Digital Marketing Course in Pune

Instructor-Led Online Certification Training in Pune

i

44

Modules

2

Internships

13

Certifications

100

Classes Hrs

250+

Placement Partners

₹ 72K

Worth Tools

140

Assignments Hrs

10+

Trainers/Batch

95%

Succeeded!

Why should you take a Digital Marketing Course in Pune ?

With the Digital Transformation, the skills that are most in demand heavily focus on Digital Marketing. Since 2009, through our courses, we have trained 35,000+ entrepreneurs, professionals.

Here are the key reasons for which people take a Digital Marketing Course in Pune:

  • Marketing Professionals: Upskilling
  • Professionals in other Roles: Upskilling, Career Shift, Freelancing
  • Business Owners & Entrepreneurs: Promote Business, Manage Agency
  • Digital Marketing Professionals: Career Growth
  • Students & Freshers: Job, Freelancing
  • Upskilling 50% 50%
  • Getting a Job 75% 75%
  • Freelancing 25% 25%
  • Business Promotion 15% 15%
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44 Modules

Curriculum of our Digital Marketing Course in Pune

Digital Marketing is an dynamic domain that requires consistent and deep understanding. Trends and insights keep changing regularly. To keep up with the rapidly changing digital landscape, constant learning & application is required.

This is why it is essentially important to have an updated curriculum that incorporates all the recent trends. A curriculum should be sufficient enough to lay a strong foundation and should be thoroughly updated.

We at Digital Vidya focus on the updates factor while creating our curriculum for Pune. We centralize our focus on offering the right skills to an aspiring Digital Marketer in an effective manner. The central point of our curriculum is to guarantee that the learner has a command over various channels of Digital Marketing. The learnings are supported by In-depth strategy creation for each of the channels.

With our 44 Digital Marketing Modules, you will learn the A – Z of Digital Marketing right from strategy to execution. Each module has been allocated a time span of one week. The instructor-led online sessions are supported by assignments and tasks to make sure that you apply your learnings practically. Through this way, you can benefit from the advantages of best-in-class Digital Marketing Curriculum in Pune.

Introduction to SEO

 

How do Search Engines work?
  •  Indexing & Crawling Basics
  • Optimizing Crawl Budget
  • Intro to SEO
Organic Search vs. Paid Search Results
  • Anatomy of a Search Result (Search Snippet)
  • What is On-page SEO (Content, Architecture, HTML)?
  • What is Off-page SEO/Link Building (Social, Content-based, PR)?
Keyword Research
  • Finding Seed Keywords: Mind Map for Keyword Research
  • Using Wikipedia, Forums for Keyword Research
  • Keyword Research Process – Identify Seed Keywords, Collect Metrics, Map Keywords
  • Google Keyword Planner Tool

On-page SEO

 

HTML Basics
  • Web Page Basics: What is HTML, JavaScript,CSS
  • Basic HTML Tags to create a web page
  • HTML Tags for SEO: Title, H1, META Tags, IMG, A
On-page SEO Elements
  • Crawling: XML, HTML Sitemaps, Robots.txt
  • Content Clusters (Creating SEO-based content)
  • Negative on-page to avoid
Technical SEO
  • URL Architecture
  • Page Speed Analysis (GTMetrix / YSlow / Google Page Speed Insights)
  • 301 Redirects
Mobile SEO
  • App Store Optimisation
  • Mobile Websites: Responsive, Adaptive, Dynamic
  • Optimising for Voice Search
Schema markup
  • What is Schema & Why is it relevant to SEO.
  • Schema Types – Micro, JSON-LD
  • Common JSON Schema Tags – Organisation, Website, Blog Posting LocalBusiness
  • How Schema shows up in SERPs

Off-page SEO

Link Building
  • What is Link Building
  • Link Building Tactics
  • Manual Link Building Process
  • Link Building Metrics
Social SEO
  • Quora
  • YouTube Video SEO
  • Slideshare, Scribd and other Social Channels for SEO
Local SEO
  • What is Local SEO, Pigeon Update
  • Google My Business, Bing Places
  • Local Pages on your website
  • Local Listings/Citations
Backlink Audits using SEMrush.com
  • Backlink audit of one website
  • How to audit backlinks of competitors and gain insights?

SEO Audit, Tools, Measurement

 

SEO Audits
  • What are SEO Audits?
  • Different Types of SEO Audits
  • Complete SEO Audit with Checklist – Screaming Frog SEO Spider, SEMRush Backlink Audit, Page
  • Speed Audit with GTMetrix / Google Page Speed Insights, Mobile Site Audit
  • Google Search Console
Algorithm Updates
  • History of Google Algorithms
  • Panda, Penguin, Pigeon, Caffeine updates
  • RankBrain and the Future of SEO
Measurement with Google Analytics
  • Basics of Google Analytics
  • SEO Metrics to Measure – On-page, Off-page, Technical
  • SEO Reporting
SEO Resources, Careers in SEO
  • Top Blogs to follow for SEO
  • Free Learning Resources – Moz, Google Analytics
  • A career in SEO

 

 

 

Introduction to SEM – Fundamentals & Case Studies

  • Consumer Journey
  • What is SEM? Why SEM?
  • What is Google AdWords? Why Google AdWords?
  • Google Network
  • AdWords Terminologies
  • How Does the SEM Auction Work?
  • Structure of an AdWords Account
  • Campaign Types – Introduction to Search, Display (including Videos),
  • Shopping and Mobile-specific campaign types, and when/why to use them.
  • Creation of Search Network Campaign
    • Ad
    • Ad Formats
    • Ad Text Policies
    • Ad Text Best Practices
    • DKI
    • Ad Extensions
    • Keyword Research
    • Tools – Keyword Planner & Estimator
    • Keyword Match types
    • Keyword Strategies
    • Landing Page
    • Bidding and Budget
    • Optimizing the Search Network Campaign using the Keyword Planner, Match types, Ad Text best practices, etc

Creation of Google Display Network

  • GDN Targeting Options
  • Display Ad Formats
  • Ad Gallery Tool
  • Conversion Tracking
  • GDN Campaign Creation – Demo
  • Remarketing
  • Advanced Display: RLSA, Dynamic Remarketing, YouTube Remarketing
  • Advanced Display: Smart Display Campaigns

Mobile Ad Campaigns

  • Universal App Campaigns
  • Mobile-Specific Bidding and Targeting Strategies
  • Measuring Mobile Ad Performance and Conversions Report Editor
  • Optimization Strategies
  • Account Audit Demo

Shopping Campaigns – Introduction

  • What are Google Shopping Ads /Product Listing Ads?
  • Where do they appear on Google? What Shoppers on the internet do?
  • What retailers need? – New Advertising technologies
  • Google Shopping set retailers up for success
  • Features of Google Shopping Why PLA’s? And the path to creating PLA Ads
  • Merchant Centre Steps
  • Create Shopping Campaign on Google AdWords
  • Track Performance and Optimize the Campaigns

YouTube Marketing – Introduction & Ad Formats

  • YouTube Ad Formats
  • YouTube Campaign Creation
  • YouTube Analytics
  • Video Campaign Optimization Tips

Getting Started with Social Media Marketing

Introduction to Social Media

Facebook Marketing

Creating Content for Facebook & Social Media

  • Why Content is the foundation of SMM
  • Psychology of Social Sharing
  • Building Content That is Inherently Shareable

Tools for Content Creation

Facebook Marketing

What is Facebook Marketing

  • Facebook Page Best Practices
  • KPIs to measure success
  • Facebook Insights
  • Facebook Business Manager

How does Facebook Advertising Work?

  • Facebook Ad Campaign Objectives
  • Facebook Ad Targeting

Instagram & LinkedIn Marketing

Marketing on Instagram

  • Optimizing your instagram business profile
  • Crafting an Instagram content strategy
  • Best Practices
  • Influencer Marketing on Instagram
  • Analytics & Measurement
  • Instagram Ads

LinkedIn as a Marketing Platform

  • LinkedIn for Personal Branding
  • Brand Marketing on LInkedIn
  • LinkedIn Company Pages
  • LinkedIn Advanced Search
  • LinkedIn Premium
  • LinkedIn Ads

Twitter and Snapchat Marketing

Twitter Marketing

  • Twitter Marketing for Brand Awareness
  • Twitter Ads
  • Twitter Analytics
  • Twitter Tools – Crowdfire, Tweriod, Hashtagify, Ritetag, TweetReach & TweetArchivist

Snapchat Marketing

  • Snapchat for business
  • Building a following
  • Driving Engagement
  • Analytics & Measurement

Pinterest Marketing & Creating a Successful Digital Marketing Strategy

Pinterest Marketing

  • Pinterest for business
  • Marketing on Pinterest
  • Best Practices
  • Leveraging Rich Pins
  • Analytics & Measurement

Social Media Marketing Tools

  • Hootsuite
  • Buffer
  • TweetDeck
  • Sprout Social

Crafting a Successful Social Media Strategy

  • 10-step framework to crafting a successful Social Media strategy
  • Building Content That is Inherently Shareable
  • Creating Content for multiple platforms
  • Generating content ideas and building a plan
  • Effective Content Distribution
  • Evaluating Success

Deliverability

  • Setting-up an Email Marketing Machine
  • ISPs, Hosting Facility and MTA
  • IP/DNS and Shared vs. Dedicated IPs
  • MX Record, Whitelisting, Response Handlers and Bounces

Effective Email Content

  • Conversation
  • Relevance
  • Incentives
  • Timing
  • Creative & Copy
  • Attributes

Customer Acquisition Strategies

  • Rented List Emails
  • Co-branded Emails
  • Third Party Email Newsletters
  • Viral Emails
  • Event Triggered Emails
  • House E-newsletters

Effective Creative Introducing

  • CRABS- Does your Emails have Crabs?
  • Email Template Model
  • Best Practices
  • NLP Demonstrations (Neuro Linguistic Programming) to Understand Customers Better

Nurturing & Automation

  • Tools to Enhance Lead Nurturing
  • Enhance Better Reach
  • Analyze Behavior Patterns
  • Analytics
  • Automation and More

Resources to do situational analysis and progressive updates

  • Customer Personal Toolkit
  • Complete Email Marketing Worksheet
  • Content Editorial Calendar
  • Digital Marketing Strategy Toolkit
  • Email Contact Strategy Template
  • Email Campaign Calculator
  • Email Marketing Health Check
  • Structuring Digital Marketing Team
  • Web Resources to Improve Subject lines, HTML Codes, Spam Testers and Deliverability Issues

Email Automation
Introduction to Automation

  • What is Automation?
  • How does it Work?
  • What are the Benefits?

Choosing an Automation Platform

  • Features & Functions Available
  • What are Workflows? How to Create a Workflow?
  • Cost
  • Most Widely Used Platforms

Simple Automation Functions from MailChimp

  • Click to Reply Options – Demonstrated
  • Other Features Explained
  • Results – Demonstrated – Practical

Attracting your potential customers into conversion funnel

  • Various Ways to Build Reach Through Digital Marketing
  • What are Engagement Magnets?
  • How to Identify Right Set of Engagement Magnets for your Business?
  • Effectiveness of Various Engagement Magnets
  • Digital Reach Building Strategy Through Inbound Interest Generation

Converting your prospects into leads using emails

  • What is Audience Aggregation?
  • Benefits of Audience Aggregation
  • How to do Audience Aggregation Through Emails

Landing Page

  • Conversion Oriented Landing Page Design
  • Investment in Landing Page
  • Is it for me?
  • What is it?
  • Critical Concerns to Address on Landing Page
  • What’s the Next Step?

Conversion Optimization

  • Role of Conversion
  • Understanding Customer Psyche
  • Conversion Optimization
  • User Flow and Persuasion
  • Online Persuasion
  • True Meaning of Landing Page User Flow and Online Persuasion

Conversion Optimization Patterns for Engaging website Visitors

  • Patterns for Engaging Website Visitors
  • Pattern #1 – Pop-Ups
  • Pattern #2 – Pop Under Call-to-Action
  • Pattern #3 – Inside Article CTA

Lifecycle Emails

  • What are Lifecycle Emails?
  • Where do Lifecycle Emails fit in?
  • Tools used for Lifecycle Emails
  • Lifecycle Emails – Case Studies
  • Lead Nurturing with Drip Email Marketing: Implementation

Introduction

  • What’s analysis?
  • Is analysis worth the effort?
    • Small businesses
    • Medium and Large scale businesses
  • Analysis vs Intuition
  • Introduction to Web Analytics

Google Analytics

  • Getting Started With Google Analytics
  • How Google Analytics works?
  • Accounts, profiles and users navigation
  • Google Analytics
  • Basic Metrics
  • The main sections of Google Analytics reports
    • Traffic Sources
    • Direct, referring, and search traffic
    • Campaigns
    • AdWords, AdSense

Content Performance Analysis

  • Pages and Landing Pages
  • Event Tracking and AdSense
  • Site Search

Visitors Analysis

  • Unique visitors
  • Geographic and language information
  • Technical reports
  • Benchmarking

Social Media Analytics

  • Facebook Insights
  • Twitter Analytics
  • YouTube Analytics
  • Social Ad Analytics /ROI measurement

Actionable Insights and the Big Picture

  • Recap of Google Analytics reports and tools
  • Finding actionable insights
  • Getting the organization involved
  • Creating a data-driven culture
  • Resources
  • Common mistakes analysts make
  • Additional Web analytics tools

Social CRM & Analysis

  • Radian6
  • Sentiment Analysis
  • Workflow Management
  • Text Analytics

Digital Analytics

  • WebMasters
  • AdWords Reports, Custom Reports, Custom Dimensions
  • Dashboard and Segmentation
  • Multi-Channel Funnels Reports
  • Attribution modeling and reports

Platform Principles

  • The platform components
  • The data model
  • Measurement Protocol data collection
  • Importing data into Google Analytics
  • Reporting APIs and Report Sampling

Facebook Marketing (in association with Facebook)

  • Introduction to Marketing
    Start by understanding the importance of planning your business marketing strategy. This module covers finding your business’ USP, defining your audience and developing a strategy around marketing funnel.
  • Facebook Pages and Post Best Practices
    Learn how to connect with people by planning your Facebook Page and understanding how it is structured to make the maximum use of it.
  • Facebook Ads – Campaign Objectives
    For each Facebook Ad, you have multiple objectives to choose from. This module helps you build the right objectives based on each business objective.
  • Facebook Ads – Targeting Audiences
    Understanding your audience is a challenge for many businesses today. But developing a marketing plan without knowledge of your audience is a step to failure. Segment your audience and target the right audience with this module.
  • Facebook Ads – Impactful Creatives
    Make an impact with creatives and know the different ad formats which look good on all devices.
  • Facebook Ads – Optimization and Reporting
    With this module, measure you adverts and get business insights to optimize how you are connecting with your audience.
  • Facebook Ad Policies
    Get an in-depth understanding of Facebook Ad policies, ad disapproval, account status and Facebook support for a smoother journey.
  • Facebook Messenger
    Connect and engage with your new or long-term customers on Facebook to get results. Offer them suggestions, support, engage with them or encourage purchase from one messenger.
  • Facebook Shop
    Plan and structure your Facebook shop to manage and sell more products with Facebook.
  • Building Brand Awareness
    Build your brand with Facebook to connect with people where they are- Facebook and Instagram. Plan your targeting, creatives, placements for brand awareness.
  • Driving In-store Footfall
    Build Facebook campaigns to drive traffic to your offline store. Learn how to develop a local campaign and sell more with Facebook.
  • Facebook Pixel
    Measure conversions, optimize ad delivery, automate audience building and do more with Facebook Pixel. Learn and work on Pixels with this module and get more insights on how people are using your website.
  • Driving Online Sales
    Learn how to get more sales and drive traffic with remarketing campaigns, targeting, creatives and placements and ad formats.
  • Generating Leads
    This module guides you through creating a lead generation campaign to drive results for your business.

Integrated Digital Marketing Strategy [2 Modules]

Build an Integrated Digital Marketing Plan by understanding how to work on the concepts of conversions, define objectives, measure, evaluate and tweak your plan. You will also learn how to execute the strategy, what is the skill set required, how you can outsource your marketing activities.

1. Introduction

2. The Customer

  • India demographics: overall market view
  • India on Digital – digital trends: internet users, male v/s female, age groups,
  • Devices, multi-screening,

3. Marketing Principles: AIDA, Purchase Cycle, Moments of Truth

4. Recap of Various Digital Channels: Digital POEM

5. Creating Digital Moments of Truth – AHA Moments

6. Digital Strategy: Branding v/s Acquisition. What would differ?

7. Analytics

  • Measurement: What do you measure? How can you measure (site analytics, cross-device) – sneak peek into the technology that powers this (cookies, user identity)?
  • Attribution: various models, cross-device

8. Case Study: A look at the web presence of Starwood Hotels (more engagement less transactional)

9. Campaign Optimization – Test, Learn, Deploy what works. Repeat

  • Kinds of tests

10. Case Study: A look at the web presence of MakeMyTrip (acquisition focus, less engagement)

11. Trends

  • What are people doing on the internet?
  • Power of the internet (Arab Spring, #MeToo, US Elections, branded: Jago Re, Internet brands – OnePlus)

12. Tools for Measurement

Affiliate Marketing [2 Modules]

You will be introduced to Affiliate Marketing, Models of Affiliate Marketing. Study how to generate and convert leads. In the session guidance to success with Affiliate marketing will be provided.

  • Definition
  • Purpose/Where and why is Affiliate Marketing used
  • Resources required to get started with Affiliate Marketing
  • Top Players in the market for Affiliate Marketing
  • Re-Brokering and Payout models
  • Segregation of Affiliate Marketing
  • Web
    • Display Inventories
    • Email inventories
    • Campaign types (CPM, CPC, CPV, CPA etc.)
    • Tracking methods
    • Fraud analysis and types of fraud
    • Key Optimization methods
    • Budget planning
    • Key Players
  •  Mobile
    • Attribution Tools
    • Incent vs Non-incent inventories
    • Tracking Methods
    • Campaign Types (CPI, CPS, CPA etc.)
    • Fraud Analysis and types of fraud
    • In-app events optimization
    • Budget Planning
    • Key Players
  • Overall Affiliate Marketing Budget and strategy planning
  • Facts and Current industry numbers for Affiliate Marketing industry
  • Global leads and affiliate marketing programs you can join today

Media Planning & Buying [2 Modules]

  • Setting up the objectives
  • Understand the key tasks to draft an “awesome” digital media plan
  • Segmentation & targeting of the audience
  • Best practice to execute the campaigns post the media plan
  • Understanding multiple formats & appropriate for our targeted digital platforms

How to become a Freelancer in Digital Marketing? [2 Modules]

Learn how to sell digital marketing services by assessing the brand’s necessity to reach out to the customers. You will generate customized reports, evaluate other digital marketing service providers and prepare metrics to track performance.

  • Assessing Brand’s Necessity To utilize Digital Marketing Services
  • Assessing How The Brand Is Currently Reaching Out To Customers?
  • Generating Custom Reports & Automated Reports
  • Evaluating Other Digital Marketing Services Providers
  • Creating Customized Presentations and Proposal
  • Setting Expectations and metrics to track performance

E-commerce Listing and Marketplace Selling [2 Modules]

Explore how the billion dollar industry of online market is shaping up. How do we be a part of the new age e-tail? The pros and cons of listing online/marketplace model and brand’s own website. This module will help you understand the various Models that Exist and how to set up your own store and how to drive marketing campaigns for conversions and sale.

  • Learn how the billion dollar industry of online market is shaping up. How do we be a part of the new age e-tail?
  • Understanding Different Models – Individual Brand Store and Marketplaces
  • Creating Your Own Store with Shopify
  • Solutions for Payment Gateway/Shipping/Order Fulfillment and other business Needs
  • Marketplace walkthrough
  • Marketplace Listing/Sign up Process
  • Live Demonstration of Marketplace Panels
  • Understanding Multi-Channel Retail and Solution Walkthrough
  • Understanding the concept of Dropshipping with Case Studies.
  • Advanced Facebook Ad Funnels for Driving E-commerce Sales and Conversions.
  • Going Global and Selling Cross Border with your products

Programmatic Marketing [1 Module]

Familiarize yourself with Evolution & Growth of Programmatic Advertising. Know how real-time bidding works, its types, its advantages and challenges, and myths related to programmatic marketing.

  • Evolution & Growth of Programmatic Advertising
  • Understanding Real-time Bidding
  • How Programmatic Advertising Works
  • Types of Programmatic Advertising
  • Advantages and Challenges
  • Myths of Programmatic Advertising

Adobe Analytics – SiteCatalyst [1 Module]

Learn how to use Adobe Analytics to analyze data of your digital platform and strategies digital marketing plans for your business based on the results.

  • Why do you need to analyze data of your digital platform?
  • Calibrate the digital marketing strategies on the basis of results
  • How to create a digital measurement strategy?
  • How to utilize the best of class tools to understand the needs of your audience and cater to them with the relevant products and services?
  • How to measure the ROI from different marketing channels?

How to create an Infographic Resume [1 Module]

Gives yourself the ultimate advantage in a competitive job market by strategically designing your resume to convey specific information in a visually compelling manner. Create a brand new designer resume with our power packed Infographic resume module.

  • Your outstanding Infographic Resume Toolkit
  • Learn basics of Infographic
  • Learn to convey information Quickly and Clearly
  • Learn to hold attention with bespoke text and design
  • Knowledge of open source design software

Content Marketing (in association with LinkedIn) [1 Module]

You will identify the myths about Content Marketing and know the tactics to create “Good” Content. You will learn to develop a Framework to begin a content marketing program, show ROI for content programs. Also, explore key resources and tools to create and curate content with this module.

  • Myths about Content Marketing
  • Identifying & creating “Good” Content
  • Framework to begin a content marketing program
  • How to show ROI for content programs
  • About key resources and tools to create and curate content

Lead Sourcing [1 Module]

  • How To Use Google To Source Information
  • How To Use Google To Ping Specific Domains For Information Such As Email Ids
  • How To Validate Email Ids
  • How To Source Segmented Database(however Possible)
  • Learn To Source Email Ids Of Anyone Who Represents A Corporation
  • Understand how to Source Information Directories
  • Learn About Known Sourcing Softwares/apps/plugins
  • Learn How To Use Sourced Databases

 

Learn everything about our Digital Marketing Course offering in Pune

Download curriculum (.pdf)

140 Hrs of Hands on Assignments

Hands-on Assignments

In a Digital Marketing Course, it is the practical applications that play a significant role. By focusing on the importance of practical elements, we at Digital Vidya provide exclusive hands-on assignments to elevate your Digital Marketing Potential.

Our course consists of three elements which are the Instructor-led online lessons, tasks, and hands-on assignments. Each module has an exclusive set of assignments backed by case studies.

Effective application of your Digital Marketing training on the assignments and case studies will create a platform to showcase your practical expertise.

Module Assignments

Note: The following list is not comprehensive. We keep adding new assignments to our course regularly.

BUILD & PROMOTE YOUR BLOG

After the registration is done, the participants have to ensure and register their already existing blogs or online business. If they do not have one, they will need to create an online property. We will guide our participants on this through our 2 hours long “Build Your Blog” course. In order to promote the blog, our participants can use a self-paced course that includes 6 Pre-Recorded lessons.


Build Your Blog

Duration: 2 Hours

Assignment Promises

  • Selecting a topic for the blog
  • Obtaining a domain name or grabbing a free sub-domain name from Digital Vidya
  • Launch a blog through AWS & add $100 credit offered by Digital Vidya
  • Use at least 5 blogs of the same niche from other websites
  • Create a domain email & update the theme and logo
  • Establish the relevant plugins together with Google Search Console, Google Analytics, Disqus, Author Tag

 

Promote Your Blog

Duration: 5 Hours

 

Assignment Promises

  • Create your first Blog Post & execute SEO strategies
  • Create social media profiles to share your content
  • Use emails to promote your blogs
  • Use Facebook Ads for promotions
  • Use Google Analytics to measure traffic
  • Make a content strategy
SEARCH ENGINE OPTIMIZATION (SEO)

Duration: 8 Hours

Assignment Promises

  1. Look for the right keywords so that your website can rank better on Google.
  2. Examine the pages of your website and implement on-page SEO techniques.
  3. Carry out competitors research and analyse their websites to grasp insights.
  4. To target a specific audience, understand the working of Local and Mobile SEO.
  5. Examine the keywords and strategies implemented by your competitors.

Tools you will Learn

  1. RankWatch
  2. Google Keyword Planner
  3. Broken Link Checker
SEARCH ENGINE MARKETING (SEM)

Duration: 15 hours


Assignment Promises

  1. To easily run your ads on Google.com & associated properties of Google, create a Google AdWords Account.
  2. Know how to create ad-groups, write catchy ad text and select keywords to run and optimise your ad campaign’s performance.
  3. With an aim to show ads on all devices use Google Display Network to run responsive Ads.
  4. Make in-stream and video discovery ads to attract the target audience on the basis of demographics & interest.
  5. Set up a Merchant Centre account and create an ad group to run Google Shopping campaign.
  6. Link your marketing objective to AdWords solutions to achieve a business’s objective.

Tools you will Learn

  1. Google AdWords
  2. Merchant Centre

These assignments will require running live Google AdWords Campaigns by spending Rs 1000.

SOCIAL MEDIA MARKETING (SMM)

Duration: 10 hours


Assignment Promises:

  1. Create an effective Facebook page that is conversion oriented.
  2. Build your network of existing customers and potential customers & grab their attention.
  3. Use Social Media Platforms to post your most powerful content & connect with the right audience.
  4. Create customized ad campaigns to target the right audience who are interested in your offering.
  5. Use the power of Twitter to let the audience know about your business, products and services.

Tools you will Learn

  1. Canva
  2. HootSuite

These assignments will require running live Facebook Ad Campaigns by spending Rs 500.

EMAIL MARKETING

Duration: 8 hrs

 

Assignment Promises

  1. Study the Legal Aspects of sending Emails in various countries.
  2. Prevent your emails from entering into Spam Folders – Know the main strategies.
  3. Manage your emails professionally with MailChimp.

Tools you will Learn

  1. MailChimp
  2. Google Advanced Search
  3. Chrome Extensions: Clearbit Connect, Anymail finder, Email Extractor, VoilaNorbert, Email Generator
  4. SPF Validation Tools
INBOUND MARKETING

Duration: 10 hrs

 

Assignment Promises

  1. Know the secret techniques to broaden your target reach without increasing the Ad Budget.
  2. Learn the step-by-step strategy of nurturing emails.
  3. Design a powerful landing page.
  4. To nurture your leads, create a Drip Marketing Campaign.

Tools you will Learn

  1. Unbounce
  2. Customer.io
WEB ANALYTICS

Duration:  8 hours

 

Assignment Promises

  1. Know how data can be displayed in the form of storytelling & share your learnings.
  2. Create an account in Google Analytics to measure the performance of your business/blog.
  3. Evaluate & review business’s real-time, audience, acquisition and behaviour report.
  4. Create an account on Google Merchandise Store & know how the dashboard works.
  5. Design an outreach plan for the campaign based on analytics data.

Tools you will Learn

  1. Google Analytics  
  2. Google Merchandise Store

Case Study Assignments

Our robust research and development team works in a consistent manner to select the finest interesting Marketing Campaigns. Best-in-class case studies are offered to our students to provide an exceptional practical experience.

The Case Studies are assigned a total of 60 hours that also includes in-depth exercises and tasks. The assignments and tasks play an important role in creating the basis for an accomplished Digital Marketer. These in-depth case studies and tasks are vital elements of this Digital Marketing Course in Pune.

Extensive Solutions are required for these Case Studies so that you can implement Business Oriented solutions through your learnings and practical experience. You can learn all these facets of Digital Marketing in Pune.

Note: The following list is not comprehensive. We keep adding new assignments to our course regularly.

SEO Case Study: ICICI Bank

Duration: 20 hours

Learning Outcomes

  1. Learn how to improve your search engine rankings of your blogs and website content.
  2. Know how to optimally get your content indexed in the Search Engines.
  3. Learn how to observe the web pages that are working well and the ones that need improvement.
  4. Find the most suitable keywords so that your content can easily be searched.

Tools you will Learn

  1. Google Analytics
  2. Google Keyword Planner
  3. Google Search Console
SEM Case Study: Carwale

Duration: 4 hours

Learning Outcomes

  1. Learn how to create an optimal Search Engine Marketing campaign to target the right audience.
  2. Know how to optimally allocate budget and get the best results from the campaigns.
  3. Learn how to measure the performance of your campaign & track the conversions.

Tools you will Learn

  1. Google Keyword Planner
  2. Google AdWords
Social Media Marketing: Cadbury Dairy Milk

Duration: 20 hours

Learning Outcomes:

  1. Execute ideas to create viral social media marketing campaigns.
  2. Connect your social media marketing campaign with an event to grab more audience.
  3. Discover the top ways to get user-generated content.
  4. Choose the most profitable social media channels for your campaigns to maximize results.
Email Marketing Case Study: Microsoft

Duration: 8 hours

Learning Outcomes

  1. Create attractive content for your promotional emails.
  2. Learn to segment your users on the basis of demographics & interests.
  3. Increase the relevancy of your product to ensure more conversions.

Tools you will Learn

  1. MailChimp
Inbound Marketing Case Study: Myntra

Duration: 8 Hours

Learning Outcomes

  1. Observe the Inbound Marketing strategies executed by top brands.
  2. Develop an exceptional Inbound Marketing strategy for your business.
  3. Design attractive landing pages of your website or the product page to make increase conversions.
  4. Design

 

Tools you will Learn

  1. Unbounce.com Landing Page Builder
Web Analytics Case Study: Puma

Duration: 4 hours

Learning Outcomes

  1. Know the best ways to maximize the conversions of your website.
  2. Discover the geographical territories that drive a majority of the traffic.
  3. Observe the visitor interaction on your website.
  4. Update your website to deliver a better user experience.

Tools you will Learn

  1. Google Analytics

Know the complete course content of our Online Digital Marketing Course in Pune

Download curriculum (.pdf)

Digital Marketing Training Schedule in Pune 

Upcoming batches of our Digital Marketing training in Pune are:

Oct 22, 2019 (Tue)

8:00 PM -9:30 PM (IST)

Oct 26, 2019 (Sat)

10 AM -1:30 PM (IST)

Oct 27, 2019 (Sun)

10 AM -1:30 PM (IST)

Specialisation Sessions will be conducted from 8:00 PM to 10:00 PM (IST) on some of the Mondays, Wednesdays and Fridays. We ensure to give participants multiple invites so that you can manage your schedule according to your availability.

Within the framework of this Digital Marketing Course in Pune, you are going to get trained by top trainers of India, who with their expertise will mentor you on every facet of Digital Marketing. This gives you the advantage to get premium training from the comfort of your home. All of this assists in making a strong foundation for CDMM as the best Digital Marketing Course in Pune.

Course Fee

₹ 59,999/-  49,900/- (+18% GST)*

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Duration

4 or 7 months

If you do not like our Online Digital Marketing Course in Pune, take a 100% refund within 24 hrs after 1st session.

Free Digital Marketing Tools Worth INR 72,000+

Tools Bundled in Our Digital Marketing Course

A broad range of Digital Marketing Tools is provided through this Digital Marketing Course in Pune by connecting with the most top-notch industry players. An exclusive set of Paid Digital Marketing Tools is offered absolutely free of cost. The time frame to access these tools varies from a few weeks to a few months and there is no additional fee to access these paid Digital Marketing Tools.

Employment of these tools is quite essential in the perfect execution of Digital Marketing concepts. We at Digital Vidya will help you to implement and use these industry tools with perfection to upgrade your Digital Marketing abilities. This is a special feature that separates us from other Digital Marketing Institutes in Pune.

Hosting: Server Space

Special Offer: ₹ 35,000 worth server space for startups joining this course

Server space will be provided on Industry leading cloud-based Web Hosting Provider.

Tool: SEO Software

Special offer: ₹ 11,500 worth tool subscription to all students

Tool to help you maximize your website SEO Traffic

Tool: Social Listening

Special offer: ₹ 40,000 worth tool subscription to all students

View and analyze all conversation about any brand on Social Media

Tool: SEM Software

Special offer: ₹ 6,500 worth tool subscription to all students

Manage, Analyse and improve the performance of SEM Campaigns.

Tool: Landing Page Creator

Special offer: ₹ 1,270 worth tool subscription to all students

DIY Landing Page Creator to create professional and appealing landing pages hassle-free

Tool: Push Notification

Special offer: ₹ 6,500 worth tool subscription to all students

Browser Push Notification tool to increase engagement and conversion rate

Theme: WordPress Mega Theme

Special offer: ₹ 6,000 worth Theme to all students

Get access to Mega Theme to create a WordPress based website.

Know the complete offering and course curriculum of our Digital Marketing Course in Pune

Download Brochure(.pdf)

Digital Marketing Industry Experts as Trainers

Digital Marketing Course Trainers

 

This Certified Digital Marketing Master Course (CDMM) is developed and delivered by Digital Marketing experts with up to 18+ years of industry experience. You will get an opportunity to get directly trained by 10+ trainers.

 

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Avg. Yrs of Experience of each trainer

2 Internships

Exclusive Digital Marketing Internships in Pune

The internship is another vital component of our Digital Marketing Course. After completing the Digital Marketing Course successfully you will be entitled to do the following internships. These internships are crucial to take your skills and resume value to the next level.

Research Based Blogging Internship

Duration: 3 Months

Prerequisite: Complete CDMM Course Successfully”

Eligibility: Good written communication skills

What you will do? You will work with Digital Vidya’s Content Marketing Team to do research, author & promote articles for a blog hosted by Digital Vidya. This will teach you how to leverage blogging for visibility and brand building.

On successful completion, you will get an internship certification from Digital Vidya.

    Social Media Internship

    Duration: 3 Months

    Prerequisite: Social Media Marketing Course

    Eligibility: Everyone is Eligible

    What you will do? You will work with NASSCOM Foundation Team to create content and engage on Social Media platforms. This will teach you to how to effectively leverage channels such as Facebook & Twitter for promoting social causes.

    On successful completion, you will get an internship certification from NASSCOM Foundation & Digital Vidya.

      This online marketing course in Pune comes with exciting internships. Our Advisor will tell you more.

      Talk To Our Advisor

      Visualization & Reporting

      Behavioral Training

      Financial Management

      13 Certifications

      Certifications by Internet Marketing Authorities

      3 Exclusive Internal Digital Marketing Certifications

      After the Digital Marketing Courses in Pune is completed successfully, Digital Vidya offers exclusive Digital Marketing certifications together with respective bodies. The Digital Marketing Course fee incorporates the Certification Fee as well.

      Facebook Marketing Certification

      How to get this Certificate?

      On successful completion of Facebook Marketing modules, you will get a Certificate issued by Facebook & Digital Vidya

      Awarded by

      Content Marketing Certification

      How to get this Certificate?

      On successful completion of Content Marketing module, you will get a Certificate issued by LinkedIn & Digital Vidya

      Awarded by

      Digital Marketing Master Certification (CDMM)

      How to get this Certificate?

      On successful completion of the entire program, you will a get this Certificate issued directly by Digital Vidya

      Awarded by

      Our Digital Marketing training in Pune comes with reputed certifications. Enquire about them.

      Talk To Our Advisor

      10 External Internet Marketing Certifications

      Digital Vidya is laser-focused on making you ready for external Internet Marketing certifications right from Pune. Apart from Vskills certifications, all the other external exams are free. When you register yourself for the CDMM course, you can also enroll for Vskils certification by paying Rs 1770.

      With this Digital Marketing Course in Pune, you will be made ready to grab all the Indian as well as International Digital Marketing Certifications.

       8 Google Certifications

      These certification exams are conducted online and are free.

      Conducted By

      Google Ads Fundamentals

      Search Advertising

      Display Advertising

      Mobile Advertising

      Shopping Advertising

      Video Advertising

      Digital Sales Certification

      Google Analytics Individual Qualification (GAIQ)

       Inbound Marketing Certification

      It’s a free online exam conducted by HubSpot

      Conducted By

       Vskills Certification

      Vskills (an Indian Government Initiative) conducts this certification

      Conducted By

      Our Digital Marketing training in Pune comes with reputed certifications. Enquire about them.

      Talk To Our Advisor

      95% Succeeded!

      What do our Customers say about Our Internet Marketing Course?

       

      %

      After the training, we ask every customer, 

      “Are you able to achieve your Objective?”

      95% of the user says “Yes”. 

      CDMM Course has very detailed modules and the instructors are also very knowledgeable in the subject areas.

      Edward Dzoboku

      Territory sales manager, Vodafone

      This course not only teaches the Digital Marketing Skills but covers the basic principles of marketing & Customer behaviour.

      Chandramohan S

      Entrepreneur

      I enjoyed learning a lot of new things in Digital Marketing. Thanks to all my Trainers & Digital Vidya’s team.

      Abhinay Patil

      Team leader, PayTM.

      What do Industry Leaders say?

       

      The work Digital Vidya does is very important to help traditional companies and marketers reinvent themselves to become digital.

      Virginia Sharma, Director, India

      Digital Vidya is doing a great job in making everyone digital ready!

      Aparna Lal, Director Digital Marketing

      Digital Vidya is leading by example and doing some great work in the field of digital marketing.

      Sakhee Dheer, Head of Digital, Global Business Marketing – Asia Pacific

      Getting Started is Easy

      w

      Discuss with a Career Advisor

      Not sure, what to learn and how will it help you?

      Attend a Demo Session

      Not sure about online classes?

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      Check the available dates