Digital Vidya 11 years of excellence
Become a Certified
Social Media Marketing Expert
In association with
Copy of Untitled 3

Enroll Now

Layer 810 copy@1X 1
Course Highlights:
  • NExclusive training videos by Rajasthan Royals Marketing Team
  • NOn-demand course with lifetime access
  • N20+ Hours Hands-on Exercises
  • NA co-signed completion certificate from Deakin, Rajasthan Royals & Digital Vidya
  • N8 Hours of Doubt Clearing Sessions
  • N30+ learning video hours
PARTNERSHIP BETWEEN
Social Media Marketing Expert
Bringing together leading Edtech, Indian sporting franchise and Australian university ranked in top 1% globally.
Rajasthan Royals Players

MASTERCLASS FROM RR blue 1 copy@1X MARKETING TEAM

  • NHow is digital marketing in a sports team different from digital marketing anywhere else
  • N How digital becomes their inside access to the Royals
  • NHow are the Royals the pioneers of innovation and first movers
  • NWhat it takes to become the most entertaining brand on digital & our story of where we are
  • NHow does digital add value to the overall Royals ecosystem beyond engaging the fanbase
  • NHow do players engage with their fans in the context of a franchise
  • NThe digital success of RR in 2020.
Why should I do this course?
  • NFind new customers
  • N Increase your sales
  • NGenerate demand for your product
  • NGenerate leads for your business
  • NBuild relationships to keep your business on top of user’s mind

SELECT WHO YOU ARE?

students

Students

can take this course to:

Get their desired job with

tick@1X 1    250+ placement partners.
tick@1X 1    A community of 1400 alumni working with startups and MNCs.

Instantly start earning by Freelancing

tick@1X 1    Start your projects with FIVERR, Upwork, freelance.com.
tick@1X 1    Choose your job and earn 2X the amount

working professionals

Professionals

can take this course to:

Upskill & Grow with a Lifetime Skillset

tick@1X 1   Switch to a new profile in Digital Marketing
tick@1X 1    Grow within the same organization

Learn, Earn & excel in the career of your choice

tick@1X 1    Expect higher than Industry Standard hikes
tick@1X 1    Build a parallel income with Freelancing Projects in every module.

Entrepreneurs

Entrepreneurs

can take this course to:

Start a New Business

tick@1X 2    Increase your Online Presence
tick@1X 2    Work at significantly reduced costs than Traditional Marketing

Instantly start earning by Freelancing

tick@1X 2    Learn ways to increase your sales by 3X
tick@1X 2    Increased ROI at a minimal cost & no hassle

Layer 592@1X

Enroll Now

and don’t let this opportunity
get away from your hands…

Available at launch
discount price

INR 30,000
25,000
(inclusive of 18% GST)

WHAT WILL YOU LEARN

  • NGain a strong fundamental understanding of digital marketing with a focus on building an online presence for individuals and brands in the industry.
  • N Be well-versed with all key elements of social media marketing
  • N Learn how to create content and build an effective content plan for social media marketing platforms
  • NCraft a strategy to drive brand awareness for brands, through social media marketing
  • NLeverage various Social Media Marketing platforms to manage the crisis, get followers and build a community

Course Coverage

Successful completion of our Professional Certificate in Social Media Marketing Course with the assignments will take your community-building skills to next level.

Introduction (0.5 learning hours)

tick@1X    Introduction to the program & certification by Deakin University
tick@1X    Introduction to the sports marketing industry by Rajasthan Royals
tick@1X    Introduction to the digital marketing landscape by Digital Vidya

How to become an influencer (4 learning hours)

tick@1X    Introduction to the program & certification by Deakin University
tick@1X    Introduction to the sports marketing industry by Rajasthan Royals
tick@1X    Introduction to the digital marketing landscape by Digital Vidya

Content creation (2 learning hours)

tick@1X    Introduction to the program & certification by Deakin University
tick@1X    Introduction to the sports marketing industry by Rajasthan Royals
tick@1X    Introduction to the digital marketing landscape by Digital Vidya

Content planning (2 learning hours)

tick@1X    Introduction to the program & certification by Deakin University
tick@1X    Introduction to the sports marketing industry by Rajasthan Royals
tick@1X    Introduction to the digital marketing landscape by Digital Vidya

Community management (3 learning hours)

tick@1X    Introduction to the program & certification by Deakin University
tick@1X    Introduction to the sports marketing industry by Rajasthan Royals
tick@1X    Introduction to the digital marketing landscape by Digital Vidya

Chatbots (0.5 learning hours)

tick@1X    Introduction to the program & certification by Deakin University
tick@1X    Introduction to the sports marketing industry by Rajasthan Royals
tick@1X    Introduction to the digital marketing landscape by Digital Vidya

Social media dark arts (0.5 learning hours)

tick@1X    Introduction to the program & certification by Deakin University
tick@1X    Introduction to the sports marketing industry by Rajasthan Royals
tick@1X    Introduction to the digital marketing landscape by Digital Vidya

Facebook business manager (1 learning hours)

tick@1X    Introduction to the program & certification by Deakin University
tick@1X    Introduction to the sports marketing industry by Rajasthan Royals
tick@1X    Introduction to the digital marketing landscape by Digital Vidya

Social media ads creation process (4 learning hours)

tick@1X    Introduction to the program & certification by Deakin University
tick@1X    Introduction to the sports marketing industry by Rajasthan Royals
tick@1X    Introduction to the digital marketing landscape by Digital Vidya

Boost post and Instagram Ads (0.5 learning hours)

tick@1X    Introduction to the program & certification by Deakin University
tick@1X    Introduction to the sports marketing industry by Rajasthan Royals
tick@1X    Introduction to the digital marketing landscape by Digital Vidya

Social media monitoring (1 learning hours)

tick@1X    Introduction to the program & certification by Deakin University
tick@1X    Introduction to the sports marketing industry by Rajasthan Royals
tick@1X    Introduction to the digital marketing landscape by Digital Vidya

Social media planning (5 learning hours)

tick@1X    Introduction to the program & certification by Deakin University
tick@1X    Introduction to the sports marketing industry by Rajasthan Royals
tick@1X    Introduction to the digital marketing landscape by Digital Vidya

Digital Sports Marketing (5 learning hours)

tick@1X    Introduction to the program & certification by Deakin University
tick@1X    Introduction to the sports marketing industry by Rajasthan Royals
tick@1X    Introduction to the digital marketing landscape by Digital Vidya

Introduction to the Course
  • Introduction to the Program & Certification by Deakin University
  • Introduction to the Sports Marketing Industry by Rajasthan Royals
  • Introduction to the Digital Marketing by Digital Vidya
Landscape of Digital Marketing
  • About the Program
  • Digital Marketing Landscape
Profile Optimization
  • Introduction to Key Social Channels
  • Metrics of Social Media Platform
  • Newsfeed Algorithm
  • Tool Demo – Canva
  • Positioning and USP
  • Defining Brand Voice and Tone
  • Business Profile and Personal profiles on Social Media Platforms
Content Planning
  • Content categories
  • Different content formats for different Platforms
  • Discussion on Template
  • Rajasthan Royal’s take on Content Planning, Creation and Building a Sports Brand Online
  • Assignment: Content Strategy
Content Creation
  • Audience Persona Mapping
  • Writing (AIDA model/Hero Journey)
  • Images
  • Infographic
  • GIF
  • Meme Marketing
  • Stories
  • Reels
  • Videos
  • Going LIVE
  • How Rajasthan Royals uses Instagram reels and Sharechat with Tik Tok being banned to create Video Content
  • Audio Chat
  • Best Practices for YouTube
  • Assignment: Creating Content on the go
  • Community Management
  • Establishing connects and getting followers
  • Hashtag Marketing
  • Influencer Marketing
  • How to make #Viral – Increase UGC
  • Running your Own Group
  • Facebook Events
  • Organic Lead Generation
Chatbots
  • Facebook Messenger, Chatfuel, and WhatsApp Business API
Social Media Dark Arts
  • Social Media Dark Arts Content
Facebook Business Manager
  • Facebook Business Manager Content
Social Media Ads Creation Process (Facebook, LinkedIn, Twitter)
  • Facebook Ads
  • LinkedIn and Twitter Ads
Boost Post and Instagram Ads
  • Facebook Boost
  • Instagram Promotion
Social Media Monitoring
  • Tools
  • Hootsuite
Social Media Planning
  • Templates and Scheduling
Digital Sports Marketing - The Rajasthan Royals Way
  • Introduction to Sports Marketing
  • MASTERCLASS: How is digital marketing different for a sports brand compared to others
  • Assignment: Why digital is different in sports
  • How social media becomes the inside access to the Royals for fans
  • Assignment: Content Planning
  • MASTERCLASS: Secrets to becoming the most entertaining sports brand in the digital world.
  • How does digital marketing add value to the overall Royal’s ecosystem beyond engaging the fanbase
  • Assignment: How Digital adds value to Rajasthan Royals
  • MASTERCLASS: Improvize, Engage, Entertain – Key elements to successful 2020 digital campaign of the Royals
Layer 544@1X

Enroll Now

Expand your career opportunities and business with social media marketing

Available at launch
discount price

INR 30,000  25,000
(inclusive of 18% GST)

Enroll Now

Why Advanced Social Media Marketing
Certification Program?

RR blue 1@1X 1

Exclusive Access to Rajasthan Royals Case Studies

A unique way to understand how the Rajasthan Royals team takes up their social media marketing promotions next level. Know about their insights on various social media strategies and get some ideas to design your marketing campaigns.

video record@1X

Pre-recorded Instructional Content

Weekly access of pre-recorded sessions by Facebook trained trainers. Move at your own pace, rewind to review portions, and skip through sections you already have understood.
quiz@1X

Quizzes and Hands-on Projects

Quizzes and projects to test what students have learned. Immediate quiz feedback and the ability to re-run sessions help clarify points of confusion.

RR blue 1@1X 1

Live Q&A Sessions

Instructor-led online live Q&A session where participants can collaborate and put into practice what they learned from pre recorded sessions.
working man@1X

Internship

To deepen your understanding of various Concepts, Tools & Case Studies, you can do research and present your research as blog posts which will go live.