Are You Ready For The Mobile Mindshift?

The talk about how big mobile is in India and how many millions of SIMs are there and how most people access the Internet on the mobile, are all known facts. And there is not much new to be said about this.

However, what is important to understand and appreciate the behavioral change which can be referred to as the ‘mobile mind shift’.

The mobile mind shift is the expectation that I can get what I want, in my immediate context and at my moment of need, from my mobile!

This expectation leads to intuitive mobile moments – when you reach for your mobile, instinctively.

As a brand, are you there for the consumer when that happens? Are you taking care of his intuitive mobile moment?

What does it take to be there? Are you ready for this mobile mind-shift? That is what we will discuss in this webinar.

Note: This webinar draws a lot of content and ideas from the book, “The Mobile Mindshift”, from Forrester Research team.