Digital Marketing: In-house vs Outsourcing

Marketing Leaders from Ex-CoinDCX, Performics & Exotel

Duration

60 Mins

Day

Dec 02 (Fri), 2022

Time

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Session Agenda

34% of Small and Medium Businesses are outsourcing Digital Marketing. (source: Capital Counselor). The percentage is even higher for larger organizations.

Is outsourcing Digital Marketing the right step forward for your brand? if yes, then what should be done to make outsourcing successful?

If you read online articles on this topic, you will find most of them justify outsourcing citing cost reduction and acquiring expertise as the main reasons. The problem is that all of these articles are written by people who run Agencies.

At Digital Vidya, we have decided to do a deeper assessment of this topic. You can expect an honest and unbiased opinion on the pros & cons of outsourcing.

Here are a few important questions we will answer through our panel discussion:

What factors should you consider before outsourcing Digital Marketing?
What kind of Digital Marketing activities should a company outsource and what should it keep in-house?
What are the most common mistakes you should avoid if you plan to outsource Digital Marketing?
How to identify the right Freelancer or Agency for your company?
What kind of reporting structure you should have with an Agency?
How to recruit and retain Digital Marketing talent if you are keeping it in-house?

If you are a Digital Marketer or a decision-maker in an Agency or a Brand, this panel discussion is for you.

You are welcome to post your Questions to the panelists from the bottom of this page.

Looking forward to welcoming you and having an insightful discussion.

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Host & Panelists

Advit Sahdev

Advit Sahdev is a hyper-growth marketing leader who has worked with several super fast-growing organizations in the B2C online space. He is also a guest lecturer at several IITs, IIMs, and other premier institutions of the country. He is a TEDx speaker, a best-selling author, and a jury member at start-up incubators, and has won several awards in marketing and entrepreneurship. If you are crazy about marketing, he can be your best friend!

Vedanga Bandyopadhyay

Seasoned performance marketing professional with 10 years of the digital-growth story across diverse mediums, catering to distinct industries & categories. Currently, overlook Banking & Finance services vertical at Performics India.

Udit Agarwal

With over two decades of diverse experience in marketing, sales, & strategy addressing Enterprise, SMB, and partner/developer ecosystems, Udit Agarwal has led marketing teams of brands such as SAP, Adobe, and UiPath. His experience spans conventional & new-age marketing tools & media, integrated marketing campaigns, demand/ Lead generation, ROI-led campaigns, and partner and digital marketing initiatives while having proficiency in critical thinking & analytics. He was recognized as one of the "Top 100 IT marketers in the country" in 2019 by Enterprise IT World and received the ROI Award in 2020 by SiriusDecisions -the Best in Class B2B Marketing honors in Asia Pacific Region."

Kapil Nakra

Kapil Nakra is a first-generation Serial Entrepreneur who has co-founded 3 ventures in the last 18 years. A graduate of IIT-Delhi, It goes without that saying that Kapil has a deep passion for Entrepreneurship and Online Marketing. He is a regular speaker at various Online Marketing conferences and events.