Digital Marketing Course in Kolkata

Instructor-Led Online Certification Training in Kolkata

i

44

Modules

2

Internships

13

Certifications

100

Classes Hrs

250+

Placement Partners

₹ 72K

Worth Tools

140

Assignments Hrs

10+

Trainers/Batch

95%

Succeeded!

Why should you take a Digital Marketing Course in Kolkata?

Digital Marketing is a mandatory skill for a large number of professional roles in the industry today. Through our courses, we have trained 35,000+ entrepreneurs, professionals, and students since 2009.

Here are the key reasons for which people take a Digital Marketing Course in Kolkata:

  • Marketing Professionals: Upskilling
  • Professionals in other Roles: Upskilling, Career Shift, Freelancing
  • Business Owners & Entrepreneurs: Promote Business, Manage Agency
  • Digital Marketing Professionals: Career Growth
  • Students & Freshers: Job, Freelancing
  • Upskilling 50% 50%
  • Getting a Job 75% 75%
  • Freelancing 25% 25%
  • Business Promotion 15% 15%
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44 Modules

Curriculum of our Digital Marketing Course in Kolkata

Digital Marketing is a volatile and exhaustive domain. With each algorithm change, things in the industry fluctuate. And something that worked a year before might now work ever after.

That’s why having a good curriculum is essential in learning Digital Marketing well.  Any curriculum should have two main qualities, ongoing updates and focus on creating strong foundations.

That what Digital Vidya has done in its curriculum for Kolkata. We have set on a path to nurture an aspiring Digital Marketing Consultant who knows the field inside out. Our Curriculum makes the learner to know the various channels which can be used for promotions and its something dealt in details. Their learning is further strengthened by an in-depth dive into strategy creation for each of these channels.

You will learn the A – Z of Digital Marketing strategy and execution through a journey into 44 different Digital Marketing Modules.  The typical time frame in which you will complete a Module will be a week. Assignments and tasks which follow the instructor-led online lessons will consolidate your learning will follow the teaching. In this way, you can achieve the benefits of a world-class Digital Marketing Curriculum in Kolkata itself. 

Introduction to SEO

 

How do Search Engines work?
  •  Indexing & Crawling Basics
  • Optimizing Crawl Budget
  • Intro to SEO
Organic Search vs. Paid Search Results
  • Anatomy of a Search Result (Search Snippet)
  • What is On-page SEO (Content, Architecture, HTML)?
  • What is Off-page SEO/Link Building (Social, Content-based, PR)?
Keyword Research
  • Finding Seed Keywords: Mind Map for Keyword Research
  • Using Wikipedia, Forums for Keyword Research
  • Keyword Research Process – Identify Seed Keywords, Collect Metrics, Map Keywords
  • Google Keyword Planner Tool

On-page SEO

 

HTML Basics
  • Web Page Basics: What is HTML, JavaScript,CSS
  • Basic HTML Tags to create a web page
  • HTML Tags for SEO: Title, H1, META Tags, IMG, A
On-page SEO Elements
  • Crawling: XML, HTML Sitemaps, Robots.txt
  • Content Clusters (Creating SEO-based content)
  • Negative on-page to avoid
Technical SEO
  • URL Architecture
  • Page Speed Analysis (GTMetrix / YSlow / Google Page Speed Insights)
  • 301 Redirects
Mobile SEO
  • App Store Optimisation
  • Mobile Websites: Responsive, Adaptive, Dynamic
  • Optimising for Voice Search
Schema markup
  • What is Schema & Why is it relevant to SEO.
  • Schema Types – Micro, JSON-LD
  • Common JSON Schema Tags – Organisation, Website, Blog Posting LocalBusiness
  • How Schema shows up in SERPs

Off-page SEO

Link Building
  • What is Link Building
  • Link Building Tactics
  • Manual Link Building Process
  • Link Building Metrics
Social SEO
  • Quora
  • YouTube Video SEO
  • Slideshare, Scribd and other Social Channels for SEO
Local SEO
  • What is Local SEO, Pigeon Update
  • Google My Business, Bing Places
  • Local Pages on your website
  • Local Listings/Citations
Backlink Audits using SEMrush.com
  • Backlink audit of one website
  • How to audit backlinks of competitors and gain insights?

SEO Audit, Tools, Measurement

 

SEO Audits
  • What are SEO Audits?
  • Different Types of SEO Audits
  • Complete SEO Audit with Checklist – Screaming Frog SEO Spider, SEMRush Backlink Audit, Page
  • Speed Audit with GTMetrix / Google Page Speed Insights, Mobile Site Audit
  • Google Search Console
Algorithm Updates
  • History of Google Algorithms
  • Panda, Penguin, Pigeon, Caffeine updates
  • RankBrain and the Future of SEO
Measurement with Google Analytics
  • Basics of Google Analytics
  • SEO Metrics to Measure – On-page, Off-page, Technical
  • SEO Reporting
SEO Resources, Careers in SEO
  • Top Blogs to follow for SEO
  • Free Learning Resources – Moz, Google Analytics
  • A career in SEO

 

 

 

Introduction to SEM – Fundamentals & Case Studies

  • Consumer Journey
  • What is SEM? Why SEM?
  • What is Google AdWords? Why Google AdWords?
  • Google Network
  • AdWords Terminologies
  • How Does the SEM Auction Work?
  • Structure of an AdWords Account
  • Campaign Types – Introduction to Search, Display (including Videos),
  • Shopping and Mobile-specific campaign types, and when/why to use them.
  • Creation of Search Network Campaign
    • Ad
    • Ad Formats
    • Ad Text Policies
    • Ad Text Best Practices
    • DKI
    • Ad Extensions
    • Keyword Research
    • Tools – Keyword Planner & Estimator
    • Keyword Match types
    • Keyword Strategies
    • Landing Page
    • Bidding and Budget
    • Optimizing the Search Network Campaign using the Keyword Planner, Match types, Ad Text best practices, etc

Creation of Google Display Network

  • GDN Targeting Options
  • Display Ad Formats
  • Ad Gallery Tool
  • Conversion Tracking
  • GDN Campaign Creation – Demo
  • Remarketing
  • Advanced Display: RLSA, Dynamic Remarketing, YouTube Remarketing
  • Advanced Display: Smart Display Campaigns

Mobile Ad Campaigns

  • Universal App Campaigns
  • Mobile-Specific Bidding and Targeting Strategies
  • Measuring Mobile Ad Performance and Conversions Report Editor
  • Optimization Strategies
  • Account Audit Demo

Shopping Campaigns – Introduction

  • What are Google Shopping Ads /Product Listing Ads?
  • Where do they appear on Google? What Shoppers on the internet do?
  • What retailers need? – New Advertising technologies
  • Google Shopping set retailers up for success
  • Features of Google Shopping Why PLA’s? And the path to creating PLA Ads
  • Merchant Centre Steps
  • Create Shopping Campaign on Google AdWords
  • Track Performance and Optimize the Campaigns

YouTube Marketing – Introduction & Ad Formats

  • YouTube Ad Formats
  • YouTube Campaign Creation
  • YouTube Analytics
  • Video Campaign Optimization Tips

Getting Started with Social Media Marketing

Introduction to Social Media

Facebook Marketing

Creating Content for Facebook & Social Media

  • Why Content is the foundation of SMM
  • Psychology of Social Sharing
  • Building Content That is Inherently Shareable

Tools for Content Creation

Facebook Marketing

What is Facebook Marketing

  • Facebook Page Best Practices
  • KPIs to measure success
  • Facebook Insights
  • Facebook Business Manager

How does Facebook Advertising Work?

  • Facebook Ad Campaign Objectives
  • Facebook Ad Targeting

Instagram & LinkedIn Marketing

Marketing on Instagram

  • Optimizing your instagram business profile
  • Crafting an Instagram content strategy
  • Best Practices
  • Influencer Marketing on Instagram
  • Analytics & Measurement
  • Instagram Ads

LinkedIn as a Marketing Platform

  • LinkedIn for Personal Branding
  • Brand Marketing on LInkedIn
  • LinkedIn Company Pages
  • LinkedIn Advanced Search
  • LinkedIn Premium
  • LinkedIn Ads

Twitter and Snapchat Marketing

Twitter Marketing

  • Twitter Marketing for Brand Awareness
  • Twitter Ads
  • Twitter Analytics
  • Twitter Tools – Crowdfire, Tweriod, Hashtagify, Ritetag, TweetReach & TweetArchivist

Snapchat Marketing

  • Snapchat for business
  • Building a following
  • Driving Engagement
  • Analytics & Measurement

Pinterest Marketing & Creating a Successful Digital Marketing Strategy

Pinterest Marketing

  • Pinterest for business
  • Marketing on Pinterest
  • Best Practices
  • Leveraging Rich Pins
  • Analytics & Measurement

Social Media Marketing Tools

  • Hootsuite
  • Buffer
  • TweetDeck
  • Sprout Social

Crafting a Successful Social Media Strategy

  • 10-step framework to crafting a successful Social Media strategy
  • Building Content That is Inherently Shareable
  • Creating Content for multiple platforms
  • Generating content ideas and building a plan
  • Effective Content Distribution
  • Evaluating Success

Deliverability

  • Setting-up an Email Marketing Machine
  • ISPs, Hosting Facility and MTA
  • IP/DNS and Shared vs. Dedicated IPs
  • MX Record, Whitelisting, Response Handlers and Bounces

Effective Email Content

  • Conversation
  • Relevance
  • Incentives
  • Timing
  • Creative & Copy
  • Attributes

Customer Acquisition Strategies

  • Rented List Emails
  • Co-branded Emails
  • Third Party Email Newsletters
  • Viral Emails
  • Event Triggered Emails
  • House E-newsletters

Effective Creative Introducing

  • CRABS- Does your Emails have Crabs?
  • Email Template Model
  • Best Practices
  • NLP Demonstrations (Neuro Linguistic Programming) to Understand Customers Better

Nurturing & Automation

  • Tools to Enhance Lead Nurturing
  • Enhance Better Reach
  • Analyze Behavior Patterns
  • Analytics
  • Automation and More

Resources to do situational analysis and progressive updates

  • Customer Personal Toolkit
  • Complete Email Marketing Worksheet
  • Content Editorial Calendar
  • Digital Marketing Strategy Toolkit
  • Email Contact Strategy Template
  • Email Campaign Calculator
  • Email Marketing Health Check
  • Structuring Digital Marketing Team
  • Web Resources to Improve Subject lines, HTML Codes, Spam Testers and Deliverability Issues

Email Automation
Introduction to Automation

  • What is Automation?
  • How does it Work?
  • What are the Benefits?

Choosing an Automation Platform

  • Features & Functions Available
  • What are Workflows? How to Create a Workflow?
  • Cost
  • Most Widely Used Platforms

Simple Automation Functions from MailChimp

  • Click to Reply Options – Demonstrated
  • Other Features Explained
  • Results – Demonstrated – Practical

Attracting your potential customers into conversion funnel

  • Various Ways to Build Reach Through Digital Marketing
  • What are Engagement Magnets?
  • How to Identify Right Set of Engagement Magnets for your Business?
  • Effectiveness of Various Engagement Magnets
  • Digital Reach Building Strategy Through Inbound Interest Generation

Converting your prospects into leads using emails

  • What is Audience Aggregation?
  • Benefits of Audience Aggregation
  • How to do Audience Aggregation Through Emails

Landing Page

  • Conversion Oriented Landing Page Design
  • Investment in Landing Page
  • Is it for me?
  • What is it?
  • Critical Concerns to Address on Landing Page
  • What’s the Next Step?

Conversion Optimization

  • Role of Conversion
  • Understanding Customer Psyche
  • Conversion Optimization
  • User Flow and Persuasion
  • Online Persuasion
  • True Meaning of Landing Page User Flow and Online Persuasion

Conversion Optimization Patterns for Engaging website Visitors

  • Patterns for Engaging Website Visitors
  • Pattern #1 – Pop-Ups
  • Pattern #2 – Pop Under Call-to-Action
  • Pattern #3 – Inside Article CTA

Lifecycle Emails

  • What are Lifecycle Emails?
  • Where do Lifecycle Emails fit in?
  • Tools used for Lifecycle Emails
  • Lifecycle Emails – Case Studies
  • Lead Nurturing with Drip Email Marketing: Implementation

Introduction

  • What’s analysis?
  • Is analysis worth the effort?
    • Small businesses
    • Medium and Large scale businesses
  • Analysis vs Intuition
  • Introduction to Web Analytics

Google Analytics

  • Getting Started With Google Analytics
  • How Google Analytics works?
  • Accounts, profiles and users navigation
  • Google Analytics
  • Basic Metrics
  • The main sections of Google Analytics reports
    • Traffic Sources
    • Direct, referring, and search traffic
    • Campaigns
    • AdWords, AdSense

Content Performance Analysis

  • Pages and Landing Pages
  • Event Tracking and AdSense
  • Site Search

Visitors Analysis

  • Unique visitors
  • Geographic and language information
  • Technical reports
  • Benchmarking

Social Media Analytics

  • Facebook Insights
  • Twitter Analytics
  • YouTube Analytics
  • Social Ad Analytics /ROI measurement

Actionable Insights and the Big Picture

  • Recap of Google Analytics reports and tools
  • Finding actionable insights
  • Getting the organization involved
  • Creating a data-driven culture
  • Resources
  • Common mistakes analysts make
  • Additional Web analytics tools

Social CRM & Analysis

  • Radian6
  • Sentiment Analysis
  • Workflow Management
  • Text Analytics

Digital Analytics

  • WebMasters
  • AdWords Reports, Custom Reports, Custom Dimensions
  • Dashboard and Segmentation
  • Multi-Channel Funnels Reports
  • Attribution modeling and reports

Platform Principles

  • The platform components
  • The data model
  • Measurement Protocol data collection
  • Importing data into Google Analytics
  • Reporting APIs and Report Sampling

Facebook Marketing (in association with Facebook)

  • Introduction to Marketing
    Start by understanding the importance of planning your business marketing strategy. This module covers finding your business’ USP, defining your audience and developing a strategy around marketing funnel.
  • Facebook Pages and Post Best Practices
    Learn how to connect with people by planning your Facebook Page and understanding how it is structured to make the maximum use of it.
  • Facebook Ads – Campaign Objectives
    For each Facebook Ad, you have multiple objectives to choose from. This module helps you build the right objectives based on each business objective.
  • Facebook Ads – Targeting Audiences
    Understanding your audience is a challenge for many businesses today. But developing a marketing plan without knowledge of your audience is a step to failure. Segment your audience and target the right audience with this module.
  • Facebook Ads – Impactful Creatives
    Make an impact with creatives and know the different ad formats which look good on all devices.
  • Facebook Ads – Optimization and Reporting
    With this module, measure you adverts and get business insights to optimize how you are connecting with your audience.
  • Facebook Ad Policies
    Get an in-depth understanding of Facebook Ad policies, ad disapproval, account status and Facebook support for a smoother journey.
  • Facebook Messenger
    Connect and engage with your new or long-term customers on Facebook to get results. Offer them suggestions, support, engage with them or encourage purchase from one messenger.
  • Facebook Shop
    Plan and structure your Facebook shop to manage and sell more products with Facebook.
  • Building Brand Awareness
    Build your brand with Facebook to connect with people where they are- Facebook and Instagram. Plan your targeting, creatives, placements for brand awareness.
  • Driving In-store Footfall
    Build Facebook campaigns to drive traffic to your offline store. Learn how to develop a local campaign and sell more with Facebook.
  • Facebook Pixel
    Measure conversions, optimize ad delivery, automate audience building and do more with Facebook Pixel. Learn and work on Pixels with this module and get more insights on how people are using your website.
  • Driving Online Sales
    Learn how to get more sales and drive traffic with remarketing campaigns, targeting, creatives and placements and ad formats.
  • Generating Leads
    This module guides you through creating a lead generation campaign to drive results for your business.

Integrated Digital Marketing Strategy [2 Modules]

Build an Integrated Digital Marketing Plan by understanding how to work on the concepts of conversions, define objectives, measure, evaluate and tweak your plan. You will also learn how to execute the strategy, what is the skill set required, how you can outsource your marketing activities.

1. Introduction

2. The Customer

  • India demographics: overall market view
  • India on Digital – digital trends: internet users, male v/s female, age groups,
  • Devices, multi-screening,

3. Marketing Principles: AIDA, Purchase Cycle, Moments of Truth

4. Recap of Various Digital Channels: Digital POEM

5. Creating Digital Moments of Truth – AHA Moments

6. Digital Strategy: Branding v/s Acquisition. What would differ?

7. Analytics

  • Measurement: What do you measure? How can you measure (site analytics, cross-device) – sneak peek into the technology that powers this (cookies, user identity)?
  • Attribution: various models, cross-device

8. Case Study: A look at the web presence of Starwood Hotels (more engagement less transactional)

9. Campaign Optimization – Test, Learn, Deploy what works. Repeat

  • Kinds of tests

10. Case Study: A look at the web presence of MakeMyTrip (acquisition focus, less engagement)

11. Trends

  • What are people doing on the internet?
  • Power of the internet (Arab Spring, #MeToo, US Elections, branded: Jago Re, Internet brands – OnePlus)

12. Tools for Measurement

Affiliate Marketing [2 Modules]

You will be introduced to Affiliate Marketing, Models of Affiliate Marketing. Study how to generate and convert leads. In the session guidance to success with Affiliate marketing will be provided.

  • Definition
  • Purpose/Where and why is Affiliate Marketing used
  • Resources required to get started with Affiliate Marketing
  • Top Players in the market for Affiliate Marketing
  • Re-Brokering and Payout models
  • Segregation of Affiliate Marketing
  • Web
    • Display Inventories
    • Email inventories
    • Campaign types (CPM, CPC, CPV, CPA etc.)
    • Tracking methods
    • Fraud analysis and types of fraud
    • Key Optimization methods
    • Budget planning
    • Key Players
  •  Mobile
    • Attribution Tools
    • Incent vs Non-incent inventories
    • Tracking Methods
    • Campaign Types (CPI, CPS, CPA etc.)
    • Fraud Analysis and types of fraud
    • In-app events optimization
    • Budget Planning
    • Key Players
  • Overall Affiliate Marketing Budget and strategy planning
  • Facts and Current industry numbers for Affiliate Marketing industry
  • Global leads and affiliate marketing programs you can join today

Media Planning & Buying [2 Modules]

  • Setting up the objectives
  • Understand the key tasks to draft an “awesome” digital media plan
  • Segmentation & targeting of the audience
  • Best practice to execute the campaigns post the media plan
  • Understanding multiple formats & appropriate for our targeted digital platforms

How to become a Freelancer in Digital Marketing? [2 Modules]

Learn how to sell digital marketing services by assessing the brand’s necessity to reach out to the customers. You will generate customized reports, evaluate other digital marketing service providers and prepare metrics to track performance.

  • Assessing Brand’s Necessity To utilize Digital Marketing Services
  • Assessing How The Brand Is Currently Reaching Out To Customers?
  • Generating Custom Reports & Automated Reports
  • Evaluating Other Digital Marketing Services Providers
  • Creating Customized Presentations and Proposal
  • Setting Expectations and metrics to track performance

E-commerce Listing and Marketplace Selling [2 Modules]

Explore how the billion dollar industry of online market is shaping up. How do we be a part of the new age e-tail? The pros and cons of listing online/marketplace model and brand’s own website. This module will help you understand the various Models that Exist and how to set up your own store and how to drive marketing campaigns for conversions and sale.

  • Learn how the billion dollar industry of online market is shaping up. How do we be a part of the new age e-tail?
  • Understanding Different Models – Individual Brand Store and Marketplaces
  • Creating Your Own Store with Shopify
  • Solutions for Payment Gateway/Shipping/Order Fulfillment and other business Needs
  • Marketplace walkthrough
  • Marketplace Listing/Sign up Process
  • Live Demonstration of Marketplace Panels
  • Understanding Multi-Channel Retail and Solution Walkthrough
  • Understanding the concept of Dropshipping with Case Studies.
  • Advanced Facebook Ad Funnels for Driving E-commerce Sales and Conversions.
  • Going Global and Selling Cross Border with your products

Programmatic Marketing [1 Module]

Familiarize yourself with Evolution & Growth of Programmatic Advertising. Know how real-time bidding works, its types, its advantages and challenges, and myths related to programmatic marketing.

  • Evolution & Growth of Programmatic Advertising
  • Understanding Real-time Bidding
  • How Programmatic Advertising Works
  • Types of Programmatic Advertising
  • Advantages and Challenges
  • Myths of Programmatic Advertising

Adobe Analytics – SiteCatalyst [1 Module]

Learn how to use Adobe Analytics to analyze data of your digital platform and strategies digital marketing plans for your business based on the results.

  • Why do you need to analyze data of your digital platform?
  • Calibrate the digital marketing strategies on the basis of results
  • How to create a digital measurement strategy?
  • How to utilize the best of class tools to understand the needs of your audience and cater to them with the relevant products and services?
  • How to measure the ROI from different marketing channels?

How to create an Infographic Resume [1 Module]

Gives yourself the ultimate advantage in a competitive job market by strategically designing your resume to convey specific information in a visually compelling manner. Create a brand new designer resume with our power packed Infographic resume module.

  • Your outstanding Infographic Resume Toolkit
  • Learn basics of Infographic
  • Learn to convey information Quickly and Clearly
  • Learn to hold attention with bespoke text and design
  • Knowledge of open source design software

Content Marketing (in association with LinkedIn) [1 Module]

You will identify the myths about Content Marketing and know the tactics to create “Good” Content. You will learn to develop a Framework to begin a content marketing program, show ROI for content programs. Also, explore key resources and tools to create and curate content with this module.

  • Myths about Content Marketing
  • Identifying & creating “Good” Content
  • Framework to begin a content marketing program
  • How to show ROI for content programs
  • About key resources and tools to create and curate content

Lead Sourcing [1 Module]

  • How To Use Google To Source Information
  • How To Use Google To Ping Specific Domains For Information Such As Email Ids
  • How To Validate Email Ids
  • How To Source Segmented Database(however Possible)
  • Learn To Source Email Ids Of Anyone Who Represents A Corporation
  • Understand how to Source Information Directories
  • Learn About Known Sourcing Softwares/apps/plugins
  • Learn How To Use Sourced Databases

 

Learn everything about our Digital Marketing Course offering in Kolkata

Download curriculum (.pdf)

140 Hrs of Hands on Assignments

Hands-on Assignments

For any Digital Marketing Course to be of value it has to have a practical element attached.  That’s exactly what we are doing at Digital Vidya, enhancing your Digital Marketing Capacity through intensive hands-on assignments.  

Our Course is divided into Instructor-led online lessons, tasks, and hands-on assignments. There would be assignments related to each Module and also ones that are based on different Case Studies. 

Successfully applying all your Digital Marketing learnings on these assignments will make your learning all the more practical and applied. 

Module Assignments

Note: The following list is not comprehensive. We keep adding new assignments to our course regularly.

BUILD & PROMOTE YOUR BLOG

As soon as the registration is done, the participants have to register their blogs and businesses that already exist online. It is mandatory for the participants to create an online property if they do not have one. We will help the participants via our 2 hours long “Build Your Blog” course. To promote the blog, our participants can also have access to a self-paced course that includes 6 Pre-Recorded lessons.


Build Your Blog

Duration: 2 Hours

Assignment Promises

  • Choose a topic of the blog
  • Purchase a domain name or avail a free sub-domain name from Digital Vidya
  • Use AWS to host your blog and add $100 credit offered by Digital Vidya
  • Take up 5 blog posts on the same niche from other websites
  • Upgrade the theme and logo & create an e-mail for the domain
  • Set up all the relevant plugins along with Google Search Console, Google Analytics, Disqus, Author Tag etc

 

Promote Your Blog

Duration: 5 Hours

 

Assignment Promises

  • Write your first blog post + implement SEO strategies
  • Create your Social Media profiles and share your content
  • Blog promotion through e-mails
  • Promotions through Facebook Ads
  • Use Google Analytics for traffic analysis
  • Create a Content Strategy
SEARCH ENGINE OPTIMIZATION (SEO)

Duration: 8 Hours

Assignment Promises

  1. Conduct the right keyword research for higher ranking of your website on Google.
  2. Study your website pages and execute on-page SEO.
  3. Conduct a competitor research & inspect their websites for competitive advantage.
  4. Understand the working of Local and Mobile SEO to target a specific audience.
  5. Analyse the keywords and strategies of your competitors.

Tools you will Learn

  1. RankWatch
  2. Google Keyword Planner
  3. Broken Link Checker
SEARCH ENGINE MARKETING (SEM)

Duration: 15 hours


Assignment Promises

  1. Create a Google AdWords account to easily run your ads on Google.com & associated properties of Google
  2. Learn how to create Ad Groups, write crisp Ad Text, target the right keywords & optimize the performance of your ad campaigns.
  3. Using Google Display Network to run responsive Ads with an aim to show ads on all devices
  4. Creating video discovery & in-streams ads to target audience on the basis of demographics & interest
  5. Signing up for Merchant Centre account & creating Ad Groups to run Google Shopping Campaign
  6. To achieve your business objectives, connect your marketing goal with AdWords

Tools you will Learn

  1. Google AdWords
  2. Merchant Centre

These assignments include the live running of Google AdWords Campaigns costing Rs 1000.

SOCIAL MEDIA MARKETING (SMM)

Duration: 10 hours


Assignment Promises:

  1. Create a Facebook Page that majorly converts viewers into customers.
  2. Establish your network of existing & potential customers and make yourself reliable so that they can count on you.
  3. Post your most impactful content on Social Media Platforms to connect with the target audience & initiate them to make the purchase.
  4. Design special Ad Campaigns for the target audience who have an interest in your offering.
  5. Create a fan base on Twitter to let the audience know about your business, products and services.

Tools you will Learn

  1. Canva
  2. HootSuite

These assignments include the live running of Facebook Ad Campaigns costing Rs. 500/-.

EMAIL MARKETING

Duration: 8 hrs

 

Assignment Promises

  1. Learn all the legal aspects of sending e-mails in various countries.
  2. Make sure that your Emails do not land in the spam folder & implement the key techniques.
  3. Use MailChimp & learn to manage your emails professionally.

Tools you will Learn

  1. MailChimp
  2. Google Advanced Search
  3. Chrome Extensions: Clearbit Connect, Anymail finder, Email Extractor, VoilaNorbert, Email Generator
  4. SPF Validation Tools
INBOUND MARKETING

Duration: 10 hrs

 

Assignment Promises

  1. Unveil & learn all the secret techniques to extend your reach without increasing the budget of your Ad.
  2. Study & analyze the gradual approach of nurturing emails automatically.
  3. Create an effective landing page.
  4. Implement Drip Marketing Campaigns in order to nurture your leads.

Tools you will Learn

  1. Unbounce
  2. Customer.io
WEB ANALYTICS

Duration:  8 hours

 

Assignment Promises

  1. Learn how to display data in the form of a story & share your learnings.
  2. Set up an account on Google Analytics to measure the performance of your business/blog.
  3. Analyse the business’s report on the basis of real-time, audience, acquisition and behaviour.
  4. Register yourself on Google Merchandise Store & study the dashboard.
  5. Design a lifecycle for your campaign & outreach plan on the basis of analytics data.

Tools you will Learn

  1. Google Analytics  
  2. Google Merchandise Store

Case Study Assignments

Digital Vidya’s has a robust research and development team that is always on its toes looking for interesting Marketing campaigns. We have shortlisted a number of Case Studies that stand out from the rest and can be easily incorporated into the strategy of any given brand.

We have a total of 60 hours of Case Studies in place that are accompanied by in-depth exercises. A successful attempt in understanding and applying these exercises create the basis of a profound Digital Marketer. Such in-depth case studies and tasks are not a common ingredient in Digital Marketing Courses.

You will have to create a Business Case Solution for each of these case studies and work your way to bringing about results by implementing your recommendations. You can learn all this of Digital Marketing, right here in Kolkata.

Note: The following list is not comprehensive. We keep adding new assignments to our course regularly.

SEO Case Study: ICICI Bank

Duration: 20 hours

Learning Outcomes

  1. Gain insights on improving the search engine rankings of the content of your website & blogs.
  2. Learn how to get your content indexed in the search engines.
  3. Know the ways to analyze which web pages are working properly & which of them needs improvement.
  4. Conduct research to shortlist the best keywords so that your content is easy to search for.

Tools you will Learn

  1. Google Analytics
  2. Google Keyword Planner
  3. Google Search Console
SEM Case Study: Carwale

Duration: 4 hours

Learning Outcomes

  1. To connect with the target audience, create an effective Search Engine Marketing campaign.
  2. Learn how to allocate a proper budget to get the full benefit from your campaigns.
  3. Understand how to measure the performance of your campaigns and track your conversions.

Tools you will Learn

  1. Google Keyword Planner
  2. Google AdWords
Social Media Marketing: Cadbury Dairy Milk

Duration: 20 hours

Learning Outcomes:

  1. Implement ideas to create a prominent social media marketing campaign.
  2. Link your social media marketing campaign with a special event to avail maximum response from the audience.
  3. Determine the best ways to create user-generated content.
  4. Select the most relevant & profitable social media channels to deliver your campaigns to ensure optimal results.
Email Marketing Case Study: Microsoft

Duration: 8 hours

Learning Outcomes

  1. Create eye-catchy content for your promotional emails.
  2. Understand how to segment your users on the basis of demographics & interests.
  3. Make your product relevant enough so that the prospects convert into customers.

Tools you will Learn

  1. MailChimp
Inbound Marketing Case Study: Myntra

Duration: 8 Hours

Learning Outcomes

  1. Analyze the Inbound Marketing strategies implemented by big brands.
  2. Design a top-level Inbound Marketing strategy for your business.
  3. Create stunning landing pages to attract the target audience to your website or the product page.
  4. Design.

 

Tools you will Learn

  1. Unbounce.com Landing Page Builder
Web Analytics Case Study: Puma

Duration: 4 hours

Learning Outcomes

  1. Identify the ways to maximize conversions through your website.
  2. Discover the geographical areas from where you get most of your traffic.
  3. Study the interaction between your visitors and the website.
  4. Study the areas of improvement & update your website on a regular basis.

Tools you will Learn

  1. Google Analytics

Know the complete course content of our Online Digital Marketing Course in Kolkata

Download curriculum (.pdf)

Digital Marketing Training Schedule in Kolkata 

Upcoming batches of our Digital Marketing training in Kolkata are:

Nov 26, 2019 (Tue)

8:00 PM -9:30 PM (IST)

Nov 23, 2019 (Sat)

10 AM -1:30 PM (IST)

Nov 24, 2019 (Sun)

10 AM -1:30 PM (IST)

Specialisation Sessions will be conducted from 8:00 PM to 10:00 PM (IST) on some of the Mondays, Wednesdays and Fridays. We will give participants multiple invites so that you can manage your schedule accordingly.

As a part of this Digital Marketing course in Kolkata, we are going to bring all the top trainers of India to you, who will train you and mentor you on every aspect of Digital Marketing. So, you can reap the benefits of a premium training right from your home. This truly makes the foundation for CDMM being the best Digital Marketing Course in Kolkata.

 

Course Fee

₹ 59,999/-  49,900/- (+18% GST)*

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Duration

4 or 7 months

If you do not like our Online Digital Marketing Course in Kolkata, take a 100% refund within 24 hrs after 1st session.

Free Digital Marketing Tools Worth INR 72,000+

Tools Bundled in Our Digital Marketing Course

A wide range of Digital Marketing tools are covered in this Digital Marketing course in Kolkata. We’ve partnered with the best industry players to offer you an exclusive set of paid Digital Marketing tools free of cost. You do not need to pay any extra fee for getting access to these tools. The access duration of these paid tools will range between a few weeks to a few months.

Using these tools will make your learning & understanding of real-time challenges in Digital Marketing all the more vivid. Helping you use real industry tools makes your Digital Marketing online training practical & applicable. This is an additional feature that puts us apart from other Digital Marketing Institutes in Kolkata.

Hosting: Server Space

Special Offer: ₹ 35,000 worth server space for startups joining this course

Server space will be provided on Industry leading cloud-based Web Hosting Provider.

Tool: SEO Software

Special offer: ₹ 11,500 worth tool subscription to all students

Tool to help you maximize your website SEO Traffic

Tool: Social Listening

Special offer: ₹ 40,000 worth tool subscription to all students

View and analyze all conversation about any brand on Social Media

Tool: SEM Software

Special offer: ₹ 6,500 worth tool subscription to all students

Manage, Analyse and improve the performance of SEM Campaigns.

Tool: Landing Page Creator

Special offer: ₹ 1,270 worth tool subscription to all students

DIY Landing Page Creator to create professional and appealing landing pages hassle-free

Tool: Push Notification

Special offer: ₹ 6,500 worth tool subscription to all students

Browser Push Notification tool to increase engagement and conversion rate

Theme: WordPress Mega Theme

Special offer: ₹ 6,000 worth Theme to all students

Get access to Mega Theme to create a WordPress based website.

Know the complete offering and course curriculum of our Digital Marketing Course in Kolkata

Download Brochure(.pdf)

Digital Marketing Industry Experts as Trainers

Digital Marketing Course Trainers

This Certified Digital Marketing Master Course (CDMM) is developed and delivered by Digital Marketing experts with up to 18+ years of industry experience. You will get an opportunity to get directly trained by 10+ trainers.

 

%

Avg. Yrs of Experience of each trainer

2 Internships

Exclusive Digital Marketing Internships in Kolkata

After the successful completion of this online Digital Marketing course, every participant will get a chance to do the following internships. These internships will significantly enhance your skills and resume value.

Research Based Blogging Internship

Duration: 3 Months

Prerequisite: Complete CDMM Course Successfully”

Eligibility: Good written communication skills

What you will do? You will work with Digital Vidya’s Content Marketing Team to do research, author & promote articles for a blog hosted by Digital Vidya. This will teach you how to leverage blogging for visibility and brand building.

On successful completion, you will get an internship certification from Digital Vidya.

    Social Media Internship

    Duration: 3 Months

    Prerequisite: Social Media Marketing Course

    Eligibility: Everyone is Eligible

    What you will do? You will work with NASSCOM Foundation Team to create content and engage on Social Media platforms. This will teach you to how to effectively leverage channels such as Facebook & Twitter for promoting social causes.

    On successful completion, you will get an internship certification from NASSCOM Foundation & Digital Vidya.

      This online marketing course in Kolkata comes with exciting internships. Our Advisor will tell you more.

      Talk To Our Advisor

      Visualization & Reporting

      Behavioral Training

      Financial Management

      13 Certifications

      Certifications by Internet Marketing Authorities

      3 Exclusive Internal Digital Marketing Certifications

      On successful completion of our Digital Marketing Courses in Kolkata, exclusive Digital Marketing Certifications are offered by Digital Vidya in association with concerned bodies. The Digital Marketing Course fee includes the Certification fee as well. You will have to pay a nominal fee to sit in Vskills exam though.

      Facebook Marketing Certification

      How to get this Certificate?

      On successful completion of Facebook Marketing modules, you will get a Certificate issued by Facebook & Digital Vidya

      Awarded by

      Content Marketing Certification

      How to get this Certificate?

      On successful completion of Content Marketing module, you will get a Certificate issued by LinkedIn & Digital Vidya

      Awarded by

      Digital Marketing Master Certification (CDMM)

      How to get this Certificate?

      On successful completion of the entire program, you will a get this Certificate issued directly by Digital Vidya

      Awarded by

      Our Digital Marketing training in Kolkata comes with reputed certifications. Enquire about them.

      Talk To Our Advisor

      10 External Internet Marketing Certifications

      Digital Vidya aims at preparing you for external Internet Marketing certifications, right there from Kolkata. All the external exams are free of cost apart from the Vskills certification. You can enroll for Vskills Certification when you register yourself for the CDMM course by depositing an additional Rs 1770.

      This Digital Marketing Online Course in Kolkata prepares you to get certified through all the Indian as well as International Digital Marketing Certification bodies.

       8 Google Certifications

      These certification exams are conducted online and are free.

      Conducted By

      Google Ads Fundamentals

      Search Advertising

      Display Advertising

      Mobile Advertising

      Shopping Advertising

      Video Advertising

      Digital Sales Certification

      Google Analytics Individual Qualification (GAIQ)

       Inbound Marketing Certification

      It’s a free online exam conducted by HubSpot

      Conducted By

       Vskills Certification

      Vskills (an Indian Government Initiative) conducts this certification

      Conducted By

      Our Digital Marketing training in Kolkata comes with reputed certifications. Enquire about them.

      Talk To Our Advisor

      95% Succeeded!

      What do our Customers say about Our Internet Marketing Course?

       

      %

      After the training, we ask every customer, 

      “Are you able to achieve your Objective?”

      95% of the user says “Yes”. 

      CDMM Course has very detailed modules and the instructors are also very knowledgeable in the subject areas.

      Edward Dzoboku

      Territory sales manager, Vodafone

      This course not only teaches the Digital Marketing Skills but covers the basic principles of marketing & Customer behaviour.

      Chandramohan S

      Entrepreneur

      I enjoyed learning a lot of new things in Digital Marketing. Thanks to all my Trainers & Digital Vidya’s team.

      Abhinay Patil

      Team leader, PayTM.

      What do Industry Leaders say?

       

      The work Digital Vidya does is very important to help traditional companies and marketers reinvent themselves to become digital.

      Virginia Sharma, Director, India

      Digital Vidya is doing a great job in making everyone digital ready!

      Aparna Lal, Director Digital Marketing

      Digital Vidya is leading by example and doing some great work in the field of digital marketing.

      Sakhee Dheer, Head of Digital, Global Business Marketing – Asia Pacific

      Getting Started is Easy

      w

      Discuss with a Career Advisor

      Not sure, what to learn and how will it help you?

      Attend a Demo Session

      Not sure about online classes?

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      Application

      Check the available dates