Digital Vidya 11 years of excellence

Executive Program in Digital Marketing

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STARTS ON

15th Jan 2022
Sat & Sun Batch
10 AM to 1:30 PM IST

Hourglass

DURATION

10 months, online
10-12 hours per week
Money

PROGRAMME FEES

INR 1,50,000/- (plus Taxes)
Log in

STARTS ON

15th Jan 2022
Sat & Sun Batch
10 AM to 1:30 PM IST

Hourglass

DURATION

10 months, online
10-12 hours per week

money

PROGRAMME FEES

INR 1,50,000/- (plus Taxes)

Digital Marketing dynamics only keep getting more interesting!

32.7%

Share of Digital Marketing is expected to reach 32.7% by 2022, the highest growth rate in last 5 decades fueled by pandemic and emerging tech.

  • GlobeSource: Mint, 2021

14%

Digital Marketer jobs will increase by more than 14% in the next 5 years making it the largest job pool.

  • GlobeSource: World Economic Forum, Jobs of Tomorrow Report 2021

93%

93% of online experiences begin with search engine.

  • GlobeSource: Lauro Media

Digital marketing has become omnipresent nowadays. Whether you want to ensure your career growth or optimize your business presence, mastering digital marketing skills is important. Infact, the pandemic has made Digital Marketing a must have life skill.

The Executive Program in Digital Marketing Executive (Online) is designed to help you develop a deep understanding of your consumers and the various digital channels available to reach them. It is designed to get hands-on experience in creating, monitoring & tracking, analyzing, and optimizing digital marketing channels to maximize your return on investment (ROI).

Online Customer Journey powered by Digital Marketing

Digital Marketing is constantly evolving across the plethora of Digital Marketing platforms. Each comes with its own nuances and hence understanding the landscape and how to leverage it to your end goal becomes of paramount importance. It has led to a dynamic online customer journey which makes understanding the Digital Mark landscape even more important.

Key Takeaways of this program:

  • SuccessMaster the essentials of digital marketing channels and their nuances
  • SuccessExplore online ads, search, and social media and implement through personalised online presence
  • SuccessUnleash the power of email marketing and its relevance
  • SuccessDeep dive into the world of content marketing, its impact and ROI
  • SuccessPromote advocacy across social media networks
  • SuccessHands-on experience on digital marketing tools and structures you can use to implement and measure the outcomes of your digital marketing campaigns
  • SuccessLearn to design an apt digital marketing strategy by accurate consumer profiling and targeting
  • SuccessPrepare for the future of digital marketing through specialised sessions

Learning Experience

content marketing

Hands-on learning across Digital Marketing tools

assignment

Assignments

Quiz

Quizzes to test your knowledge

Case Study

Case Studies

Presentation

Mentorship Sessions

Guarantee

Guaranteed Internship

Customer Support

Program Support

Network

Networking

Career

Career Coaching

What will this Programme do for you?

one

Programme Modules

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Explore the evolution of media and the growth of Digital Marketing.
Get comfortable with the Online mode of training and get started with Building
your own Presence.
Search engine optimization and its introduction. Learn to enable search engine
crawlers, keyword research to bring targeted audience, perform On-Page and
Off-Page techniques and SEO Audit.

Month 1 - Understand Digital Marketing Landscape & create your own Online Presence
  • Explore the evolution of media and the growth of Digital Marketing. Get started with Building your own Presence.
Month 2 - Digital Marketing for Brands, Social Media Marketing & Search Engine Optimization Techniques
  • Understanding Digital Marketing for Brands, getting into the Social Media world and deep-dive into Search engine optimization.
Month 3 - Digital Brand Strategy and leveraging Email Marketing
  • Developing a Global Digital Branding Strategy. Unleash the effectiveness of Email Marketing and automation
Month 4 - Increasing Brand Visibility with Google Ads & leveraging Google Analytics
  • Define Search Engine Marketing, recognize the importance of viewability & metrics associated with it. Understanding Digital Analytics with Google Analytics 4. Analyze the data and get to know conversion improvement strategies.
Month 5 - Inbound Marketing & Leadership Insights
  • Get started with Inbound Marketing & Funnel Marketing. Learn to use automation tools such as Hubspot, Push Engage & Landing Page builders.
Month 6 - Insights into Content Driven Marketing Techniques & Affiliate Marketing
  • Leadership Insights : What kind of digital leader do I want to be?
  • Delve into content driven marketing and related metrics.
  • Identify the characteristics of Affiliate Marketing, Learn how to collect leads with the Lead Sourcing Module and Learn how to sell digital marketing services.
Month 7 - Begin with Internship, E-tail techniques & Strategize Digital Marketing
  • Introduction and beginning of the In-House Internship. Learn how to use Adobe Analytics, calibrate the Digital Marketing strategies and explore how the billion dollar online marketing industry works.
Month 8 - Get industry ready -Internship, Programmatic & Facebook Marketing
  • Continue the Internship along with an understanding of growth of Programmatic Marketing. Optimization & reporting of Facebook Ads.
Month 9 - Marketing through Youtube & Whatsapp
  • Complete Internship, Discover & setup best practices for Whatsapp for Business. Understand the growth of Mobile Marketing and enhance interpersonal skills.
Month 10 - Award yourself with your own “Wall of Certificates”
  • Create a brand new resume with our power packed Infographic resume model Assignment, quizzes and case study, go through the concepts of Media & Buying planning. Completion and applying for the Examination process.

Case Studies

Our Faculty

Certificate

Get your own wall of certificates. These certificates are powerful credentials that highlight your competencies in Digital Marketing.

Your digital verified certificate will be issued in your legal name and emailed to you, at no additional cost, upon completion of the program, per the stipulated requirements. All certificate images are for illustrative purposes only and may be subject to change at the discretion of Digital Vidya and Deakin University.

About Deakin University

Deakin University is a public university in Victoria, Australia. Founded in 1974, the university was named after Alfred Deakin, the second Prime Minister of Australia.

Its main campuses are in Melbourne’s Burwood suburb, Geelong Waurn Ponds, Geelong Waterfront and Warrnambool, as well as the online Cloud Campus. Deakin also has learning centres in Dandenong and Werribee, all in the state of Victoria.

As of 2021, Deakin University is ranked among the top 1% of universities in the world, is ranked one of the top 26 young universities in the world, is the 3rd highest ranked university in the world for Sport Science, is one of the top 29 universities in the world for Nursing, is one of the top 32 universities in the world for Education, and is among fewer than 5% of Business Schools worldwide with Association to Advance Collegiate Schools of Business accreditation.

As one of Australia’s leading tertiary education providers, Deakin offers a personalised experience enhanced by world-class programs and innovative digital engagement. We lead by creating opportunities to live and work in a connected, evolving world.