Social Media Marketing Expert
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Course Highlights:
- NExclusive training videos by Rajasthan Royals Marketing Team
- NOn-demand course with lifetime access
- N20+ Hours Hands-on Exercises
- NA co-signed completion certificate from Deakin, Rajasthan Royals & Digital Vidya
- N8 Hours of Doubt Clearing Sessions
- N30+ learning video hours
MASTERCLASS FROM 
- NHow is digital marketing in a sports team different from digital marketing anywhere else
- N How digital becomes their inside access to the Royals
- NHow are the Royals the pioneers of innovation and first movers
- NWhat it takes to become the most entertaining brand on digital & our story of where we are
- NHow does digital add value to the overall Royals ecosystem beyond engaging the fanbase
- NHow do players engage with their fans in the context of a franchise
- NThe digital success of RR in 2020.
- NFind new customers
- N Increase your sales
- NGenerate demand for your product
- NGenerate leads for your business
- NBuild relationships to keep your business on top of user’s mind
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WHAT WILL YOU LEARN
- NGain a strong fundamental understanding of digital marketing with a focus on building an online presence for individuals and brands in the industry.
- N Be well-versed with all key elements of social media marketing
- N Learn how to create content and build an effective content plan for social media marketing platforms
- NCraft a strategy to drive brand awareness for brands, through social media marketing
- NLeverage various Social Media Marketing platforms to manage the crisis, get followers and build a community
Course Coverage
Successful completion of our Professional Certificate in Social Media Marketing Course with the assignments will take your community-building skills to next level.
Introduction (0.5 learning hours)
How to become an influencer (4 learning hours)
Content creation (2 learning hours)
Content planning (2 learning hours)
Community management (3 learning hours)
Chatbots (0.5 learning hours)
Social media dark arts (0.5 learning hours)
Facebook business manager (1 learning hours)
Social media ads creation process (4 learning hours)
Boost post and Instagram Ads (0.5 learning hours)
Social media monitoring (1 learning hours)
Social media planning (5 learning hours)
Digital Sports Marketing (5 learning hours)
Introduction to the Course
- Introduction to the Program & Certification by Deakin University
- Introduction to the Sports Marketing Industry by Rajasthan Royals
- Introduction to the Digital Marketing by Digital Vidya
Landscape of Digital Marketing
- About the Program
- Digital Marketing Landscape
Profile Optimization
- Introduction to Key Social Channels
- Metrics of Social Media Platform
- Newsfeed Algorithm
- Tool Demo – Canva
- Positioning and USP
- Defining Brand Voice and Tone
- Business Profile and Personal profiles on Social Media Platforms
Content Planning
- Content categories
- Different content formats for different Platforms
- Discussion on Template
- Rajasthan Royal’s take on Content Planning, Creation and Building a Sports Brand Online
- Assignment: Content Strategy
Content Creation
- Audience Persona Mapping
- Writing (AIDA model/Hero Journey)
- Images
- Infographic
- GIF
- Meme Marketing
- Stories
- Reels
- Videos
- Going LIVE
- How Rajasthan Royals uses Instagram reels and Sharechat with Tik Tok being banned to create Video Content
- Audio Chat
- Best Practices for YouTube
- Assignment: Creating Content on the go
- Community Management
- Establishing connects and getting followers
- Hashtag Marketing
- Influencer Marketing
- How to make #Viral – Increase UGC
- Running your Own Group
- Facebook Events
- Organic Lead Generation
Chatbots
- Facebook Messenger, Chatfuel, and WhatsApp Business API
Social Media Dark Arts
- Social Media Dark Arts Content
Facebook Business Manager
- Facebook Business Manager Content
Social Media Ads Creation Process (Facebook, LinkedIn, Twitter)
- Facebook Ads
- LinkedIn and Twitter Ads
Boost Post and Instagram Ads
- Facebook Boost
- Instagram Promotion
Social Media Monitoring
- Tools
- Hootsuite
Social Media Planning
- Templates and Scheduling
Digital Sports Marketing - The Rajasthan Royals Way
- Introduction to Sports Marketing
- MASTERCLASS: How is digital marketing different for a sports brand compared to others
- Assignment: Why digital is different in sports
- How social media becomes the inside access to the Royals for fans
- Assignment: Content Planning
- MASTERCLASS: Secrets to becoming the most entertaining sports brand in the digital world.
- How does digital marketing add value to the overall Royal’s ecosystem beyond engaging the fanbase
- Assignment: How Digital adds value to Rajasthan Royals
- MASTERCLASS: Improvize, Engage, Entertain – Key elements to successful 2020 digital campaign of the Royals
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Expand your career opportunities and business with social media marketing
discount price
INR 30,000Â 25,000
(inclusive of 18% GST)
Enroll Now
Why Advanced Social Media Marketing
Certification Program?
Exclusive Access to Rajasthan Royals Case Studies
A unique way to understand how the Rajasthan Royals team takes up their social media marketing promotions next level. Know about their insights on various social media strategies and get some ideas to design your marketing campaigns.
Pre-recorded Instructional Content
Quizzes and Hands-on Projects
Quizzes and projects to test what students have learned. Immediate quiz feedback and the ability to re-run sessions help clarify points of confusion.
Live Q&A Sessions
