Devdulal Das

Devdulal holds 15 years of relevant experience in media/communications and marketing. At present, he is responsible for leading digital strategy and marketing for IBM in India/South Asia across all business units and disciplines as well as drive category market management for IBM’s social business suite of solutions. Prior to this, Devdulal has held leadership positions in setting up digital practices for Ogilvy in India as well as for McCann in Singapore for Golin Harris.


Importance of Social Sentimenta index for Marketers