Cost-Effective Customer Acquisition using Digital Marketing

Marketing Leaders from GroupM, Reprise, Performics, MARKETSANDMARKETS, Digital Vidya

Duration

60 Mins

Day

Nov 04 (Fri), 2022

Time

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Session Agenda

Is Digital a cost-effective channel for Businesses across domains?

In this Panel Discussion, we will try to explore the best practices businesses follow for acquiring customers through Digital Marketing.

We plan to inquire following aspects with our esteemed list of Panelists:

What are the key levers for managing CAC (Customer Acquisition Cost)?
How do Businesses Identify cost-effective traffic sources (organic, paid referral) for customer acquisition?
What kind of Marketing Automation Tools can businesses use to reduce CAC?
How to effectively nurture leads to reduce sales cost?
How to build end-to-end measurability around digital customer acquisition?

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Host & Panelists

Anson Joseph

Anson has 10 years of experience in advertising. Currently working at GroupM Nexus handling portfolio performance marketing clients across various industries. He is an active member of GroupM's Learning and Development team - He is passionate about teaching the next generation of digital marketers. He has previously worked at Performics India, a Publicis Media agency.

Nikhil Karkhanis

Marketing professional with an overall experience of 11+ years specializing in digital marketing for the past 9 years. Worked with reputed companies and digital agencies viz. Thomas Cook, Deutsche Bank, and iProspect India. Currently associated with Reprise Digital. Expertise in handling multiple biddable platforms such as Google, Facebook, LinkedIn, Native consoles, and Bing Ads for various client verticals viz. BFSI, Automobile, E-commerce, Entertainment, etc. Leading a team of 60 employees bifurcated into APAC and EMEA regions, managing a sizable number of clients across various verticals.

Amish Keshwani

Amish Keshwani is currently working as Vice-President (Digital Marketing) at MarketsandMarkets. He is also a member of the CMO Council. Amish, with his 17+ years of rich experience in performance marketing, built a sustainable, predictable & scalable B2B lead gen engine for MarketsandMarkets. He has managed a marketing budget exceeding $500K with ROI-driven KPIs & specialized in lowering the customer acquisition cost in the B2B stream.

Ronak Jain

Ronak work as an Associate Director at Performics, India's most prominent digital marketing agency, currently leading the entire digital mandate for India's most significant Telecom player. he has more than 6 years of experience in performance and brand marketing and has managed businesses across multiple industries like BFSI, Hospitality, Travel, QSR, Telco, and Gaming.