marketplaces
  • Creating Your Own Store with Shopify
  • Solutions for Payment Gateway/Shipping/Order Fulfillment and other business Needs
  • Marketplace walkthrough
  • Marketplace Listing/Sign up Process
  • Live Demonstration of Marketplace Panels
  • Understanding Multi-Channel Retail and Solution Walkthrough
  • Understanding the concept of Dropshipping with Case Studies.
  • Advanced Facebook Ad Funnels for Driving E-commerce Sales and Conversions.
  • Going Global and Selling Cross Border with your products

Programmatic Marketing [1 Module]

Familiarize yourself with Evolution & Growth of Programmatic Advertising. Know how real-time bidding works, its types, its advantages and challenges, and myths related to programmatic marketing.

  • Evolution & Growth of Programmatic Advertising
  • Understanding Real-time Bidding
  • How Programmatic Advertising Works
  • Types of Programmatic Advertising
  • Advantages and Challenges
  • Myths of Programmatic Advertising

Adobe Analytics – SiteCatalyst [1 Module]

Learn how to use Adobe Analytics to analyze data of your digital platform and strategies digital marketing plans for your business based on the results.

  • Why do you need to analyze data of your digital platform?
  • Calibrate the digital marketing strategies on the basis of results
  • How to create a digital measurement strategy?
  • How to utilize the best of class tools to understand the needs of your audience and cater to them with the relevant products and services?
  • How to measure the ROI from different marketing channels?

How to create an Infographic Resume [1 Module]

Gives yourself the ultimate advantage in a competitive job market by strategically designing your resume to convey specific information in a visually compelling manner. Create a brand new designer resume with our power packed Infographic resume module.

  • Your outstanding Infographic Resume Toolkit
  • Learn basics of Infographic
  • Learn to convey information Quickly and Clearly
  • Learn to hold attention with bespoke text and design
  • Knowledge of open source design software

Content Marketing (in association with LinkedIn) [1 Module]

You will identify the myths about Content Marketing and know the tactics to create “Good” Content. You will learn to develop a Framework to begin a content marketing program, show ROI for content programs. Also, explore key resources and tools to create and curate content with this module.

  • Myths about Content Marketing
  • Identifying & creating “Good” Content
  • Framework to begin a content marketing program
  • How to show ROI for content programs
  • About key resources and tools to create and curate content

Lead Sourcing [1 Module]

  • How To Use Google To Source Information
  • How To Use Google To Ping Specific Domains For Information Such As Email Ids
  • How To Validate Email Ids
  • How To Source Segmented Database(however Possible)
  • Learn To Source Email Ids Of Anyone Who Represents A Corporation
  • Understand how to Source Information Directories
  • Learn About Known Sourcing Softwares/apps/plugins
  • Learn How To Use Sourced Databases

 

Learn everything about our Digital Marketing Course offering in Chennai ?

Download curriculum (.pdf)

140 Hrs of Hands on Assignments

Hands-on Assignments

Theoretical knowledge & practical experience go hand in hand. For any Digital Marketing Course to attain value, it has to have practical elements included in it. Through our exclusive hands-on assignments, we enhance your Digital Marketing potential.

Our Digital Marketing Course is segregated into 3 components which are the Instructor-led lessons, tasks, and hands-on assignments. Also, each of the modules includes a separate set of assignments and case studies.

The assignments are created in a manner for you to showcase your Digital Marketing Learnings & practical applications.

Module Assignments

Note: The following list is not comprehensive. We keep adding new assignments to our course regularly.

Website Development & Designing using WordPress.
Following the registration process of the course, the participants are required to submit their already existing blogs or online business. The participants who do not have an online property will have to create one. They will be guided with the help of our 2 hours long “Build Your Blog” course. To promote the blog post, the participants can have access to a self-paced course that incorporates 6 Pre-Recorded lessons.


Build Your Blog

Duration: 6 Hours

Assignment Promises

  • Choose a blog topic.
  • Get a free sub-domain name from Digital Vidya buy a domain name.
  • Commence your blog using AWS & add credit worth $100 provided by Digital Vidya.
  • Choose 5 blogs of the same niche from other websites.
  • Ensure create a domain email & Upgrade the theme and logo.
  • Together with Google Search Console, Google Analytics, Disqus, Author Tag, set up all the relevant plugins.

 

Promote Your Blog

Duration: 5 Hours

 

Assignment Promises

  • Implement SEO strategies & create your first Blog Post.
  • Carry out content sharing by creating social media profiles.
  • Use the power of emails to share your blogs.
  • Perform promotional activities via Facebook Ads.
  • Use Google Analytics to track the traffic
  • Design a content strategy
SEARCH ENGINE OPTIMIZATION (SEO)
Duration: 8 Hours

Assignment Promises

  1. Select the best keywords to make your website rank better on Google.
  2. Execute on-page SEO techniques & measure the performance of your website pages.
  3. Conduct research on your competitors & examine their websites.
  4. To attract a relevant target audience, learn local SEO and Mobile SEO.
  5. Take into account the keywords and strategies used by your competitors.

Tools you will Learn

  1. RankWatch
  2. Google Keyword Planner
  3. Broken Link Checker
SEARCH ENGINE MARKETING (SEM)
Duration: 15 hours


Assignment Promises

  1. For the uninterrupted running of ads on Google.com & associated properties of Google, create a Google AdWords Account.
  2. To run and optimise your ad campaign’s performance, learn how to create Ad Groups, write crisp Ad Text, target the right keywords.
  3. Create responsive ads on the Google Display Network with an aim to show ads on all devices.
  4. Target the right audience on the basis of demographics & interest with in-stream and video discovery ads.
  5. Create a Merchant Centre account and create an ad group to run Google Shopping campaign
  6. Join AdWords solutions with your marketing objective to achieve a business’s goal.

Tools you will Learn

  1. Google AdWords
  2. Merchant Centre

These assignments will require running live Google AdWords Campaigns by spending Rs 1000.

SOCIAL MEDIA MARKETING (SMM)
Duration: 10 hours


Assignment Promises:

  1. Develop a profitable Facebook page that majorly converts viewers into customers.
  2. Implement strategies to develop your network of existing & potential customers.
  3. Use the power of Social Media Platforms to post your most viral content.
  4. Design and run effective ad campaigns to target the right audience.
  5. Benefit from the power of Twitter for your brand awareness.

Tools you will Learn

  1. Canva
  2. HootSuite

These assignments will require running live Facebook Ad Campaigns by spending Rs 500.

EMAIL MARKETING
Duration: 8 hrs

 

Assignment Promises

  1. Know the Legal Aspects of sending Emails in various countries.
  2. Save your emails from entering into Spam Folders – Be well-versed with key techniques
  3. Learn to manage your emails professionally & use MailChimp

Tools you will Learn

  1. MailChimp
  2. Google Advanced Search
  3. Chrome Extensions: Clearbit Connect, Anymail finder, Email Extractor, VoilaNorbert, Email Generator
  4. SPF Validation Tools
INBOUND MARKETING
Duration: 10 hrs

 

Assignment Promises

  1. Execute effective strategies to extend your reach without increasing the budget of your Ad.
  2. Understand the process of nurturing emails automatically.
  3. Build a conversion-oriented landing page.
  4. Execute the Drip Marketing Campaign to nurture your leads.

Tools you will Learn

  1. Unbounce
  2. Customer.io
WEB ANALYTICS
Duration:  8 hours

 

Assignment Promises

  1. Present your data through the medium of storytelling & note down your observations.
  2. Create a Google Analytics Account to evaluate the performance of your business/blog.
  3. Examine your business reports based on real-time, audience, acquisition and behaviour.
  4. Register yourself on Google Merchandise Store & know how the dashboard works.
  5. Plan the timeframe for your campaign and assess it accordingly.

Tools you will Learn

  1. Google Analytics  
  2. Google Merchandise Store

Case Study Assignments

An efficient research & development team of Digital Vidya works constantly on shortlisting interesting Marketing Campaigns. Premium case studies are selected to offer our students the best practical experience. These case studies can be easily included in the strategy of any brand.

A total of 60 hours is devoted to Case Studies that incorporates in-depth exercises as well as tasks. The assignments and tasks lay a foundation with a vision to create a proficient Digital Marketer. These case studies and tasks are a prominent feature of our Digital Marketing Course in Chennai.

These case studies are created by well-researched internet marketing campaigns. You will have to create Business Case Solutions by applying your learnings. You will get to learn all of these aspects of Digital Marketing in Chennai.

Note: The following list is not comprehensive. We keep adding new assignments to our course regularly.

SEO Case Study: ICICI Bank
Icici bank 6c15795a8c9497cf7e7a4dfda1955cef

Duration: 20 hours

Learning Outcomes

  1. Discover ways to improve your website’s and blog’s ranking on the search engines.
  2. Find out the top ways to get your content indexed in the search engines.
  3. Learn how to analyze the performance of your web pages.
  4. Shortlist the best keywords to make your content keyword-rich

Tools you will Learn

  1. Google Analytics
  2. Google Keyword Planner
  3. Google Search Console
SEM Case Study: Carwale
Carwale d7e3c9ed021afd33e83b0cc7f2e2966c

Duration: 4 hours

Learning Outcomes

  1. Design an optimal Search Engine Marketing campaign to connect with the target audience.
  2. Learn the process of budget allocation with an aim to derive maximum results from the campaign.
  3. Find out the ways to measure campaign performance and track conversions.

Tools you will Learn

  1. Google Keyword Planner
  2. Google AdWords
Social Media Marketing: Cadbury Dairy Milk
Dairy milk 1062a6c00be494d15e4e5368a46cccb6

Duration: 20 hours

Learning Outcomes:

  1. Develop ideas to create attractive social media marketing campaigns.
  2. Build a connecting with your social media marketing campaigns and events to attract a larger audience.
  3. Define top-class ways to create user-generated content.
  4. Identify the most suited social media channels for your campaigns to derive better results.
Email Marketing Case Study: Microsoft
Microsoft 363278980d4b37169f9b4024d688e6d5

Duration: 8 hours

Learning Outcomes

  1. Build highly attractive content for your promotional emails
  2. Identify ways to bifurcate your users on the basis of interests and demographics.
  3. To ensure an increase in conversion, create relevance of your product for the target audience.

Tools you will Learn

  1. MailChimp
Inbound Marketing Case Study: Myntra
My mantra f09ac771b005d0e0d752fda7d5f3644d

Duration: 8 Hours

Learning Outcomes

  1. Conduct research on the Inbound Marketing strategies implemented by big brands.
  2. Make an attractive Inbound Marketing strategy for your business.
  3. Build an appealing website and product pages to attract a majority of the target audience.
  4. Design

 

Tools you will Learn

  1. Unbounce.com Landing Page Builder
Web Analytics Case Study: Puma
Puma 5ba0efd34de33bac8b9530fb33e20dab 1

Duration: 4 hours

Learning Outcomes

  1. Detect new ways to ensure that the website is highly conversion oriented.
  2. Analyze the main geographical areas that boost your website traffic.
  3. Examine the interaction between your visitors and the website.
  4. Analyze the areas to improve & update your website.

Tools you will Learn

  1. Google Analytics

Know the complete course content of our Digital Marketing Course in Chennai

Download curriculum (.pdf)

Free Digital Marketing Tools Worth INR 72,000+

Tools Bundled in Our Digital Marketing Course

We at Digital Vidya, provide a wide range of Digital Marketing tools through this Digital Marketing Course in Chennai. By partnering with the best industry players, we offer you a premium set of paid Digital Marketing tools free of cost without any additional cost/fee. The duration to access these paid tools varies from a few weeks to a few months.

These tools are useful and contribute to making you learn and understands the real-time challenges in Digital Marketing. Perfect usage and implementation of these tools make your Digital Marketing training more practical. This additional feature separates us from other Digital Marketing Institutes in Chennai.

Server space 2060f2caba98bd051929d06844907a9a

Hosting: Server Space

Special Offer: ₹ 35,000 worth server space for startups joining this course

Server space will be provided on Industry leading cloud-based Web Hosting Provider.

Seo 1 6c7a679f0db687bf8680ddb72c881f75

Tool: SEO Software

Special offer: ₹ 11,500 worth tool subscription to all students

Tool to help you maximize your website SEO Traffic

Social listerning fe3760a6e1c62e2382abf2d0d5c66d29 1

Tool: Social Listening

Special offer: ₹ 40,000 worth tool subscription to all students

View and analyze all conversation about any brand on Social Media

Sem d90a1a9095f468024b0f5e9c0441da81

Tool: SEM Software

Special offer: ₹ 6,500 worth tool subscription to all students

Manage, Analyse and improve the performance of SEM Campaigns.

Landing page creator ae71e565d1b92f296e09258eb7de2632

Tool: Landing Page Creator

Special offer: ₹ 1,270 worth tool subscription to all students

DIY Landing Page Creator to create professional and appealing landing pages hassle-free

Push notification 0b62b39a48c92dab174f8d0669884d90

Tool: Push Notification

Special offer: ₹ 6,500 worth tool subscription to all students

Browser Push Notification tool to increase engagement and conversion rate

Wordpress theme 1780654f0c3f0f155ff3a4638b636200

Theme: WordPress Mega Theme

Special offer: ₹ 6,000 worth Theme to all students

Get access to Mega Theme to create a WordPress based website.

Know the complete offering and course curriculum of our Digital Marketing Course in Chennai

Download Brochure(.pdf)

2 Internships

Exclusive Digital Marketing Internships in Chennai

Digital Vidya in association with respective bodies offers exclusive Digital Marketing certifications on successful completion of our Digital Marketing Courses in Chennai. The Digital Marketing Course Fee comprises of the Certification Fee.

Digital vidya website logo

Content Marketing Internship

Duration: 3 Months

Prerequisite: Complete CDMM Course Successfully”

Eligibility: Good written communication skills

What you will do? You will work with Digital Vidya’s Content Marketing Team to do research, author & promote articles for a blog hosted by Digital Vidya. This will teach you how to leverage blogging for visibility and brand building.

On successful completion, you will get an internship certification from Digital Vidya.

    Nasscom logo

    Social Media Internship

    Duration: 6 Months

    Prerequisite: Social Media Marketing Course

    Eligibility: Everyone is Eligible

    What you will do? You will work with NASSCOM Foundation Team to create content and engage on Social Media platforms. This will teach you to how to effectively leverage channels such as Facebook & Twitter for promoting social causes.

    On successful completion, you will get an internship certification from NASSCOM Foundation & Digital Vidya.

      This Digital Marketing course in Chennai comes with exciting internships. Our Advisor will tell you more.

      Join Demo Class

      13 Certifications

      Certifications by Internet Marketing Authorities

      3 Exclusive Internal Digital Marketing Certifications

      Digital Vidya will provide these exclusive Digital Marketing certifications in association with respective bodies on successful completion of our Digital Marketing Courses in Chennai. Certification fee is included in your Digital Marketing course fee.

      Facebook marketing certi website image

      Facebook Marketing Certification

      How to get this Certificate?

      On successful completion of Facebook Marketing modules, you will get a Certificate issued by Facebook & Digital Vidya

      Awarded by

      Facebook
      Content marketing certification with linkedin

      Content Marketing Certification

      How to get this Certificate?

      On successful completion of Content Marketing module, you will get a Certificate issued by LinkedIn & Digital Vidya

      Awarded by

      Linkedin 2 3
      New cdmm e33dbb102ef4b886463a549dbcb64b70

      Digital Marketing Master Certification (CDMM)

      How to get this Certificate?

      On successful completion of the entire program, you will a get this Certificate issued directly by Digital Vidya

      Awarded by

      Digital vidya d41b7c1f8266f852fa5d6b85906e5826

      Our Digital Marketing training in Chennai comes with reputed certifications. Enquire about them.

      Join Demo Class

      10 External Internet Marketing Certifications

      Digital Vidya will provide you with the right guidance for attaining external Internet Marketing certifications right from Chennai. These external exams are absolutely free of cost except the Vskills certification. By paying an exclusive fee of Rs 1770, the enrollment for Vskills certification can be done at the same time when you register yourself for the CDMM course.

      You will be prepared to get certified in all these Indian & International Digital Marketing Certifications with the help of Digital Marketing Course in Chennai.

       8 Google Certifications

      These certification exams are conducted online and are free.

      Conducted By

      Google fe1390cb9c191e1f21aec65aa55fbd7d
      Google ads fundamentals 2ed2ae7ae189b132cac4c8d67ecb9ee1 1

      Google Ads Fundamentals

      Search advertising a70470da746ce54731973679945b4692 1

      Search Advertising

      Display advertising 9752fa1731ff5ab721e79a9f26052010

      Display Advertising

      Mobile advertising 8d74712c261ff88d161443f36dbc2fac

      Mobile Advertising

      Shopping advertising c166e90c2f992186fb50662faa331e7e 1

      Shopping Advertising

      Video advertising 27f6a9a1bf9d2f8b730be324cce1786f

      Video Advertising

      Digital sales certification ecdb18f3107f9916e72bc089cbe6256b 1

      Digital Sales Certification

      Google analytics individual ca7bb337b66bef46c401857f939d48ce 1

      Google Analytics Individual Qualification (GAIQ)

       Inbound Marketing Certification

      It’s a free online exam conducted by HubSpot

      Conducted By

      1 2 147544d532136fd2286dbff1ca26d259
      Inbound marketing certification 557c9845c902ea063a79a631123d3285

       Vskills Certification

      Vskills (an Indian Government Initiative) conducts this certification

      Conducted By

      Vskills 1 779695ea5f66119def1cdd3340b8a2ce
      Vskills govt. Of india certification 946e3a60c557c4e867f2361db9725a67

      Our Digital Marketing training in Chennai comes with reputed certifications. Enquire about them.

      Join Demo Class

      95% Succeeded!

      What do our Customers say about Our Internet Marketing Course?

       

      95% of the user says “yes”.
      After the training, we ask every customer,

      “Are you able to achieve your Objective?”

      95% of the user says “Yes”.

      CDMM Course has very detailed modules and the instructors are also very knowledgeable in the subject areas.

      Edward Dzoboku

      Territory sales manager, Vodafone

      This course not only teaches the Digital Marketing Skills but covers the basic principles of marketing & Customer behaviour.

      Chandramohan S

      Entrepreneur

      I enjoyed learning a lot of new things in Digital Marketing. Thanks to all my Trainers & Digital Vidya’s team.
      Abhinay Patil

      Team leader, PayTM.

      What do Industry Leaders say?

       

      Virginia sharma, linkedin marketing solutions, ex - director, linkedin marketing solutions

      The work Digital Vidya does is very important to help traditional companies and marketers reinvent themselves to become digital.

      Virginia Sharma, EX - Director, LinkedIn Marketing Solutions

      Linkedin
      Aparna lal, microsoft india, marketing lead, global demand center

      Digital Vidya is doing a great job in making everyone digital ready!

      Aparna Lal, Marketing Lead, Global Demand Center

      Microsoft
      Sakhee dheer, facebook, ex - digital marketing lead

      Digital Vidya is leading by example and doing some great work in the field of digital marketing.

      Sakhee Dheer, EX - Digital Marketing Lead

      Facebook