Digital is Changing Consumer Behaviour – Reebok Case Study

The digital era has and will continue to change consumer behavior. Consumers today are not following the traditional tunnel whilst social media has revolutionized the way people converse on a personal level. Brands need to adopt radical new thinking when approaching digital to stay relevant and drive home their message with impact.

This webinar will focus on how Reebok, India’s foremost fitness brand, has leveraged the digital mediums to enable powerful experiences and build a lasting relationship with consumers. By giving the consumer a voice, Reebok has been able to go beyond plain ‘advertising’ and through ‘engagement’ converted the consumers to Brand Ambassadors.