Deep Marketing – How to Connect with Your Audience in the Age of Distractions

We live in a day and age where brands are constantly trying to get our attention and increase brand awareness. A few decades ago, branding activities such as billboards, TV ads and radio jingles worked. It worked not because they were effective but because content marketing was not possible. Today, we see the same trend on the internet. Display ads, 6 second YouTube ads and flashing banners all over the place. Unfortunately, the noise is now too high and no brand can be built with brand impressions alone. Deep Marketing involves connecting with the audience on a deeper level than trying to get their surface-level attention. This is done with audience empathy and creating content that improves their lives.