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Shayak Munshi
Jayant Mahawar
Baibhab Pandey
Kaneez Abbas
Arun babu
Rajat Maheswari
Rama Subramanian
Meenakshi Mahalwal
The CADMM syllabus runs 44+ modules over six months, taught live and instructor-led — never pre-recorded. Generative AI is applied throughout rather than added as a single chapter: you’ll use ChatGPT, Jasper and Copy.ai for copywriting and ad variants, Adobe Firefly and Lumen5 for creative, and AI-assisted analytics to read campaign data faster than manual reporting allows.
You start by building a real website, then work through SEO, Google Ads, social media marketing, email marketing, inbound marketing, conversion rate optimisation and web analytics on GA4, applying each module to the site you built rather than to a worked example. Advanced tracks cover Meta advertising, content marketing with LinkedIn, media planning and buying, programmatic advertising and marketing automation.
The result is a marketer who can run a channel end to end and read the numbers afterwards — which is what agencies in Media City, the e-commerce teams in Business Bay and the free-zone startups across Dubai Silicon Oasis are hiring for.
Syllabus last updated: August 2026
How do Search Engines work?
Organic Search vs. Paid Search Results
Keyword Research
HTML Basics
On-page SEO Elements
Technical SEO
Mobile SEO
Schema Markup
Link Building
Social SEO
Local SEO
Backlink Audits using SEMrush.com
SEO Audits
Algorithm Updates
Measurement with Google Analytics
SEO Resources, Careers in SEO
Introduction to SEM – Fundamentals & Case Studies
Creation of Google Display Network
Mobile Ad Campaigns
Shopping Campaigns – Introduction
YouTube Marketing – Introduction & Ad Formats
Getting Started with Social Media Marketing
Introduction to Social Media
Facebook Marketing
Creating Content for Facebook & Social Media
Tools for Content Creation
Facebook Marketing
What is Facebook Marketing
How does Facebook Advertising Work?
Instagram & LinkedIn Marketing
Marketing on Instagram
LinkedIn as a Marketing Platform
Twitter and Snapchat Marketing
Twitter Marketing
Snapchat Marketing
Pinterest Marketing & Creating a Successful Digital Marketing Strategy
Pinterest Marketing
Social Media Marketing Tools
Crafting a Successful Social Media Strategy
Deliverability
Effective Email Content
Customer Acquisition Strategies
Effective Creative Introducing
Nurturing & Automation
Resources to do situational analysis and progressive updates
Email Automation
Introduction to Automation
Choosing an Automation Platform
Simple Automation Functions from MailChimp
Attracting your potential customers into conversion funnel
Converting your prospects into leads using emails
Landing Page
Conversion Optimization
Conversion Optimization Patterns for Engaging website Visitors
Lifecycle Emails
Hands-on Saturday workshops. 100 hours across 50 sessions, run in parallel with the Core track.
|
# |
Workshop |
Topics |
Sessions |
Hours |
|
1 |
ChatGPT Ads & AI Answer-Engine Advertising |
2 topics |
4 sessions |
8 hrs |
|
2 |
AI Agents + Automation Workflows |
1 topic |
2 sessions |
4 hrs |
|
3 |
Voice Search & Featured Snippets |
1 topic |
2 sessions |
4 hrs |
|
4 |
Power BI for Marketing Dashboards |
1 topic |
2 sessions |
4 hrs |
|
5 |
Predictive Marketing Analytics |
1 topic |
2 sessions |
4 hrs |
|
6 |
Media Buying, Planning & Programmatic Advertising |
2 topics |
4 sessions |
8 hrs |
|
7 |
Amazon, Flipkart, Myntra & Meesho Marketplace Ads |
2 topics |
4 sessions |
8 hrs |
|
8 |
D2C Store Setup — Shopify + WooCommerce |
1 topic |
2 sessions |
4 hrs |
|
9 |
AI Video Creation & Editing for Marketers |
1 topic |
2 sessions |
4 hrs |
|
10 |
Affiliate Marketing in India |
1 topic |
2 sessions |
4 hrs |
|
11 |
Freelancing Mastery for Digital Marketers |
1 topic |
2 sessions |
4 hrs |
|
12 |
Quora & Reddit Marketing for India |
1 topic |
2 sessions |
4 hrs |
|
13 |
WhatsApp Marketing & Conversational Commerce |
1 topic |
2 sessions |
4 hrs |
|
14 |
Online Reputation Management (ORM) |
1 topic |
2 sessions |
4 hrs |
|
15 |
Content Marketing & Copywriting |
2 topics |
4 sessions |
8 hrs |
|
16 |
Vibe Coding for Marketers |
2 topics |
4 sessions |
8 hrs |
|
17 |
Video Editing for Marketers |
2 topics |
4 sessions |
8 hrs |
|
18 |
Canva Pro Mastery for Marketers |
2 topics |
4 sessions |
8 hrs |
|
TOTAL — Workshops |
25 |
50 |
100 hrs |
Theory is where a digital marketing course starts. Assignments are where it turns into something you can show an employer.
Six assignments, 52 hours, each applied to your own live website in the week you learn the module. If you don’t have a site, you build one — free AWS hosting included — and take it from empty to ranking, with traffic you generated and analytics you set up yourself.
Two assignments involve real money: a small live budget on Google Ads and on Meta, paid directly to the platforms. A campaign that has never spent anything teaches you nothing about what happens when it does.
By the end you hold a ranked website, live campaign data and a working analytics dashboard. That’s the portfolio you take to interview.
Just after the registration, the participants are requested to register their already existing blogs/businesses. For those without an existing online property, it is mandatory that they build one. For this, we help them through our Build Your Blog course which is a 2-hours long course. We also have a self-paced course with 6 Pre-Recorded lessons on ways to Promote Your Blog.
Build Your Blog
Duration: 6 Hours
Assignment Promises
Promote Your Blog
Duration: 5 Hours
Assignment Promises
Duration: 8 Hours
Assignment Promises
Tools you will Learn
Duration: 15 hours
Assignment Promises
Tools you will Learn
These assignments will require running live Google AdWords Campaigns by spending Rs 1000.
Duration: 10 hours
Assignment Promises:
Tools you will Learn
These assignments will require running live Facebook Ad Campaigns by spending Rs 500.
Duration: 8 hrs
Assignment Promises
Tools you will Learn
Duration: 8 hours
Assignment Promises
Tools you will Learn
Anyone can describe a campaign. Employers hire people who can take a real one apart and say what they’d do differently.
64 hours of brand case studies on campaigns from ICICI Bank, Carwale, Cadbury Dairy Milk, Microsoft, Myntra and Puma — global and regional brands whose strategies translate directly to the Gulf market.
These aren’t reading exercises. For each one you get the brand’s situation and objective, then produce a written strategy recommendation with your reasoning, channel choices and projected numbers — the same deliverable an agency puts in front of a client. The SEO study runs 20 hours on ICICI Bank’s search visibility; the social study runs 20 hours on how Cadbury tied a campaign to a national moment.
By the end you hold six written strategy documents. That’s what you open when an interviewer asks what you’ve actually done.
Duration: 20 hours
Learning Outcomes
Tools you will Learn
Duration: 4 hours
Learning Outcomes
Tools you will Learn
Duration: 20 hours
Learning Outcomes:
Duration: 8 hours
Learning Outcomes
Tools you will Learn
Duration: 8 Hours
Learning Outcomes
Tools you will Learn
Duration: 4 hours
Learning Outcomes
Tools you will Learn
As part of our CDMM Digital Marketing Course, we offer exclusive internship opportunities, allowing you to gain hands-on experience in real business environments. These internships extend your learning by enabling you to apply digital marketing strategies in areas such as SEO, Social Media Marketing, Performance Marketing, and more.
Designed to provide a competitive edge, our internship program ensures you are well-equipped to thrive in the fast-paced digital marketing landscape, both in Dubai and globally. This practical experience enhances your skill set, preparing you to excel in your digital marketing career.
Every CADMM participant gets free access to the paid tools working marketers use daily — the same stack you’d otherwise pay for or inherit from an employer.
SEO and content: Ahrefs, Semrush, Moz, Screaming Frog, Ubersuggest, Google Search Console, Yoast, BuzzSumo, SEOMator
Paid ads: Google Keyword Planner, AdEspresso, AdSpyder, Google Tag Manager, Google Analytics
Social and creative: Canva, InVideo, Hootsuite, Buffer, LinkedIn Sales Navigator, Dux-Soup
Email and automation: Mailchimp, HubSpot, ActiveCampaign, GetResponse, SendGrid, PushEngage, Zoho
Conversion: Hotjar, Unbounce
AI tools: ChatGPT, Jasper, Copy.ai, WordTune, Describely, Adobe Firefly, Lumen5, Google Lens, Grammarly
Access runs from a few weeks to several months depending on the tool, at no extra fee.
Free access to a paid AI and marketing stack is what separates practical digital marketing training in Dubai from a course that teaches tools you can’t open.
Dubai has become the digital marketing capital of the Middle East, and the numbers behind that are unusually favourable for anyone entering the field. UAE digital ad spend is projected to reach $2.64 billion in 2026, growing at over 15% a year, and job boards currently list 900 to 1,700 open digital marketing roles in Dubai alone. That demand concentrates in a few places. Dubai Media City and Internet City hold the regional agency networks and the media groups. Business Bay and DIFC carry the finance, property and professional services marketing teams. Dubai Silicon Oasis and the free zones are where the startups and e-commerce operations sit — our own Dubai presence is in Silicon Oasis. And the region's largest retail and airline brands run Google and Meta budgets in the hundreds of thousands of dirhams a month, which is why performance marketers who can prove ROAS are the hardest roles to fill. Salaries reflect that. Entry-level digital marketing roles in Dubai typically start around AED 5,000–8,000 a month, specialists earn AED 8,000–15,000, and managers AED 15,000–25,000 — with no personal income tax, so the figure you agree is close to what you keep. AI, analytics and performance skills carry the steepest premium, and Arabic content capability adds more again. The course itself is live and instructor-led online, so you attend from Dubai, Abu Dhabi, Sharjah or anywhere in the GCC without relocating — and you keep working while you learn.
Get the chance to learn directly from 10 + Digital Marketing experts with experience of up to 18 + years.
140+ hours of hands-on assignments plus 60 hours of brand case studies with AI Tools
Learn from anywhere with just a laptop & save up-to 120+ hrs of precious time.
Missed a session live? No issue. Catch up your classes via registered class sessions which you can always access through Learning Portal.
Intensive classes, brainstorming & a vibrant Q&A community create a perfect environment for collaborative learning.
Learn AI skills Including Generative AI, Answer Engine Optimization, AI Marketing Automation with latest AI Tools
Get AED 770 Fee Waiver on the CADMM Program
Upgrade your digital marketing skills with AI, hands-on projects, industry certifications and career support.
Enrol for just AED 1750 for a limited time.
We'll strengthen your digital marketing profile offering support in crafting your resume, updating your LinkedIn profile, and obtaining relevant digital marketing certifications
Gain industry experience through 5 months of internship with Digital Vidya and our partner companies
We will assist you with sample interview questions to prepare for your interviews
We will arrange Interviews with relevant Agencies/Brands
You have the option to review class recordings to refresh your understanding even after the training completion
You have the opportunity to participate in specific training sessions again within one year of your training
Gain industry experience through multiple work from home internships with Digital Vidya and our partner companies
You have the option to review class recordings to refresh your understanding even after the training completion
You have the opportunity to participate in specific training sessions again within one year of your training
Gain industry experience through multiple work from home internships with Digital Vidya and our partner companies
30-minute coaching call with a digital marketing expert to develop an implementation roadmap for your Business. This session will guide you in applying the acquired course knowledge directly to your business endeavors.
Digital Vidya Dubai Address:
Digital Vidya’s CADMM is a 6-month, AI-integrated digital marketing course covering 44+ modules, 15+ certifications from Google, Meta, HubSpot and LinkedIn, 52 hours of hands-on assignments, 64 hours of brand case studies and placement support. When comparing courses in Dubai, look at curriculum recency, which certifications are actually included rather than merely “supported”, how many hours of practical work you do, and whether the tool access is real.
The CADMM course fee is AED 2,500 for the full 6-month programme and we are offering a fee waiver and currently charging AED 1750 Fee. EMI and finance support are available. The fee covers all 44+ modules, 15+ certifications, the 40-tool bundle including nine AI tools, your internship and placement support. Two assignments require a small live advertising budget paid directly to Google and Meta, which is separate.
Yes. Our Dubai address is TAG Online FZE, DTEC, Dubai Silicon Oasis, Dubai. Classes themselves are live online rather than classroom-based, so the office handles counselling, admissions and career guidance — you attend the course from wherever you are.
Classes run Monday to Friday in two slots. The morning batch is 9:30 AM–11:30 AM GST (11 AM–1 PM IST) and the evening batch is 6:30 PM–8:30 PM GST (8 PM–10 PM IST). Every session is recorded, so a missed class is never lost.
Every class is live and instructor-led online, not pre-recorded video. You interact with the trainer and your cohort in real time, ask questions during the session, and get lifetime access to the recordings, your assignments and a Q&A forum on the learning portal.
Yes — the evening batch at 6:30 PM GST is built for it. Because classes are online there’s no commute from Business Bay or Media City to manage after work. Expect roughly two hours a day plus assignment time, and recordings cover you for travel, client deadlines or Ramadan schedule changes.
Yes. Because classes are live online, participants join from across the UAE — Dubai, Abu Dhabi, Sharjah, Ajman and Ras Al Khaimah — as well as Saudi Arabia, Qatar, Oman, Bahrain and Kuwait. GST timings suit the whole Gulf region. You need a laptop and a stable connection.
Yes. CADMM applies generative AI across the modules rather than as a bolt-on chapter. The bundle includes nine AI tools — ChatGPT, Jasper, Copy.ai, WordTune, Describely, Adobe Firefly, Lumen5, Google Lens and Grammarly — used for copywriting, ad variants, creative production and analytics reporting throughout the programme.
Entry-level digital marketing roles in Dubai typically start around AED 5,000–8,000 per month. Specialists earn AED 8,000–15,000, and managers AED 15,000–25,000. With no personal income tax in the UAE, the figure you agree is close to what you keep. AI, analytics and performance marketing skills carry the steepest premium, and Arabic content capability adds more again.
Graduates move into roles including digital marketing executive, SEO specialist, performance marketing executive, social media manager, content marketer and analytics analyst. Hiring concentrates in the agency networks across Dubai Media City and Internet City, the finance and property marketing teams in Business Bay and DIFC, and the e-commerce and startup base in the free zones. Job boards currently list between 900 and 1,700 open digital marketing roles in Dubai.
No. There are no prerequisites. The course starts from marketing fundamentals and builds to advanced AI-driven strategy, so graduates, working professionals from any field, career switchers and business owners can all join. Basic computer familiarity helps. You need a laptop and a reliable internet connection.
Yes. Most participants start with no digital marketing background. The early modules cover fundamentals and website creation before moving into SEO, paid ads, social media and analytics, and every concept is followed by supervised practical work on your own live website rather than a theoretical exercise.
44+ modules spanning SEO, search engine marketing with Google Ads, social media marketing, email marketing, inbound marketing, conversion rate optimisation and web analytics on Google Analytics 4 — plus Meta advertising, content marketing with LinkedIn, media planning and buying, programmatic advertising, marketing automation, e-commerce marketing and freelancing, with generative AI applied throughout.
Yes. You build your own website with free AWS hosting, then rank it, run funded Google Ads and Meta campaigns on it, and analyse the real data in Google Analytics. That’s 52 hours of assignments, plus 64 hours of brand case studies on campaigns from ICICI Bank, Carwale, Cadbury Dairy Milk, Microsoft, Myntra and Puma.
40+ paid tools, free for the duration of the course. SEO and content: Ahrefs, Semrush, Moz, Screaming Frog, Ubersuggest, Yoast, BuzzSumo. Paid ads: Google Keyword Planner, AdEspresso, AdSpyder, Google Tag Manager. Social and creative: Canva, InVideo, Hootsuite, Buffer, LinkedIn Sales Navigator. Email and automation: Mailchimp, HubSpot, ActiveCampaign, GetResponse. Plus nine AI tools. Access runs from a few weeks to several months depending on the tool.
You earn 15+ certifications, including Google Ads (Search, Display, Video, Apps, Measurement), Google Analytics, Meta Blueprint, HubSpot (Inbound, Email, SEO, SEM, Social, Content), LinkedIn, Vskills and the CADMM certification from Digital Vidya. These are issued by the platforms themselves, which is what makes them recognised by employers in the UAE and internationally.
Yes — placement support, which we distinguish from a guarantee. You get resume and LinkedIn profiling, mock interviews with feedback, and interviews arranged from our hiring partner network. The internship gives you live client work to show before you interview.
Click “Start Application” on this page, download the brochure, or book a free counselling session. You can also attend the free Digital Marketing Foundation MasterClass first — it gives you a feel for the teaching before you commit.
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