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Session Agenda

The average Return On Investment (ROI) of Content Marketing is 3X of Traditional Marketing.

Join us for a lively discussion on Content Marketing and explore the strategies and tactics needed to achieve 10X Growth!

This panel discussion is designed for marketing professionals, business owners, and anyone interested in learning more about the power of Content Marketing to drive growth.

Here are some of the questions we will address:

  1. How to identify and target the audience using Content Marketing?

  2. What role does data play in shaping a successful Content Marketing strategy?

  3. How to create a winning content creation process, from ideation to measurement?

  4. How to measure the success of Content Marketing efforts?

  5. What are the latest & greatest trends in Content Marketing?

  6. How to balance creativity & scalability in your Content Marketing efforts?

  7. What is the role of AI & Automation in the future of Content Marketing?

Don’t miss this opportunity to learn from the best in the business and gain valuable insights into the future of Content Marketing.

Register now to secure your spot!

Host & Panelists

Dr. Kushal Sanghvi

Dr. Kushal Sanghvi is an MBA with a specialization in Marketing and accomplished his M.com from Sydenham College of Commerce and Economics. Currently, Dr. Sanghvi is responsible for sharing and expanding the fast-growing footprint of the CitrusAd platform into new retail and e-commerce partnerships. With 21+ years of rich and diverse experience, he has essayed in various senior leadership roles in print, digital, television, OOH, and content, and also the invention of wireless and telephony revenue with the pioneer show- Indian Idol.

Ankita Sharma

From interviews with Jeff Bezos to Uday Kotak, Ankita started her career as a journalist, on the prowl for her next big story. After a few years of adrenaline-pumping travels which took her from the windmills of Suzlon to the steel mills of Jindal steel, she transitioned to MakeMyTrip to explore the exciting world of content marketing. And now, over 13 years later, from product launches, and customer journeys, to brand building, she has it all covered.

Nidhi Rajput

Nidhi Rajput has over 14 years of experience in Digital Content Marketing & Strategy, with nine years exclusively in the travel domain. She started her career in 2008 with Spice Global, at a time when the digital content industry was at a nascent stage. Over the years, she has worked with diverse fast-paced organizations, including MNCs and start-ups, providing them with holistic content support to generate higher traffic, improved rankings, increase brand visibility and awareness, and drive maximum ROI. In her previous role, she was associated with Z1 Media, where she headed the content division and was responsible for building its brand's identity and online presence through an effective content marketing strategy that aligns with its business objectives. She was overseeing all content initiatives to ensure brand consistency and a positive customer experience.

Deepti Karthik

Deepti is a proficient professional with more than twelve years of experience across the FMCG, E-commerce, and Smartphone industry with a background in sales and marketing spanning leading consumer brands. As Senior VP of Marketing at DaMENSCH, she has been entrusted with establishing the brand as a leading premium men’s essential wear in the cluttered apparel sector. Beginning her career in sales at Unilever, Deepti moved to consumer marketing within the organization before pivoting to the E-commerce category with Snapdeal, where she joined as Head of Marketing strategy for all exclusive launches. She later shifted to Nokia Mobiles in 2017 when HMD decided to relaunch Nokia in Android Avatar in India.

Who Should Attend?

Advertising & Marketing Professionals
Digital Marketing Professionals
Web Strategists

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