Digital Vidya 11 years of excellence

Email Marketing Workshop

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Limited Seats
Date: 23rd Jun, 2021 (Wed)
Time: 3:00 PM to 4:30 PM (IST/GMT +5:30)


We are good people. We don’t spam.
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1-day-workshop
[icon type="icon-play-circle" size="medium"] Access to industry experts webinars recording (100+ hrs) [icon type="icon-folder-open" size="medium"] Hands-on Projects and Assignments [icon type="icon-comment" size="medium"] Trainer's Support on Discussion Forum after the Training [icon type="icon-smile" size="medium"] 1000s of Satisfied Customers!
[alert title="Heads Up!" color="blue"] Digital Vidya is Asia's Leading Digital Marketing Training Company! We've trained over 11000 professionals (including CXO's) from 5000+ brands in our 600+ trainings across Asia & Middle East since Jan 2010. Read Reviews of some of our past Participants [/alert]
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Upcoming Email Marketing Workshops

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Since there are no open workshops right now, you can checkout Online Email Marketing Course →
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Who should attend this session?

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  • Sales and Business Development Professionals
  • Advertising & Marketing Professionals
  • Entrepreneurs
  • Digital Marketing (SEO, PPC, Social Media) Professionals
  • Web Strategists
  • Product Managers

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Email Marketing Workshop Agenda

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[accordion-group title=”SESSION 1: Deliverability” active=”true”]
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  • Setting up an Email Marketing Machine
  • ISPs
  • Hosting Facility
  • MTA
  • IP/DNS
  • Shared vs. Dedicated IPs
  • Reverse DNS
  • MX Record
  • Whitelisting
  • Response Handlers
  • Bounces

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[accordion-group title=”SESSION 2: Content”]
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  • Conversation
  • Relevance
  • Incentives
  • Timing
  • Creative & Copy
  • Attributes

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[/accordion-group][accordion-group title=”SESSION 3: Customer Acquisition Strategies”]
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  • Rented List Emails
  • Co-branded Emails
  • Third Party email Newsletters
  • Viral Emails
  • Event Triggered Emails
  • House e-newsletters

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[accordion-group title=”SESSION 4: Effective Creative” ]
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  • Introducing: CRABS
  • Does your emails have crabs?
  • Email template model
  • Best Practices
  • NLP Demonstrations (neuro linguistic programming) to understand customers better

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[/accordion-group][accordion-group title=”SESSION 5: Nurturing & Automation”]
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  • Tools to enhance lead nurturing
  • Enhance better reach
  • Analyze behaviour patterns
  • Analyitcs
  • Automation and more..

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[/accordion-group][accordion-group title=”SESSION 6: Resources to do situational analysis and progressive updates”]
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    • Customer personal tool kit
    • Complete email marketing worksheet
    • Content Editorial Calendar
    • Digital Marketing Strategy toolkit
    • Email contact strategy template
    • Email campaign calculator
    • Email Marketing Health Check
    • Structuring Digital Marketing Team
    • Web resources to improve subject lines, html codes, spam testers and deliverability issues

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      • 8:30 – 9:30 Networking Tea / Coffee
      • 9:30 – 11:00 Deliverability
      • 11:00 – 12:00 Content
      • 12:00 – 1:00 Customer Acquisition Strategies
      • 1:00 – 2:00 Networking Lunch
      • 2:00 – 2:30 Effective Creative
      • 2:30 – 3:30 Nurturing and Automation
      • 3:30 – 4:00 Networking Tea / Coffee
      • 4:00 – 4:30 Resources to do situational analysis and progressive updates
      • 4:30 – 5:30 Feedback | Certificate | Webinar Setup

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