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Saksham Chhabra
Nazmul
Shayak Munshi
Shinjini Mazumdar
Karan Devishankar
Pragya Priyadershini
Jahnavi Anumukonda
Meenakshi Mahalwal
The CADMM syllabus runs 44+ modules over six months, taught live and instructor-led — never pre-recorded. You start by building a real WordPress website, then work through SEO, Google Ads, social media, email marketing, inbound marketing, affiliate marketing, media planning and web analytics, applying each one to the site you built rather than to a worked example. See the complete module list, fees and batch dates on our online digital marketing course page.
Advanced tracks cover programmatic advertising, marketing automation, WhatsApp and YouTube marketing, Google Tag Manager and marketing analytics. Generative AI runs through the practical work — keyword research, ad copy, creative production and reporting — with dedicated sessions on the current AI toolset.
Every module is followed by assignments and tasks, backed by 140+ hours of hands-on work and brand case studies from ICICI Bank, Cadbury, Microsoft, Myntra and Puma. Classes are live online, so learners join from Kondhwa, NIBM Road, Hinjewadi, Kharadi, Baner and Pimpri-Chinchwad without commuting.
Syllabus last updated: August 2026
How do Search Engines work?
Organic Search vs. Paid Search Results
Keyword Research
HTML Basics
On-page SEO Elements
Technical SEO
Mobile SEO
Schema Markup
Link Building
Social SEO
Local SEO
Backlink Audits using SEMrush.com
SEO Audits
Algorithm Updates
Measurement with Google Analytics
SEO Resources, Careers in SEO
Introduction to SEM – Fundamentals & Case Studies
Creation of Google Display Network
Mobile Ad Campaigns
Shopping Campaigns – Introduction
YouTube Marketing – Introduction & Ad Formats
Getting Started with Social Media Marketing
Introduction to Social Media
Facebook Marketing
Creating Content for Facebook & Social Media
Tools for Content Creation
Facebook Marketing
What is Facebook Marketing
How does Facebook Advertising Work?
Instagram & LinkedIn Marketing
Marketing on Instagram
LinkedIn as a Marketing Platform
Twitter and Snapchat Marketing
Twitter Marketing
Snapchat Marketing
Pinterest Marketing & Creating a Successful Digital Marketing Strategy
Pinterest Marketing
Social Media Marketing Tools
Crafting a Successful Social Media Strategy
Deliverability
Effective Email Content
Customer Acquisition Strategies
Effective Creative Introducing
Nurturing & Automation
Resources to do situational analysis and progressive updates
Email Automation
Introduction to Automation
Choosing an Automation Platform
Simple Automation Functions from MailChimp
Attracting your potential customers into conversion funnel
Converting your prospects into leads using emails
Landing Page
Conversion Optimization
Conversion Optimization Patterns for Engaging website Visitors
Lifecycle Emails
Build an Integrated Digital Marketing Plan by understanding how to work on the concepts of conversions, define objectives, measure, evaluate and tweak your plan. You will also learn how to execute the strategy, what is the skill set required, how you can outsource your marketing activities.
1. Introduction
2. The Customer
3. Marketing Principles: AIDA, Purchase Cycle, Moments of Truth
4. Recap of Various Digital Channels: Digital POEM
5. Creating Digital Moments of Truth – AHA Moments
6. Digital Strategy: Branding v/s Acquisition. What would differ?
7. Analytics
8. Case Study: A look at the web presence of Starwood Hotels (more engagement less transactional)
9. Campaign Optimization – Test, Learn, Deploy what works. Repeat
10. Case Study: A look at the web presence of MakeMyTrip (acquisition focus, less engagement)
11. Trends
12. Tools for Measurement
You will be introduced to Affiliate Marketing, Models of Affiliate Marketing. Study how to generate and convert leads. In the session guidance to success with Affiliate marketing will be provided.
Learn how to sell digital marketing services by assessing the brand’s necessity to reach out to the customers. You will generate customized reports, evaluate other digital marketing service providers and prepare metrics to track performance.
Explore how the billion dollar industry of online market is shaping up. How do we be a part of the new age e-tail? The pros and cons of listing online/marketplace model and brand’s own website. This module will help you understand the various Models that Exist and how to set up your own store and how to drive marketing campaigns for conversions and sale.
Familiarize yourself with Evolution & Growth of Programmatic Advertising. Know how real-time bidding works, its types, its advantages and challenges, and myths related to programmatic marketing.
Learn how to use Adobe Analytics to analyze data of your digital platform and strategies digital marketing plans for your business based on the results.
Gives yourself the ultimate advantage in a competitive job market by strategically designing your resume to convey specific information in a visually compelling manner. Create a brand new designer resume with our power packed Infographic resume module.
You will identify the myths about Content Marketing and know the tactics to create “Good” Content. You will learn to develop a Framework to begin a content marketing program, show ROI for content programs. Also, explore key resources and tools to create and curate content with this module.
Theory is where a digital marketing course starts. Assignments are where it turns into something you can show an employer.
Six assignments, 52 hours, each applied to your own live website in the week you learn the module. If you don’t have a site, you build one and take it from empty to ranking, with traffic you generated and analytics you set up yourself.
You’ll work them the way agencies in Pune work now, using AI for keyword research, ad copy, creative and reporting, then applying your own judgement to what it returns.
By the end you hold a ranked website, live Google Ads data and a working analytics dashboard. That’s the portfolio you take to interview.
| Assignment | Hours | You produce |
|---|---|---|
| Build Your Blog | 6 | A live WordPress site on AWS |
| Promote Your Blog | 5 | First post, social profiles, first paid traffic |
| Search Engine Optimization | 8 | A ranked page with competitor analysis |
| Search Engine Marketing | 15 | Live Google Ads campaigns |
| Social Media Marketing | 10 | Running pages and paid campaigns |
| Web Analytics | 8 | A measurement model and dashboard |
| Total | 52 | Hours of hands-on assignment work |
Just after the registration, the participants are requested to register their already existing blogs/businesses. For those without an existing online property, it is mandatory that they build one. For this, we help them through our Build Your Blog course which is a 2-hours long course. We also have a self-paced course with 6 Pre-Recorded lessons on ways to Promote Your Blog.
Build Your Blog
Duration: 6 Hours
Assignment Promises
Promote Your Blog
Duration: 5 Hours
Assignment Promises
Duration: 8 Hours
Assignment Promises
Tools you will Learn
Duration: 15 hours
Assignment Promises
Tools you will Learn
These assignments will require running live Google AdWords Campaigns by spending Rs 1000.
Duration: 10 hours
Assignment Promises:
Tools you will Learn
These assignments will require running live Facebook Ad Campaigns by spending Rs 500.
Duration: 8 hrs
Assignment Promises
Tools you will Learn
Duration: 8 hours
Assignment Promises
Tools you will Learn
Anyone can describe a campaign. Employers hire people who can take a real one apart and say what they’d do differently.
56 hours of brand case studies built on campaigns from ICICI Bank, Carwale, Cadbury Dairy Milk, Microsoft and Puma — four of them Indian brands you’ll be expected to have a view on in a Pune interview.
These aren’t reading exercises. For each one you get the brand’s situation and objective, then produce a written strategy recommendation with your reasoning, channel choices and projected numbers — the same deliverable an agency puts in front of a client. The SEO study runs 20 hours on ICICI Bank’s search visibility. The social study runs 20 hours on how Cadbury tied a campaign to a national moment. The analytics study puts you inside Puma’s traffic data to find where conversions leak.
By the end you hold five written strategy documents. That’s what you open when an interviewer asks what you’ve actually done.
| Case study | Brand | Hours | What you produce |
|---|---|---|---|
| Search Engine Optimization | ICICI Bank | 20 | Ranking and indexation strategy |
| Search Engine Marketing | Carwale | 4 | Campaign structure and budget plan |
| Social Media Marketing | Cadbury Dairy Milk | 20 | Campaign concept and channel plan |
| Email Marketing | Microsoft | 8 | Segmented campaign strategy |
| Web Analytics | Puma | 4 | Behaviour analysis and conversion plan |
| Total | 5 brands | 56 | Written strategy documents for your portfolio |
Duration: 20 hours
Learning Outcomes
Tools you will Learn
Duration: 4 hours
Learning Outcomes
Tools you will Learn
Duration: 20 hours
Learning Outcomes:
Duration: 8 Hours
Learning Outcomes
Tools you will Learn
Duration: 4 hours
Learning Outcomes
Tools you will Learn
After the successful completion of this Digital Marketing course in Pune, every participant will get a chance to do the Digital Marketing Internships. The internships will be with digital Vidya and other companies and it will significantly enhance your skills and resume value.
Get Trained on 40+ Digital Marketing Tools with practical experience.The dynamic and competitive nature of digital marketing necessitates the use of these tools to stay agile, data-driven, and effective in reaching target audiences across diverse online channels.
Pune is one of India's strongest markets for digital marketing hiring, and unusually good for people starting out. There are 500+ digital marketing vacancies across Pune, a large share of them open to freshers. The demand clusters in five places. Hinjewadi's IT parks and Kharadi's EON and World Trade Centre campuses hold the in-house marketing teams inside product and services companies. Baner, Balewadi and Wakad are where Pune's startup and agency cluster sits — the fastest route into performance marketing for someone with a portfolio. Viman Nagar and Kalyani Nagar carry the consumer brands. And Pimpri-Chinchwad adds manufacturing and real estate, both of which have moved marketing budgets online in the last three years. What makes Pune different from Mumbai or Bengaluru is the mix. IT services, edtech, e-commerce and healthcare all hire here, so a marketer who can run SEO, paid ads and analytics has more than one industry to move between — and agencies in Baner hire freshers who can show live campaign work, not just a certificate. Classes are live online, so you're not tied to any of it. You study from Kondhwa or Hinjewadi or Chinchwad, and you interview across the whole city.
Get the chance to learn directly from 10 + Digital Marketing experts with experience of up to 18 + years.
140+ hours of hands-on assignments plus 60 hours of brand case studies with AI Tools
Learn from anywhere with just a laptop & save up-to 120+ hrs of precious time.
Missed a session live? No issue. Catch up your classes via registered class sessions which you can always access through Learning Portal.
Intensive classes, brainstorming & a vibrant Q&A community create a perfect environment for collaborative learning.
Learn AI skills Including Generative AI, Answer Engine Optimization, AI Marketing Automation with latest AI Tools
Get started with our easy 6-month EMI plan—just ₹10,834/month.
Invest in your future today and take the first step toward your dream career!
We'll strengthen your digital marketing profile offering support in crafting your resume, updating your LinkedIn profile, and obtaining relevant digital marketing certifications
Gain industry experience through 5 months of internship with Digital Vidya and our partner companies
We will assist you with sample interview questions to prepare for your interviews
We will arrange Interviews with relevant Agencies/Brands
You have the option to review class recordings to refresh your understanding even after the training completion
You have the opportunity to participate in specific training sessions again within one year of your training
Gain industry experience through multiple work from home internships with Digital Vidya and our partner companies
You have the option to review class recordings to refresh your understanding even after the training completion
You have the opportunity to participate in specific training sessions again within one year of your training
Gain industry experience through multiple work from home internships with Digital Vidya and our partner companies
30-minute coaching call with a digital marketing expert to develop an implementation roadmap for your Business. This session will guide you in applying the acquired course knowledge directly to your business endeavors.
Digital Vidya’s CADMM is a 6-month, AI-integrated digital marketing course covering 44+ modules, 15+ certifications from Google, Meta, HubSpot and LinkedIn, 108 hours of hands-on assignments and case studies, and placement support. When comparing institutes in Pune, look at curriculum depth, which certifications are included, how many hours of practical work you actually do, and whether interviews are arranged or merely promised.
Monday to Friday Classes with with 6 months duration.
The CADMM course fee is ₹45,000 for the full 6-month programme, reduced from ₹65,000. EMI options are available. The fee covers all 44+ modules, 15+ certifications, the 40-tool bundle, your internship and placement support. Two assignments require a small live advertising budget paid directly to Google and Meta, which is separate.
Yes. Our Pune location is at Cloud 9, 31 NIBM Road, Kausar Baugh, Kondhwa, Pune 411060, and you can reach us on +91-80100-33033. It’s a counselling and admissions office — classes themselves are live online, so you attend from wherever you are rather than commuting to a classroom.
Every class is live and instructor-led online over Zoom, not pre-recorded video. Sessions run Monday to Friday in a morning batch (11 AM–1 PM IST) or an evening batch (8–10 PM IST). You interact with the trainer and your cohort in real time, and every session is recorded so you can revisit it.
Because classes are online, participants join from across Pune — Hinjewadi, Kharadi, Baner, Balewadi, Wakad, Viman Nagar, Kalyani Nagar, Hadapsar, Kondhwa and Koregaon Park — as well as Pimpri-Chinchwad, Chakan and Talegaon. There’s no catchment area. You need a laptop and a stable connection.
Yes — the evening batch (8–10 PM IST) is built for it. Because classes are online there’s no commute from Hinjewadi or Kharadi to manage after work. Expect roughly two hours a day plus assignment time, and recordings cover you for travel, late meetings or client deadlines.
Yes. CADMM applies generative AI across the practical work rather than teaching it as a single bolt-on chapter — keyword research and content briefs, ad copy generation and testing, creative production, and analytics reporting. There are also dedicated sessions on ChatGPT and the current AI marketing toolset, and eight AI tools are included in the bundle.
Entry-level digital marketing salaries in Pune typically range from ₹2.5–4.5 LPA. Specialists in performance marketing, SEO and analytics generally reach ₹6–10 LPA with three to five years of experience and a portfolio of measurable results. Pune’s IT, edtech, e-commerce and healthcare employers all hire at these levels.
Graduates move into roles including digital marketing executive, SEO specialist, performance marketing executive, social media manager, content marketer and analytics analyst. Hiring concentrates in Hinjewadi and Kharadi’s IT campuses, the Baner and Balewadi agency and startup cluster, and Pimpri-Chinchwad’s manufacturing and real estate firms.
No. There are no prerequisites. The course starts from marketing fundamentals and builds to advanced AI-driven strategy, so Class 12 pass-outs, graduates, working professionals from any field, career switchers and business owners can all join. Basic computer familiarity helps. You need a laptop and a reliable internet connection.
Yes. Most participants start with no digital marketing background. The early modules cover fundamentals and website creation before moving into SEO, paid ads, social media and analytics, and every concept is followed by supervised practical work on your own live website rather than a theoretical exercise.
44+ modules spanning SEO, search engine marketing with Google Ads, social media marketing, email marketing, inbound marketing, web analytics and Meta-partnered Facebook marketing — plus affiliate marketing, media planning and buying, programmatic advertising, e-commerce and marketplace selling, content marketing with LinkedIn, Adobe Analytics, marketing automation and AI tools.
CADMM covers all of them together, which is what most employers now hire for — a performance marketer who can’t read analytics has a short career. That said, Digital Vidya also runs standalone certification courses in SEO, Google Ads, social media, email and inbound marketing if you want a single specialisation.
You earn 15+ certifications, including Google Ads (Search, Display, Video, Apps, Measurement), Google Analytics, Meta Blueprint, HubSpot (Inbound, Email, SEO, SEM, Social, Content), LinkedIn, Vskills and the CADMM certification from Digital Vidya. These are issued by the platforms themselves, which is what makes them recognised by employers.
Yes — placement support, which we distinguish from a guarantee. You get resume and LinkedIn profiling, mock interviews with feedback, and interviews arranged with agencies and brands from our hiring partner network. Internships give you live client work to show before you interview.
Yes. The current fee reflects a ₹20,000 anniversary waiver, bringing the programme to ₹45,000 from ₹65,000. EMI options and a study loan facility are available. Speak to a counsellor on +91-80100-33033 for what applies to your batch.
Click “Start Application” on this page, download the brochure, or call +91-80100-33033 to book a free counselling session. You can also attend the free Digital Marketing Foundation MasterClass first — it gives you a feel for the teaching before committing.
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