+91-80100-33033 | [email protected]

Who Should Participate in a Digital Marketing Course?

Shambhavi Tiwari
Muskan Khurana CDMM Student
Shubham Dev
Varuna Anand
Cicily Kuruvila
Shivam Tripathi CDMM Student
Revant Vyas
Ritu Thapar CDMM Student

Our Alumni Works in Top Companies

Industry Vouches for Digital Vidya

The work Digital Vidya does is very important to help traditional companies and marketers reinvent themselves to become digital.
Virginia-Sharma-Director-Marketing-Solutions-LinkedIn-India
Virginia Sharma
EX - Director, LinkedIn Marketing Solutions
Digital Vidya is doing a great job in making everyone digital ready!
Aparna Lal
Aparna Lal
Marketing Lead, Global Demand Center
Digital Vidya is leading by example and doing some great work in the field of digital marketing.
Sakhee Dheer
Sakhee Dheer
EX - Digital Marketing Lead
You are shaping the digital minds of the future. As India transforms into a digital economy, it will need more and more people who are well equipped to handle the immense possibilities the future holds and Digital Vidya will be playing a key role. You should be very proud of that! Not only are you a catalyst in this changing equation but you are also the fuel!...
Kanika Mittal
Reebok India, Director – Brand Marketing​ and Communications

Our Customer Reviews

My overall experience has been great. I would like to thank all my trainers especially, Ms. Surbhi Jain, Ms.Anchal Chhajer & Ms.Megha Jain. Lastly, Varsha Kashyap the program co-ordinator. I guess without her co-ordination and help I would have not been able to complete this course and meet deadlines.She has been a professional person throughout and a wonderful human being.
Shayak Munshi Shayak Munshi
Overall an excellent journey with Digital Vidya. Contents covered are up to mark and understandable by the new learner. I liked the flexibility option of changing the time slot and shift as per my convenience & also as per DV available slots. DV also helped me in changing my coordinator who can better understand my concerns. Assignments and quizzes are valuable and easily doable as well. I think DV has delivered their best and is a great choice for the learners. Only thing pending is placement since my course is completed now.
Jayant Mahawar Jayant Mahawar
It was a great learning experience at Digital Vidya. Trainers were like mentors, and assignments had practical application. Also, the support by coordinators and technical team was very good.
Baibhab Pandey Baibhab Pandey
It was good, assignments were very helpful for hand on learning, would have been great if we were told more about quizzes, certifications, deadlines etc.
Kaneez Abbas Kaneez Abbas
Great learning experience. Trainer is very interactive easily approachable. Even a basic and simple queries are also entertained by him.
arun babu Arun babu
Digital Vidya has one of the best SMM course that i have come across, all the explanations and doubts are cleared very well .
Rajat Maheswari Rajat Maheswari
I really enjoyed the training program. The trainer and coordinator both of them helped me where ever i got struck. Thanks for the excellent training provided by the Digital Vidya
Rama Subramanian S Rama Subramanian
Contents and explanation were great so that every candidate can understand the lecture.
Meenakshi Mahalwal Meenakshi Mahalwal

Course Curriculum for Digital Marketing Course in Dubai

Digital Marketing is always changing. Its tremendous roar brings forth several challenges every now and then. With frequent updates, new experiments, and ever increasing competition, learning Digital Marketing requires a high level of mentorship.

We, at Digital Vidya, offer a robust mechanism to teach Digital Marketing. In Dubai, rarely any institution offers a curriculum as researched as ours. Our R & D team has worked hard to present a precisely framed Digital Marketing syllabus for our students in Dubai.

In the curricula series of 44 modules, each chapter is designed according to its demand in the Industry. The module sessions will gradually upgrade your skills from the basic introduction and take you to expertise in all major Digital Marketing Channels.

Each module is delivered in a single week where multiple classes are organized to efficiently train the session content within those 7 days. Assignments, and Case Studies develop both executional and strategic thinking skills for you.

Search Engine Optimization [SEO]

Introduction to SEO


How do Search Engines work?

  •  Indexing & Crawling Basics
  • Optimizing Crawl Budget
  • Intro to SEO

Organic Search vs. Paid Search Results

  • Anatomy of a Search Result (Search Snippet)
  • What is On-page SEO (Content, Architecture, HTML)?
  • What is Off-page SEO/Link Building (Social, Content-based, PR)?

Keyword Research

  • Finding Seed Keywords: Mind Map for Keyword Research
  • Using Wikipedia, Forums for Keyword Research
  • Keyword Research Process – Identify Seed Keywords, Collect Metrics, Map Keywords
  • Google Keyword Planner Tool

On-page SEO


HTML Basics

  • Web Page Basics: What is HTML, JavaScript,CSS
  • Basic HTML Tags to create a web page
  • HTML Tags for SEO: Title, H1, META Tags, IMG, A

On-page SEO Elements

  • Crawling: XML, HTML Sitemaps, Robots.txt
  • Content Clusters (Creating SEO-based content)
  • Negative on-page to avoid

Technical SEO

  • URL Architecture
  • Page Speed Analysis (GTMetrix / YSlow / Google Page Speed Insights)
  • 301 Redirects

Mobile SEO

  • App Store Optimisation
  • Mobile Websites: Responsive, Adaptive, Dynamic
  • Optimizing for Voice Search

Schema Markup

  • What is Schema & Why is it relevant to SEO.
  • Schema Types – Micro, JSON-LD
  • Common JSON Schema Tags – Organisation, Website, Blog Posting LocalBusiness
  • How Schema shows up in SERPs

Off-page SEO


Link Building

  • What is Link Building
  • Link Building Tactics
  • Manual Link Building Process
  • Link Building Metrics

Social SEO

  • Quora
  • YouTube Video SEO
  • Slideshare, Scribd and other Social Channels for SEO

Local SEO

  • What is Local SEO, Pigeon Update
  • Google My Business, Bing Places
  • Local Pages on your website
  • Local Listings/Citations

Backlink Audits using SEMrush.com

  • Backlink audit of one website
  • How to audit backlinks of competitors and gain insights?

SEO Audit, Tools, Measurement


SEO Audits

  • What are SEO Audits?
  • Different Types of SEO Audits
  • Complete SEO Audit with Checklist – Screaming Frog SEO Spider, SEMRush Backlink Audit, Page
  • Speed Audit with GTMetrix / Google Page Speed Insights, Mobile Site Audit
  • Google Search Console

Algorithm Updates

  • History of Google Algorithms
  • Panda, Penguin, Pigeon, Caffeine updates
  • RankBrain and the Future of SEO

Measurement with Google Analytics

  • Basics of Google Analytics
  • SEO Metrics to Measure – On-page, Off-page, Technical
  • SEO Reporting

SEO Resources, Careers in SEO

  • Top Blogs to follow for SEO
  • Free Learning Resources – Moz, Google Analytics
  • A career in SEO
Search Engine Marketing [Google Adwords]

Introduction to SEM – Fundamentals & Case Studies

  • Consumer Journey
  • What is SEM? Why SEM?
  • What is Google AdWords? Why Google AdWords?
  • Google Network
  • AdWords Terminologies
  • How Does the SEM Auction Work?
  • Structure of an AdWords Account
  • Campaign Types – Introduction to Search, Display (including Videos),
  • Shopping and Mobile-specific campaign types, and when/why to use them.
  • Creation of Search Network Campaign
    • Ad
    • Ad Formats
    • Ad Text Policies
    • Ad Text Best Practices
    • DKI
    • Ad Extensions
    • Keyword Research
    • Tools – Keyword Planner & Estimator
    • Keyword Match types
    • Keyword Strategies
    • Landing Page
    • Bidding and Budget
    • Optimizing the Search Network Campaign using the Keyword Planner, Match types, Ad Text best practices, etc

Creation of Google Display Network

  • GDN Targeting Options
  • Display Ad Formats
  • Ad Gallery Tool
  • Conversion Tracking
  • GDN Campaign Creation – Demo
  • Remarketing
  • Advanced Display: RLSA, Dynamic Remarketing, YouTube Remarketing
  • Advanced Display: Smart Display Campaigns

Mobile Ad Campaigns

  • Universal App Campaigns
  • Mobile-Specific Bidding and Targeting Strategies
  • Measuring Mobile Ad Performance and Conversions Report Editor
  • Optimization Strategies
  • Account Audit Demo

Shopping Campaigns – Introduction

  • What are Google Shopping Ads /Product Listing Ads?
  • Where do they appear on Google? What Shoppers on the internet do?
  • What retailers need? – New Advertising technologies
  • Google Shopping set retailers up for success
  • Features of Google Shopping Why PLA’s? And the path to creating PLA Ads
  • Merchant Centre Steps
  • Create Shopping Campaign on Google AdWords
  • Track Performance and Optimize the Campaigns

YouTube Marketing – Introduction & Ad Formats

  • YouTube Ad Formats
  • YouTube Campaign Creation
  • YouTube Analytics
  • Video Campaign Optimization Tips
Social Media Marketing (SMM)

Getting Started with Social Media Marketing

Introduction to Social Media

Facebook Marketing

Creating Content for Facebook & Social Media

  • Why Content is the foundation of SMM
  • Psychology of Social Sharing
  • Building Content That is Inherently Shareable

Tools for Content Creation

Facebook Marketing

What is Facebook Marketing

  • Facebook Page Best Practices
  • KPIs to measure success
  • Facebook Insights
  • Facebook Business Manager

How does Facebook Advertising Work?

  • Facebook Ad Campaign Objectives
  • Facebook Ad Targeting

Instagram & LinkedIn Marketing

Marketing on Instagram

  • Optimizing your Instagram business profile
  • Crafting an Instagram content strategy
  • Best Practices
  • Influencer Marketing on Instagram
  • Analytics & Measurement
  • Instagram Ads

LinkedIn as a Marketing Platform

  • LinkedIn for Personal Branding
  • Brand Marketing on LinkedIn
  • LinkedIn Company Pages
  • LinkedIn Advanced Search
  • LinkedIn Premium
  • LinkedIn Ads

Twitter and Snapchat Marketing

Twitter Marketing

  • Twitter Marketing for Brand Awareness
  • Twitter Ads
  • Twitter Analytics
  • Twitter Tools – Crowdfire, Tweriod, Hashtagify, Ritetag, TweetReach & TweetArchivist

Snapchat Marketing

  • Snapchat for business
  • Building a following
  • Driving Engagement
  • Analytics & Measurement

Pinterest Marketing & Creating a Successful Digital Marketing Strategy

Pinterest Marketing

  • Pinterest for business
  • Marketing on Pinterest
  • Best Practices
  • Leveraging Rich Pins
  • Analytics & Measurement

Social Media Marketing Tools

  • Hootsuite
  • Buffer
  • TweetDeck
  • Sprout Social

Crafting a Successful Social Media Strategy

  • 10-step framework to crafting a successful Social Media strategy
  • Building Content That is Inherently Shareable
  • Creating Content for multiple platforms
  • Generating content ideas and building a plan
  • Effective Content Distribution
  • Evaluating Success

 

Email Marketing

Deliverability

  • Setting-up an Email Marketing Machine
  • ISPs, Hosting Facility and MTA
  • IP/DNS and Shared vs. Dedicated IPs
  • MX Record, Whitelisting, Response Handlers and Bounces

Effective Email Content

  • Conversation
  • Relevance
  • Incentives
  • Timing
  • Creative & Copy
  • Attributes

Customer Acquisition Strategies

  • Rented List Emails
  • Co-branded Emails
  • Third Party Email Newsletters
  • Viral Emails
  • Event Triggered Emails
  • House E-newsletters

Effective Creative Introducing

  • CRABS- Does your Emails have Crabs?
  • Email Template Model
  • Best Practices
  • NLP Demonstrations (Neuro Linguistic Programming) to Understand Customers Better

Nurturing & Automation

  • Tools to Enhance Lead Nurturing
  • Enhance Better Reach
  • Analyze Behavior Patterns
  • Analytics
  • Automation and More

Resources to do situational analysis and progressive updates

  • Customer Personal Toolkit
  • Complete Email Marketing Worksheet
  • Content Editorial Calendar
  • Digital Marketing Strategy Toolkit
  • Email Contact Strategy Template
  • Email Campaign Calculator
  • Email Marketing Health Check
  • Structuring Digital Marketing Team
  • Web Resources to Improve Subject lines, HTML Codes, Spam Testers and Deliverability Issues

Email Automation
Introduction to Automation

  • What is Automation?
  • How does it Work?
  • What are the Benefits?

Choosing an Automation Platform

  • Features & Functions Available
  • What are Workflows? How to Create a Workflow?
  • Cost
  • Most Widely Used Platforms

Simple Automation Functions from MailChimp

  • Click to Reply Options – Demonstrated
  • Other Features Explained
  • Results – Demonstrated – Practical

 

Inbound Marketing

Attracting your potential customers into conversion funnel

  • Various Ways to Build Reach Through Digital Marketing
  • What are Engagement Magnets?
  • How to Identify Right Set of Engagement Magnets for your Business?
  • Effectiveness of Various Engagement Magnets
  • Digital Reach Building Strategy Through Inbound Interest Generation

Converting your prospects into leads using emails

  • What is Audience Aggregation?
  • Benefits of Audience Aggregation
  • How to do Audience Aggregation Through Emails

Landing Page

  • Conversion Oriented Landing Page Design
  • Investment in Landing Page
  • Is it for me?
  • What is it?
  • Critical Concerns to Address on Landing Page
  • What’s the Next Step?

Conversion Optimization

  • Role of Conversion
  • Understanding Customer Psyche
  • Conversion Optimization
  • User Flow and Persuasion
  • Online Persuasion
  • True Meaning of Landing Page User Flow and Online Persuasion

Conversion Optimization Patterns for Engaging website Visitors

  • Patterns for Engaging Website Visitors
  • Pattern #1 – Pop-Ups
  • Pattern #2 – Pop Under Call-to-Action
  • Pattern #3 – Inside Article CTA

Lifecycle Emails

  • What are Lifecycle Emails?
  • Where do Lifecycle Emails fit in?
  • Tools used for Lifecycle Emails
  • Lifecycle Emails – Case Studies
  • Lead Nurturing with Drip Email Marketing: Implementation
Web Analytics (Google Analytics)

Introduction

  • What’s analysis?
  • Is analysis worth the effort?
    • Small businesses
    • Medium and Large scale businesses
  • Analysis vs Intuition
  • Introduction to Web Analytics

Google Analytics

  • Getting Started With Google Analytics
  • How Google Analytics works?
  • Accounts, profiles and users navigation
  • Google Analytics
  • Basic Metrics
  • The main sections of Google Analytics reports
    • Traffic Sources
    • Direct, referring, and search traffic
    • Campaigns
    • AdWords, AdSense

Content Performance Analysis

  • Pages and Landing Pages
  • Event Tracking and AdSense
  • Site Search

Visitors Analysis

  • Unique visitors
  • Geographic and language information
  • Technical reports
  • Benchmarking

Social Media Analytics

  • Facebook Insights
  • Twitter Analytics
  • YouTube Analytics
  • Social Ad Analytics /ROI measurement

Actionable Insights and the Big Picture

  • Recap of Google Analytics reports and tools
  • Finding actionable insights
  • Getting the organization involved
  • Creating a data-driven culture
  • Resources
  • Common mistakes analysts make
  • Additional Web analytics tools

Social CRM & Analysis

  • Radian6
  • Sentiment Analysis
  • Workflow Management
  • Text Analytics

Digital Analytics

  • WebMasters
  • AdWords Reports, Custom Reports, Custom Dimensions
  • Dashboard and Segmentation
  • Multi-Channel Funnels Reports
  • Attribution modeling and reports

Platform Principles

  • The platform components
  • The data model
  • Measurement Protocol data collection
  • Importing data into Google Analytics
  • Reporting APIs and Report Sampling
Facebook Marketing [in Association with Meta]

Facebook Marketing (in association with Meta)

  • Introduction to Marketing
    Start by understanding the importance of planning your business marketing strategy. This module covers finding your business’ USP, defining your audience and developing a strategy around marketing funnel.
  • Facebook Pages and Post Best Practices
    Learn how to connect with people by planning your Facebook Page and understanding how it is structured to make the maximum use of it.
  • Facebook Ads – Campaign Objectives
    For each Facebook Ad, you have multiple objectives to choose from. This module helps you build the right objectives based on each business objective.
  • Facebook Ads – Targeting Audiences
    Understanding your audience is a challenge for many businesses today. But developing a marketing plan without knowledge of your audience is a step to failure. Segment your audience and target the right audience with this module.
  • Facebook Ads – Impactful Creatives
    Make an impact with creatives and know the different ad formats which look good on all devices.
  • Facebook Ads – Optimization and Reporting
    With this module, measure you adverts and get business insights to optimize how you are connecting with your audience.
  • Facebook Ad Policies
    Get an in-depth understanding of Facebook Ad policies, ad disapproval, account status and Facebook support for a smoother journey.
  • Facebook Messenger
    Connect and engage with your new or long-term customers on Facebook to get results. Offer them suggestions, support, engage with them or encourage purchase from one messenger.
  • Facebook Shop
    Plan and structure your Facebook shop to manage and sell more products with Facebook.
  • Building Brand Awareness
    Build your brand with Facebook to connect with people where they are- Facebook and Instagram. Plan your targeting, creatives, placements for brand awareness.
  • Driving In-store Footfall
    Build Facebook campaigns to drive traffic to your offline store. Learn how to develop a local campaign and sell more with Facebook.
  • Facebook Pixel
    Measure conversions, optimize ad delivery, automate audience building and do more with Facebook Pixel. Learn and work on Pixels with this module and get more insights on how people are using your website.
  • Driving Online Sales
    Learn how to get more sales and drive traffic with remarketing campaigns, targeting, creatives and placements and ad formats.
  • Generating Leads
    This module guides you through creating a lead generation campaign to drive results for your business.
Other Digital Marketing Topics

1. Integrated Digital Marketing Strategy

Build an Integrated Digital Marketing Plan by understanding how to work on the concepts of conversions, define objectives, measure, evaluate and tweak your plan. You will also learn how to execute the strategy, what is the skill set required, how you can outsource your marketing activities.

1. Introduction

2. The Customer

  • India demographics: overall market view
  • India on Digital – digital trends: internet users, male v/s female, age groups,
  • Devices, multi-screening,

3. Marketing Principles: AIDA, Purchase Cycle, Moments of Truth

4. Recap of Various Digital Channels: Digital POEM

5. Creating Digital Moments of Truth – AHA Moments

6. Digital Strategy: Branding v/s Acquisition. What would differ?

7. Analytics

  • Measurement: What do you measure? How can you measure (site analytics, cross-device) – sneak peek into the technology that powers this (cookies, user identity)?
  • Attribution: various models, cross-device

8. Case Study: A look at the web presence of Starwood Hotels (more engagement less transactional)

9. Campaign Optimization – Test, Learn, Deploy what works. Repeat

  • Kinds of tests

10. Case Study: A look at the web presence of MakeMyTrip (acquisition focus, less engagement)

11. Trends

  • What are people doing on the internet?
  • Power of the internet (Arab Spring, #MeToo, US Elections, branded: Jago Re, Internet brands – OnePlus)

12. Tools for Measurement

2. Affiliate Marketing

You will be introduced to Affiliate Marketing, Models of Affiliate Marketing. Study how to generate and convert leads. In the session guidance to success with Affiliate marketing will be provided.

  • Definition
  • Purpose/Where and why is Affiliate Marketing used
  • Resources required to get started with Affiliate Marketing
  • Top Players in the market for Affiliate Marketing
  • Re-Brokering and Payout models
  • Segregation of Affiliate Marketing
  • Web
    • Display Inventories
    • Email inventories
    • Campaign types (CPM, CPC, CPV, CPA etc.)
    • Tracking methods
    • Fraud analysis and types of fraud
    • Key Optimization methods
    • Budget planning
    • Key Players
  •  Mobile
    • Attribution Tools
    • Incent vs Non-incent inventories
    • Tracking Methods
    • Campaign Types (CPI, CPS, CPA etc.)
    • Fraud Analysis and types of fraud
    • In-app events optimization
    • Budget Planning
    • Key Players
  • Overall Affiliate Marketing Budget and strategy planning
  • Facts and Current industry numbers for Affiliate Marketing industry
  • Global leads and affiliate marketing programs you can join today

3. Media Planning & Buying

  • Setting up the objectives
  • Understand the key tasks to draft an “awesome” digital media plan
  • Segmentation & targeting of the audience
  • Best practice to execute the campaigns post the media plan
  • Understanding multiple formats & appropriate for our targeted digital platforms

4. How to become a Freelancer in Digital Marketing?

Learn how to sell digital marketing services by assessing the brand’s necessity to reach out to the customers. You will generate customized reports, evaluate other digital marketing service providers and prepare metrics to track performance.

  • Assessing Brand’s Necessity To utilize Digital Marketing Services
  • Assessing How The Brand Is Currently Reaching Out To Customers?
  • Generating Custom Reports & Automated Reports
  • Evaluating Other Digital Marketing Services Providers
  • Creating Customized Presentations and Proposal
  • Setting Expectations and metrics to track performance

5. E-commerce Listing and Marketplace Selling

Explore how the billion dollar industry of online market is shaping up. How do we be a part of the new age e-tail? The pros and cons of listing online/marketplace model and brand’s own website. This module will help you understand the various Models that Exist and how to set up your own store and how to drive marketing campaigns for conversions and sale.

  • Learn how the billion dollar industry of online market is shaping up. How do we be a part of the new age e-tail?
  • Understanding Different Models – Individual Brand Store and Marketplaces
  • Creating Your Own Store with Shopify
  • Solutions for Payment Gateway/Shipping/Order Fulfillment and other business Needs
  • Marketplace walkthrough
  • Marketplace Listing/Sign up Process
  • Live Demonstration of Marketplace Panels
  • Understanding Multi-Channel Retail and Solution Walkthrough
  • Understanding the concept of Dropshipping with Case Studies.
  • Advanced Facebook Ad Funnels for Driving E-commerce Sales and Conversions.
  • Going Global and Selling Cross Border with your products

5. Programmatic Marketing

Familiarize yourself with Evolution & Growth of Programmatic Advertising. Know how real-time bidding works, its types, its advantages and challenges, and myths related to programmatic marketing.

  • Evolution & Growth of Programmatic Advertising
  • Understanding Real-time Bidding
  • How Programmatic Advertising Works
  • Types of Programmatic Advertising
  • Advantages and Challenges
  • Myths of Programmatic Advertising

6. Adobe Analytics – SiteCatalyst

Learn how to use Adobe Analytics to analyze data of your digital platform and strategies digital marketing plans for your business based on the results.

  • Why do you need to analyze data of your digital platform?
  • Calibrate the digital marketing strategies on the basis of results
  • How to create a digital measurement strategy?
  • How to utilize the best of class tools to understand the needs of your audience and cater to them with the relevant products and services?
  • How to measure the ROI from different marketing channels?

7. How to create an Infographic Resume

Gives yourself the ultimate advantage in a competitive job market by strategically designing your resume to convey specific information in a visually compelling manner. Create a brand new designer resume with our power packed Infographic resume module.

  • Your outstanding Infographic Resume Toolkit
  • Learn basics of Infographic
  • Learn to convey information Quickly and Clearly
  • Learn to hold attention with bespoke text and design
  • Knowledge of open source design software

8. Content Marketing (in association with LinkedIn)

You will identify the myths about Content Marketing and know the tactics to create “Good” Content. You will learn to develop a Framework to begin a content marketing program, show ROI for content programs. Also, explore key resources and tools to create and curate content with this module.

  • Myths about Content Marketing
  • Identifying & creating “Good” Content
  • Framework to begin a content marketing program
  • How to show ROI for content programs
  • About key resources and tools to create and curate content

9. Lead Sourcing

  • How To Use Google To Source Information
  • How To Use Google To Ping Specific Domains For Information Such As Email Ids
  • How To Validate Email Ids
  • How To Source Segmented Database(however Possible)
  • Learn To Source Email Ids Of Anyone Who Represents A Corporation
  • Understand how to Source Information Directories
  • Learn About Known Sourcing Softwares/apps/plugins
  • Learn How To Use Sourced Databases

10. Digital Marketing with Chat GPT and AI Tools

  • Learn to create an effective Customer Persona
  • Creating ads for Facebook, Google, and LinkedIn
  • Social Media Content Planning & generating engaging social media updates using Chat GPT
  • Identifying hashtags, topics, and keywords for social media posts
  • Using Chat GPT to create compelling emails, effective subject lines and assess email potential
  • Creating and optimizing funnels for your business and marketing channels
  • Identifying bottlenecks and drop-off points
  • Generating insights from marketing metrics
  • Understanding how to use prompts in Chat GPT for digital marketing tasks

Digital Marketing Course in Dubai Certifications

Hubspot Inbound Marketing Certificate Google Ads Apps Certification Google Ads Search Certification Google Analytics Certification Google Ads Display Certification Google Ads Measurement Certificate Facebook Certification LinkedIn Certification Hubspot Content Marketing Certification Hubspot Social Media Certification Hubspot Search Engine Marketing Certification Hubspot SEO Certification Hubspot Email Marketing Certification Vskills Certificate CDMM Certification

Hands-on Digital Marketing Course Assignments

To get you trained in a practical manner, Digital Vidya offers real-time experience with hands-on projects and assignments. The assignment sessions are lead by realistic case studies that make things work out for you.

Website development and designing using Wordpress

Just after the registration, the participants are requested to register their already existing blogs/businesses. For those without an existing online property, it is mandatory that they build one. For this, we help them through our Build Your Blog course which is a 2-hours long course. We also have a self-paced course with 6 Pre-Recorded lessons on ways to Promote Your Blog.

Build Your Blog

Duration: 6 Hours

Assignment Promises

  • Decide the topic of there blog
  • Buy domain name or take free sub-domain name from Digital Vidya
  • Host Blog on AWS and add $ 100 credit provided by Digital Vidya
  • Import 5 blog posts based on their blog topic from other websites
  • Update theme and Logo. Create an email for their domain.
  • Install all necessary plugin including Google Search Console, Google Analytics, Discus, Author Ta

Promote Your Blog

Duration: 5 Hours

Assignment Promises

  • Write your first blog post + SEO
  • Social Media Profiles and Content Sharing
  • Promoting the blog through E-Mails
  • Promotions via Facebook Ads
  • Traffic Analysis using Google Analytics
  • Creating a Content Strategy
Search Engine Optimization (SEO) Assignment

Duration: 8 Hours

Assignment Promises

  1. Research the right keywords to get your website ranked better on Google.
  2. Analyse your website pages and implement on-page SEO techniques.
  3. Identify your competitors and analyse their websites to build competitive advantage.
  4. Learn local SEO and Mobile SEO to target users specifically.
  5. Identify the keywords and strategies implemented by your competitors.

Tools you will Learn

  1. RankWatch
  2. Google Keyword Planner
  3. Broken Link Checker
Search Engine Marketing (SEM) Assignment

Duration: 15 hours

Assignment Promises

  1. Set up Google AdWords Account to run ads on Google.com and Google’s associated properties
  2. Understand how to create ad-groups, write catchy ad text and select keywords to run and optimise your ad campaign’s performance
  3. Create and run responsive ads on Google Display Network to show your ads on all devices
  4. Create in-stream and video discovery ad to target audience based on demographics and interest
  5. Sign up for Merchant Centre account and create an ad group to run Google Shopping campaign
  6. Connect your marketing objective to AdWords solutions to achieve a business’s objective

Tools you will Learn

  1. Google AdWords
  2. Merchant Centre

These assignments will require running live Google AdWords Campaigns by spending Rs 1000.

Social Media Marketing (SMM) Assignment

Duration: 10 hours

Assignment Promises:

  1. Learn to create a profitable Facebook page that converts the viewers into customers.
  2. Build your network of existing customers and potential customers while making yourself reliable in the eyes of audience.
  3. Post impactful content on Social Media networks to target the audience and provoke them to make purchase.
  4. Create and run effective ad campaigns to target the relevant audience who are interested in your offering.
  5. Build your fan base on Twitter to create buzz about your business and products.

Tools you will Learn

  1. Canva
  2. HootSuite

These assignments will require running live Facebook Ad Campaigns by spending Rs 500.

Email Marketing Assignment

Duration: 8 hrs

Assignment Promises

  1. Become hands-on on Legal Aspects involved in sending Emails in various countries
  2. Never let your emails land in Spam Folders – Be equipped with key techniques
  3. Start to manage your emails professionally using MailChimp

Tools you will Learn

  1. MailChimp
  2. Google Advanced Search
  3. Chrome Extensions: Clearbit Connect, Anymail finder, Email Extractor, VoilaNorbert, Email Generator
  4. SPF Validation Tools
Web Analytics Assignment

Duration:  8 hours

Assignment Promises

  1. Understand how data can be presented in a story telling format and share your observations
  2. Set up Google Analytics account to create a measurement model for business/blog
  3. Check and review business’s real time, audience, acquisition and behavior report
  4. Get yourself registered on Google Merchandise Store and understand the dashboard
  5. Draw your campaign lifecycle and design a campaign outreach plan based on analytics data

Tools you will Learn

  1. Google Analytics
  2. Google Merchandise Store

Digital Marketing Course Case Study Assignments

Digital Vidya has worked on its case studies by observing most successful Digital Marketing Campaigns. The institute has structured 60 hours of case studies and exercises which cover all the valuable strategies.

The exercises indulge you to play with the extreme points of Digital Marketing. Here, you will be offered to make your Business Case Solutions to enhance your learning in this field. Practical approaches like the one offered by our institute, add wings to your Digital Marketing Training.

SEO Case Study: ICICI Bank

Duration: 20 hours

Learning Outcomes

  1. Gain competency in improving search engine rankings of your website content and blogs.
  2. Implement Learn to get your content indexed in search engines frequently.
  3. Learn to analyze which web pages are working well and which need improvement.
  4. Research and shortlist best keywords to make your content searchable.

Tools you will Learn

  1. Google Analytics
  2. Google Keyword Planner
  3. Google Search Console
SEM Case Study: Carwale

Duration: 4 hours

Learning Outcomes

  1. Create an effective search engine marketing campaign to target relevant people.
  2. Learn to set appropriate budget to get the most out of your campaigns.
  3. Analyze the performance of your campaigns and keep track of the conversions.

Tools you will Learn

  1. Google Keyword Planner
  2. Google AdWords
Social Media Marketing: Cadbury Dairy Milk

Duration: 20 hours

Learning Outcomes:

  1. Generate a perfect idea to create a rewarding social media marketing campaign.
  2. Learn to connect your social media marketing campaign with a special event to ensure maximum attention from the audience.
  3. Identify the best ways to get user-generated content.
  4. Choose the most relevant social media channels for your campaign to ensure better results with minimal effort.
Email Marketing Case Study: Microsoft

Duration: 8 hours

Learning Outcomes

  1. Create appealing content for your promotional emails.
  2. Learn to properly segment users based on their demographics and interests.
  3. Create relevance of your product for the prospects to convert them into customers.

Tools you will Learn

  1. MailChimp
Inbound Marketing Case Study: Myntra

Duration: 8 Hours

Learning Outcomes

  1. Take the bird’s eye view of the Inbound Marketing strategies adopted by big brands.
  2. Create a next level Inbound Marketing strategy for your business.
  3. Create an appealing landing page to get targeted people landed on your website or product page.
  4. Design

Tools you will Learn

  1. Unbounce.com Landing Page Builder
Web Analytics Case Study: Puma

Duration: 4 hours

Learning Outcomes

  1. Discover ways to turn your website into a conversion tool that ensures sales.
  2. Identify the geographies from where your website traffic is coming from.
  3. Analyze the interaction of the visitors with your website.
  4. Assess the points of improvement and update your website to deliver a better experience.

Tools you will Learn

  1. Google Analytics

Exclusive Digital Marketing Internships

After the successful completion of this Digital Marketing course in Dubai, every participant will get a chance to do the Digital Marketing Internships. The internships will be with digital Vidya and other companies and it will significantly enhance your skills and resume value.

1
Online Content Writing Internship
  • Company: Vskills
  • Duration: 1 month
  • Time Commitment: 12 hrs/week (Work from Home)
  • Eligibility: Admission Test and Interview
vskills
2
SEO Internship
  • Company: Digital Vidya
  • Duration: 1.5 months
  • Time Commitment: 10 hrs/week (Work from Home)
  • Eligibility: SEO Module Competition
digital-vidya-logo
3
Performance Marketing (Meta) Internship
  • Company: SStringz and Digital Vidya
  • Duration: 1.5  months
  • Time Commitment: 10 hrs/week (Work from Home)
  • Entry Criteria: SEM Module Competition
sstringz the beads
4
Performance Marketing Internship
  • Company: Digital Vidya
  • Duration: 15 days
  • Time Commitment: 10 hrs/week (Work from Home)
  • Entry Criteria: SEM Module Competition
digital-vidya-logo
5
Social Media Marketing Internship
  • Company: Digital Vidya
  • Duration: 15 days
  • Time Commitment: 10 hrs/week (Work from Home)
  • Entry Criteria: SMM Module Competition
digital-vidya-logo

40+ Tools Bundled in Our Digital Marketing Course

Digital Marketing Course in Dubai covers a wide range of tools. To offer you a premium set of free Digital Marketing Tools, we have associated with top industry players. The fee of these tools is included in the overall fees of the course. The duration to access these paid tools ranges from a few weeks to a few months.

Application of these tools will make sure that you apply your learning and understanding in real-life Digital Marketing scenario. These industry-relevant tools will assist you in executing Digital Marketing Applications practically. This is a unique feature that makes us different from other Digital Marketing Institutes in Dubai.

Digital Marketing Course Trainer's

Avik Nandy
Avik Nandy
AVP - Business Operations - Merkle Sokrati, Dentsu India
Merkle Sokrati
10+ Years of Experience in Digital Marketing
Ketan Deorankar
Ketan Deoranker
Deputy Manager Brand - Royal Enfield
Royal Enfield
9+ Years of Experience in Digital Marketing
Shubham Dev
Shubham Dev
Digital Marketing & Analytics Consultant - Brillio
Brillio
10+ Years of Experience in Digital Marketing
Zain Siddiqui
Zain Siddiqui
Co-founder, Wicked Broz
Wicked Broz
10+ Years of Experience in Digital Marketing
Ruchi Sinha Digital Vidya Trainer
Ruchi Sinha
Head - Bagggit.com
baggit logo
10+ Years of Experience in Digital Marketing

Why do You Need to Register for an Digital Marketing Online Course in Dubai?

More than 1500 participants from all over India (Delhi, Gurgaon, Bangalore, Mumbai, Chennai, Hyderabad, Noida, Pune, Kolkata), Dubai, Singapore, Malaysia, Asia, USA & Europe take part in 50 + batches each week!

Best Industry Trainers

Get the chance to learn directly from 10 + Digital Marketing experts with experience of up to 18 + years.

Interactive & Practical

100 + hours of tasks to ensure hands-on Digital Marketing preparation.

Attend from Anywhere & Save Time

Learn from anywhere with just a laptop & save up-to 120+ hrs of precious time.

Updated Course Recordings

Missed a session live? No issue. Catch up your classes via registered class sessions which you can always access.

Individual Attention & Collaborative Learning

Intensive classes, brainstorming & a vibrant Q&A community create a perfect environment for collaborative learning.

Lifetime Updates

Access to the revised content for a lifetime lets you get opportunities to participate in competitions & continue to sharpen your skills.

Register for Upcoming Batches

Preferred Live Session Days
Open Batch
  • Start Date: Mar 9, 2024
  • Duration: 4 or 7 months
  • Delivery: Online
  • Seats Available: 12
AED 2700
EMI and Finance Support Available

100% Unconditional Money Back Guarantee

After attending 1st live session, if you think that this course is not valuable for you, you can ask for a full refund. We will refund your entire money without asking a question. Please note that this offer is only valid after you have attended 1st live session completely and requested a refund before the start of your 2nd live session.

Post Training Support

Profiling

We'll strengthen your digital marketing profile offering support in crafting your resume, updating your LinkedIn profile, and obtaining relevant digital marketing certifications

Industry Experience

Gain industry experience through 5 months of internship with Digital Vidya and our partner companies

Interview Preparation

We will assist you with sample interview questions to prepare for your interviews

Job Opportunities

We will arrange Interviews with relevant Agencies/Brands

Lifelime Access

You have the option to review class recordings to refresh your understanding even after the training completion

Option to Review within 1 year

You have the opportunity to participate in specific training sessions again within one year of your training

Hands-on Industry Experience

Gain industry experience through multiple work from home internships with Digital Vidya and our partner companies

Lifelime Access

You have the option to review class recordings to refresh your understanding even after the training completion

Option to Review within 1 Year

You have the opportunity to participate in specific training sessions again within one year of your training

Hands-on Industry Experience

Gain industry experience through multiple work from home internships with Digital Vidya and our partner companies

Business Roadmap Creation

30-minute coaching call with a digital marketing expert to develop an implementation roadmap for your Business. This session will guide you in applying the acquired course knowledge directly to your business endeavors.

Digital Marketing Course FAQs

What is Digital Marketing, and why is it important?

Digital Marketing involves promoting products or services through online channels. It’s crucial for businesses to reach their target audience in the digital age, ensuring a strong online presence and effective engagement.

Why choose Digital Vidya for a Digital Marketing course in Dubai?

Dubai is a global business hub with a rapidly growing digital landscape.

Enrolling in a Digital Marketing course at Digital Vidya provides exposure to diverse industries and networking opportunities in a dynamic market.

At Digital Vidya you are learning 6 Core Subjects of Digital Marketing, i.e Search Engine Optimization, Search Engine Marketing(Google Ads),Social Media Marketing,Email Marketing, Web Analytics and Inbound Marketing with Specialized Topics like How to become a Digital Marketing Freelancer, How to grow your business through E commerce Platforms, How to do marketing using Chat GPT and other AI Tools.

Digital Vidya provided Lifetime access to recordings of live classes attended by you with your projects and assignments and you can get lifetime support through Q&A forum at Digital Vidya Learning Portal.

What topics are covered in the Digital Marketing course in Dubai?

The CDMM Course covers 6 Core Subjects of Digital Marketing, i.e Search Engine Optimization, Search Engine Marketing(Google Ads),Social Media Marketing,Email Marketing, Web Analytics and Inbound Marketing with Specialized Topics like How to become a Digital Marketing Freelancer, How to grow your business through E commerce Platforms, How to do marketing using Chat GPT and other AI Tools. and more, offering a comprehensive understanding of digital marketing strategies.

Are there practical sessions and real-world projects included?

Yes, practical sessions and real-world projects are integral components, allowing students to apply theoretical knowledge to practical scenarios and gain hands-on experience.

Is the course suitable for beginners?

Yes, CDMM course is designed to accommodate beginners, providing foundational knowledge and gradually progressing to advanced topics.

What career opportunities are available after completing the course in Dubai?

Graduates can explore diverse roles, including Digital Marketing Executive role, SEO Specialist, Social Media Manager, Content Marketer, Email Marketing Specialist, and more, in a market that values digital expertise.

Will I receive a certification upon completion?

Yes, You will get 15+ Certificates in CDMM program, Certificate from Facebook, Content Marketing Certificate from LinkedIn and Digital Vidya will also help you to appear for Google and Hubspot Certifications.

How can I enroll in a Digital Marketing course in Dubai?

To enroll, Complete the application process and Contact the Training Consultant for further guidance and information.

Discuss With A Career Advisor

Not Sure, What to learn and how it will help you?

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