SEO Executive Program (Job-Guaranteed)

Build a Rewarding Career in Digital Marketing Industry

Get the Detailed Course Curriculum & Invite for Online Counselling Session!

Limited Seats Available!
Date : 23rd May, 2018 (Wed)
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CERTIFIED SEO COURSE ADVANTAGE

Highly Researched Curriculum Updated Regularly  

Expert Faculty with Years of Experience in SEO Application 

Project Driven Training for Practical Hands-on Experience 


A Thorough Training Program to Nurture Expert SEO Executives 

12 Weeks of In-depth Practical Learning to Ensure Results

Real-Time Exposure to Using the Most Advanced SEO Tools 


Tie-ups with Leading Organizations

100% Job Guarantee

 After Placement Career Mentoring 

TOP REASONS TO STUDY SEO FOR DIGITAL MARKETING

  • Demand for SEO Experts rises by 43% every year which means great opportunities 
  • SEO is the cornerstone of any Digital Marketing Campaign, it is not seen as a cost but as an investment giving way to greater salaries.
  • Any Digital Marketing Campaign can’t succeed without a strong SEO strategy, so SEO Experts are the most sought after professionals in the Digital Marketing Industry.
  • Around 60% of website traffic comes via the channel of search engines, so it’s not just an icing on the cake, but it is the main ingredient of Digital Marketing.
  • Content Marketing heavily depends on SEO, which means that any business looking to leverage the power of Content, SEO is a basic necessity.
  • If you wish to invest in your own business without great investments, SEO is the skill you would want to master as it’s the only measurable marketing tactic which has the highest ROI.

ELIGIBILITY CRITERIA FOR JOB GUARANTEE

There are a few criteria for getting an admission in the course and availing the Interview Guarantee Commitment: 

  • Experience: The candidate must be a fresher or a junior professional with up to a maximum of 2 years experience.
  • Education: Students with a bachelor’s degree or final year students in their graduate program are eligible to apply. However, current students must be scheduled to complete their academic degree before the ‘SEO Executive Training’ course completion date.
  • Admission Test: There will be a one-hour eligibility test where we will exam you for your Content Writing and Analytical abilities.
  • Interview: 15 mins interview with our Team.

SEO COURSE CERTIFICATION PROCESS

How to get SEO Certification?

  1. On registration, you will be assessed on the basis of your written and analytical skills. You will also be put through a discussion with our team who will asses you on your competence.
  2. Once you qualify, you will receive participation details for this 12 week live instructor-led online training program.
  3. You will be guided into the program via a welcome session, further to which your course will begin formally.
  4. You can access the course sessions anywhere, even on the go through your mobile from any city and any country provided you have a good stable internet connection.
  5. As a part of this program, you will be working on a project all the time, throughout your 12 weeks of training. This makes it sure that you learn everything hands on. 
  6. Completing the course with a minimum of 75% attendance.
  7. Approval of the project by the training team after its submission.
  8. Once all these conditions are met, the candidates become eligible for both the certificate and placements. 

SEO TOOLS COVERED

WEEK BY WEEK LEARNING PLAN

    BATCH DETAILS FOR SEO COURSE

    Batch Details Date Duration Days Course Fees Register
    Regular Batch Jan 07, 2019 – Apr 7, 2019 18 Weeks Sun Rs. 56,182 29,900 (Including GST)  Apply Now

    DIGITAL MARKETING INSTRUCTORS

    Hiren Joshi

    Founder at Bee Online Communications | 9+ Years of Exp

    Divya Jain

    Head of SEO at Pick Your Trail | 12+ Years of Experience

    Aditya Maheshwari

    Head of SEO at AdGlobal 360 | 7+ Years of Experience

    Gaurav Mehrotra

    SEO & Content Marketing Consultant | 5+ Years of Experience

    DIGITAL MARKETING INDUSTRY EXPERTS SPEAK

    Jaydip Sikdar

    I think Digital Vidya has become synonymous with today’s aspiring Digital marketing students and information seekers. It is a great starting point and a massive knowledge hub.

    Jaydip Sikdar
    Marketing Lead

    Virginia Sharma

    The work Digital Vidya does is very important to help traditional companies and marketers reinvent themselves to become digital.

    Virginia Sharma
    Director, India

    Hitesh Malhotra

    Digital Vidya is doing a great service to this nation by aligning to Digital India initiative. I feel one of the catalysts for this decade is Digital Vidya

    Hitesh Malhotra
    Chief Marketing Officer

    Tejinder Gill

    Digital Vidya is bringing all the relevant information under one roof for the marketers of tomorrow. I wish we had something like this during our foundation years.

    Tejinder Gill
    Truecaller, VP – Sales & Head of India Operations

    Vishal Jain

    Digital Vidya doing a fantastic job in providing a platform for newbie marketers to pick up digital marketing skills.

    Vishal Jain
    VP – Growth & Marketing
    Sakhee Dheer

    Sakhee Dheer

    Digital Vidya is leading by example and doing some great work in the field of digital marketing.

    Sakhee Dheer
    Head of Digital, Global Business Marketing – Asia Pacific

    Amit Jain

    We will be happy to hire Digital Vidya Alumni for our Digital Marketing needs.

    Amit Jain
    ‎CEO & CoFounder

    Aparna Lal

    Digital Vidya is doing a great job in making everyone digital ready!

    Aparna Lal
    Director Digital Marketing

    DIGITAL VIDYARTHIS SPEAK


    SEO COURSE SYLLABUS

    Digital Marketing Orientation

    Objective:

    Understanding why Businesses need SEO and how to plan its implementation?

    Coverage:

    1. Orientation to all Digital Marketing Techniques
    2. Why and what kind of businesses need Digital Marketing?
    3. Where does SEO fit in Digital Marketing Mix?
    4. SEO success and failure Case Studies

    Technology Used in Implementing SEO 

    Objective:

    Understand and work hands-on on technologies relevant for SEO Professionals

    Coverage:

    1. Understand the web technologies relevant for SEO Professionals
      • HTML, CSS and JavaScript
      • JavaScript libraries and frameworks, including jQuery, AngularJS, ReactJS, EmberJS, etc
      • DOM and Dynamic HTML
      • Normal and Progressive Rendering
      • Lazy loading
      • Microdata Tagging and JSON-LD
    2. Identify problems associated with page speed and correcting them
    3. Doing on-page optimization for AJAX and Javascript based websites
    4. Python script to automatically add hreflang to your XML sitemap

    Content and Presentation

    Objectives:

    Build ability to convince webmaster to get high-quality back-links

    Build ability to write & review SEO friendly Blog posts, Articles & PRs

    Learn how to provide quality answers on Quora for SEO related queries

    Build ability to present SEO Strategy to non-SEO Professionals

    Coverage:

    1. Email Writing
    2. Blog posts, articles and framing of Press Releases
    3. Creating presentations
    4. Handing communication on Social Media channels: Quora, blogs and Facebook
    5. Video content generation using presentation, tools like Powtoon

    Project

    Objective:

    Build hands-on experience on real business scenario

    Able to showcase your results to prospective companies

    You will be able to conduct hands-on SEO Audits of websites using various free & premium SEO Tools

    Coverage:

    1. Create an online presence and promote it using SEO Techniques
      1. Create a blog on WordPress and set it up for SEO Promotion
        • Setup WordPress blog with a custom theme
        • Install relevant plugins including author box, Disqus, Yoast SEO
        • Create Google Data Studio Account and setup basic reports with data from GA, AdWords & Facebook
        • Create Google Tag Manager Account and setup basic codes – GA, AdWords Re-marketing, Conversion, Facebook Pixel, Bing Ads, & LinkedIn Code
        • Setup Google Search Console account and get website verified in GSC
        • Setup Google Analytics account with basic configuration and filters
        • Create Measurement Plan for website  and setup custom goals in Google Analytics to measure KPIs
      2. Create regular content for the Blog and do on-page optimization
        • On-page Optimization (Title, Meta Description, URL, Image ALT, H1 tags)
        • Blog Optimization
        • CTR Optimization via Google Search Console Data
        • Internal Linking
        • Identify errors reported by Google Search Console and resolve all types of errors (broken links, duplicate content etc.)
        • Creation of Hierarchical Sitemap (Manual or using Screaming Frog)
        • Creation of Robots.txt file with operators and knowledge of regular expressions
        • Page Speed Optimization implementation via WordPress plugins
        • Identify schema codes for a website and generate relevant code
        • Setup canonical tags / self-referencing canonical tags
        • Setup permanent 301 redirect via .htaccess file
        • Social Cards for Facebook / Twitter – Identify errors, create codes
        • Data Highlighter Tool in Google Search Console
        • Implementation of AMP plugin in WordPress without errors reported by GSC
        • Using Plugins for compressing images
        • Schema Implementation on Blog pages
      3. Outreach Program for your Blog
        • Creating and linking from Slideshare / Scribd Presentations
        • Identifying Quora Questions and building links
        • External Blog Submission / Commenting
        • Listing on Aggregator Portals / Websites
        • Creating Company Profiles
        • YouTube video optimization with cards
        • Maps Listing on Google, BingPlaces, Apple Maps
        • Local Citations creation
        • Infographics / eBooks / Case Study Submission
        • Niche Directory Submission
        • Creation of overall link building strategy for client
        • Content Outreach (Sending emails for obtaining links)
      4. Ongoing Performance Tracking
        • Deriving Insights and stating them in monthly reports
        • Creating monthly reports in Google Data Studio / Excel with data from GSC, GA
      5. Final Presentation
    2. Audit existing websites and create SEO Proposal
      1. Pick 3 websites in different Industry vertical
      2. Perform detailed SEO Audit for each of the websites
        • Competitor Research of Organic Traffic using SEMRush and content recommendations
        • Backlink Audit using SEMRush and recommendations
        • Keyword Research
        • Ranking Analysis
        • On-page Audit (Manual) with recommendations
        • On-page Audit (via SEMRush) with recommendations
        • Technical Audit using GTMetrix / Page Speed Insights with recommendations
        • Content Audit for Website
        • Create Proposal Plan for improving SEO results based on organization goal
        • Create Pitch Presentation based on research – Include goals, traffic projections, revenue projections

    Career Mentoring Sessions

    Objective:

    Understand the job profiles of SEO Executives

    Understand how to accelerate your growth as SEO Executive

    Understand how to crack the interviews for SEO Executives

    Coverage:

    1. These session will be Q & A Session with industry experts covering Jobs Profiles, Growth paths and recruitment process of SEO Executives

    Core SEO Skills

    Outcomes:

    You will understand the basics of Search Engine Optimization and its importance in your Digital Marketing mix.

    You will understand how SEO and Content Marketing work together to drive traffic to most online businesses & websites

    Coverage:

    1. Introduction to SEO

    • Understand How Search Engines Work and the basics of crawling & indexing
    • Basic understanding of SEO including On-page, Off-page, Technical SEO
    • Know how to conduct Keyword Research for SEOWeek 2: On-page SEO

    2. On Page SEO 

    • Understand the basics of HTML and SEO Tags on Web pages
    • Basic & Advanced concepts of on-page SEO
    • Learn how Mobile web is relevant for SEO
    • Understand Technical SEO including Page Speed optimization

    3. Off-page SEO

    • Understand the basics of Link Building and its significance in SEO
    • How Social Media aids your SEO Strategy
    • Leveraging local listings, citations, maps to boost traffic to your local store

    4. SEO Audit, Tools, Measurement

    • Understand list of parameters to be checked while SEO audits
    • Understand relevant tools used for SEO audits
    • Understand how to do SEO performance tracking for your our websites/blogs using Search Console and Google Analytics.
    • Understand the impact of major Google algorithm updates.
    Apply Now

    PLACEMENT SERVICES

    We partner with numerous organizations who directly source their SEO manpower needs from us. From resume creation to helping you crack the final interview, our dedicated placement team is always on toes to connect talent with the right opportunity.

    THE PLACEMENT PROCESS

    Candidates are prepared for SEO job roles in the industry and frequent tests are taken to assess their learning.

    The Candidates resume is refined and polished as per Market Standards to help them be searchable.

    The Resume is shared with relevant organizations by our placement team.

    Finally, the candidates are prepared to present their project and learning in the final round of interview.

    Our Corporate Clients

    digital marketing course customers

    MEDIA COVERAGE

     Download Detailed Curriculum