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Saksham Chhabra
Jayant Mahawar
Baibhab Pandey
Shinjini Mazumdar
Cicily Kuruvilla
Pragya Priyadershini
Joseph Nwachukwu
Meenakshi Mahalwal
The CADMM syllabus runs 44+ modules over six months, taught live and instructor-led — never pre-recorded. Generative AI is applied throughout rather than bolted on as a single chapter: you’ll use ChatGPT and Jasper for copywriting and ad variants, Copy.ai and WordTune for content production, and AI-assisted analytics to read campaign data faster than manual reporting allows. See the complete module list, fees and batch dates on our digital marketing course online page.
You start by building a real WordPress website, then work through SEO, Google Ads, social media marketing, email marketing, inbound marketing and web analytics on GA4, applying each module to the site you built rather than to a worked example. Advanced tracks cover Meta-partnered Facebook marketing, content marketing with LinkedIn, media planning and buying, programmatic advertising, marketing automation, WhatsApp, YouTube, Google Tag Manager and marketing analytics.
The result is a marketer who can run a channel end to end and read the numbers afterwards — which is what Kolkata’s agencies in Salt Lake Sector V and the marketing teams across Park Street and Rajarhat are actually hiring for.
Every module is followed by assignments on live campaigns and brand case studies.
Syllabus last updated: August 2026
Search Engine Optimization
The pillar of any digital marketing strategy, SEO can help you build your
band organically and for the long term.
Search Engine Marketing
Social Media Marketing
Email Marketing
This module is still a very relevant marketing tool that brings
maximum conversions at least cost. In this course, you will be able to:
• Learn how to set up email campaigns for success
• Understand Email Delivery Patterns
• Best Practices for Successful Email Deliveries
• Create DRIP nurturing campaigns to provide seamlessly
value to your customers
• Learn to build Email Reputation
Inbound Marketing
It can help you get customers coming directly to you rather than you going to
them. Learning Inbound marketing would help you with creating a multi-pronged
marketing campaign to attract, nurture and convert your most valued customers.
Web Analytics
Facebook Marketing in association with Meta
Pre-requisites: Social Media Marketing Module
Content Marketing in association with LinkedIn
Pre-requisites: Social Media Marketing Module
Media Buying & Planning
Pre-requisites: All core modules
Programmatic Marketing
Pre-requisites: Social Media & Search Engine Marketing Module
How to Become a Freelancer in Digital Marketing
Pre-requisites: No specific Module
Integrated Digital Marketing Strategy
Pre-requisites: All core modules
Power of Marketing Automation
Pre-requisites: Web Analytics Module
Adobe Analytics
Pre-requisites: Web Analytics Module
WhatsApp Marketing
Pre-requisites: Social Media Marketing Module
Quora Marketing
Pre-requisites: Search Engine Optimization Module
YouTube Marketing
Pre-requisites: Social Media Marketing
Google Tag Manager
Pre-requisites: Web Analytics Module
Advance SEO
Digital Marketing with Chat GPT [1 Module]
Pre-requisites: No specific Module
Marketing Analytics
Pre-requisites: All Core Modules
Theory is where a digital marketing course starts. Assignments are where it turns into something you can show an employer.
Seven assignments, 60 hours, each applied to your own live website in the week you learn the module. If you don’t have a site, you build one and take it from empty to ranking, with traffic you generated and analytics you set up yourself.
Two assignments involve real money: ₹1,000 on live Google Ads and ₹500 on Meta, paid directly to the platforms. That’s deliberate. A campaign that has never spent a rupee teaches you nothing about what happens when it does.
You’ll work them the way agencies in Salt Lake Sector V work now, using AI for keyword research, ad copy, creative and reporting.
By the end you hold a ranked website, live Google Ads and Meta campaign data, and a working analytics dashboard. That’s the portfolio you take to interview.
Just after the registration, the participants are requested to register their already existing blogs/businesses. For those without an existing online property, it is mandatory that they build one. For this, we help them through our Build Your Blog course which is a 2-hours long course. We also have a self-paced course with 6 Pre-Recorded lessons on ways to Promote Your Blog.
Build Your Blog
Duration: 6 Hours
Assignment Promises
Promote Your Blog
Duration: 5 Hours
Assignment Promises
Duration: 8 Hours
Assignment Promises
Tools you will Learn
Duration: 15 hours
Assignment Promises
Tools you will Learn
These assignments will require running live Google AdWords Campaigns by spending Rs 1000.
Duration: 10 hours
Assignment Promises:
Tools you will Learn
These assignments will require running live Facebook Ad Campaigns by spending Rs 500.
Duration: 10 hours
Assignment Promises:
Tools you will Learn
These assignments will require running live Facebook Ad Campaigns by spending Rs 500.
Duration: 8 hrs
Assignment Promises
Tools you will Learn
Duration: 8 hours
Assignment Promises
Tools you will Learn
Anyone can describe a campaign. Employers hire people who can take a real one apart and say what they’d do differently.
Case studies built on campaigns from ICICI Bank, Carwale, Cadbury Dairy Milk, Microsoft, Myntra and Puma — Indian brands you’ll be expected to have a view on in a Kolkata interview.
These aren’t reading exercises. For each one you get the brand’s situation and objective, then produce a written strategy recommendation with your reasoning, channel choices and projected numbers — the same deliverable an agency puts in front of a client. The SEO study works through ICICI Bank’s search visibility. The analytics study puts you inside Puma’s traffic data to find where conversions leak.
By the end you hold six written strategy documents. That’s what you open when an interviewer asks what you’ve actually done.
Assignment Promises
Tools you will Learn
Duration: 4 hours
Learning Outcomes
Tools you will Learn
Duration: 8 hours
Learning Outcomes
Tools you will Learn
Duration: 8 Hours
Learning Outcomes
Tools you will Learn
Duration: 4 hours
Learning Outcomes
Tools you will Learn
After completing our online Digital Marketing course in Kolkata, each participant will get the chance to participate in an Online Content Writing Internship, a One-Month SEO Internship, a Performance Marketing (Google & Meta) Internship and a Social Media Marketing Internship.
These internships will significantly boost both your skills and the value of your resume.
This Digital Marketing course in Kolkata covers an array of Digital Marketing tools. We’ve collaborated with top industry players to provide an exclusive collection of premium Digital Marketing tools at no additional cost to you. There are no extra fees for accessing these tools, and their availability spans from a few weeks to several months.
Utilizing these tools intensifies your learning, offering a clearer understanding of real-time challenges in Digital Marketing. Integrating genuine industry tools into your Digital Marketing online training enhances its practicality and applicability. This additional offering distinguishes us from other Digital Marketing Institutes in Kolkata.
The tools are categorized as:
Kolkata's digital marketing market is smaller than Bengaluru's and growing faster than most people assume. Internshala lists over 400 digital marketing vacancies across the city, and Glassdoor more than 1,700 — driven by a startup and agency base that barely existed a decade ago. The hiring clusters in four places. Salt Lake Sector V is the centre of gravity: IT services firms, e-commerce operations and the largest concentration of agencies in eastern India. New Town and Rajarhat hold the newer campuses and the edtech and healthcare companies. Park Street and Camac Street carry the established brands and their in-house marketing teams. And a growing D2C base is spread across Kasba, Baguiati and Chinar Park. Two things make Kolkata unusual for someone starting out. Local ad spend has been climbing sharply while the talent pool has stayed thin, so a marketer who can actually run and measure a campaign faces less competition here than in Bengaluru or Mumbai. And the cost of living is roughly 30–40% below either city, which means an entry-level salary goes considerably further — a real consideration when you're choosing between a job at home and a job elsewhere. Classes are live online, so you study from Salt Lake, Howrah or Barasat without a commute, and you interview across the whole city.
Get the chance to learn directly from 10 + Digital Marketing experts with experience of up to 18 + years.
140+ hours of hands-on assignments plus 60 hours of brand case studies with AI Tools
Learn from anywhere with just a laptop & save up-to 120+ hrs of precious time.
Missed a session live? No issue. Catch up your classes via registered class sessions which you can always access through Learning Portal.
Intensive classes, brainstorming & a vibrant Q&A community create a perfect environment for collaborative learning.
Learn AI skills Including Generative AI, Answer Engine Optimization, AI Marketing Automation with latest AI Tools
Get ₹20,000 Fee Waiver on the CADMM Program
Upgrade your digital marketing skills with AI, hands-on projects, industry certifications and career support. Enrol for just ₹45,000 for a limited time.
We'll strengthen your digital marketing profile offering support in crafting your resume, updating your LinkedIn profile, and obtaining relevant digital marketing certifications
Gain industry experience through 5 months of internship with Digital Vidya and our partner companies
We will assist you with sample interview questions to prepare for your interviews
We will arrange Interviews with relevant Agencies/Brands
You have the option to review class recordings to refresh your understanding even after the training completion
You have the opportunity to participate in specific training sessions again within one year of your training
Gain industry experience through multiple work from home internships with Digital Vidya and our partner companies
You have the option to review class recordings to refresh your understanding even after the training completion
You have the opportunity to participate in specific training sessions again within one year of your training
Gain industry experience through multiple work from home internships with Digital Vidya and our partner companies
30-minute coaching call with a digital marketing expert to develop an implementation roadmap for your Business. This session will guide you in applying the acquired course knowledge directly to your business endeavors.
Digital Vidya’s CADMM is a 6-month, AI-integrated digital marketing course covering 44+ modules, 15+ certifications from Google, Meta, HubSpot and LinkedIn, 60 hours of hands-on assignments, brand case studies and placement support. When comparing institutes in Kolkata, look at curriculum recency, which certifications are included, how many hours of practical work you actually do, and whether interviews are arranged or only promised.
The CADMM course fee is ₹45,000 for the full 6-month programme, reduced from ₹65,000 as a 16th anniversary offer — a saving of ₹20,000. EMI and finance options are available. The fee covers all 44+ modules, 15+ certifications, the tool bundle, internships and placement support. Two assignments require a small live advertising budget of ₹1,000 on Google Ads and ₹500 on Meta, paid directly to the platforms.
Six months of live classes, Monday to Friday, two hours a day. Internships run alongside and after the modules.
No — and we’d rather say so plainly. Classes are live and instructor-led online, so there’s no commute to Salt Lake or Park Street and no Kolkata address to visit. Trainer access, recordings, internships and placement support are all delivered remotely.
Every class is live and instructor-led online, not pre-recorded video. Sessions run Monday to Friday in a morning batch (11 AM–1 PM IST) or an evening batch (8–10 PM IST). You interact with the trainer and your cohort in real time, and every session is recorded so you can revisit it later.
Because classes are online, participants join from across Kolkata — Salt Lake and Sector V, New Town, Rajarhat, Park Street, Camac Street, Ballygunge, Kasba, Baguiati and Behala — as well as Howrah, Barasat and Durgapur. There’s no catchment area. You need a laptop and a stable connection.
Yes — the evening batch (8–10 PM IST) is built for it. Because classes are online there’s no travel from Sector V or New Town to manage after work. Expect roughly two hours a day plus assignment time, and recordings cover you for late meetings or client deadlines.
Yes. CADMM applies generative AI across the modules rather than as a bolt-on chapter — you’ll use ChatGPT and Jasper for copywriting and ad variants, Copy.ai and WordTune for content production, and AI-assisted analytics to read campaign data faster than manual reporting allows.
Digital marketing salaries in Kolkata typically range from ₹4–10 LPA depending on experience and specialisation. Entry-level roles usually start between ₹2.5–4 LPA. Salaries here run below Bengaluru and Mumbai, but Kolkata’s cost of living is roughly 30–40% lower, so take-home goes considerably further.
Graduates move into roles including digital marketing executive, SEO specialist, performance marketing executive, social media manager, content marketer and analytics analyst. Hiring concentrates in Salt Lake Sector V’s agencies and IT firms, the edtech and healthcare companies across New Town and Rajarhat, and the established brands around Park Street and Camac Street. Kolkata’s talent pool is thinner than Bengaluru’s, so a marketer who can run and measure campaigns faces less competition.
No. There are no prerequisites. The course starts from marketing fundamentals and builds to advanced AI-driven strategy, so Class 12 pass-outs, graduates, working professionals from any field, career switchers and business owners can all join. Basic computer familiarity helps. You need a laptop and a reliable internet connection.
Yes. Most participants start with no digital marketing background. The early modules cover fundamentals and website creation before moving into SEO, paid ads, social media and analytics, and every concept is followed by supervised practical work on your own live website rather than a theoretical exercise.
44+ modules spanning SEO, search engine marketing with Google Ads, social media marketing, email marketing, inbound marketing, web analytics on Google Analytics 4, and Meta-partnered Facebook marketing — plus content marketing with LinkedIn, media planning and buying, programmatic advertising, marketing automation, WhatsApp, YouTube, Google Tag Manager and marketing analytics, with generative AI applied throughout.
CADMM covers all of them together, which is what most Kolkata employers now hire for — a performance marketer who can’t read analytics has a short career. That said, Digital Vidya also runs standalone certification courses in SEO, Google Ads, social media, email and inbound marketing if you want a single specialisation.
Yes. You build your own website and then rank it, run funded Google Ads and Meta campaigns on it, and analyse the real data in Google Analytics. That’s 60 hours of assignments, plus brand case studies on campaigns from ICICI Bank, Carwale, Microsoft, Myntra and Puma.
You earn 15+ certifications, including Google Ads (Search, Display, Video, Apps, Measurement), Google Analytics, Meta Blueprint, HubSpot (Inbound, Email, SEO, SEM, Social, Content), LinkedIn, Vskills and the CADMM certification from Digital Vidya. These are issued by the platforms themselves, which is what makes them recognised by employers.
Yes. You complete internships with Digital Vidya covering SEO, performance marketing and social media, all work-from-home at around 10 hours a week, entered by clearing the relevant module. They give you live client work to show before you interview.
Yes — placement support, which we distinguish from a guarantee. You get resume and LinkedIn profiling, mock interviews with feedback, and interviews arranged with agencies and brands from our hiring partner network.
Click “Start Application” on this page, download the brochure, or call +91-80100-33033 to book a free counselling session. You can also attend the free Digital Marketing Foundation MasterClass first — it gives you a feel for the teaching before you commit.
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