Certified Digital Marketing Master’s Course
Instructor-Led Online Digital Marketing Course in Dubai
Why Should You Take Digital Marketing Course in Dubai?
Digital Marketing is a rapidly-evolving trend. Using the most powerful tool ‘The Internet’, Online Marketing has already pulled 75% of marketers towards it. The fact that Dubai incorporates 90% of the technological market, proves the need for Digital Marketers there.
The expected career growth gives you a million reasons to take up a Digital Marketing Course in Dubai. With Digital Vidya’s much-acclaimed Online Marketing course, you can guarantee yourself career success.
Digital Vidya is a Global leader in online education, aiming to deliver new-age skills to aspirants. The institute has successfully extended its deliveries to 61,000+ Professionals from 55+ Countries since 2009.
Key Reasons to Take a Digital Marketing Course in Dubai
- Marketing Professionals: Up-skilling
- Professionals in other Roles: Up-skilling, Career Shift, Freelancing
- Business Owners & Entrepreneurs: Promote Business, Manage Agency
- Digital Marketing Professionals: Career Growth
- Students & Freshers: Job, Freelancing
- Solopreneurs: Start Affiliate Marketing & Dropshipping Businesses
- Upskilling 50%
- Getting a Job 75%
- Freelancing 25%
- Business Promotion 15%
Upcoming Digital Marketing Training Schedule
Instructor-Led Online Training
Live Online Classes (Option to complete in 4 or 7 Months)Dates | Timings (IST) | Batch Days |
|---|---|---|
| Oct 4, 2022 | 08:00 PM to 09:30 PM | Tue & Thu |
| Oct 3, 2022 | 03:00 PM to 06:00 PM | Mon-Wed-Fri |
| Oct 8, 2022 | 10:00 AM to 01:30 PM | Sat |
| Oct 9, 2022 | 10:00 AM to 01:30 PM | Sun |
100% Satisfaction Guarantee
We are confident that this course delivers on its promises. However, we want you to experience the same. Accordingly, we are making a bold promise, not given by anyone else in the industry.
- 100% Unconditional Money Back Guarantee – After attending 1st live session, if you think that this course is not valuable for you, you can ask for a full refund. We will refund your entire money without asking a question. Please note that this offer is only valid after you have attended 1st live session completely and requested a refund before the start of your 2nd live session.
Guaranteed Job Interviews
Digital Vidya offers Interview support to eligible new graduates and working professionals on completion of Certified Digital Marketing Master’s Course.
We have a dedicated placement cell, which works closely with our participants for their placement needs. Here is a snapshot of our placement process.
Resume Creation
On successful completion of the course including assignments & certifications. we work with the candidate to create an effective resume.
Job Application
The updated Resume is then shared with relevant organizations. On shortlisting, we follow-up with an initial round of discussion.
Interview Readiness
Based on the organizations & the profiles for which the candidate is shortlisted, we help the candidate prepare for the complete interview process.
Selection & Joining
After a successful interview, we guide the candidate from accepting the offer to joining the organization for a successful career.
Course Curriculum of Digital Marketing Course in Dubai
Digital Marketing is always changing. Its tremendous roar brings forth several challenges every now and then. With frequent updates, new experiments, and ever increasing competition, learning Digital Marketing requires a high level of mentorship.
We, at Digital Vidya, offer a robust mechanism to teach Digital Marketing. In Dubai, rarely any institution offers a curriculum as researched as ours. Our R & D team has worked hard to present a precisely framed Digital Marketing syllabus for our students in Dubai.
In the curricula series of 44 modules, each chapter is designed according to its demand in the Industry. The module sessions will gradually upgrade your skills from the basic introduction and take you to expertise in all major Digital Marketing Channels.
Each module is delivered in a single week where multiple classes are organized to efficiently train the session content within those 7 days. Assignments, and Case Studies develop both executional and strategic thinking skills for you.
- Search Engine Optimization [SEO] (4 Modules)
- Search Engine Marketing [SEM/Google AdWords] (5 Modules)
- Social Media Marketing [SMM] (5 Modules)
- Email Marketing (3 Modules)
- Inbound Marketing (4 Modules)
- Web Analytics (5 Modules)
- Facebook Marketing (2 Modules)
- Other Digital Marketing Topics (15 Modules)
Introduction to SEO
How do Search Engines work?
- Indexing & Crawling Basics
- Optimizing Crawl Budget
- Intro to SEO
Organic Search vs. Paid Search Results
- Anatomy of a Search Result (Search Snippet)
- What is On-page SEO (Content, Architecture, HTML)?
- What is Off-page SEO/Link Building (Social, Content-based, PR)?
Keyword Research
- Finding Seed Keywords: Mind Map for Keyword Research
- Using Wikipedia, Forums for Keyword Research
- Keyword Research Process – Identify Seed Keywords, Collect Metrics, Map Keywords
- Google Keyword Planner Tool
On-page SEO
HTML Basics
- Web Page Basics: What is HTML, JavaScript,CSS
- Basic HTML Tags to create a web page
- HTML Tags for SEO: Title, H1, META Tags, IMG, A
On-page SEO Elements
- Crawling: XML, HTML Sitemaps, Robots.txt
- Content Clusters (Creating SEO-based content)
- Negative on-page to avoid
Technical SEO
- URL Architecture
- Page Speed Analysis (GTMetrix / YSlow / Google Page Speed Insights)
- 301 Redirects
Mobile SEO
- App Store Optimisation
- Mobile Websites: Responsive, Adaptive, Dynamic
- Optimising for Voice Search
Schema markup
- What is Schema & Why is it relevant to SEO.
- Schema Types – Micro, JSON-LD
- Common JSON Schema Tags – Organisation, Website, Blog Posting LocalBusiness
- How Schema shows up in SERPs
Off-page SEO
Link Building
- What is Link Building
- Link Building Tactics
- Manual Link Building Process
- Link Building Metrics
Social SEO
- Quora
- YouTube Video SEO
- Slideshare, Scribd and other Social Channels for SEO
Local SEO
- What is Local SEO, Pigeon Update
- Google My Business, Bing Places
- Local Pages on your website
- Local Listings/Citations
Backlink Audits using SEMrush.com
- Backlink audit of one website
- How to audit backlinks of competitors and gain insights?
SEO Audit, Tools, Measurement
SEO Audits
- What are SEO Audits?
- Different Types of SEO Audits
- Complete SEO Audit with Checklist – Screaming Frog SEO Spider, SEMRush Backlink Audit, Page
- Speed Audit with GTMetrix / Google Page Speed Insights, Mobile Site Audit
- Google Search Console
Algorithm Updates
- History of Google Algorithms
- Panda, Penguin, Pigeon, Caffeine updates
- RankBrain and the Future of SEO
Measurement with Google Analytics
- Basics of Google Analytics
- SEO Metrics to Measure – On-page, Off-page, Technical
- SEO Reporting
SEO Resources, Careers in SEO
- Top Blogs to follow for SEO
- Free Learning Resources – Moz, Google Analytics
- A career in SEO
Introduction to SEM – Fundamentals & Case Studies
- Consumer Journey
- What is SEM? Why SEM?
- What is Google AdWords? Why Google AdWords?
- Google Network
- AdWords Terminologies
- How Does the SEM Auction Work?
- Structure of an AdWords Account
- Campaign Types – Introduction to Search, Display (including Videos),
- Shopping and Mobile-specific campaign types, and when/why to use them.
- Creation of Search Network Campaign
- Ad
- Ad Formats
- Ad Text Policies
- Ad Text Best Practices
- DKI
- Ad Extensions
- Keyword Research
- Tools – Keyword Planner & Estimator
- Keyword Match types
- Keyword Strategies
- Landing Page
- Bidding and Budget
- Optimizing the Search Network Campaign using the Keyword Planner, Match types, Ad Text best practices, etc
Creation of Google Display Network
- GDN Targeting Options
- Display Ad Formats
- Ad Gallery Tool
- Conversion Tracking
- GDN Campaign Creation – Demo
- Remarketing
- Advanced Display: RLSA, Dynamic Remarketing, YouTube Remarketing
- Advanced Display: Smart Display Campaigns
Mobile Ad Campaigns
- Universal App Campaigns
- Mobile-Specific Bidding and Targeting Strategies
- Measuring Mobile Ad Performance and Conversions Report Editor
- Optimization Strategies
- Account Audit Demo
Shopping Campaigns – Introduction
- What are Google Shopping Ads /Product Listing Ads?
- Where do they appear on Google? What Shoppers on the internet do?
- What retailers need? – New Advertising technologies
- Google Shopping set retailers up for success
- Features of Google Shopping Why PLA’s? And the path to creating PLA Ads
- Merchant Centre Steps
- Create Shopping Campaign on Google AdWords
- Track Performance and Optimize the Campaigns
YouTube Marketing – Introduction & Ad Formats
- YouTube Ad Formats
- YouTube Campaign Creation
- YouTube Analytics
- Video Campaign Optimization Tips
Getting Started with Social Media Marketing
Introduction to Social Media
Facebook Marketing
Creating Content for Facebook & Social Media
- Why Content is the foundation of SMM
- Psychology of Social Sharing
- Building Content That is Inherently Shareable
Tools for Content Creation
Facebook Marketing
What is Facebook Marketing
- Facebook Page Best Practices
- KPIs to measure success
- Facebook Insights
- Facebook Business Manager
How does Facebook Advertising Work?
- Facebook Ad Campaign Objectives
- Facebook Ad Targeting
Instagram & LinkedIn Marketing
Marketing on Instagram
- Optimizing your
instagram business profile - Crafting an Instagram content strategy
- Best Practices
- Influencer Marketing on Instagram
- Analytics & Measurement
- Instagram Ads
LinkedIn as a Marketing Platform
- LinkedIn for Personal Branding
- Brand Marketing on
LInkedIn - LinkedIn Company Pages
- LinkedIn Advanced Search
- LinkedIn Premium
- LinkedIn Ads
Twitter and Snapchat Marketing
Twitter Marketing
- Twitter Marketing for Brand Awareness
- Twitter Ads
- Twitter Analytics
- Twitter Tools – Crowdfire, Tweriod, Hashtagify, Ritetag, TweetReach & TweetArchivist
Snapchat Marketing
- Snapchat for business
- Building a following
- Driving Engagement
- Analytics & Measurement
Pinterest Marketing & Creating a Successful Digital Marketing Strategy
Pinterest Marketing
- Pinterest for business
- Marketing on Pinterest
- Best Practices
- Leveraging Rich Pins
- Analytics & Measurement
Social Media Marketing Tools
- Hootsuite
- Buffer
- TweetDeck
- Sprout Social
Crafting a Successful Social Media Strategy
- 10-step framework
to crafting a successful Social Media strategy - Building Content That is Inherently Shareable
- Creating Content for multiple platforms
- Generating content ideas and building a plan
- Effective Content Distribution
- Evaluating Success
Deliverability
- Setting-up an Email Marketing Machine
- ISPs, Hosting Facility and MTA
- IP/DNS and Shared vs. Dedicated IPs
- MX Record, Whitelisting, Response Handlers and Bounces
Effective Email Content
- Conversation
- Relevance
- Incentives
- Timing
- Creative & Copy
- Attributes
Customer Acquisition Strategies
- Rented List Emails
- Co-branded Emails
- Third Party Email Newsletters
- Viral Emails
- Event Triggered Emails
- House E-newsletters
Effective Creative Introducing
- CRABS- Does your Emails have Crabs?
- Email Template Model
- Best Practices
- NLP Demonstrations (Neuro Linguistic Programming) to Understand Customers Better
Nurturing & Automation
- Tools to Enhance Lead Nurturing
- Enhance Better Reach
- Analyze Behavior Patterns
- Analytics
- Automation and More
Resources to do situational analysis and progressive updates
- Customer Personal Toolkit
- Complete Email Marketing Worksheet
- Content Editorial Calendar
- Digital Marketing Strategy Toolkit
- Email Contact Strategy Template
- Email Campaign Calculator
- Email Marketing Health Check
- Structuring Digital Marketing Team
- Web Resources to Improve Subject lines, HTML Codes, Spam Testers and Deliverability Issues
Email Automation
Introduction to Automation
- What is Automation?
- How does it Work?
- What are the Benefits?
Choosing an Automation Platform
- Features & Functions Available
- What are Workflows? How to Create a Workflow?
- Cost
- Most Widely Used Platforms
Simple Automation Functions from MailChimp
- Click to Reply Options – Demonstrated
- Other Features Explained
- Results – Demonstrated – Practical
Attracting your potential customers into conversion funnel
- Various Ways to Build Reach Through Digital Marketing
- What are Engagement Magnets?
- How to Identify Right Set of Engagement Magnets for your Business?
Effectiveness of Various Engagement Magnets- Digital Reach Building Strategy Through Inbound Interest Generation
Converting your prospects into leads using emails
- What is Audience Aggregation?
- Benefits of Audience Aggregation
- How to do Audience Aggregation Through Emails
Landing Page
- Conversion Oriented Landing Page Design
- Investment in Landing Page
- Is it for me?
- What is it?
- Critical Concerns to Address on Landing Page
- What’s the Next Step?
Conversion Optimization
- Role of Conversion
- Understanding Customer Psyche
- Conversion Optimization
- User Flow and Persuasion
- Online Persuasion
- True Meaning of Landing Page User Flow and Online Persuasion
Conversion Optimization Patterns for Engaging website Visitors
- Patterns for Engaging Website Visitors
- Pattern #1 – Pop-Ups
- Pattern #2 – Pop Under Call-to-Action
- Pattern #3 – Inside Article CTA
Lifecycle Emails
- What are Lifecycle Emails?
- Where do Lifecycle Emails fit in?
- Tools used for Lifecycle Emails
- Lifecycle Emails – Case Studies
- Lead Nurturing with Drip Email Marketing: Implementation
Introduction
- What’s analysis?
- Is analysis worth the effort?
- Small businesses
- Medium and Large scale businesses
- Analysis vs Intuition
- Introduction to Web Analytics
Google Analytics
- Getting Started With Google Analytics
- How
Google Analytics works ? - Accounts, profiles and users navigation
- Google Analytics
- Basic Metrics
- The main sections of Google Analytics
reports - Traffic Sources
- Direct, referring, and search traffic
- Campaigns
- AdWords, AdSense
Content Performance Analysis
- Pages and Landing Pages
- Event Tracking and AdSense
- Site Search
Visitors Analysis
- Unique visitors
- Geographic and language information
- Technical reports
- Benchmarking
Social Media Analytics
- Facebook Insights
- Twitter Analytics
- YouTube Analytics
- Social Ad Analytics /ROI measurement
Actionable Insights and the Big Picture
- Recap of Google Analytics reports and tools
- Finding actionable insights
- Getting the organization involved
- Creating a data-driven culture
- Resources
- Common mistakes analysts make
- Additional Web analytics tools
Social CRM & Analysis
- Radian6
- Sentiment Analysis
- Workflow Management
- Text Analytics
Digital Analytics
- WebMasters
- AdWords Reports, Custom Reports, Custom Dimensions
- Dashboard and Segmentation
- Multi-Channel Funnels Reports
- Attribution modeling and reports
Platform Principles
- The platform components
- The data model
- Measurement Protocol data collection
- Importing data into Google Analytics
- Reporting APIs and Report Sampling
Facebook Marketing (in association with Facebook)
- Introduction to Marketing
Start by understanding the importance of planning your business marketing strategy. This module covers finding your business’ USP, defining your audience and developing a strategy around marketing funnel. - Facebook Pages and Post Best Practices
Learn how to connect with people by planning your Facebook Page and understanding how it is structured to make the maximum use of it. - Facebook Ads – Campaign Objectives
For each Facebook Ad, you have multiple objectives to choose from. This module helps you build the right objectives based on each business objective. - Facebook Ads – Targeting Audiences
Understanding your audience is a challenge for many businesses today. But developing a marketing plan without knowledge of your audience is a step to failure. Segment your audience and target the right audience with this module. - Facebook Ads – Impactful Creatives
Make an impact with creatives and know the different ad formats which look good on all devices. - Facebook Ads – Optimization and Reporting
With this module, measure you adverts and get business insights to optimize how you are connecting with your audience. - Facebook Ad Policies
Get an in-depth understanding of Facebook Ad policies, ad disapproval, account status and Facebook support for a smoother journey. - Facebook Messenger
Connect and engage with your new or long-term customers on Facebook to get results. Offer them suggestions, support, engage with them or encourage purchase from one messenger. - Facebook Shop
Plan and structure your Facebook shop to manage and sell more products with Facebook. - Building Brand Awareness
Build your brand with Facebook to connect with people where they are- Facebook and Instagram. Plan your targeting, creatives, placements for brand awareness. - Driving In-store Footfall
Build Facebook campaigns to drive traffic to your offline store. Learn how to develop a local campaign and sell more with Facebook. - Facebook Pixel
Measure conversions, optimize ad delivery, automate audience building and do more with Facebook Pixel. Learn and work on Pixels with this module and get more insights on how people are using your website. - Driving Online Sales
Learn how to get more sales and drive traffic with remarketing campaigns, targeting, creatives and placements and ad formats. - Generating Leads
This module guides you through creating a lead generation campaign to drive results for your business.
Integrated Digital Marketing Strategy [2 Modules]
Build an Integrated Digital Marketing Plan by understanding how to work on the concepts of conversions, define objectives, measure, evaluate and tweak your plan. You will also learn how to execute the strategy, what is the skill set required, how you can outsource your marketing activities.
1. Introduction
2. The Customer
- India demographics: overall market view
- India on Digital – digital trends: internet users, male v/s female, age groups,
- Devices, multi-screening,
3. Marketing Principles: AIDA, Purchase Cycle, Moments of Truth
4. Recap of Various Digital Channels: Digital POEM
5. Creating Digital Moments of Truth – AHA Moments
6. Digital Strategy: Branding v/s Acquisition. What would differ?
7. Analytics
- Measurement: What do you measure? How can you measure (site analytics, cross-device) – sneak peek into the technology that powers this (cookies, user identity)?
- Attribution: various models, cross-device
8. Case Study: A look at the web presence of Starwood Hotels (more engagement less transactional)
9. Campaign Optimization – Test, Learn, Deploy what works. Repeat
- Kinds of tests
10. Case Study: A look at the web presence of MakeMyTrip (acquisition focus, less engagement)
11. Trends
- What are people doing on the internet?
- Power of the internet (Arab Spring, #MeToo, US Elections, branded: Jago Re, Internet brands – OnePlus)
12. Tools for Measurement
Affiliate Marketing [2 Modules]
You will be introduced to Affiliate Marketing, Models of Affiliate Marketing. Study how to generate and convert leads. In the session guidance to success with Affiliate marketing will be provided.
- Definition
- Purpose/Where and why is Affiliate Marketing used
- Resources required to get started with Affiliate Marketing
- Top Players in the market for Affiliate Marketing
- Re-Brokering and Payout models
- Segregation of Affiliate Marketing
- Web
- Display Inventories
- Email inventories
- Campaign types (CPM, CPC, CPV, CPA etc.)
- Tracking methods
- Fraud analysis and types of fraud
- Key Optimization methods
- Budget planning
- Key Players
- Mobile
- Attribution Tools
- Incent vs Non-incent inventories
- Tracking Methods
- Campaign Types (CPI, CPS, CPA etc.)
- Fraud Analysis and types of fraud
- In-app events optimization
- Budget Planning
- Key Players
- Overall Affiliate Marketing Budget and strategy planning
- Facts and Current industry numbers for Affiliate Marketing industry
- Global leads and affiliate marketing programs you can join today
Media Planning & Buying [2 Modules]
- Setting up the objectives
- Understand the key tasks to draft an “awesome” digital media plan
- Segmentation & targeting of the audience
- Best practice to execute the campaigns post the media plan
- Understanding multiple formats & appropriate for our targeted digital platforms
How to become a Freelancer in Digital Marketing? [2 Modules]
Learn how to sell digital marketing services by assessing the brand’s necessity to reach out to the customers. You will generate customized reports, evaluate other digital marketing service providers and prepare metrics to track performance.
- Assessing Brand’s Necessity To utilize Digital Marketing Services
- Assessing How The Brand Is Currently Reaching Out To Customers?
- Generating Custom Reports & Automated Reports
- Evaluating Other Digital Marketing Services Providers
- Creating Customized Presentations and Proposal
- Setting Expectations and metrics to track performance
E-commerce Listing and Marketplace Selling [2 Modules]
Explore how the billion dollar industry of online market is shaping up. How do we be a part of the new age e-tail? The pros and cons of listing online/marketplace model and brand’s own website. This module will help you understand the various Models that Exist and how to set up your own store and how to drive marketing campaigns for conversions and sale.
- Learn how the billion dollar industry of online market is shaping up. How do we be a part of the new age e-tail?
- Understanding Different Models – Individual Brand Store and Marketplaces
- Creating Your Own Store with Shopify
- Solutions for Payment Gateway/Shipping/Order Fulfillment and other business Needs
- Marketplace walkthrough
- Marketplace Listing/Sign up Process
- Live Demonstration of Marketplace Panels
- Understanding Multi-Channel Retail and Solution Walkthrough
- Understanding the concept of Dropshipping with Case Studies.
- Advanced Facebook Ad Funnels for Driving E-commerce Sales and Conversions.
- Going Global and Selling Cross Border with your products
Programmatic Marketing [1 Module]
Familiarize yourself with Evolution & Growth of Programmatic Advertising. Know how real-time bidding works, its types, its advantages and challenges, and myths related to programmatic marketing.
- Evolution & Growth of Programmatic Advertising
- Understanding Real-time Bidding
- How Programmatic Advertising Works
- Types of Programmatic Advertising
- Advantages and Challenges
- Myths of Programmatic Advertising
Adobe Analytics – SiteCatalyst [1 Module]
Learn how to use Adobe Analytics to analyze data of your digital platform and strategies digital marketing plans for your business based on the results.
- Why do you need to analyze data of your digital platform?
- Calibrate the digital marketing strategies on the basis of results
- How to create a digital measurement strategy?
- How to utilize the best of class tools to understand the needs of your audience and cater to them with the relevant products and services?
- How to measure the ROI from different marketing channels?
How to create an Infographic Resume [1 Module]
Gives yourself the ultimate advantage in a competitive job market by strategically designing your resume to convey specific information in a visually compelling manner. Create a brand new designer resume with our power packed Infographic resume module.
- Your outstanding Infographic Resume Toolkit
- Learn basics of Infographic
- Learn to convey information Quickly and Clearly
- Learn to hold attention with bespoke text and design
- Knowledge of open source design software
Content Marketing (in association with LinkedIn) [1 Module]
You will identify the myths about Content Marketing and know the tactics to create “Good” Content. You will learn to develop a Framework to begin a content marketing program, show ROI for content programs. Also, explore key resources and tools to create and curate content with this module.
- Myths about Content Marketing
- Identifying & creating “Good” Content
- Framework to begin a content marketing program
- How to show ROI for content programs
- About key resources and tools to create and curate content
Lead Sourcing [1 Module]
- How To Use Google To Source Information
- How To Use Google To Ping Specific Domains For Information Such As Email Ids
- How To Validate Email Ids
- How To Source Segmented Database(however Possible)
- Learn To Source Email Ids Of Anyone Who Represents A Corporation
- Understand how to Source Information Directories
- Learn About Known Sourcing Softwares/apps/plugins
- Learn How To Use Sourced Databases
Hands-on Assignments
To get you trained in a practical manner, Digital Vidya offers real-time experience with hands-on projects and assignments. The assignment sessions are lead by realistic case studies that make things work out for you.
Module Assignments
Note: The below-listed assignments are not exhaustive. We regularly keep on adding and updating Data.
Website Development & Designing using WordPress.
For the first assignment, students need to register their existing blogs and businesses. In case of not having one, you will be enrolled in a 2 hours course “Building your Blog”. The course is self-paced with 6 pre-recorded sessions which would guide you to create your online platform and further promote your blogs.
Build Your Blog
Duration: 6 Hours
Assignment Promises
- Select the blog topic
- Buy a domain name or opt for a free sub-domain name from Digital Vidya
- Next, host your blog with AWS & add credits of $100 provided by Digital Vidya
- Pick a minimum of 5 blogs of the same genre from other websites
- Create a domain email and update theme and logo
- At last, work on important plugins along with Google Search Console, Google Analytics, Disqus, Author Tag.
Promote Your Blog
Duration: 5 Hours
Assignment Promises
- Execute SEO strategies and start with your first blog
- Use your social media profiles to promote your content
- Email your blogs to enhance the promotion
- Make use of Facebook Ads to meet your goals
- Analyze your promotion result using Google Analytics
- Implement a content strategy
SEARCH ENGINE OPTIMIZATION (SEO)
Duration: 8 Hours
Assignment Promises
- Your priority is ranking in the SERP, in this assignment, you will start with keyword research
- Analyze website performance & execute on-page SEO strategies
- Track your competitor’s website to learn what they are up to
- To reach out to the audience more specifically, study local SEO and Mobile SEO
- Identify the strategies & keywords used by your competitors
Tools you will Learn
- RankWatch
- Google Keyword Planner
- Broken Link Checker
SEARCH ENGINE MARKETING (SEM)
Duration: 15 hours
Assignment Promises
- You need to create a Google AdWords Account to easily run your ads on Google.com & associated properties of Google
- Next, learn to create Ad-groups, write appealing ad text and know how to select optimal keywords for enhancing the performance of Ad campaigns
- Learn to expand & target the right audience using Google Display Network
- Associate with your target audience on the basis of demography & their interest with in-stream and video discovery ads
- Know how to set up a Merchant Centre account to create an ad group to run Google Shopping campaign
- Couple marketing objectives with AdWords solutions to achieve a business objective
Tools you will Learn
- Google AdWords
- Merchant Centre
These assignments will require running live Google AdWords Campaigns by spending Rs 1000
SOCIAL MEDIA MARKETING (SMM)
Duration: 10 hours
Assignment Promises:
- Upgrade your skills for making a profit out of the Facebook page and increase your conversion rate
- Networking is the key to marketing, learn to sustain your connections with existing & potential customers for a reliable relationship
- Connect with the target audience by frequent posting on Social Media Platforms
- Increase your conversions by creating personalized ad campaigns for the target audience who are ready to convert
- Spread out on social media to ensure your promotions are left out from nowhere
Tools you will Learn
- Canva
- HootSuite
These assignments will require running live Facebook Ad Campaigns by spending Rs 500
EMAIL MARKETING
Duration: 8 hrs
Assignment Promises
- Learn the legal aspects involved in sending email to foreign nations
- Learn the strategies to protect your emails from entering Spam Folders
- Manage your emails professionally using MailChimp
Tools you will Learn
- MailChimp
- Google Advanced Search
- Chrome Extensions: Clearbit Connect, Anymail Finder, Email Extractor, VoilaNorbert, Email Generator
- SPF Validation Tools
INBOUND MARKETING
Duration: 10 hrs
Assignment Promises
- Learn the strategies to reach the target audience without investing in Ad Budget
- Learn email nurturing
- Know the techniques to increase landing page conversions
- Increase leads with Drip Marketing Campaigns
Tools you will Learn
- Unbounce
- Customer.io
WEB ANALYTICS
Duration: 8 hours
Assignment Promises
- Learn how data communication can be enhanced by representing it in a storytelling format & enlist your learnings
- Measure your business/blog performance using Google Analytics
- Check the business report from real-time audience and acquisition
- Register to Google Merchandise Store and understand the working of the dashboard
- Dedicate a time slot for your campaign & design the outreach plan accordingly
Tools you will Learn
- Google Analytics
- Google Merchandise Store
Case Study Assignments
Digital Vidya has worked on its case studies by observing most successful Digital Marketing Campaigns. The institute has structured 60 hours of case studies and exercises which cover all the valuable strategies.
The exercises indulge you to play with the extreme points of Digital Marketing. Here, you will be offered to make your Business Case Solutions to enhance your learning in this field. Practical approaches like the one offered by our institute, add wings to your Digital Marketing Training.
Note: The below-listed assignments are not exhaustive. We regularly keep on adding and updating Data.
SEO Case Study: ICICI Bank
Duration: 20 hours
Learning Outcomes
- Learn the ways to improve the SERP ranking of blog content
- Know the ways to index your content in the search engines
- Measure the performance of your web pages
- Research the top & relevant keywords to make your content easily noticeable
Tools you will Learn
- Google Analytics
- Google Keyword Planner
- Google Search Console
SEM Case Study: Carwale
Duration: 4 hours
Learning Outcomes
- Learn to create SEO campaigns to connect with the right audience
- Allocate your budget to derive huge benefits from the campaign
- Learn to track conversions and measure the performance of your campaigns
Tools you will Learn
- Google Keyword Planner
- Google AdWords
Social Media Marketing: Cadbury Dairy Milk
Duration: 20 hours
Learning Outcomes:
- Execute the best ideas to create appealing SMM campaigns
- Maximize your connections and combine your social media marketing campaigns with events
- Learn the best ways to create user-generated content
- Pick the result-driven social media channels for your campaigns
Email Marketing Case Study: Microsoft
Duration: 8 hours
Learning Outcomes
- Develop appealing content for your promotional emails
- Learn bifurcating your users based on interests and demographics
- Ensure that your product is relevant to your target audience and helps in increasing conversions
Tools you will Learn
- MailChimp
Inbound Marketing Case Study: Myntra
Duration: 8 Hours
Learning Outcomes
- Learn Inbound Marketing strategies of the top brands
- Design an attention-grabbing Inbound Marketing strategy
- Attract the target audience by making a highly optimized website and product pages
- Design
Tools you will Learn
- Unbounce.com Landing Page Builder
Web Analytics Case Study: Puma
Duration: 4 hours
Learning Outcomes
- Learn the top ways to make your website a conversion-oriented tool
- Identify the key geographical territories from where your website attracts traffic
- Record the interaction & behavior of the visitors on your website
- Examine the points of improvement & regularly update your website
Tools you will Learn
- Google Analytics
Free Digital Marketing Tools Worth 3800+ AED
Tools Bundled in Our Digital Marketing Course
Digital Marketing Course in Dubai covers a wide range of tools. To offer you a premium set of free Digital Marketing Tools, we have associated with top industry players. The fee of these tools is included in the overall fees of the course. The duration to access these paid tools ranges from a few weeks to a few months.
Application of these tools will make sure that you apply your learnings and understanding in real-life Digital Marketing scenario. These industry-relevant tools will assist you in executing Digital Marketing Applications practically. This is a unique feature that makes us different from other Digital Marketing Institutes in Dubai.
Hosting: Server Space
Special Offer: ₹ 35,000 worth server space for startups joining this course
Server space will be provided on Industry leading cloud-based Web Hosting Provider.
Tool: SEO Software
Special offer: ₹ 11,500 worth tool subscription to all students
Tool to help you maximize your website SEO Traffic
Tool: Social Listening
Special offer: ₹ 40,000 worth tool subscription to all students
View and analyze all conversation about any brand on Social Media
Tool: SEM Software
Special offer: ₹ 6,500 worth tool subscription to all students
Manage, Analyse and improve the performance of SEM Campaigns.
Tool: Landing Page Creator
Special offer: ₹ 1,270 worth tool subscription to all students
DIY Landing Page Creator to create professional and appealing landing pages hassle-free
Tool: Push Notification
Special offer: ₹ 6,500 worth tool subscription to all students
Browser Push Notification tool to increase engagement and conversion rate
Theme: WordPress Mega Theme
Special offer: ₹ 6,000 worth Theme to all students
Get access to Mega Theme to create a WordPress based website.
Digital Marketing Course Leaders
2 Internships
Exclusive Digital Marketing Internships in Dubai
After successfully completing this online Digital Marketing course, grab your chance to do the following internships. These internships will play a significant role in strengthening your skills and enhancing your resume.
Content Marketing Internship
Duration: 3 Months
Prerequisite: Complete CDMM Course Successfully”
Eligibility: Good written communication skills
What you will do? You will work with Digital Vidya’s Content Marketing Team to do research, author & promote articles for a blog hosted by Digital Vidya. This will teach you how to leverage blogging for visibility and brand building.
On successful completion, you will get an internship certification from Digital Vidya.
Social Media Internship
Duration: 6 Months
Prerequisite: Social Media Marketing Course
Eligibility: Everyone is Eligible
What you will do? You will work with NASSCOM Foundation Team to create content and engage on Social Media platforms. This will teach you to how to effectively leverage channels such as Facebook & Twitter for promoting social causes.
On successful completion, you will get an internship certification from NASSCOM Foundation & Digital Vidya.
13 Certifications
Certifications by Internet Marketing Authorities
3 Exclusive Digital Marketing Certifications
Digital Vidya itself acts as a certification body for its students. Once the course is done, the student is eligible to receive 3 certification, 2 of which are in association with Facebook & LinkedIn respectively. For this Digital Marketing Course in Dubai, the Certification fee is included in your Digital Marketing Course fee.
Facebook Marketing Certification
How to get this Certificate?
On successful completion of Facebook Marketing modules, you will get a Certificate issued by Facebook & Digital Vidya
Awarded by
Content Marketing Certification
How to get this Certificate?
On successful completion of Content Marketing module, you will get a Certificate issued by LinkedIn & Digital Vidya
Awarded by
Digital Marketing Master Certification (CDMM)
How to get this Certificate?
On successful completion of the entire program, you will a get this Certificate issued directly by Digital Vidya
Awarded by
10 External Internet Marketing Certifications
Digital Vidya believes in upskilling you and preparing for external Internet Marketing certifications right from Dubai. The only fee you need to pay is for the Vskill certification for attending the exam. You can register yourself for Vskills Certification at the same time when you enroll yourself for the CDMM course by paying an exclusive fee of 92 AED.
Apart from that you are eligible to apply and sit in the exams of 10 other Globally recognised certifications. Digital Marketing Course in Dubai can easily get you International Digital Marketing Certifications as you will be prepared to take on any exam in Digital Marketing.
Inbound Marketing Certification
It’s a free online exam conducted by HubSpot
Conducted By
Vskills Certification
Vskills (an Indian Government Initiative) conducts this certification
Conducted By
95% Succeeded!
What do our Customers say about Our Internet Marketing Course?
After the training, we ask every customer,
“Are you able to achieve your Objective?”
95% of the user says “Yes”.
CDMM Course has very detailed modules and the instructors are also very knowledgeable in the subject areas.
This course not only teaches the Digital Marketing Skills but covers the basic principles of marketing & Customer behaviour.
I enjoyed learning a lot of new things in Digital Marketing. Thanks to all my Trainers & Digital Vidya’s team.
What do Industry Leaders say?
The work Digital Vidya does is very important to help traditional companies and marketers reinvent themselves to become digital.
Virginia Sharma, EX - Director, LinkedIn Marketing Solutions
Digital Vidya is doing a great job in making everyone digital ready!
Aparna Lal, Marketing Lead, Global Demand Center
Digital Vidya is leading by example and doing some great work in the field of digital marketing.
Sakhee Dheer, EX - Digital Marketing Lead